Neil Patel

DECEMBER 30, 2021

One of those tools is Facebook lead ads. What Are Facebook Lead Ads? Facebook lead ads allow marketers to generate leads on Facebook among users who might be looking to buy your product or services. Facebook users will then see lead ads in different site areas, including news feeds, Messenger, and even articles.

Ads 133

Ads Advertising Lead Generation Text 133

Neil Patel

JUNE 2, 2021

Don’t get me wrong; social media ads can work wonders. The most noticeable of which is YouTube ads. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. Can YouTube ads be tough to grasp? 5 YouTube Ad Types. Skippable In-Stream Ads.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Look at the example below.

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Ad Copy Copy Ads Persuasion 136

ContentWriters

NOVEMBER 21, 2024

Even more compelling, 46% of weekly podcast listeners have purchased a product or service after hearing a podcast ad, demonstrating the direct impact of well-crafted scripts on conversion rates. Recent data shows high production values aren’t critical to keeping viewers engaged. Digital video ad spending was almost $176.63

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Script Writing Marketing Persuasion 105

Neil Patel

DECEMBER 13, 2021

In this post, we’re going to explore how you can set up some LinkedIn Ads that will connect you with your target customer – without annoying them. We’ll go through the process of setting up your ad account and also teach you how you can improve your advertising campaign over time, perfecting your messaging, brand voice, and approach.

Ads 126

Ads Sales Social Media Advertising 126

Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. But with so many options and variables, it can be easy to burn through your ad spend with minimal return.

Ads 126

Ads Content Advertising Utilities 126

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. In this post, I explore how you can set up LinkedIn ads to connect you with your target customer without annoying them. Scroll along to ‘Ads’ on the end and click.

Ads 104

Ads Advertising Text Social Media 104

Grammarly

DECEMBER 6, 2024

Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. This approach ensures customers have a consistent, positive experience with your brand whether they engage with it via email, social media, the mobile app, a physical location, or elsewhere.

Communication 105

Communication Marketing Storytelling Social Media 105

Backlinko

JANUARY 6, 2025

How to Start Creating Engaging Stories Before investing in content, identify what makes your brand relatable. Look for patterns in engagement and sales attribution. ” Jake Karls The TBH Skincare team has found authentic stories outperform traditional ads across every channel. Generic ads. And it worked.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Neil Patel

SEPTEMBER 17, 2021

Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it. Here’s what it produced: 223 story mentions — more eyes on my brand 431 page views — more followers 1068 DMs — more leads for my ad agency. If you know me, you know I love Instagram. Preview and send!

Engagement 145

Engagement Marketing Social Media Education 145

Enchanting Marketing

AUGUST 29, 2023

Why is it so hard to engage her readers? Take out the writerliness The basis of conversational writing is a simple text so readers can follow your ideas with ease: Eliminate complicated sentences >> Avoid the passive voice >> Replace writerly words >> Use transitional words often >> Here’s are some examples … 1.

Writing 290

Writing Persuasion Text Copywriter 290

Ashleyn Writes

JANUARY 8, 2025

Heres how you can make your copy eyeball-friendly: Break up your text : Whack that return key often. Use bullet brigades : Think emojis, numbered lists, or bolded text to highlight key points. Because it was scannable, engaging, and proved its worth every step of the way. Short paragraphs reign supreme. and converted at 8.8%.

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Copywriter Copywriting Copy Sales 130

Nick Ursborne

APRIL 6, 2024

It doesn’t appeal to us or engage with us at an emotional level. Second, you need a human or two to review the text from a legal, privacy, and ethical standpoint. Of course, to do this, you’ll also need to be proficient in the craft of adding layers of emotional intelligence to AI-generated drafts of copy and content.

Copywriter 258

Copywriter Copywriting Writing Freelance 258

Backlinko

DECEMBER 9, 2024

And the search engines spam policies describe reciprocal links (in all but name) as an example of link spam: This means that if your site engages in widespread reciprocal linking purely as a strategy to boost rankings, Google might pick up on it. This could potentially damage your site’s credibility and user engagement metrics.

SEO 94

SEO IT Text Engineering 94

Contently

OCTOBER 24, 2024

Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content boosts engagement by inviting your audience to actively participate. It’s a win for the brand, too.

Content Marketing 85

Content Marketing Brand Marketing Content 85

Buffer

SEPTEMBER 23, 2024

  To predict the best time to post on Facebook, Instagram, LinkedIn, and X, we looked at the timeslots with the highest engagement rates on each platform.   The  algorithms  that rank the feeds of every  social media site  use audience engagement as signals to predict how much their users want to see it.

Social Media 99

Social Media Media Post Engagement 99

Backlinko

JULY 26, 2024

Helping make sure that your content is engaging, easy to read, and SEO-friendly. It also suggests a list of keywords for you to include, along with insights for adding images, headings, and more. Add a link or some text, and the tool will take that to represent your ideal brand voice.

Content Creation 96

Content Creation Copy Text Creativity 96

Backlinko

AUGUST 19, 2024

And can be before or after paid results (ads), depending on the query. But it’s fine-tuning several things—search quality, the flow of traffic in its ecosystem, and monetization (ads).” Compare this chunk of text: With this one: Which would you rather continue reading? What Are AI Overviews? AI Overviews vary in layout.

SEO 108

SEO Keywords Website Management 108

Kristi Hines

AUGUST 2, 2023

Enter any URL and have the text content rewritten for your clients. Turn your clients’ ideas into engaging tweets in less than 30 seconds, helping them increase their social media presence. Utilize Visla to offer a service that turns clients’ ideas into engaging video content for marketing or educational purposes.

