Contently

AUGUST 16, 2024

These are the brands that know how to do LinkedIn content marketing, as well as build brand awareness and engage with their audiences. Microsoft also uses targeted ads to amplify its content’s reach and ensure it extends to the right B2B decision-makers within specific industries or job titles.

Brand 98

Brand IT Marketing Healthcare 98

Neil Patel

AUGUST 20, 2021

With the right persuasive commercial techniques, you can inspire viewers to get involved with your brand, engage with your new content, make a direct purchase, or better: make multiple! 4 Elements of Persuasive Commercials and Ads. Any persuasive commercial ad should have one goal: to get their customers to do something.

Persuasion 138

Persuasion Ads Advertising Copy 138

Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. But with so many options and variables, it can be easy to burn through your ad spend with minimal return.

Ads 129

Ads Content Advertising Utilities 129

Grammarly

DECEMBER 6, 2024

Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. This approach ensures customers have a consistent, positive experience with your brand whether they engage with it via email, social media, the mobile app, a physical location, or elsewhere.

Communication 105

Communication Marketing Storytelling Social Media 105

Neil Patel

MARCH 9, 2023

This means the photographer is okay with you using it to promote your business, or in this case, a Facebook group. You don’t necessarily need a page for your group, but if you want to promote your group with ads or with public social media posts, you need a page to do that. Like I mentioned before, running ads requires a page.

Promotion 112

Promotion Social Media Ads Engagement 112

Jane Friedman

NOVEMBER 12, 2024

Tell their life story and describe the person behind the name, using descriptive terms that engage all of the readers’ senses and bring these characters to life for your audience. Books convey important messages, he added, but in many cases, what readers retain are “a few anecdotes, a few stories.”

Medical 134

Medical Storytelling Writing Style Writer 134

Contently

OCTOBER 29, 2024

These types of videos are rampant on TikTok, and with many of these accounts promoting their own Amazon Storefronts, they are a great way for Amazon — and Stanley, for that matter — to leverage real-life user experiences. Users can even search by industry and product, adding an extra layer of customization.

Brand 99

Brand Content Retail Utilities 99

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. So, if you run ads listing the six reasons consumers should choose your product, the consumer won’t believe you. That’s not a great percentage.

Storytelling 85

Storytelling Marketing Social Media Brand 85

Backlinko

JANUARY 6, 2025

How to Start Creating Engaging Stories Before investing in content, identify what makes your brand relatable. Look for patterns in engagement and sales attribution. ” Jake Karls The TBH Skincare team has found authentic stories outperform traditional ads across every channel. Generic ads. And it worked.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Backlinko

OCTOBER 23, 2024

Social media posts : Ideal for engagement and brand awareness. Include all content stages in your calendar, noting key steps like the following: Research Writing Editing Design SEO optimization Publication Promotion Social media scheduling Most importantly, ensure each piece ties back to your initial objectives.

Content Marketing 113

Content Marketing Marketing Government Content 113

Neil Patel

SEPTEMBER 17, 2021

Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it. Here’s what it produced: 223 story mentions — more eyes on my brand 431 page views — more followers 1068 DMs — more leads for my ad agency. If you know me, you know I love Instagram. Send upsell campaigns.

Engagement 145

Engagement Marketing Social Media Education 145

Contently

MARCH 23, 2023

Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect. Engagement content metrics can also help you determine the best times and formats for distributing your content, as well as which topics generate the most interest.

Engagement 121

Engagement Content Landing Page Brand Awareness 121

Neil Patel

DECEMBER 30, 2021

One of those tools is Facebook lead ads. What Are Facebook Lead Ads? Facebook lead ads allow marketers to generate leads on Facebook among users who might be looking to buy your product or services. Facebook users will then see lead ads in different site areas, including news feeds, Messenger, and even articles.

Ads 133

Ads Advertising Lead Generation Text 133

Copywriter Collective

JANUARY 10, 2025

Particularly in explainer videos and live streams where brands and products are being promoted. The content lacks originality and value for the readers, leading to low engagement and regurgitated cyber junk floating around the internet. It can disrupt the natural reading flow, making the content feel clunky or overly promotional.

Copywriter 105

Copywriter Copywriting Script Copy 105

Income Diary

MARCH 19, 2024

The journey from obscurity to online prominence begins with understanding and executing impactful promotional strategies. In this Ultimate Guide to Promoting Your Website for Free, we delve into 8 proven methods that empower business owners to take the helm.

Promotion 105

Promotion Website Social Media Advertising 105

Credible Content

MAY 28, 2023

Formatting includes structuring the text, adjusting fonts, adding headings, and incorporating images or illustrations. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership. Engaging and building genuine relationships with the audience.

Promotion 130

Promotion Publishing Publishing Publisher 130

Contently

DECEMBER 13, 2022

Creating Content for Engagement vs. Conversion. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Optimize Your Storytelling for Engagement and Conversion. This list will help you create content that meets your engagement and conversion goals.

Storytelling 119

Storytelling Engagement Landing Page Long Form Content 119

Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. I bring client first messaging into ALL your promotional efforts. I can help you consistently reach out to prospects across multiple platforms, including ads, advertorials, case studies, white papers, blogs, landing pages, and more.

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Nick Ursborne

FEBRUARY 8, 2024

At every stage of using these AI writing tools, ask yourself how to make the copy more emotionally engaging. Through engaging with the app, Alex slowly finds a community, regains confidence, and completes their first marathon. The promotional content focuses on Alex’s emotional journey from despair to triumph.

