Backlinko

DECEMBER 27, 2024

For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. For example, Semrushs AI Writing Assistant allows you to compose ad headlines quickly. Open the app from the Semrush App Center and select All Tools > Social Media & Ads.

IT 111

IT Medical Architecture Manufacturing 111

ContentWriters

JANUARY 30, 2025

Basing your work on respected sources is important for Google EEAT , helping your content rank higher in search engines due to its value, authority, and legitimacy. You can also find authoritative sources using a general search engine by adding specific keywords to your search terms.

Medical 111

Medical Government Banking Education 111

Backlinko

DECEMBER 5, 2024

In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location. Getting similar traffic through paid search ads can cost $24K a month. This helps you maximize your return on ad spend (ROAS).

IT 95

IT Marketing Keywords Search Engine Optimization 95

Jane Friedman

MARCH 19, 2025

I ran Amazon ads, posted across social media, and told every friend and family member about my debut. Engaging readers beyond the pages At first, I thought marketing meant constantly running ads or posting daily on social media. And sometimes, that takes patience. Sales came in, but not at the level I had dreamed of.

Publisher 141

Publisher Publishing Publishing Marketing 141

Contently

OCTOBER 3, 2024

Whether you’re a seasoned SEO content strategist or just getting started, or you’ve hired a SEO strategist from Contently’s talent network , using the software at your disposal can make the difference between getting lost in the search engine shuffle and rising to the top of the rankings. Oh, and it’s free!

Content Marketing 92

Content Marketing SEO Marketing Content Management System 92

BKA Content

MARCH 27, 2024

How Much Do Google Ads Cost? Search engine optimization (SEO) efforts target informational searches. They are often effective for driving organic traffic to your website, but Google ads are ideal for promoting items for transactional searches. How Much Does It Cost To Put an Ad on Google? Is $500 Enough for Google Ads?

Ads 97

Ads Search Engine Optimization Landing Page Advertising 97

Backlinko

APRIL 7, 2025

Its content written for people not search engines. First launched in 2022, Googles helpful content update was designed to reward people-first content while filtering out pages created primarily for search engines. It signals to readers and search engines that the information youre sharing is reputable, accurate, and verifiable.

Medical 79

Medical Content Keywords Engineering 79

Nick Ursborne

SEPTEMBER 7, 2023

AI combined with “prompt engineering” drags you even deeper into the sameness trap. Go to Google and search for “gpt prompt engineering”. The more people use these lists of prompts, the more they are adding another layer of “sameness” to their copy and content. Your adding something different to that copy. That’s insane!

Writer 247

Writer Copywriter Copywriting Sales Copy 247

Contently

AUGUST 16, 2024

Microsoft also uses targeted ads to amplify its content’s reach and ensure it extends to the right B2B decision-makers within specific industries or job titles. The Google name has been synonymous with “search engines” for years, but it has officially entered the “Gemini era.” GE GE is always on the list of best brands on LinkedIn.

Brand 101

Brand IT Marketing Healthcare 101

Backlinko

JULY 12, 2024

Click “ Add to your search ” on an iPhone to find more results by adding more keywords. While we’re using Google Search to demonstrate the process, you can follow similar steps on other search engines. Because search engines can’t detect the main object in your image. Remember to enable camera access to take pictures.

Keywords 101

Keywords Text Engineering Website 101

Backlinko

JULY 30, 2024

Just by adding some of these words to your seed keywords. When you include your primary keyword throughout your content, it helps tell Google and other search engines what the page is about. As a general rule, use one primary keyword for each page you create to keep things clear for search engines (and users).

Keywords 106

Keywords Sales SEO Digital Marketing 106

The Hoth

DECEMBER 17, 2024

As proof, research shows that close to 100% of homebuyers begin their search for a new house online using search engines like Google. If you want to generate a steady pipeline of clients and compete with big dogs like Keller Williams and RE/MAX, you need a strong presence on search engines.

SEO 97

SEO Engineering Keywords Website 97

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. So, if you run ads listing the six reasons consumers should choose your product, the consumer won’t believe you. That’s not a great percentage.

