Elna Cain

OCTOBER 19, 2023

I call these types of writing gigs, ad hoc gigs since it’s a one-off type of submission. You can also have ad-hoc clients that call on you a few times a year as well (I’ve had a few of those types of writing jobs too ). For example, Mishal Cazmi is the editorial manager for Pinterest. ” 7.

Website 226

Website Retail Portfolio Writing 226

Moz

NOVEMBER 16, 2020

How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. And for native advertising in particular, ad performance has always relied on the nature of consumer behavior on the sites where they appear.

Editorial 66

Editorial Advertising Brand Awareness Food 66

Buffer

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar.   We usually fill our content calendar with these ideas and assign them to each other in our bi-weekly Editorial calls.  We promote all our blog posts to social media using the zero-click content strategy.

Blog Post 80

Blog Post IT Post Writing 80

Content Marketing Institute

MAY 29, 2018

We’re sharing it now – and we’ve added a new tool – because improving your productivity is a never-ending battle and these tools can help. Easil: Prepare your promotional imagery (free and paid versions). Basically, all the tools you need to start promoting your content with eye-catching, shareable visuals. Click To Tweet.

Content Marketing 111

Content Marketing Editorial Marketing Content 111

Neil Patel

JULY 1, 2021

Should it be part of your regular editorial calendar ? A content calendar for paid ads doesn’t strictly plan what you want to post; it plans when and where you want to post it, as well as how much you want to spend doing so. What’s the Difference Between a Blog Content Calendar and an Ad Content Calendar?

Content 135

Content Content Management System Ads Social Media 135

Melanie Saxton

FEBRUARY 16, 2023

I work in the world of words, from book editing, ghostwriting, and copyediting to editorial journalism. Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos.

Copywriter 130

Copywriter Copywriting Script Portfolio 130

Neil Patel

APRIL 19, 2021

The truth is, it’s only helpful for promoting your brand if you know how to use it in the right ways. Keep your Twitter post schedule in mind when you’re adding to your editorial content calendar. Don’t forget to promote your tweets, too. Use Twitter Ads. Promoted Ads. Follower Ads. Here’s how.

Social Media 137

Social Media Promotion Ads Engagement 137

Content Marketing Institute

FEBRUARY 2, 2018

Each month we try to have a good editorial balance and have new content published for each buyer persona. We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. We fine-tune them and sometimes add new ones or remove some.

Content Marketing 112

Content Marketing Brand Editorial Marketing 112

Neil Patel

DECEMBER 1, 2020

Whether you plan to use a stock image in your ad or create your own, let what you find attached to hashtags help determine the type of images you use. You may even find a meme that you can join in on, making your social media ad more engaging. These stats can help you narrow the ad reach to your target audience.

Social Media 145

Social Media Keywords Media Ads 145

Neil Patel

FEBRUARY 15, 2021

There are plenty of social media-specific ones , like: “p” for adding a new status to Facebook. “I” When you’re managing multiple accounts, you’re not just adding fresh content. That’s precisely what Newfire Media did when it wanted to better manage its Facebook dark ads. hours more free hours a year. I” for liking a story. “s”

Social Media 145

Social Media Media Marketing Agency 145

Neil Patel

JANUARY 4, 2021

With over a billion active users and growing, Instagram may already be one of your favorite places to promote your e-commerce store. Here are a few tips to keep in mind as you go through those technical steps: Use high-quality, editorial images for your products and collections: Think of your Instagram shop as a type of interactive catalog.

Sales 145

Sales Promotion Editorial Brand 145

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. There are variations of this arrangement.

Editorial Team 109

Editorial Team Editorial Content Content Creator 109

Melanie Saxton

FEBRUARY 19, 2023

Yes, you may run ads. You may go to others to promote your product. Therefore, combining technique with compelling editorial is the basis of business blogging. The truth is that no one can buy your product or service if they don’t know it exists. Your #1 marketing platform is your website and blog.

Search Engine Optimization 130

Search Engine Optimization Blogging Blog Portfolio 130

Content Marketing Institute

MARCH 27, 2018

They give the steps to use earned and paid media promotion, too. Using earned and paid media to promote influencer content helps influencers feel more confident in the value of their work. This added validation can keep them coming back to contribute more. Use social to promote the post. Click To Tweet.

