Neil Patel

JUNE 23, 2021

Most ads are a waste of money. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Look at the example below.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Grammarly

DECEMBER 13, 2022

I recently learned how Chris Schuhmacher , a full-stack software engineer at Checkr , used his company’s hack week to solve a customer problem and tinker with the brand-new Grammarly Text Editor SDK , and I knew I needed to share this story with you. . Let’s get back to Chris, a software engineer at Checkr.

Text 123

Text Projects Communication Engineering 123

BKA Content

MAY 29, 2024

Pool Builder Search Engine Optimization: 2024 Guide SEO is a popular tool for ecommerce businesses to grow, but did you know that it can help service-based businesses too? In this guide, we’re going to go over tailored strategies that are specifically designed for pool builder search engine optimization.

Search Engine Optimization 97

Search Engine Optimization Engineering Keywords Lead Generation 97

Nick Ursborne

APRIL 6, 2024

Then you have dozens, if not hundreds of new AI-writing platforms, most of which are using these models as the engines that drives them. Second, you need a human or two to review the text from a legal, privacy, and ethical standpoint. The content isn’t badly written. You can’t leave it all to the machines. Well, you can.

Copywriting 259

Copywriting Copywriter Writing Freelance 259

Neil Patel

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. But is that all mobile ads are good for? Is that even what mobile ads are best for ? Mobile ads themselves aren’t a waste of money.

Engagement 145

Engagement Ads Advertising Social Media 145

The Hoth

OCTOBER 3, 2023

If you guessed optimized anchor text, then you’re 100% correct. Both established and new SEOs tend to overlook optimizing their anchor text, as they’re too focused on acquiring as many backlinks as possible. Yet, anchor text is a ranking factor , as it provides valuable context to search engines about the web pages your links point to.

Text 98

Text SEO Keywords Engineering 98

Grammarly

JANUARY 18, 2023

The snippets feature is designed for exactly this: It lets you quickly choose a word or phrase from a library of saved text to insert into your chat window or email. To start using and getting value from snippets, users need to have a few pieces of commonly used text already saved to their snippet library as customized suggested snippets.

Text 101

Text Architecture Communication Collaboration 101

Kristi Hines

AUGUST 2, 2023

Follow along to discover proven ways to turn this powerful AI into a personal cash flow engine. Implement Sembot for proficient management of your client’s search engine marketing, offering detailed reports on keywords, CPCs, domain visibility, and SEO results. Enter any URL and have the text content rewritten for your clients.

Utilities 246

Utilities Transportation Medical Content Creation 246

Neil Patel

JANUARY 18, 2023

Understanding these trends and the strategies to take advantage of them applies to other engines like Bing, Naver, Baidu, Yandex, and others. What Search Engine Trends Shaped 2022? Writing for search engines may have been helpful in the past, but Google has been vocal about prioritizing anything written for its users.

Engineering 113

Engineering SEO Advertising Social Media 113

Grammarly

DECEMBER 7, 2023

This has included extensive use of large language models (LLMs), which got us wondering: What if we made LLMs specialize in text editing? Open Roles We’ve noticed a gap in current research: LLMs are generally trained for a broad set of text-generation tasks. Shape the way millions of people communicate!

Text 94

Text Construction Communication Collaboration 94

Elna Cain

JANUARY 13, 2023

In fact, with the advent of using an AI writing tool, you can offer new jobs – prompt engineering – as a freelancer! Adding a pros and cons list is a fun element to your product writing for clients. Summarize Text. An easier way to read online text is to have Chat GPT summarize the content.

Freelance 284

Freelance Writer Script Writing 284

BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations.

Ads 98

Ads Brand Awareness Search Engine Optimization Advertising 98

Grammarly

NOVEMBER 26, 2024

Tokenization is an NLP method that converts text into numerical formats that machine learning (ML) models can use. When you send your prompt to an LLM such as Anthropic’s Claude , Google’s Gemini , or a member of OpenAI ’s GPT series, the model does not directly read your text. Subword tokenization is the industry standard for LLMs.

