Kayleigh Moore

MARCH 5, 2024

I just finished a complete series re-watch of the TV show Mad Men , and the thing I was struck by most in this viewing was that Don Draper’s character was a masterful storyteller. Here’s what you need to know about good storytelling. Good storytellers know that in order to capture and hold an audience’s attention, one must edit.

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Storytelling IT Advertising Projects 130

Credible Content

JUNE 10, 2023

How to use the elements of storytelling in content writing. The main elements of storytelling are: Plot: Sequence of events driving the story forward. Why use storytelling in content writing? Why use storytelling in content writing? Read: What is storytelling in content writing?

Storytelling 130

Storytelling Writing Content Entertainment 130

ContentWriters

NOVEMBER 21, 2024

Even more compelling, 46% of weekly podcast listeners have purchased a product or service after hearing a podcast ad, demonstrating the direct impact of well-crafted scripts on conversion rates. Recent data shows high production values aren’t critical to keeping viewers engaged. Digital video ad spending was almost $176.63

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Script Writing Marketing Persuasion 105

Neil Patel

OCTOBER 4, 2021

Ad creatives are the ads served to users on a social media or digital media platform. On YouTube, these are most often video ads and may include images, video, audio, and text. YouTube ads are just another way to expand your reach. This article will look at the ten best ideas for creating killer YouTube ad creatives.

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Creativity Ads Advertising Digital Media 132

Grammarly

JANUARY 16, 2025

The intersection of AI and marketing presents a transformative opportunity for businesses considering how to incorporate AI into strategic work, use it to enhance creativity, and drive authentic customer engagement. One benefit is enhanced storytelling. Stay informed and adaptive: The world of AI is ever-evolving.

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Creativity Marketing Storytelling Persuasion 105

Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. Emphasis on storytelling. I can help you consistently reach out to prospects across multiple platforms, including ads, advertorials, case studies, white papers, blogs, landing pages, and more. The answer is simple. Emphasis on persuasion.

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Copywriter Copywriting Persuasion Script 130

Neil Patel

JUNE 2, 2021

Don’t get me wrong; social media ads can work wonders. The most noticeable of which is YouTube ads. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. Can YouTube ads be tough to grasp? 5 YouTube Ad Types. Skippable In-Stream Ads.

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Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

MAY 10, 2021

Food brands often use creative ads that indulge the senses while appealing to consumers’ physiological and emotional sides. 8 Tips for Creating Effective Food Ads. Many of the best food ads use proven techniques to capture viewers’ attention, get people talking, and build customer trust. Use Visual Storytelling.

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Food Ads Storytelling Social Media 101

Copywriter Collective

JANUARY 10, 2025

Visual Storytelling Video content creation seems to be on the up-and-up. The content lacks originality and value for the readers, leading to low engagement and regurgitated cyber junk floating around the internet. Readers are less likely to stay engaged if links are forced into every paragraph without adding genuine value.

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Copywriter Copywriting Script Copy 105

Elna Cain

MARCH 8, 2025

Other profitable niches include: Health & Wellness SaaS Finance Specialized content like Law, Real Estate, Medical Profitable services include: Sales page writing Email funnels Landing pages Ads 2. But in 2025, I feel Instagram is a better platform for communication, engagement and pitching.

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Writer Portfolio Post Freelance 130

Neil Patel

AUGUST 20, 2021

With the right persuasive commercial techniques, you can inspire viewers to get involved with your brand, engage with your new content, make a direct purchase, or better: make multiple! 4 Elements of Persuasive Commercials and Ads. Any persuasive commercial ad should have one goal: to get their customers to do something.

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Persuasion Ads Advertising Copy 138

Freelance Magic

DECEMBER 1, 2024

Startups hire freelance writers to explain their products in simple, engaging ways. First, you need solid writing and storytelling skills. Your job is to hook readers, keep them engaged, and clearly communicate ideas. Start by following your ideal clients on LinkedIn or engaging with their content on X. A lot of people.

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Freelance Writer Portfolio Projects 130

Neil Patel

MAY 27, 2021

If you ask ten marketers this question, you’ll likely get lots of similar answers: Google Ads , social media marketing , etc. That’s why today, we’re going to take a look at the potential of audio ads. What Are iHeartRadio Ads? AdBuilder is a self-service platform designed to help marketers create and promote audio ads.

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Ads Script Advertising Long Form Content 119

Backlinko

OCTOBER 21, 2024

It runs a test to see how users engage with this new information. Information Gain Goals Adding too much new information may be risky if you publish SEO-driven content. It’s not a hard rule, but a helpful starting point for balancing search intent with adding value. What does Google do? Then, add new information.

SEO 99

SEO Content Finance Concept 99

Content Marketing Institute

APRIL 13, 2018

Even mobile ads are disliked by 70% of users. One of the best ways to achieve maximum reach and engagement is creating content that encourages your viewers to create their user-generated posts featuring your product or message. It hired a team of influencers with highly engaged audiences to showcase the product in creative ways.

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Engagement Content Retail Food 112

Freelance Magic

DECEMBER 6, 2022

How to add storytelling to content. Here’s what I did: Spent 10 mins engaging with content on the #saas and #contentmarketing hashtags each day ​. Engage with others: I’m not sure how LinkedIn’s algorithm works, but adding insightful comments to others posts also shows up in your followers’ feeds. Here’s what went down.

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Freelance Storytelling Concept Brand 260

Copywriter Collective

APRIL 11, 2025

This includes everything from brand storytelling, product demos, tutorials, skits, and UGC-style (user-generated content) ads that mimic influencer content. Copywriters fluent in branding and storytelling already hold many of the tools TikTok demands. Unlike Instagram or traditional ads, TikTok doesnt sell.

