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AI Made Me Want to Trademark My Name. Here’s How I Did It.

Jane Friedman

You will get a Nonfinal Office Action letter outlining what needs to be added or amended so the trademark office can further consider your request. In August 2023, I went to the US Trademark Office website and searched to see if my author name, Teri Case, was already a trademark. Both were attached as Specimens.

IT 132
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5 Ways to Convert Paid Ad Leads

Neil Patel

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points.

Ads 142
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How to Use Events to Optimize Your Facebook And Google Ads

Neil Patel

Your website is bustling with activity. But are you taking full advantage of everything that’s happening on your website for your paid marketing? Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience. How to Set Up Events on Your Website.

Ads 145
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9 Best Chrome Extensions for SEO: Our Top Picks

Backlinko

Don’t download anything just yet. Or how to improve a client’s global website traffic with hreflangs that help search engines serve the correct language to users. Quickly analyze your website’s search performance data, generate change percentages, set custom comparisons, and more.

SEO 110
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How to Use Instagram Ads

Neil Patel

If you want to increase your reach even further, Instagram ads are the way to go. If you’re not quite sure how to use Instagram ads or you’re worried about how much they cost, read on to find out how you can run effective Instagram ads on any budget. Marketers know it’s worth it: Instagram’s ad revenues could reach $18.16

Ads 145
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How to Run Facebook Ads That Convert

Neil Patel

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert. Not so much.

Ads 145
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How Much Do Snapchat Ads Cost?

Neil Patel

Creative advertising gives you more bang for your buck, and Snapchat is a perfect channel to showcase this; but how much do Snapchat ads cost? Before we dig into the numbers, let’s cover what impacts Snapchat ad costs. 5 Factors That Affect Snapchat Ads Cost. You can constantly tweak your approach to improve your ROI.

Ads 131