Neil Patel

NOVEMBER 25, 2020

This is achieved by strategically placing the right ads in front of the right people at the right time. That’s because most of the people targeted by hyperlocal ad campaigns are already looking for the product or service you offer. Or, they’ll be served one of your ads on their social media timelines. Easy to Set Up and Run.

Ads 145

Ads Brand Awareness Keywords Advertising 145

Neil Patel

JULY 9, 2021

Smart bloggers, news publishers, and digital content marketers are already tapping into this huge resource for targeted traffic and better search engine visibility. A major search engine like Google defines news as “ newly received or noteworthy information, especially about recent or important events.”. What is News?

Ads 145

Ads Website Search Engine Optimization Engineering 145

Grammarly

DECEMBER 13, 2022

I recently learned how Chris Schuhmacher , a full-stack software engineer at Checkr , used his company’s hack week to solve a customer problem and tinker with the brand-new Grammarly Text Editor SDK , and I knew I needed to share this story with you. . Let’s get back to Chris, a software engineer at Checkr.

Text 126

Text Projects Communication Engineering 126

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert. Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

DECEMBER 14, 2020

Amazon Ads. We’re going to dive into the eight advanced Amazon ad tactics you can add to your repertoire to boost your ad spend ROI, brand awareness, and ultimately bring in more sales on autopilot. Keyword research is the secret sauce of any advanced Amazon ad strategy. You can bet your rivals on Amazon are.

Ads 145

Ads Sales Brand Awareness Landing Page 145

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Look at the example below.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Backlinko

AUGUST 7, 2024

Let’s explore some shortcuts—also known as search operators—which are special commands that extend the capabilities of regular text searches. For example, they may show results containing your keyword in the title and overlook pages where the keyword only appears in the body text. You’ll find the list you created.

Keywords 95

Keywords Website Food Text 95

BKA Content

MAY 29, 2024

Pool Builder Search Engine Optimization: 2024 Guide SEO is a popular tool for ecommerce businesses to grow, but did you know that it can help service-based businesses too? In this guide, we’re going to go over tailored strategies that are specifically designed for pool builder search engine optimization.

Search Engine Optimization 97

Search Engine Optimization Engineering Keywords Lead Generation 97

Backlinko

JULY 26, 2024

Semrush’s SEO Writing Assistant is widely used to optimize content for search engines. It also suggests a list of keywords for you to include, along with insights for adding images, headings, and more. Add a link or some text, and the tool will take that to represent your ideal brand voice. Pro at $129.95/month,

Content Creation 94

Content Creation Copy Text Creativity 94

Contently

OCTOBER 3, 2024

Whether you’re a seasoned SEO content strategist or just getting started, or you’ve hired a SEO strategist from Contently’s talent network , using the software at your disposal can make the difference between getting lost in the search engine shuffle and rising to the top of the rankings. Oh, and it’s free!

Content Marketing 89

Content Marketing SEO Content Management System Marketing 89

Grammarly

NOVEMBER 26, 2024

Tokenization is an NLP method that converts text into numerical formats that machine learning (ML) models can use. When you send your prompt to an LLM such as Anthropic’s Claude , Google’s Gemini , or a member of OpenAI ’s GPT series, the model does not directly read your text. Subword tokenization is the industry standard for LLMs.

Text 97

Text Architecture Engineering Writing 97

Grammarly

JANUARY 18, 2023

The snippets feature is designed for exactly this: It lets you quickly choose a word or phrase from a library of saved text to insert into your chat window or email. To start using and getting value from snippets, users need to have a few pieces of commonly used text already saved to their snippet library as customized suggested snippets.

Text 115

Text Architecture Communication Collaboration 115

The Hoth

DECEMBER 17, 2024

As proof, research shows that close to 100% of homebuyers begin their search for a new house online using search engines like Google. If you want to generate a steady pipeline of clients and compete with big dogs like Keller Williams and RE/MAX, you need a strong presence on search engines.