Recruitment 111

Recruitment Marketing Brand Awareness Editorial Team 111

Jane Friedman

SEPTEMBER 17, 2024

They got reviews in major trades, arranged interviews, pitched the book diligently to booksellers in hopes of seeing it make the Indie Next list (which it did), and ran strategically placed ads. A former agent herself, she has an impeccable editorial eye, and I trust her implicitly. For me, however, that ship had sailed—twice.

Publishing 145

Publishing Publisher Publishing Editorial 145

Content Marketing Institute

DECEMBER 1, 2017

Before I joined the CMI editorial team in September, the same was true for me. Attendees of Content Marketing World 2017 heard Jay Baer explain “how to get promoted by creating less content, not more.” (You can read about strategic changes made subsequently to the publishing schedule at Jay’s company, Convince and Convert.).

Publishing 111

Publishing Publisher Publishing Editorial 111

Content Marketing Institute

FEBRUARY 21, 2018

However, last year Instagram added a way for Stories to last forever. HANDPICKED RELATED CONTENT: 4 Unconventional Ways to Promote Blog Content on Social Media. Adaptable Instagram Ads. Ads offer a flexible opportunity to achieve your brand’s objective. multiple return on the ad spend. Skillful Instagram Live.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Buffer

JUNE 13, 2024

Content distribution is the practice of publishing, sharing, and promoting your content to your target audience. This marketing strategy relies on online channels like social media, newsletters, and pay-per-click (PPC) ads. The gist of paid channels is that you have to, well, pay to share and promote your content.

Content 114

Content Social Media Brand Awareness Promotion 114

Content Marketing Institute

JUNE 27, 2018

Without curation, we inevitably pack our feeds with pitch after promotion after pitch. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. Plus, the Chrome extension works almost identically to Evernote with all the added benefits mentioned above included. Click To Tweet.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

OCTOBER 25, 2017

My relationship with Facebook ads had its first sparkle two years ago. Since then, I’ve overseen 80-plus Facebook ad campaigns that reached more than 2 million people across 30-plus countries. You learn them once and keep applying the same best practices across all your Facebook ad campaigns. pewresearch Click To Tweet.

Advertising 111

Advertising Landing Page Editorial Team Promotion 111

Content Marketing Institute

NOVEMBER 28, 2017

Sure, Adweek, Ad Age, Digiday, and others covered it on occasion, but no resource took all the content marketing news from all the sources and distilled it for an audience. Over the first few months, we added more to the introductions and more news coverage to go for 60 minutes every week. This Old Marketing example of the week.

Editorial Team 111

Editorial Team Editorial Content Marketing Construction 111

Susan Greene

JANUARY 8, 2013

These days most companies involved in business-to-business (B2B) sales are focused on online marketing for promoting their products and services. Unlike ads, press releases get published for free, and because they appear to the reader as editorial copy, not ads, they are more likely to be read and believed.

Marketing 130

Marketing Copywriter Copywriting Manufacturing 130

Neil Patel

JUNE 22, 2021

Use Native Ads, But Don’t Be Deceptive. Native advertising is a form of online marketing in which the “ad” content matches the platform where it’s published. Although we’re very accustomed to seeing this form of advertising, many people believe native ads are deceptive because they don’t “look like ads.”.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Content Marketing Institute

APRIL 12, 2018

Find internal supporters to help promote the content. Recognize that paid content promotion pays off. Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. Find internal supporters to help promote this content. Recognize that paid content promotion pays off. Invest in your email newsletter.

Brand 111

Brand Content Editorial Team Editorial 111

Publishing Trends

JANUARY 19, 2023

Kevin McLain , formerly Editorial VP at Avalon Travel , joins Timber Press as Editorial Director. PROMOTIONS Ed Spade has been appointed President of Sales at HarperCollins, succeeding Josh Marwell , who will remain in an advisory capacity until his retirement in April. Jessica Cozzi has been promoted to Associate Publicist.

