Backlinko

OCTOBER 21, 2024

Information Gain Goals Adding too much new information may be risky if you publish SEO-driven content. It’s not a hard rule, but a helpful starting point for balancing search intent with adding value. In the following examples, you’ll see how top content leaders are adding new information with amazing results.

SEO 101

SEO Content Finance Concept 101

Elna Cain

OCTOBER 19, 2023

I call these types of writing gigs, ad hoc gigs since it’s a one-off type of submission. You can also have ad-hoc clients that call on you a few times a year as well (I’ve had a few of those types of writing jobs too ). For example, Mishal Cazmi is the editorial manager for Pinterest. ” 7.

Website 226

Website Retail Writing Portfolio 226

Moz

NOVEMBER 16, 2020

How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. And for native advertising in particular, ad performance has always relied on the nature of consumer behavior on the sites where they appear.

Editorial 66

Editorial Advertising Brand Awareness Healthcare 66

Make a Living Writing

JANUARY 2, 2025

Just about every editor is scrambling to fill their editorial calendars right now. You can email Digital Editorial Director Andrew Del-Colle at adelcolle@audubon.org. The Sun Send daring personal essays, fiction, and poetry to this ad-free magazine. There’s an old-school skill that works in any economic environment.

Freelance 96

Freelance Architecture Writing Editorial 96

Make a Living Writing

DECEMBER 10, 2024

According to Ingrid Heffner from Blue Mountain Arts’ editorial department, they occasionally look through writings under market review for their greeting cards to find material that would work for an anthology project such as a calendar or book. ” Oatmeal Studios’ writer’s guidelines can be found here.

Freelance 98

Freelance Writing Portfolio Editorial 98

Make a Living Writing

NOVEMBER 17, 2024

I can’t believe this Craigslist ad asks for three free samples. Respond to full-time job ads you see on LinkedIn, and ask if they need a freelancer in the meanwhile. Consider trying Facebook or Google ads to promote your business. Plan out blog posts with a scheduling tool such as WordPress Editorial Calendar.

Writing 97

Writing Freelance Social Media Writer 97

Buffer

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar.   We usually fill our content calendar with these ideas and assign them to each other in our bi-weekly Editorial calls.  Our blog and writing process have seen many iterations throughout the years. 

Blog Post 80

Blog Post IT Writing Post 80

ContentWriters

SEPTEMBER 20, 2023

Having a content marketing editorial calendar can help you and your team stay organized. A content marketing editorial calendar provides a schedule for publishing the assets that drive your content strategy. Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts.

Editorial 59

Editorial Content Marketing Marketing Content 59

Melanie Saxton

FEBRUARY 16, 2023

—> Contact me today <— and we’ll place you on my editorial calendar. The retainer is credited against the overall project cost, meaning you don’t pay extra to reserve a spot on my editorial calendar. RESERVE YOUR SPACE WITH AN EDITING RETAINER!

Hospitality 130

Hospitality Editorial Ad Copy Projects 130

Elna Cain

JULY 16, 2023

Ed2010 This job board – the Talent Fairy – from Ed2010 mostly has editorial writing jobs. When searching the job board, narrow your focus to specific job ads relevant to your niche. For example, when looking at the Superpath job site, I saw a job ad with Plot. As you saw, I used LinkedIn to check out companies.

Copywriter 178

Copywriter Copywriting Freelance Copywriting Freelance 178

Melanie Saxton

FEBRUARY 19, 2023

It blocks space on my editorial calendar and ensures your project will get the time and attention it deserves. A downpayment will hold your spot and can be scheduled as far out as needed. Plus, you’ll have peace of mind, knowing your project will be out of your hair and in good hands on a timeline that suits your needs.

Editorial 130

Editorial Portfolio Ad Copy Projects 130

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. There are variations of this arrangement.

Editorial Team 109

Editorial Team Editorial Content Content Creator 109

Intergrowth

SEPTEMBER 12, 2022

Build a well-constructed editorial calendar. An Editorial Calendar. An editorial calendar is one of the most important components of a strong content plan. It’s a project management tool that includes all the nitty gritty details of your content plan, designed for your entire internal editorial and publishing team.