SEO 97

SEO Engineering Keywords Website 97

Neil Patel

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. But is that all mobile ads are good for? Is that even what mobile ads are best for ? Mobile ads themselves aren’t a waste of money.

Engagement 145

Engagement Ads Advertising Social Media 145

The Hoth

OCTOBER 3, 2023

If you guessed optimized anchor text, then you’re 100% correct. Both established and new SEOs tend to overlook optimizing their anchor text, as they’re too focused on acquiring as many backlinks as possible. Yet, anchor text is a ranking factor , as it provides valuable context to search engines about the web pages your links point to.

Text 98

Text SEO Keywords Engineering 98

Backlinko

MARCH 3, 2025

Organic traffic refers to visitors who land on your website or blog from unpaid search engine results. For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. .” million if they paid for it through Google Ads.

IT 102

IT Keywords Brand Awareness SEO 102

Backlinko

JULY 30, 2024

Just by adding some of these words to your seed keywords. When you include your primary keyword throughout your content, it helps tell Google and other search engines what the page is about. As a general rule, use one primary keyword for each page you create to keep things clear for search engines (and users).

Keywords 106

Keywords Sales SEO Digital Marketing 106

Nick Ursborne

APRIL 6, 2024

Then you have dozens, if not hundreds of new AI-writing platforms, most of which are using these models as the engines that drives them. Second, you need a human or two to review the text from a legal, privacy, and ethical standpoint. The content isn’t badly written. You can’t leave it all to the machines. Well, you can.

Copywriter 260

Copywriter Copywriting Writing Freelance 260

Grammarly

DECEMBER 7, 2023

This has included extensive use of large language models (LLMs), which got us wondering: What if we made LLMs specialize in text editing? Open Roles We’ve noticed a gap in current research: LLMs are generally trained for a broad set of text-generation tasks. Shape the way millions of people communicate!

Text 105

Text Construction Communication Collaboration 105

Backlinko

APRIL 7, 2025

Its content written for people not search engines. First launched in 2022, Googles helpful content update was designed to reward people-first content while filtering out pages created primarily for search engines. It signals to readers and search engines that the information youre sharing is reputable, accurate, and verifiable.

Medical 76

Medical Content Keywords Engineering 76

Kristi Hines

AUGUST 2, 2023

Follow along to discover proven ways to turn this powerful AI into a personal cash flow engine. Implement Sembot for proficient management of your client’s search engine marketing, offering detailed reports on keywords, CPCs, domain visibility, and SEO results. Enter any URL and have the text content rewritten for your clients.

Utilities 246

Utilities Transportation Medical Content Creation 246

Contently

OCTOBER 24, 2024

It keeps readers glued to the page (after all, who wouldn’t want to stick around for an interactive experience rather than just another wall of text?). This keeps bounce rates in check and increases the amount of time readers spend on the page, signaling to search engines that your content is both valuable and relevant.

Content Marketing 87

Content Marketing Brand Marketing Content 87

Backlinko

DECEMBER 29, 2024

per month in Google Ads. Plumbing SEO is a set of practices that increase a plumbing companys websites visibility in search engines like Google. SEO has many benefits for plumbersespecially if youre at the top of the search engine results pages (SERPs). You’ll also want to add descriptive alt text to your images.

SEO 98

SEO Keywords Contractor Insurance 98

Backlinko

SEPTEMBER 6, 2024

This helps you understand how a page is structured for search engines. Or how to improve a client’s global website traffic with hreflangs that help search engines serve the correct language to users. View or Download Your Keyword Collection You’ve added keywords to your Keyword Surfer collection. Want unlimited rewrites?

SEO 110

SEO Keywords Engineering Website 110

Neil Patel

JANUARY 18, 2023

Understanding these trends and the strategies to take advantage of them applies to other engines like Bing, Naver, Baidu, Yandex, and others. What Search Engine Trends Shaped 2022? Writing for search engines may have been helpful in the past, but Google has been vocal about prioritizing anything written for its users.

