Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. But with so many options and variables, it can be easy to burn through your ad spend with minimal return.

Ads 129

Ads Content Advertising Utilities 129

Jane Friedman

MARCH 25, 2025

Its because novels that hit these plot points immerse and engage readers by creating emotional resonance. So, lets take a closer look at why structure worksnot as a mechanical template, but as an emotional engine that corresponds to human nature and thereby drives a readers engagement.

Prose 140

Prose Architecture Storytelling Engagement 140

Contently

AUGUST 16, 2024

These are the brands that know how to do LinkedIn content marketing, as well as build brand awareness and engage with their audiences. Microsoft also uses targeted ads to amplify its content’s reach and ensure it extends to the right B2B decision-makers within specific industries or job titles.

Brand 98

Brand IT Marketing Healthcare 98

Backlinko

JANUARY 6, 2025

How to Start Creating Engaging Stories Before investing in content, identify what makes your brand relatable. Look for patterns in engagement and sales attribution. ” Jake Karls The TBH Skincare team has found authentic stories outperform traditional ads across every channel. Generic ads. And it worked.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

CopyBlogger

SEPTEMBER 12, 2023

Most SEO copywriting tips focus on adding specific keywords, and other minor optimizations that help search engines find your content. Continue Reading The post 7 SEO Copywriting Tips To Engage Readers And Rank appeared first on Copyblogger.

Copywriter 115

Copywriter Copywriting Engagement SEO 115

Contently

OCTOBER 29, 2024

UGC often works so well because it doesn’t feel like an ad; it feels like a true-to-life testimonial that allows a viewer to envision how a product might actually function in their own life. Again, UGC works well when it is a genuine, organic discussion of a product or service, rather than a paid-for ad placement.

Brand 99

Brand Content Retail Utilities 99

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. E-learning writers need strong instructional design skills to create engaging, effective learning materials, as well as a conversational tone to be able to write scripts with ease.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Grammarly

DECEMBER 6, 2024

Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. This approach ensures customers have a consistent, positive experience with your brand whether they engage with it via email, social media, the mobile app, a physical location, or elsewhere.

Communication 105

Communication Marketing Storytelling Social Media 105

ContentWriters

NOVEMBER 21, 2024

Even more compelling, 46% of weekly podcast listeners have purchased a product or service after hearing a podcast ad, demonstrating the direct impact of well-crafted scripts on conversion rates. Recent data shows high production values aren’t critical to keeping viewers engaged. Digital video ad spending was almost $176.63

Script 105

Script Writing Marketing Persuasion 105

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. So, if you run ads listing the six reasons consumers should choose your product, the consumer won’t believe you. That’s not a great percentage. What is a micro influencer?

Storytelling 85

Storytelling Marketing Social Media Brand 85

Jane Friedman

NOVEMBER 12, 2024

Tell their life story and describe the person behind the name, using descriptive terms that engage all of the readers’ senses and bring these characters to life for your audience. Books convey important messages, he added, but in many cases, what readers retain are “a few anecdotes, a few stories.”

Medical 134

Medical Storytelling Writing Style Writer 134

Freelance Magic

NOVEMBER 19, 2024

If you can capture the attention and intrigue of a prospect from the get-go, you have a higher chance of keeping them engaged and interested in your offer. They invite engagement and treat the recipient as a human rather than a walking cash machine (because, let’s face it, a lot of cold emails are trying to get money out of people).

Landing Page 130

Landing Page Freelance Long Form Content Copy 130

Buffer

SEPTEMBER 23, 2024

  To predict the best time to post on Facebook, Instagram, LinkedIn, and X, we looked at the timeslots with the highest engagement rates on each platform.   The  algorithms  that rank the feeds of every  social media site  use audience engagement as signals to predict how much their users want to see it.

Social Media 99

Social Media Media Post Engagement 99

Contently

OCTOBER 24, 2024

Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content boosts engagement by inviting your audience to actively participate. It’s a win for the brand, too.