Editorial 52

Editorial Content Content Creation Construction 52

Buffer

AUGUST 27, 2024

Let’s say you have an editorial calendar in Notion where each entry represents a piece of content you’re planning to publish. You could set up a Zap that triggers when a new entry is added to this calendar, automatically scheduling a post in Buffer to promote that content on your social media channels.

Social Media 81

Social Media Content Creation Content Promotion 81

Melanie Saxton

FEBRUARY 16, 2023

I work in the world of words, from book editing, ghostwriting, and copyediting to editorial journalism. Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos.

Copywriter 130

Copywriter Copywriting Script Portfolio 130

Neil Patel

DECEMBER 1, 2020

Whether you plan to use a stock image in your ad or create your own, let what you find attached to hashtags help determine the type of images you use. You may even find a meme that you can join in on, making your social media ad more engaging. These stats can help you narrow the ad reach to your target audience.

Social Media 145

Social Media Keywords Media Ads 145

Content Marketing Institute

MAY 29, 2018

We’re sharing it now – and we’ve added a new tool – because improving your productivity is a never-ending battle and these tools can help. Mintent: Build your editorial calendar (free version). An editorial calendar is essential for content marketing. Maybe you’ll consider adding one or two of the tools detailed here.

Content Marketing 111

Content Marketing Editorial Marketing Content 111

The Hoth

MARCH 25, 2025

For instance, adding an extra E to the E-E-A-T algorithm in 2022 and integrating the Helpful Content System into Googles Core Ranking System in 2024 are two examples of the company strengthening the impact of topical authority. In 2022, Google added an extra E to the acronym, as it was previously E-A-T.

Collaboration 59

Collaboration Keywords SEO Editorial 59

Neil Patel

JUNE 22, 2021

Use Native Ads, But Don’t Be Deceptive. Native advertising is a form of online marketing in which the “ad” content matches the platform where it’s published. Although we’re very accustomed to seeing this form of advertising, many people believe native ads are deceptive because they don’t “look like ads.”.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Neil Patel

JULY 1, 2021

Should it be part of your regular editorial calendar ? A content calendar for paid ads doesn’t strictly plan what you want to post; it plans when and where you want to post it, as well as how much you want to spend doing so. What’s the Difference Between a Blog Content Calendar and an Ad Content Calendar?

Content 135

Content Content Management System Ads Social Media 135

Neil Patel

FEBRUARY 15, 2021

There are plenty of social media-specific ones , like: “p” for adding a new status to Facebook. “I” When you’re managing multiple accounts, you’re not just adding fresh content. That’s precisely what Newfire Media did when it wanted to better manage its Facebook dark ads. hours more free hours a year. I” for liking a story. “s”

Social Media 145

Social Media Media Marketing Agency 145

Content Marketing Institute

MARCH 22, 2018

iQ ad exposure is the “fly by” person – someone who may happen upon a mention of iQ or Intel content but hasn’t slowed down to consume that content. First-time readers may find iQ through a native ad , a social media ad, or a shared social post. Optimize native ad timing. Define sequencing touchpoints. Primary stories.

Audience 111

Audience Editorial Team Editorial Social Media 111

Content Marketing Institute

FEBRUARY 2, 2018

Each month we try to have a good editorial balance and have new content published for each buyer persona. We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. We fine-tune them and sometimes add new ones or remove some.

Content Marketing 112

Content Marketing Brand Editorial Marketing 112

Contently

FEBRUARY 18, 2025

How they do it: Adding conversation rules: AI is trained to respond helpfully and politely. This means they can generate first drafts in minutes, refine them using Contentlys fine-tuned AI for brand and voice consistency, and focus their time on high-value editorial work.

Editorial 52

Editorial Text Storytelling Copy 52

Melanie Saxton

SEPTEMBER 27, 2023

Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. Whether you’re writing a technical manual, an autobiography, a novel, or a self-help book, how expertly you convey your message matters.