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Script Copywriter Copywriting Writing 52

Income Diary

OCTOBER 30, 2024

Launched to compete with platforms like TikTok, these concise videos can be a fantastic way to capture attention and drive engagement. As viewers tend to have shorter attention spans, delivering messages quickly and effectively can keep them engaged. This flexibility can lead to a more dynamic storytelling experience.

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Storytelling Script Social Media Entertainment 52

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. By humanizing your PPC ads, you can stand apart from your competitors. It’s the human touch.

Ads 81

Ads Creative Director Storytelling Advertising 81

Kristi Hines

JUNE 1, 2023

ABCmouse – A platform offering engaging and educational activities for children aged 2-8. CarYardBard – An AI-Driven Car Sales Ad Generator designed specifically for Australian car dealerships. ChampDex – Engage in chat conversations with your preferred League of Legends champions!

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Transportation Utilities Finance Portfolio 264

Backlinko

NOVEMBER 29, 2024

We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. The following writing tips will help you keep readers engaged from start to finish. Think of it as a miniature ad that entices users to click. It has since received 27,193 pageviews.

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Writing Keywords Script SEO 102

Contently

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible.

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Storytelling Search Engine Optimization Finance Content Creation 52

Contently

JULY 26, 2022

But if you’re not able to make the content engaging, you may be doing your brand a disservice. Are you doing enough to differentiate your company from the competition and create an engaging brand persona? We’ve got a few ideas for how you can turn blog posts and product material into engaging fintech content.

Engagement 119

Engagement Banking Content Finance 119

Melanie Saxton

SEPTEMBER 27, 2023

At the end of the day, all authors are storytellers. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. Each connection inspires engagement with another, so the brand becomes part of the customer’s story.

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Storytelling Editorial Advertising Digital Media 130

iWriter

NOVEMBER 19, 2024

Instead of letting great ideas gather dust, you can transform them into fresh formats that engage readers all over again. Look for metrics like views, shares, and comments to gauge engagement. This assessment lays the foundation for creating fresh and engaging content. Ready to learn how to give your content a makeover?

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Blog Post Post Blogging Blog 52

Credible Content

JUNE 1, 2023

Engaging and effective blog posts play a crucial role in capturing readers’ attention and keeping them engaged. Here’s why they are important: Grabbing Attention: Engaging blog posts have a captivating opening that hooks readers from the start, enticing them to read further.

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Script Blog Post Writing Post 130

ContentWriters

MARCH 28, 2025

Incorporating relevant keywords and optimizing content for search engines and reader engagement. Unlike paid ads, which stop once the budget runs out, well-written SEO content continues to attract traffic, build authority, boost conversion, and support long-term growth. Drive traffic and engage your audience with proven techniques.”

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SEO Writing Content Keywords 59

Credible Content

MAY 29, 2023

Understanding the fundamentals of copywriting empowers you to effectively communicate your message, engage your audience, build trust, and create persuasive content across different channels. Engaging and Persuasive Content Copywriting helps you create content that grabs attention and keeps readers engaged.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Jane Friedman

JANUARY 4, 2024

Analyzing story like an editor informs every element of writing and every skill a writer must develop—not just editing, but also drafting and revision, and storytelling skill as well as craft skills. You use your sub jective reactions to determine the ob jective craft techniques the storyteller used to create them. Did it engage you?

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Writer Storytelling Insurance Engagement 139

The Hoth

JANUARY 30, 2025

Technique #1: Use data-driven storytelling to attract backlinks Journalists, bloggers, and online columnists are always hungry for new studies, statistics, and figures to share with their audiences. Thats why digital PR professionals love to combine the psychological power of storytelling with their original research and data.

Storytelling 59

Storytelling Search Engine Optimization Social Media SEO 59

Backlinko

FEBRUARY 10, 2025

All without relying on ads. Theyre highly engaging content that captures attention and ranks well. This depth keeps readers engaged. Side note: Thoughtful design also keeps people on the site longer and encourages them to engage. It uses a storytelling framework that subtly primes people to buy.

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Blogging Blog Keywords Engineering 82

Contently

SEPTEMBER 13, 2024

The last thing I want is to design a killer ad and then see the same image used by another company,” Lobo says. Brands should also prioritize storytelling and contextual relevance to avoid superficial depictions. In such a case, make sure to avoid diverse stock photos with many downloads.

Manufacturing 52

Manufacturing Storytelling Content Creator Concept 52

Nick Ursborne

NOVEMBER 14, 2023

That kind of structure may reflect a “winning and proven” approach to writing an ad, landing page or sales page. One way or another, I’ll be creating something new, a new way to engage with my audience more deeply. It made me want to engage with my readers at a deeper, more meaningful level. His feedback changed a lot for me.

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Copywriter Copywriting Writing Landing Page 237

Neil Patel

OCTOBER 5, 2021

That content serves the purpose of: attracting leads driving brand awareness keeping readers engaged converting leads into customers turning customers into repeat buyers and brand ambassadors. It may receive a lot of views and engagement, but if it does not convert, it’s a waste of time and resources. It doesn’t.

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Content Marketing Marketing Storytelling Content 129

Smart Blogger

OCTOBER 9, 2024

You might think Twitter ads aren’t effective or necessary for your growth strategy. What if Twitter/X ads could be the key to unlocking significant growth for your brand? What if Twitter/X ads could be the key to unlocking significant growth for your brand? So why did my ads work so well? There is a flywheel effect.

Ads 74

Ads Advertising Promotion Content Creator 74

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. The brand created a dedicated Facebook page for the campaign and published engaging content that built anticipation around the day Felix jumped.

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Social Media Media Marketing Storytelling 126

Contently

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. That’s a noble aim, but how can a piece of content that is not directly about a brand be one of the best examples of brand storytelling ?

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Storytelling Brand Healthcare Advertising 52