Content Marketing 87

Content Marketing Brand Marketing Content 87

Nick Ursborne

SEPTEMBER 7, 2023

The more people use these lists of prompts, the more they are adding another layer of “sameness” to their copy and content. Generic, robotic copy not only dilutes their brand, but also reduces customer engagement. Emotion increases engagement, and fosters a sense of trust. Your adding something different to that copy.

Writer 244

Writer Copywriter Copywriting Sales Copy 244

Backlinko

DECEMBER 5, 2024

For example, the search results for pet shop near me include the following elements: A paid search ad marked as Sponsored Organic results within the local pack Regular organic results under the local pack Local search marketing is especially important for location-based businesses. This helps you maximize your return on ad spend (ROAS).

IT 98

IT Marketing Keywords Search Engine Optimization 98

Freelance Magic

DECEMBER 1, 2024

Startups hire freelance writers to explain their products in simple, engaging ways. Your job is to hook readers, keep them engaged, and clearly communicate ideas. Start by following your ideal clients on LinkedIn or engaging with their content on X. Who hires freelance writers? A lot of people. Let me know if you’d like to chat!

Freelance 130

Freelance Writer Portfolio Projects 130

Backlinko

OCTOBER 23, 2024

Social media posts : Ideal for engagement and brand awareness. Keep the following content strategy tips in mind to ensure you produce high-quality, engaging content that resonates with your audience. Luckily, you have many options: Email campaigns: Leverage your subscriber list to showcase new content and drive engagement.

Content Marketing 113

Content Marketing Marketing Government Content 113

Elna Cain

MARCH 8, 2025

Other profitable niches include: Health & Wellness SaaS Finance Specialized content like Law, Real Estate, Medical Profitable services include: Sales page writing Email funnels Landing pages Ads 2. But in 2025, I feel Instagram is a better platform for communication, engagement and pitching.

Writer 130

Writer Portfolio Post Freelance 130

Backlinko

MARCH 25, 2025

Monetization paths: AI tool affiliate partnerships, display ads, online courses, consulting services, paid newsletters with industry insights Success requirements: Tech fluency, talent for simplifying complex topics, constant learning mindset, firsthand experience with emerging tools 2. This helps readers separate fact from marketing hype.

Blog 103

Blog Blogging Medical Finance 103

Freelance Magic

NOVEMBER 18, 2024

If you can capture the attention and intrigue of a prospect from the get-go, you have a higher chance of keeping them engaged and interested in your offer. They invite engagement and treat the recipient as a human rather than a walking cash machine (because, let’s face it, a lot of cold emails are trying to get money out of people).

Landing Page 130

Landing Page Freelance Long Form Content Copy 130

Copywriter Collective

JANUARY 10, 2025

The content lacks originality and value for the readers, leading to low engagement and regurgitated cyber junk floating around the internet. Readers are less likely to stay engaged if links are forced into every paragraph without adding genuine value. These internal links should be placed strategically and with intention.

Copywriter 105

Copywriter Copywriting Script Copy 105

Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. I can help you consistently reach out to prospects across multiple platforms, including ads, advertorials, case studies, white papers, blogs, landing pages, and more. Why do businesses and organizations need professional copywriting services?

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Nick Ursborne

APRIL 6, 2024

It doesn’t appeal to us or engage with us at an emotional level. Of course, to do this, you’ll also need to be proficient in the craft of adding layers of emotional intelligence to AI-generated drafts of copy and content. With some decent prompts, most of these tools will give you a very passable first and second draft.

Copywriter 258

Copywriter Copywriting Writing Freelance 258

Kristi Hines

AUGUST 2, 2023

Turn your clients’ ideas into engaging tweets in less than 30 seconds, helping them increase their social media presence. Utilize Visla to offer a service that turns clients’ ideas into engaging video content for marketing or educational purposes. These can be used in your online store, blog, or social media ads.

