ContentWriters

JANUARY 30, 2025

For example, Content Marketing Institute is the leading global content marketing education and training organization. You can also find authoritative sources using a general search engine by adding specific keywords to your search terms. This often results in linking to a less reputable site, which harms the credibility of the piece.

Medical 111

Medical Government Banking Education 111

Neil Patel

OCTOBER 7, 2021

That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? But with so many options and variables, it can be easy to burn through your ad spend with minimal return. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions.

Ads 131

Ads Content Advertising Utilities 131

Backlinko

JANUARY 6, 2025

It focused on honest education about acne treatment. Educational content? ” Jake Karls The TBH Skincare team has found authentic stories outperform traditional ads across every channel. Our best-performing ads weren’t planned campaignsthey were real moments we captured and then amplified.” Generic ads.

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Look at the example below.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Contently

OCTOBER 29, 2024

UGC often works so well because it doesn’t feel like an ad; it feels like a true-to-life testimonial that allows a viewer to envision how a product might actually function in their own life. Again, UGC works well when it is a genuine, organic discussion of a product or service, rather than a paid-for ad placement.

Brand 102

Brand Content Retail Utilities 102

ContentWriters

NOVEMBER 21, 2024

Even more compelling, 46% of weekly podcast listeners have purchased a product or service after hearing a podcast ad, demonstrating the direct impact of well-crafted scripts on conversion rates. Digital video ad spending was almost $176.63 What Are Scripts in Marketing? billion in 2023 , so you may have some competition.

Script 105

Script Writing Marketing Persuasion 105

Ashleyn Writes

APRIL 7, 2022

Social ads on platforms like Facebook and Instagram might be on your radar! Of course, we know that social ads can be expensive, so how do you set yourself up for success as much as possible? With social media ad copy that designed to convert. Not sure if you should run ads, or what your budget should be? Hey friend!

Ad Copy 130

Ad Copy Copy Ads Landing Page 130

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. In this post, I explore how you can set up LinkedIn ads to connect you with your target customer without annoying them. Scroll along to ‘Ads’ on the end and click.

Ads 104

Ads Advertising Text Social Media 104

Grammarly

JANUARY 27, 2025

This makes GPTs invaluable for tasks requiring natural language comprehension and creation, powering innovations in customer service, content generation, education, and more. GPT-4o matches GPT-4s performance while adding new capabilities, such as interpreting and generating text, images, and audio.

Architecture 105

Architecture Text Education Creativity 105

Neil Patel

DECEMBER 13, 2021

In this post, we’re going to explore how you can set up some LinkedIn Ads that will connect you with your target customer – without annoying them. We’ll go through the process of setting up your ad account and also teach you how you can improve your advertising campaign over time, perfecting your messaging, brand voice, and approach.

Ads 126

Ads Sales Social Media Advertising 126

Copywriter Collective

JANUARY 10, 2025

It’s an opportunity for these companies to move away from hollow jargon and instead craft narratives that resonate, educate, and inspire. Readers are less likely to stay engaged if links are forced into every paragraph without adding genuine value. Its not just the tech industry that is suffering from writers block.

Copywriter 105

Copywriter Copywriting Script Copy 105

Backlinko

MARCH 25, 2025

Monetization paths: AI tool affiliate partnerships, display ads, online courses, consulting services, paid newsletters with industry insights Success requirements: Tech fluency, talent for simplifying complex topics, constant learning mindset, firsthand experience with emerging tools 2. This helps readers separate fact from marketing hype.

Blog 101

Blog Blogging Medical Finance 101

Elna Cain

FEBRUARY 27, 2024

Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. I educated y’all about freelance writing, and doing that helped you decide if my digital products are for you. I went from getting $.10/word

Content Writer 239

Content Writer Writer Content Writing 239

Contently

SEPTEMBER 10, 2024

With enough forethought and intention, you can easily put together a content marketing calendar that makes space for timeliness without adding more onto your already-full plate. Below is a great example from Becker , a professional education organization with a core audience segment of CPAs and aspiring CPAs.