Storytelling 130

Storytelling Editorial Advertising Digital Media 130

Express Writers

JANUARY 28, 2025

Its also cost-effective since sharing is free unless youre using paid ads. They reach a wide audience and encourage community engagement, and you can monetize your content through ads or sponsored posts. Paid Advertising : Facebook Ads, Google Ads, and sponsored posts.

Promotion 52

Promotion Blog Post Post IT 52

Melanie Saxton

FEBRUARY 19, 2023

Yes, you may run ads. Therefore, combining technique with compelling editorial is the basis of business blogging. Why Hire a Professional Blogger? The truth is that no one can buy your product or service if they don’t know it exists. Your #1 marketing platform is your website and blog.

Search Engine Optimization 130

Search Engine Optimization Blogging Blog Portfolio 130

Jane Friedman

JULY 17, 2024

Britton, editorial director at Johns Hopkins University Press, discussed these two types. One is content creation, which publishers have legal concerns about, and the other is the content management, or the editorial tools, which JHU encourages. “I And the authors also like it, he added.

Publishing 142

Publishing Publisher Publishing IT 142

Content Marketing Institute

JANUARY 3, 2018

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. Click To Tweet. This view is controversial.

Management 101

Management Electronics Media Architecture 101

Susan Greene

JANUARY 8, 2013

Unlike ads, press releases get published for free, and because they appear to the reader as editorial copy, not ads, they are more likely to be read and believed. Of course, they can’t read like giant ads. Print catalogs can provide added exposure for your products.

Marketing 130

Marketing Copywriter Copywriting Manufacturing 130

Content Marketing Institute

DECEMBER 1, 2017

Before I joined the CMI editorial team in September, the same was true for me. CMI Editorial Strategy Advisor Michele Linn led the charge in asking questions about our publishing frequency – the same questions all content marketers should think about: Are we publishing the right amount for our audience?

Publishing 111

Publishing Publisher Publishing Editorial 111

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Turn Your Strategy Into a Stellar Editorial Content Plan.

Editorial 111

Editorial Content Promotion Social Media 111

Neil Patel

FEBRUARY 3, 2021

Don’t forget your CTA or ads. There are a couple of different options, but the main feature paid accounts offer is allowing you to leverage Google ads for yourself. The paid versions, however, get you access to the Getty editorial image library and Getty videos. They allow for unique ad opportunities. Make Stories.

Storytelling 140

Storytelling Social Media Content Creator Landing Page 140

Jane Friedman

SEPTEMBER 17, 2024

They got reviews in major trades, arranged interviews, pitched the book diligently to booksellers in hopes of seeing it make the Indie Next list (which it did), and ran strategically placed ads. A former agent herself, she has an impeccable editorial eye, and I trust her implicitly. For me, however, that ship had sailed—twice.

Publishing 145

Publishing Publisher Publishing Editorial 145

Content Marketing Institute

NOVEMBER 28, 2017

Sure, Adweek, Ad Age, Digiday, and others covered it on occasion, but no resource took all the content marketing news from all the sources and distilled it for an audience. Over the first few months, we added more to the introductions and more news coverage to go for 60 minutes every week. This Old Marketing example of the week.

Editorial Team 111

Editorial Team Editorial Content Marketing Construction 111

Grammarly

JANUARY 31, 2024

However, the in-house editorial team was still small and mighty. We’re surrounded by words, and words are still how we communicate,” said Neil Hamilton, Databricks’s Head of Editorial. The only way our editorial team can keep pace is tools like Grammarly.” They send over 2,100 documents annually for editorial review. “We

Editorial Team 98

Editorial Team Editorial Copy Editor Communication 98

Content Marketing Institute

FEBRUARY 8, 2018

When Melanie Deziel’s New York Times colleagues tweeted “ impressively produced ” and “ can’t believe I’m sharing a paid post … even mobile-friendly ” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. Her native advertising rivals the quality of the best editorial content in the world.

Advertising 111

Advertising Editorial Content Marketing Ads 111