Storytelling 87

Storytelling Marketing Social Media Brand 87

Backlinko

MARCH 3, 2025

Organic traffic refers to visitors who land on your website or blog from unpaid search engine results. For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. .” million if they paid for it through Google Ads.

IT 102

IT Keywords Brand Awareness SEO 102

BKA Content

NOVEMBER 26, 2024

Local SEO for Small Businesses: A Complete Guide Search engine optimization (SEO) is a multifaceted marketing strategy for all businesses. The benefits compound because search engines see you as even more valuable to users and keep you high in their rankings. Paid ads can also help. Consider the most impactful elements for each.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Backlinko

AUGUST 21, 2024

The Search Engine Journal Show Hosted by: Loren Baker Frequency: Weekly Notable guests: John Brown, Rory Hope, Purna Virji, Ben Steele, Amanda Zantal-Wiener Podcast format: 1:1 interview, co-hosted Average episode time: Around 40-60 minutes The Search Engine Journal Show brings you the consolidated wisdom of some of the best SEO experts.

SEO 93

SEO Concept Agency Digital Marketing 93

Copywriter Collective

JANUARY 10, 2025

But as search engines are becoming increasingly more efficient, keyword stuffing has become more obsolete than ever before. Thankfully, the search engines are more clued up on this tactic and can easily detect and penalize websites for churning out this duplicative or low-quality content.

Copywriter 105

Copywriter Copywriting Script Copy 105

Backlinko

MARCH 25, 2025

Monetization paths: AI tool affiliate partnerships, display ads, online courses, consulting services, paid newsletters with industry insights Success requirements: Tech fluency, talent for simplifying complex topics, constant learning mindset, firsthand experience with emerging tools 2. This helps readers separate fact from marketing hype.

Blog 101

Blog Blogging Medical Finance 101

Backlinko

AUGUST 7, 2024

Linking the Marketing and Engineering Teams One big thing to call out is that it’s generally the main documentation informing collaboration between the Marketing and Product & Engineering teams. Basically, any team member with a vested interest in (or connection to) SEO should have access to your roadmap.

SEO 126

SEO Architecture Projects Collaboration 126

Backlinko

JANUARY 6, 2025

It built a storytelling engine that helped customers see themselves in the products. ” Jake Karls The TBH Skincare team has found authentic stories outperform traditional ads across every channel. Our best-performing ads weren’t planned campaignsthey were real moments we captured and then amplified.”

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Backlinko

SEPTEMBER 6, 2024

This helps you understand how a page is structured for search engines. Or how to improve a client’s global website traffic with hreflangs that help search engines serve the correct language to users. View or Download Your Keyword Collection You’ve added keywords to your Keyword Surfer collection.

SEO 110

SEO Keywords Engineering Website 110

BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations.

Ads 98

Ads Brand Awareness Search Engine Optimization Advertising 98

Enchanting Marketing

MARCH 11, 2025

4 types of weak phrases : I turned an existing blog post into a carousel but added new drawings (24,587 impressions, 297 likes, 72 comments, 13 reposts); a few months later, I also updated the blog post with the new drawings. I turned an infographic into a LinkedIn carousel (41,905 impressions, 329 likes, 149 comments, 18 reposts).

Post 130

Post Content Creation Storytelling Creativity 130

Kristi Hines

AUGUST 2, 2023

Follow along to discover proven ways to turn this powerful AI into a personal cash flow engine. Implement Sembot for proficient management of your client’s search engine marketing, offering detailed reports on keywords, CPCs, domain visibility, and SEO results. These can be used in your online store, blog, or social media ads.

Utilities 246

Utilities Transportation Medical Content Creation 246

Contently

OCTOBER 24, 2024

This keeps bounce rates in check and increases the amount of time readers spend on the page, signaling to search engines that your content is both valuable and relevant. That bumps up your chances of scoring a top spot in search engine results pages (SERPs) and a surge of organic traffic.

Content Marketing 89

Content Marketing Brand Marketing Content 89

Nick Ursborne

APRIL 6, 2024

Then you have dozens, if not hundreds of new AI-writing platforms, most of which are using these models as the engines that drives them. Of course, to do this, you’ll also need to be proficient in the craft of adding layers of emotional intelligence to AI-generated drafts of copy and content. The content isn’t badly written.