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Utilities Transportation Medical Content Creation 246

Backlinko

MARCH 3, 2025

For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. ” While you might see “sponsored” or “ad” results at the top of search results, clicks on these aren’t organic trafficthey’re paid traffic.

IT 104

IT Keywords Brand Awareness SEO 104

Elna Cain

JANUARY 13, 2023

Every marketer wants social proof for their client, and what better way to show this than with an engaging case study? Adding a pros and cons list is a fun element to your product writing for clients. Summarize Text. An easier way to read online text is to have Chat GPT summarize the content. List the Pros and Cons.

Freelance 285

Freelance Writer Script Writing 285

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

Ads 113

Ads Landing Page Advertising Copy 113

Enchanting Marketing

MARCH 12, 2024

His videos are clear, well-paced, and engaging—even if the topics are complicated. How to go from low to high-protein Wikipedia’s guidelines state that texts needs to be clear and concise. I also added examples of high-profile people who’ve admitted to impostor syndrome. I rarely watch the news. I prefer reading.

Writing 195

Writing Text Communication Social Media 195

Enchanting Marketing

NOVEMBER 14, 2023

Shorter paragraphs, shorter sentences, and shorter words indicate that a text is easier to read. Of course, including specific details makes a text a tad more complicated and a bit harder to read. Or do they make a text needlessly complicated? Further reading: 172+ Power Words That’ll Drive Engagement and Boost Sales >> 5.

Writing 206

Writing Sales Copy Text Copy 206

Jane Friedman

AUGUST 9, 2023

From April 2020 through to November 2022, I ran Facebook Ads in a way that ticked all the boxes when it came to best practices. But in December 2022, our Facebook Ads took a nose dive—sales, page reads, bestseller rank, and overall royalties all dropped. Today’s post is by book advertising consultant Matt Holmes ( @MatthewJHolmes1 ).

Ads 98

Ads Advertising Creativity Sales 98

Contently

OCTOBER 3, 2024

The only drawback is that you must have a Google Ads account to access the tool. However, you don’t have to use Google Ads; you can just register for an account. The tool also provides comprehensive traffic analysis, revealing where your visitors come from and how they engage with your site. 7 More Essential B2B SEO tools 1.

Content Marketing 86

Content Marketing SEO Content Management System Marketing 86

BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations.

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Ads Brand Awareness Search Engine Optimization Advertising 98

Backlinko

NOVEMBER 29, 2024

We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. The following writing tips will help you keep readers engaged from start to finish. Think of it as a miniature ad that entices users to click. It has since received 27,193 pageviews.

Writing 103

Writing Keywords Script SEO 103

ContentWriters

NOVEMBER 27, 2024

You’ve seen them everywhere: engaging, clickable articles that promise “10 Ways to…” or “5 Best…” solutions. Learning how to write a listicle might seem straightforward, but creating one that drives real engagement while delivering value is easier said than done. It’s how you use it.

Writing 59

Writing Recruitment Healthcare Persuasion 59

Neil Patel

MARCH 8, 2021

Plus, open rates for texts vastly surpass email — 98 percent versus just 20 percent for email. Mobile advertising works, but only if your message makes it to the consumer’s inbox, and only if your ad is mobile-optimized. Do you think Instagram has good engagement numbers? Wait until you see what text messages get.

IT 145

IT Marketing Text Keywords 145

Grammarly

DECEMBER 9, 2024

Using gen AIa type of artificial intelligence capable of generating human-like text based on input promptscan help you articulate your experiences and skills more effectively, highlight achievements and rsum keywords that align with the job description in question, and resonate not just with an ATS but also with hiring managers.

Recruitment 98

Recruitment Digital Marketing Social Media Keywords 98

Express Writers

DECEMBER 19, 2024

In your teens or young adulthood, you most likely only used cell phones to make calls, send text messages, and play the game Snake. You Can Keep Your Audience Engaged Longer There is a widely cited fact that people have an attention span of just 8.25 Thats because how you engage with content will drastically alter your attention span.

Content 52

Content Text Content Creator Long Form Content 52

Copywriter Collective

DECEMBER 31, 2024

This doesnt mean that you cant include anything not directly related to the critical path of the copy; providing context and building reader engagement are important things to consider. But if something youve added halts the flow of the writing to go off on a tangent, get rid of it. What structure are you going to use?

Copywriter 98

Copywriter Copywriting SEO Government 98

Neil Patel

SEPTEMBER 23, 2021

Think about the number of ads you see in an average day. After all, the average person sees up to 10,000 ads per day across the internet! The last ad that made you sit up and take notice. What about the ad caught your attention? Honestly, there are so many reasons why visual elements work in ad campaigns.

Landing Page 133

Landing Page Ads Text Communication 133

Smart Blogger

OCTOBER 9, 2024

You might think Twitter ads aren’t effective or necessary for your growth strategy. What if Twitter/X ads could be the key to unlocking significant growth for your brand? What if Twitter/X ads could be the key to unlocking significant growth for your brand? So why did my ads work so well? There is a flywheel effect.

Ads 74

Ads Advertising Promotion Content Creator 74

Backlinko

FEBRUARY 20, 2025

Largest Contentful Paint measures how long it takes for the main content of your webpage to appear on your users screenwhether that’s a hero image, heading, or block of text. Contentful: Its something that has actual contentlike text or an imageand isnt just a background or frame. That delay is what LCP measures.

Script 93

Script Content Content Management System Text 93

Neil Patel

OCTOBER 18, 2021

You can leverage many different kinds of pins on Pinterest, from static pins to video ads. Pinterest also has specific recommended sizes from their ads manager, so be sure to check those before running any Pinterest ads. To create a high-performing static pin, be sure to keep your image and text short.

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Text Social Media Retail Keywords 145