Engineering 113

Engineering SEO Advertising Social Media 113

Grammarly

DECEMBER 15, 2022

When you read a piece of high-quality writing, chances are the text you’re seeing is not the first version the author wrote. At ACL 2022 , we shared our work on IteraTeR , where we trained models to revise iteratively using a dataset of text annotated with edit intents such as “coherence” or “fluency.” Open Roles. What we did.

Text 105

Text Construction Communication Collaboration 105

Backlinko

JANUARY 6, 2025

It built a storytelling engine that helped customers see themselves in the products. ” Jake Karls The TBH Skincare team has found authentic stories outperform traditional ads across every channel. Our best-performing ads weren’t planned campaignsthey were real moments we captured and then amplified.”

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Elna Cain

JANUARY 13, 2023

In fact, with the advent of using an AI writing tool, you can offer new jobs – prompt engineering – as a freelancer! Adding a pros and cons list is a fun element to your product writing for clients. Summarize Text. An easier way to read online text is to have Chat GPT summarize the content.

Freelance 285

Freelance Writer Script Writing 285

Backlinko

AUGUST 19, 2024

And can be before or after paid results (ads), depending on the query. But it’s fine-tuning several things—search quality, the flow of traffic in its ecosystem, and monetization (ads).” This is evident in other search engines, too. Compare this chunk of text: With this one: Which would you rather continue reading?

SEO 108

SEO Keywords Website Management 108

Kristi Hines

JUNE 1, 2023

AI2sql – A tool that translates natural language text into SQL queries. Appy Pie App Builder – An AI-enabled Text-to-App Generator that transforms your app concepts into functional Android and iOS apps via text input. RoboAd – Leverage the power of AI in creating ads with RoboAd, your AI-powered Ad Assistant!

Transportation 264

Transportation Utilities Finance Portfolio 264

Backlinko

NOVEMBER 29, 2024

Select keywords that will help your website rank in search engines. Review the search engine results pages (SERPs) for your main keyword. Break up long text blocks with visuals: Include images to keep your readers engaged Use AI tools: AI can help generate ideas, improve structure, and suggest rephrasing. Short on time?

Writing 102

Writing Keywords Script SEO 102

Jane Friedman

AUGUST 9, 2023

From April 2020 through to November 2022, I ran Facebook Ads in a way that ticked all the boxes when it came to best practices. But in December 2022, our Facebook Ads took a nose dive—sales, page reads, bestseller rank, and overall royalties all dropped. Today’s post is by book advertising consultant Matt Holmes ( @MatthewJHolmes1 ).

Ads 98

Ads Advertising Creativity Sales 98

ContentWriters

NOVEMBER 27, 2024

When done right, listicles combine what readers and search engines love: scannable content, clear value propositions, and structured information that’s easy to digest and share. Think about how much easier it is to remember “3 key steps” versus reading through paragraphs of unstructured text. What is a Listicle?

Writing 59

Writing Recruitment Healthcare Persuasion 59

BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations.

Ads 98

Ads Brand Awareness Search Engine Optimization Advertising 98

Neil Patel

JULY 16, 2021

Small but mighty, simple yet complex, internal links help navigate users through your digital content and give search engine crawlers information about how your website works. Having multiple web pages attached to a singular domain improves your chances of being ranked by allowing search engine crawlers to index more content.

Architecture 145

Architecture Text SEO Engineering 145

Neil Patel

DECEMBER 13, 2021

When we talk about SEO, Google comes to mind for most search engine marketers. If you can please the search giant, other search engines will follow along and send traffic to your website. Furthermore, most search engine optimization techniques remain the same as they are for Google (although the algorithms are different).

SEO 145

SEO Search Engine Optimization Keywords Engineering 145

Buffer

SEPTEMBER 5, 2024

Even if we aren’t aiming to have an article rank on the search engine results page (SERPs), this process ensures that we’re maximizing our options when it comes to distribution. I expand on each heading, adding context, examples and additional insights to the article. 

Blog Post 80

Blog Post IT Writing Post 80