Copywriter 261

Copywriter Copywriting Writing Freelance 261

BKA Content

NOVEMBER 19, 2024

Source” refers to the traffic’s origin, such as a website, platform, or search engine. Other common causes are: Server-side issues and web redirects Cross-domain tracking problems Bot traffic Mobile app tracking issues Ad blockers However, this list is not exhaustive, and unassigned traffic could occur for many other reasons.

IT 105

IT Insurance Consulting Agency 105

Backlinko

AUGUST 7, 2024

Here, you’ll find all the keywords you added to your list. These elements provide clues about how the website’s content is optimized for search engines. Image alt text (alt=” “) : This is a descriptive text for images that helps search engines understand their content. You’ll find the list you created. Click on the list name.

Keywords 95

Keywords Website Food Text 95

Backlinko

NOVEMBER 29, 2024

Select keywords that will help your website rank in search engines. Review the search engine results pages (SERPs) for your main keyword. Now, use these on-page SEO strategies to put your target keyword to work: Use short URLs: Search engines use URLs to understand your page’s topic. Short on time?

Writing 102

Writing Keywords Script SEO 102

Backlinko

JULY 26, 2024

Semrush’s SEO Writing Assistant is widely used to optimize content for search engines. It also suggests a list of keywords for you to include, along with insights for adding images, headings, and more. Choose a template for almost any use case—like ads, social media, and email. 5 stars ( 2,000+ reviews ) Capterra Rating 4.7/5

Content Creation 94

Content Creation Copy Text Creativity 94

Backlinko

DECEMBER 29, 2024

per month in Google Ads. Plumbing SEO is a set of practices that increase a plumbing companys websites visibility in search engines like Google. SEO has many benefits for plumbersespecially if youre at the top of the search engine results pages (SERPs). c On the next page, youll see the links youve added to the tab.

SEO 98

SEO Keywords Contractor Insurance 98

Backlinko

JULY 19, 2024

Look for tools that offer these key features: Keyword tracking: Monitor your rankings for target keywords across multiple search engines. Where you can build custom dashboards that blend ranking data with metrics from Google Analytics, Google Ads, and more. All to improve your website’s search engine rankings.

SEO 108

SEO Keywords Landing Page Agency 108

Agency Content Writer

JANUARY 24, 2023

After completing a few nonprofit projects, I realized I have a heart for these leaders and have added nonprofits to my target market. Added Website Maintenance service for my own website. They are all passionate about their mission and needed a writer to take their ideas and get them on their website. Created a YouTube channel.

Search Engine Optimization 246

Search Engine Optimization Writing Agency Projects 246

Buffer

SEPTEMBER 5, 2024

Even if we aren’t aiming to have an article rank on the search engine results page (SERPs), this process ensures that we’re maximizing our options when it comes to distribution. I expand on each heading, adding context, examples and additional insights to the article. 

Blog Post 80

Blog Post IT Post Writing 80

Backlinko

OCTOBER 23, 2024

Author bios are an easy way to demonstrate expertise to search engines and your audience. They have 117 million backlinks, which signal to search engines that TechCrunch is an authoritative site. Paid advertising: Amplify visibility through targeted ads on Google, Meta, or industry-specific platforms.

Content Marketing 111

Content Marketing Marketing Government Content 111

Enchanting Marketing

MAY 20, 2024

We also trained the Neural Engine to work like the experts. It was no small feat: The Apple engineers generated depth data at a rate of 30 frames per second; and they trained the Neural Engine to make decisions like the Hollywood experts. So, the story lets us appreciate the hard work of the Apple engineers.

Sales Copy 182

Sales Copy Storytelling Copywriting Copywriter 182

Backlinko

SEPTEMBER 6, 2024

With many people now using ad blockers and VPNs, it’s more complicated than ever for GA4 to collect accurate data. Ad blockers tend to use cookie-based scripts to identify which apps to block. It also lets you see how your website performs on search engines and identifies technical issues and backlink opportunities.

Script 99

Script Landing Page Keywords Website 99