Art Director 81

Art Director Editorial Agency Sales 81

Neil Patel

SEPTEMBER 27, 2021

Content Marketing Institute Blog – Success Focus: Editorial Calendars. The more topics you cover and the more writers you bring on board, the more important it is to create an editorial calendar. It shouldn’t be added for the sake of taking up space. When it comes to product promotion, John Chow knows what he is doing.

Marketing 143

Marketing Blogging Blog Social Media 143

Content Marketing Institute

NOVEMBER 21, 2017

If you want your submissions to be accepted, don’t think of guest blog posts as disguised ads for selling your products or services or a way to get as many backlinks as possible. Don’t think of #guestposts as disguised ads for selling your products. Promote, respond, monitor. Promote your content. AnnGynn Click To Tweet.

Management 111

Management Blogging Blog Editorial 111

Publishing Trends

DECEMBER 19, 2022

Following a reorganization, Leigh Haber has left her position as VP of Books at Oprah Daily and Editorial Director of Oprah’s Book Club. Additionally, Fernanda Martínez has launched an editorial services agency, Fernanda Literary Services. PROMOTIONS. Deb Wood has been promoted to VP and Creative Director at Abrams.

Architecture 92

Architecture Agency Editorial Finance 92

Content Marketing Institute

FEBRUARY 8, 2018

When Melanie Deziel’s New York Times colleagues tweeted “ impressively produced ” and “ can’t believe I’m sharing a paid post … even mobile-friendly ” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. Her native advertising rivals the quality of the best editorial content in the world.

Advertising 111

Advertising Editorial Content Marketing Ads 111

Neil Patel

OCTOBER 5, 2021

To succeed at their job, a content marketer should have a great understanding of the product they’re promoting and their target audience. They work hard to ensure their content reaches the right audience by aggressively promoting it. Ensuring each piece of content is actively promoted on the proper channels.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Neil Patel

JANUARY 27, 2021

From working out why they are outranking you and developing new blog post ideas to coming up with new product offers and marketing ideas for your social and PPC ads, spying on competitors can lead to some big wins. You earn money by promoting someone else’s products. For a complete guide, read my post on creating an editorial calendar.

Digital Marketing 129

Digital Marketing Marketing Social Media Keywords 129

Content Marketing Institute

JANUARY 15, 2019

Cross-promote on social channels. Instagram and Facebook make cross-promotion straightforward. Saving your live video gives you the chance to take more editorial control over the broadcast to make changes and improve the quality. Create a landing page to promote text, audio, visual resources.

Landing Page 110

Landing Page Editorial Team Editorial Brand Awareness 110

Content Marketing Institute

DECEMBER 28, 2017

Promote the difference that marketers make in the world. He encourages marketers to band together to convey the value of the profession: To compete for the new marketing talent, we need to promote the meaning of what we do, not the tactics of how we do it. Unfetter your thinking before you make editorial plans.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Contently

JANUARY 3, 2023

AI is increasingly involved in making the decisions that affect our everyday lives, such as whether we’re approved for a loan or which ads we see online. The Center for Democracy & Technology is a non-profit organization promoting the responsible use of technology, including AI. Why does AI ethics matter? Monitor regularly.

Content Creation 99

Content Creation Government Content Electronics 99

Elna Cain

JANUARY 12, 2023

Advertising writing involves creating short, compelling, memorable ads targeted to a specific audience. Types of ads you would be responsible for writing might be: Facebook Ads. Pinterest Ads. Instagram Ads. Google Ads. LinkedIn Ads. Ad writers make approximately $51,036 annually.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Content Marketing Institute

NOVEMBER 6, 2017

Alternatively, if you have a large following, publish the infographic on your website and promote it via social media. We also link internally to older articles if they offer added value for our readers or more information on the topic they are interested in, so we always keep in mind the importance of internal linking. Data/research.

SEO 111

SEO Social Media Content Landing Page 111

Content Marketing Institute

JUNE 18, 2018

Adding video to your site isn’t a “a fashion accessory, it’s a ‘must-have’ … for every commercial website,” according to EyeView , a video solutions agency. Adding #video to your commercial website isn’t a fashion accessory, it’s a must-have. Webprofits added a video to the landing page and saw the increase in conversion rate by 16.4%

Website 111

Website Editorial Team Landing Page Content Creator 111