Content Marketing 98

Content Marketing Marketing Utilities Content 98

Backlinko

APRIL 7, 2025

Balance Monetization with User Experience If you use display ads, ensure they don’t trigger layout shifts, overwhelm content, or create friction points for readers. Reserve space for ads in your layout to prevent content jumps when they load. Information gain means adding something new to the topic.

Medical 95

Medical Content Keywords Engineering 95

Kristi Hines

AUGUST 2, 2023

This could be anything from product demonstrations to educational videos. Utilize Visla to offer a service that turns clients’ ideas into engaging video content for marketing or educational purposes. VPLATE Video Ads offers a service where you create engaging video advertisements for businesses or individual sellers.

Utilities 246

Utilities Transportation Medical Content Creation 246

Buffer

SEPTEMBER 23, 2024

also saw high engagement rates and are worth adding to your posting schedule.  Content shared towards the end of the work week likely has a slight edge when it comes to engagement rate, as LinkedIn users are more likely to take their time on the platform as work draws to a close (though this is just an educated guess!). 

Social Media 99

Social Media Media Post Engagement 99

Contently

OCTOBER 24, 2024

It transforms what could be a mundane subject into something dynamic and memorable while educating readers about the department’s work. Calculators and tools to add practical value Calculators and tools are the ultimate power move for adding real, practical value to your content. Another example is the U.S. Department of State?”

Content Marketing 89

Content Marketing Brand Marketing Content 89

Grammarly

JANUARY 8, 2025

For example, Grammarlys subscription-based model is aligned with the quality of user experience rather than ads, ensuring security and fostering user trust. Leaders can drive user agency by taking the following steps: Provide user education.

Agency 97

Agency Education Collaboration Management 97

Enchanting Marketing

JUNE 4, 2024

Life is too short to regurgitate ideas without adding value. You learn, step by step, how to shape, simplify, and flesh out your ideas, so you can educate and inspire your readers: Learn more >> Even though I’m a published writer, I found the course super helpful and my blog posts contain more meat and substance than ever before.

Audience 276

Audience Blogger Food Communication 276

Kristi Hines

JUNE 1, 2023

ABCmouse – A platform offering engaging and educational activities for children aged 2-8. CarYardBard – An AI-Driven Car Sales Ad Generator designed specifically for Australian car dealerships. Competitor PPC Ads – Discover your competitors’ most successful PPC ads simply by entering their website URLs.

Transportation 264

Transportation Utilities Portfolio Finance 264

Backlinko

JULY 30, 2024

When you optimize content for informational keywords, you’re typically answering questions, providing instructions, or educating readers on a particular topic. Just by adding some of these words to your seed keywords. Since users search for this term, consider adding this keyword to the content where relevant.

Keywords 106

Keywords Sales SEO Digital Marketing 106

Copywriter Collective

DECEMBER 31, 2024

But if something youve added halts the flow of the writing to go off on a tangent, get rid of it. Writing should flow and sound educated, but copywriting intended for a broad audience needs to account for that. Which brings us, rather neatly, to the second point we must consider. Not everyone will have as extensive a vocabulary as you.

Copywriter 98

Copywriter Copywriting SEO Government 98

Grammarly

AUGUST 31, 2023

For higher education in particular, the start of the 2023–24 school year feels different. At Grammarly, we’re adding generative capabilities that keep learning and equitable access at the center. We’re at the end of August, and most school districts, colleges, and universities have already begun a new academic year.

Education 128

Education Text Communication Creativity 128

Neil Patel

AUGUST 10, 2021

It’s about educating the public as a whole, and your client demographic in particular, about what you can do and why you’re better than other firms. A larger firm can find out what a client needs and then shuttle them to that department, but a smaller firm may spend more time educating and waiting for specific legal issues to arise.