Text 74

Text Architecture Engineering Writing 74

Jane Friedman

AUGUST 9, 2023

From April 2020 through to November 2022, I ran Facebook Ads in a way that ticked all the boxes when it came to best practices. But in December 2022, our Facebook Ads took a nose dive—sales, page reads, bestseller rank, and overall royalties all dropped. Today’s post is by book advertising consultant Matt Holmes ( @MatthewJHolmes1 ).

Ads 98

Ads Advertising Creativity Sales 98

Neil Patel

JULY 16, 2021

Small but mighty, simple yet complex, internal links help navigate users through your digital content and give search engine crawlers information about how your website works. Having multiple web pages attached to a singular domain improves your chances of being ranked by allowing search engine crawlers to index more content.

Architecture 145

Architecture Text SEO Engineering 145

Write Freelance

JUNE 13, 2023

Content writing and editing tools #1- Google Docs A must-have tool in every freelance content writer’s arsenal Google Docs is one of the popular free content writing apps for creating and editing text documents online. You will be redirected to a new page where all the cliches in your text will be highlighted in bold.

Writing 245

Writing Content Freelance Keywords 245

Neil Patel

DECEMBER 13, 2021

When we talk about SEO, Google comes to mind for most search engine marketers. If you can please the search giant, other search engines will follow along and send traffic to your website. Furthermore, most search engine optimization techniques remain the same as they are for Google (although the algorithms are different).

SEO 145

SEO Search Engine Optimization Keywords Engineering 145

Neil Patel

MARCH 15, 2021

In this case, it looks something like this: They linked to Search Engine Journal (my competition) when discussing SEO and, more specifically, heading tags. I know you mentioned heading tags and linked to the Search Engine Journal article that covers what headings are. The second feature I added is the anchor text distribution chart.

Text 145

Text SEO Engineering Ads 145

Backlinko

DECEMBER 27, 2024

These models can produce various content formats, including code, text, visuals, audio, and video. Depending on the tool you use, you may be able to enter freeform, text-based prompts. For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings.

IT 92

IT Medical Architecture Manufacturing 92

Neil Patel

JANUARY 22, 2023

It’s an essential aspect of website design and can make all the difference in search engine visibility and getting relevant content in front of a keen audience. Typically, you see pagination on blogs, e-commerce stores, social media, and search engines. With that said, there are notable benefits. Here goes. #1 How do you fix that?

SEO 144

SEO Engineering Keywords Social Media 144

Neil Patel

DECEMBER 26, 2020

Once you grasp the concept and method of schema markup, you can boost your website in the search engine result pages (SERPs). Schema markup is code (semantic vocabulary) that you place on your website to help the search engines return more informative results for users. What is Schema Markup? Web pages with markup still use HTML.

SEO 145

SEO Medical Engineering Collaboration 145

Neil Patel

SEPTEMBER 2, 2021

Paid ad costs are rising. As a result, many businesses are looking to lower paid ad costs by increasing ad relevance. Dynamic keyword insertion is an ideal strategy to improve relevancy and lower paid ad costs. When used correctly, it can help deliver highly relevant ads with little extra work. Pros and Cons.

Keywords 133

Keywords IT Landing Page Ads 133

Credible Content

OCTOBER 19, 2022

To improve your website’s search engine optimization (SEO), copywriting is a crucial component. SEO copywriting is essential to any website’s search engine optimization efforts. Mention them in your headline, in your meta tags, and the body of your text. SEO copywriting tools. Keep it short and sweet.

Copywriting 130

Copywriting Copywriter SEO Search Engine Optimization 130

Neil Patel

SEPTEMBER 1, 2021

However, you can’t just create the occasional blog post or paid ad and hope to generate results. Then, you can use a variety of popular keywords in your content to help your audience find you through Google and other search engines. Too much text is pretty daunting, though. Next, run a paid ads campaign. The answer?

Content 144

Content Brand Awareness Collaboration Keywords 144

Backlinko

JULY 22, 2024

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. Text: Is text readable and appropriately sized for mobile screens? So, you can optimize your site for your target audience and search engines. Navigation: Is the navigation menu easy to use on a touchscreen?