Utilities 246

Utilities Transportation Medical Content Creation 246

Grammarly

JANUARY 16, 2025

The intersection of AI and marketing presents a transformative opportunity for businesses considering how to incorporate AI into strategic work, use it to enhance creativity, and drive authentic customer engagement. Engage with experts: Dont hesitate to seek insights from AI specialists or marketing communities.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Backlinko

OCTOBER 21, 2024

It runs a test to see how users engage with this new information. Information Gain Goals Adding too much new information may be risky if you publish SEO-driven content. It’s not a hard rule, but a helpful starting point for balancing search intent with adding value. What does Google do? Then, add new information.

SEO 101

SEO Content Finance Concept 101

Nick Ursborne

JANUARY 4, 2024

Once that’s done, you can add layers of more emotionally engaging copy to make the whole thing more appealing and effective. But it does mean you can influence the output by adding emotional terms in the prompt itself. Start with a tool like ChatGPT to do the heavy lifting. But… it doesn’t have to be that way. Feels clunky to me.

Copywriter 223

Copywriter Copywriting Construction Copy 223

Nick Ursborne

NOVEMBER 14, 2023

That kind of structure may reflect a “winning and proven” approach to writing an ad, landing page or sales page. One way or another, I’ll be creating something new, a new way to engage with my audience more deeply. It made me want to engage with my readers at a deeper, more meaningful level. His feedback changed a lot for me.

Copywriter 235

Copywriter Copywriting Writing Landing Page 235

Backlinko

DECEMBER 9, 2024

And the search engines spam policies describe reciprocal links (in all but name) as an example of link spam: This means that if your site engages in widespread reciprocal linking purely as a strategy to boost rankings, Google might pick up on it. This could potentially damage your site’s credibility and user engagement metrics.

SEO 94

SEO IT Text Engineering 94

Backlinko

AUGUST 19, 2024

And can be before or after paid results (ads), depending on the query. But it’s fine-tuning several things—search quality, the flow of traffic in its ecosystem, and monetization (ads).” Visual elements help users grasp complex information, engage with content, and remember key points. What Are AI Overviews?

SEO 108

SEO Keywords Website Management 108

Nick Ursborne

JANUARY 22, 2024

Talk about this with your clients, and work with them to identify a company persona that’s emotionally engaging. Addressing those emotions in your copy is a powerful way to engage with and ultimately convert your readers. #3 Finally, create a more “human” draft, ensuring the copy is emotionally engaging.

Copy 221

Copy Copywriter Copywriting Writing Style 221

BKA Content

NOVEMBER 19, 2024

Other common causes are: Server-side issues and web redirects Cross-domain tracking problems Bot traffic Mobile app tracking issues Ad blockers However, this list is not exhaustive, and unassigned traffic could occur for many other reasons. Therefore, you should try to eliminate unassigned traffic to the extent possible.

IT 105

IT Insurance Consulting Agency 105

Jane Friedman

JANUARY 8, 2025

When we spoke during that period, I could hear the added tension in her voice. If we expect our writing life to feel welcoming and engaging all the time, then when it doesnt the disappointment can morph into preemptive rejection: Ill show you, you difficult project. On a short deadline. The struggle was real.

IT 136

IT Creativity Projects Writer 136

BKA Content

NOVEMBER 26, 2024

User engagement (or “behavior signals”) is another important ranking factor in local SEO for small businesses. Such engagement includes clicks, appointments, and time on your pages. Paid ads can also help. This way of connecting with other domains through link building boosts your SERP position.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Enchanting Marketing

JUNE 4, 2024

Life is too short to regurgitate ideas without adding value. From: How to Write Conversationally: 7 Tips to Engage and Delight Your Audience Closing option 4: Give a pep talk Sometimes, we ask the nearly impossible from our readers. How often are we really inspired by a blog post? Life is too short for monotone voices. So, be yourself.

Audience 276

Audience Blogger Food Communication 276

Freelance Magic

DECEMBER 6, 2022

Here’s what I did: Spent 10 mins engaging with content on the #saas and #contentmarketing hashtags each day ​. Engage with others: I’m not sure how LinkedIn’s algorithm works, but adding insightful comments to others posts also shows up in your followers’ feeds. Moral of the story? You never know who’s watching!

Freelance 260

Freelance Storytelling Concept Brand 260