Copy 236

Copy Copywriter Copywriting Food 236

Buffer

AUGUST 27, 2024

Maybe it’s insightful comments from your audience, engaging email newsletters, or even those impromptu social media interactions that spark a thought. You could set up a Zap that triggers when a new entry is added to this calendar, automatically scheduling a post in Buffer to promote that content on your social media channels.

Social Media 81

Social Media Content Creation Content Promotion 81

Contently

OCTOBER 24, 2024

Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content boosts engagement by inviting your audience to actively participate. It’s a win for the brand, too.

Content Marketing 87

Content Marketing Brand Marketing Content 87

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. In this post, I explore how you can set up LinkedIn ads to connect you with your target customer without annoying them. Scroll along to ‘Ads’ on the end and click.

Ads 104

Ads Advertising Text Social Media 104

Credible Content

JUNE 23, 2023

A pop-up ad that says “Don’t Miss This Limited-Time Offer! Schwartz: “Direct response copywriting is the art of communicating a product’s unique selling proposition in a way that engages the prospect’s attention, creates desire, and compels them to take action.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Nick Ursborne

SEPTEMBER 2, 2023

In other words, writing with empathy wins you a much deeper level of engagement and attention. #2 You can have the most amazing promotion of all time… but if your reader doesn’t trust you, nothing happens. Promotions you just read and think about disappear from your memory within minutes, or seconds even.

Writing 245

Writing Copywriter Copywriting Persuasion 245

Contently

FEBRUARY 17, 2023

Adding entertaining AR can be as simple as creating a fun filter to be used on social that promotes your new product launch. Netflix has used AR filters and ads to promote earlier seasons of Stranger Things. The post How Innovative Marketers Are Using Augmented Reality to Engage Customers appeared first on Contently.

Engagement 121

Engagement Entertainment Marketing Education 121

Freelance Magic

DECEMBER 1, 2024

Startups hire freelance writers to explain their products in simple, engaging ways. Your job is to hook readers, keep them engaged, and clearly communicate ideas. Start by following your ideal clients on LinkedIn or engaging with their content on X. Who hires freelance writers? A lot of people. Let me know if you’d like to chat!

Freelance 130

Freelance Writer Portfolio Projects 130

Grammarly

JANUARY 16, 2025

The intersection of AI and marketing presents a transformative opportunity for businesses considering how to incorporate AI into strategic work, use it to enhance creativity, and drive authentic customer engagement. Marketing teams can then, for instance, offer the right messages and promotions to customers via lifecycle marketing campaigns.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Grammarly

DECEMBER 9, 2024

million budget, consistently staying under budget and meeting goals Led a data-driven social media campaign that increased engagement and brought in more potential customers, resulting in higher revenue 3 Input your skills and master list into the AI tool and generate rsum bullets. Youll notice they dont exactly jump off the page.

Recruitment 98

Recruitment Digital Marketing Social Media Keywords 98

Backlinko

DECEMBER 9, 2024

And the search engines spam policies describe reciprocal links (in all but name) as an example of link spam: This means that if your site engages in widespread reciprocal linking purely as a strategy to boost rankings, Google might pick up on it. This could potentially damage your site’s credibility and user engagement metrics.

SEO 93

SEO IT Text Engineering 93

Kristi Hines

AUGUST 2, 2023

Turn your clients’ ideas into engaging tweets in less than 30 seconds, helping them increase their social media presence. Offer your services as a video editor to businesses that need promotional videos but don’t have the time or resources to make them themselves.

Utilities 246

Utilities Transportation Medical Content Creation 246

BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations.

Ads 98

Ads Brand Awareness Search Engine Optimization Advertising 98

Nick Ursborne

FEBRUARY 5, 2024

Take a look at the services page on your website, or your LinkedIn profile, and think about adding one of the following… AI Content Creation Services When it comes to content like blog posts and social media updates, AI tools like ChatGPT make it possible to create ten times the content in the same period of time.

Copywriter 225

Copywriter Copywriting Freelance Copywriting Content Creation 225

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

Ads 113

Ads Landing Page Advertising Copy 113

Smart Blogger

OCTOBER 9, 2024

You might think Twitter ads aren’t effective or necessary for your growth strategy. What if Twitter/X ads could be the key to unlocking significant growth for your brand? What if Twitter/X ads could be the key to unlocking significant growth for your brand? So why did my ads work so well? There is a flywheel effect.

Ads 74

Ads Advertising Promotion Content Creator 74

Backlinko

NOVEMBER 29, 2024

We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. The following writing tips will help you keep readers engaged from start to finish. Think of it as a miniature ad that entices users to click. It has since received 27,193 pageviews.

Writing 103

Writing Keywords Script SEO 103

Jane Friedman

AUGUST 9, 2023

From April 2020 through to November 2022, I ran Facebook Ads in a way that ticked all the boxes when it came to best practices. But in December 2022, our Facebook Ads took a nose dive—sales, page reads, bestseller rank, and overall royalties all dropped. Today’s post is by book advertising consultant Matt Holmes ( @MatthewJHolmes1 ).

Ads 98

Ads Advertising Creativity Sales 98

Contently

AUGUST 15, 2024

What are they likely to engage with? Therein lies your opportunity to improve on what’s out there, rise in the SEO rankings, and promote your bank’s brand simultaneously. paid channels (social media ads, sponsored content, etc.), Study your audience It’s time to dig deep and learn about your customers. Who are they?

Content Marketing 65

Content Marketing Marketing Content Healthcare 65