Website 104

Website SEO Search Engine Optimization Architecture 104

Neil Patel

NOVEMBER 25, 2020

It’s similar organic SEO , but with an added geographical component. Specifically, you’re aiming to rank high in the search engine result pages (SERPs) for local searches. Collect and prominently display testimonials from local customers on your website for an added local SEO boost. What, Exactly, Is Local SEO? Add Schema.

SEO 145

SEO Engineering Contractor Social Media 145

Neil Patel

MAY 16, 2021

It was the chief source of exposure – the number one search engine traffic source that helped websites get visitors. If you’ve started a website to get online exposure, then you must have read a couple of articles on search engine optimization (SEO).You You might have achieved great search engine traffic results from Google.

Social Media 145

Social Media Search Engine Optimization Engineering Ads 145

Contently

JULY 7, 2022

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Nevertheless, because search engine optimization (SEO) is essential to achieve first-page rankings and garner more traffic, having the right tools to optimize intelligently can lessen the burden.

Content Marketing 141

Content Marketing Search Engine Optimization SEO Marketing 141

Neil Patel

OCTOBER 18, 2021

You can leverage many different kinds of pins on Pinterest, from static pins to video ads. Pinterest also has specific recommended sizes from their ads manager, so be sure to check those before running any Pinterest ads. To create a high-performing static pin, be sure to keep your image and text short.

Social Media 145

Social Media Text Retail Keywords 145

Neil Patel

FEBRUARY 16, 2021

How do you get your new site or blog indexed by Google, Bing, and other search engines? You want the search engines to keep re-indexing your site. Search engines like Google don’t just update automatically. They rely on spiders — little bits of computer code that each search engine sends out to “crawl” the web (hence, “spider”).

Website 141

Website Search Engine Optimization Social Media Engineering 141

Caroline Gibson

NOVEMBER 7, 2022

PM: I started as a creative secretary at Saatchi’s and saw an ad in Campaign one day for The Radio Operators, so wrote a letter in the form of a radio script to Tony Hertz there. Radio isn’t a selection of cut-and-paste text or pushable digital assets: radio is a performance. CG: Radio used to be an underrated medium for ads.

Creativity 130

Creativity Freelance Copywriting Script Copywriting 130

Neil Patel

OCTOBER 12, 2021

However, the search engine also comes equipped with some pretty cool, advanced search functions many don’t know about. These built-tools range from a hashtag search function guides that enable users to optimize for search engine optimization (SEO) and everything in between. Search for Similar Google Results With Related.

Landing Page 144

Landing Page Search Engine Optimization Social Media Engineering 144

Copywriter Collective

AUGUST 20, 2024

It’s weird to realize I’m that dinosaur who remembers SEO copywriting as nothing but placing a keyword throughout a text. Write it in the first sentence of your text. It was enough for my text to appear in Google and rank high. Mention a keyword in H2 and H3. Include it three times in your article.

Copywriting 110

Copywriting Copywriter SEO Text 110

Neil Patel

MARCH 11, 2021

You may even improve your conversion rate because you are working as the high authority on the topic to search engines. When it comes to search engine optimization (SEO) and marketing, Google dictates what works. Anchor Text. Anchor text is important when assessing the quality of a site.

Portfolio 144

Portfolio Social Media Keywords Editorial 144

Neil Patel

SEPTEMBER 16, 2021

They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. Organic click-through rate refers to the percentage of users who click on a search engine result.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

Smart Blogger

MAY 15, 2023

SEO (Search Engine Optimization) is the ability to position your content strategically so it gets picked up by Google’s algorithm and starts to rank in the SERPs (Search Engine Results Pages). This type of natural traffic has much more staying power than the copy you target for an online ad and puts more money back into your budget.

Copywriting 115

Copywriting Copywriter SEO Landing Page 115

Backlinko

JULY 10, 2024

Search engines have difficulty determining the most relevant and authoritative page for the target keyword. When multiple pages compete for the same keyword, it becomes difficult for search engines to figure out the most relevant page to rank for this keyword. What Is Keyword Cannibalization? The result?

Keywords 97

Keywords IT SEO Engineering 97