Search Engine Optimization 139

Search Engine Optimization Marketing Education Digital Marketing 139

Smart Blogger

OCTOBER 9, 2024

You might think Twitter ads aren’t effective or necessary for your growth strategy. What if Twitter/X ads could be the key to unlocking significant growth for your brand? What if Twitter/X ads could be the key to unlocking significant growth for your brand? So why did my ads work so well? There is a flywheel effect.

Ads 74

Ads Advertising Promotion Content Creator 74

ContentWriters

NOVEMBER 27, 2024

By using the right listicle, you can educate, entertain, or guide your audience through a process. Are you trying to educate, build authority, generate leads, boost SEO , or drive sales? Adding substance will take your listicle out of the realm of clickbait. Do Listicles Still Work? Think about your current content challenges.

Writing 59

Writing Recruitment Healthcare Persuasion 59

Neil Patel

AUGUST 4, 2021

If you’ve been creating educational content on your blog, your best bet would be to start with educational video content and see if that resonates with your audience in the same way. Educational Videos. Educational videos are all about adding value to your audience. Use Ads to Their Full Potential.

Marketing 145

Marketing Social Media Brand Awareness Education 145

Backlinko

OCTOBER 21, 2024

Information Gain Goals Adding too much new information may be risky if you publish SEO-driven content. It’s not a hard rule, but a helpful starting point for balancing search intent with adding value. In the following examples, you’ll see how top content leaders are adding new information with amazing results.

SEO 99

SEO Content Finance Concept 99

Copywriter Collective

FEBRUARY 28, 2025

Education and information should form part of the content here that can empower them to realize their challenges and needs. At the awareness stage, your aim is to inform or attract by answering any questions or challenges through various, informative article formats such as educational video productions. Awareness: Attract and inform.

Content 67

Content Search Engine Optimization Copywriting Copywriter 67

Neil Patel

FEBRUARY 19, 2021

In 2020, advertisers spent almost $200 billion in paid search ads , with retail spending over $15 billion , and this number is expected to increase moving forward. If you’re behind in your paid search and social ad spend, don’t worry. How Can Paid Ads Help You Reach Your E-Commerce Sales Goals?

Social Media 145

Social Media Sales Media Retail 145

Backlinko

NOVEMBER 29, 2024

If you aim to educate your readers, choose keywords with “Informational” intent. Think of it as a miniature ad that entices users to click. Here’s how: Filter by Keyword Difficulty (KD%): Focus on keywords with an achievable difficulty level Filter by Search Intent: Search intent is the user’s goal.

Writing 102

Writing Keywords Script SEO 102

Grammarly

APRIL 9, 2025

It is a serious ethical and academic issue that can undermine credibility and violate standards in education, journalism, and professional writing. The responsibility lies with the user to use AI-generated text in a way that aligns with the policies and expectations of the publication or educational institution.

Writing 59

Writing Text Copy Construction 59

Freelance Magic

NOVEMBER 25, 2022

Education and E-Learning. This creates a lot of opportunities for you if you’re interested in writing about education or if you want to write about a specific niche academically. For example, suppose you’ve studied psychology at higher education level and want to write about it. Honorable Mentions. Annual reports. Email writing.

Freelance 162

Freelance Finance Writing Medical 162

Grammarly

MARCH 28, 2025

An educational institution might encourage students to use it as a research tool or idea generator but require Grammarly Authorship to track how an assignment was created. AI detection technology is improving, but, as shared above, detection tools work best when paired with AI education and clear policy. Consider ethical implications.

Content 71

Content Text Education Writing Style 71

Elna Cain

MAY 8, 2023

Adding these extra elements to my outline shows my client that these ideas are MINE and aren’t generated by an AI tool (although you can use it for ideation and getting a rough draft of your topics. The editor removed “advancement and achievements” to “leaps” and added emphasis to “is.”

Freelance 261

Freelance Writer Content Proofreader 261