Neil Patel

FEBRUARY 15, 2021

Businesses of all sizes typically can’t afford to ignore social media. Every enterprise, regardless of its sector, can benefit from the massive audience you can reach with popular social platforms. This is where social media marketing shortcuts can prove useful. Why Are Social Media Marketing Shortcuts Helpful?

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Neil Patel

FEBRUARY 11, 2021

Promoting good causes and following marketing ethics can help your brand attract much-needed attention and drive ROI for paid ads. What Are Marketing Ethics and Why Are They Important on Social Media? Statista reports 61 percent of American consumers value diversity in ads. 5 Marketing Ethics to Follow for Paid Campaigns.

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Social Media Media Marketing Food 131

Jane Friedman

APRIL 16, 2025

Adding a book to the mix is a very natural progression for building on that content ecosystem. Who follows you on social media or reads your articles or blogs? Perhaps you meet them where they are on social media, at enthusiasts conventions, or with a dedicated email newsletter.

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Social Media Promotion Projects Portfolio 134

Neil Patel

FEBRUARY 19, 2021

The complex digital media landscape changes every day, and this year is no exception. Having advanced social media tips at your disposal certainly has its perks, but finding a no-nonsense list can be pretty challenging. Experiment With Facebook Ads. For example, are you running traditional ads or boosting previous posts?

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Social Media Media Content Creator Digital Marketing 135

Jane Friedman

APRIL 29, 2025

One ad category is called Sponsored Products, where you can pay to be included on the Products related to this item section of a books Amazon listing. Follow them on social media and dont just lurk, but make yourself known to them by commenting on their posts. A few places to look for inspiration are: Social media.

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Collaboration Social Media Promotion Writer 114

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. Download Now What is Social Media Marketing?

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Jane Friedman

MARCH 19, 2025

I ran Amazon ads, posted across social media, and told every friend and family member about my debut. That one small event sparked conversations, led to new reviews, and even brought in sales for my other books. The books that succeed arent always the ones with the biggest ad budgets or the flashiest marketing campaigns.

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Publisher Publishing Publishing Marketing 141

Jane Friedman

FEBRUARY 26, 2025

What compels us to write about the story behind the story in our memoir Writing about humorous past events is delightful. Events from our past that are associated with powerful emotions feel significant to us. But early on, refrain from adding backstory moments to your memoir. Thats far from true.

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Neil Patel

NOVEMBER 25, 2020

This is achieved by strategically placing the right ads in front of the right people at the right time. That’s because most of the people targeted by hyperlocal ad campaigns are already looking for the product or service you offer. Or, they’ll be served one of your ads on their social media timelines.

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Buffer

SEPTEMBER 25, 2023

AI tools have helped me add a dynamic touch to my content, from writing captivating social posts to creating or editing eye-catching images. It has also helped me double my social media content production. AI content creation tools can help you here, especially when saving time in social media post creation.

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Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. So, if you run ads listing the six reasons consumers should choose your product, the consumer won’t believe you. That’s not a great percentage.

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Storytelling Marketing Social Media Brand 88

Neil Patel

JUNE 21, 2021

Even worse, they go on social media and detail their poor experience for an even wider audience to see. It gives incentives like merchandise and monthly exclusive events and makes it easy for their existing readers to spread the word. How to Target Word-of-Mouth Referred Customers in Paid Ads. Choose an Ad Platform.

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Promotion Ads Social Media Advertising 136

Backlinko

JULY 22, 2024

Make a list of questions your customers ask in person, over the phone, or through marketing channels like email and social media. Additional ways to do audience research include: Forums and social media groups: Explore relevant Facebook groups, Reddit, Quora, and industry-specific forums.

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Website SEO Search Engine Optimization Architecture 115

Buffer

AUGUST 27, 2024

Whether using Zapier to keep things flowing between apps, Buffer to manage our social media like a breeze, or Notion to keep our projects on track, these tools have revolutionized the way we work. Social media interactions : Pay attention to what your followers are saying and asking.

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Social Media Content Creation Content Promotion 81

Neil Patel

MAY 7, 2021

People are used to being shown ads for a shoe or a new table. That’s asking a lot of a small social media ad , a video, a banner , or whatever other method you are using. Where you run the ad might change too. You can’t use a shopping ad on Google for a donation, for instance. However, it’s not impossible.

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Ads Marketing Recruitment Social Media 128

Neil Patel

FEBRUARY 9, 2021

With the start of the internet and social media, marketing to customers became a whole new undertaking. Let’s explore what guerrilla marketing is and how you can use these tactics when building your paid social ad strategy. 6 Ways to Use Guerrilla Marketing in Ad Campaigns. What is Guerrilla Marketing?

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Ads Marketing Advertising Social Media 132

Neil Patel

MARCH 18, 2021

Why should you customize ads for a Generation X target market? We’ll take a look at who these consumers are, what experiences might influence how they respond to advertising, and a few best practices to make sure you hit the mark with your ads. Why You Should Target Generation X Through Paid Ads. How Old is Generation X?

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Contently

SEPTEMBER 10, 2024

Building timeliness into your content strategy also doesn’t require spending endless hours scrolling through social media just to make sure you don’t miss what the kids are talking about. Delegating social media research to a team member can be a worthwhile move, but that doesn’t mean they need to spend half their workdays scrolling.

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Neil Patel

MARCH 9, 2021

Creative advertising gives you more bang for your buck, and Snapchat is a perfect channel to showcase this; but how much do Snapchat ads cost? Here’s the thing about advertising on social media channels such as Snapchat: you’re in control of the costs. 5 Factors That Affect Snapchat Ads Cost.

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Backlinko

OCTOBER 23, 2024

It’ll also help you choose which social media platforms to focus on, as different demographics tend to prefer different platforms. Pro tip: Use social media listening tools to identify trending topics and frequently asked questions in your niche. Social media posts : Ideal for engagement and brand awareness.

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Content Marketing Marketing Government Content 111

Neil Patel

JULY 9, 2021

A major search engine like Google defines news as “ newly received or noteworthy information, especially about recent or important events.”. Let’s look at some of the best practices for getting added to Google News XML sitemap and how you can get real-time traffic. But that isn’t a guarantee. What is News?

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Ads Website Search Engine Optimization Engineering 145

Buffer

DECEMBER 4, 2023

And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it.   You need a social media content calendar. Especially if you’re managing multiple channels. 

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Neil Patel

OCTOBER 14, 2021

Black Friday ad campaigns are one of the quickest way to drive revenue. Do Black Friday Ad Campaigns Make a Difference? You can leverage this audience interest to improve your revenue by using effective Black Friday ad campaigns. Top 8 Black Friday Ad Campaign Tips. For example, look at this ad by First Hotels.

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Ads Ad Copy Social Media Copy 125

ContentWriters

MAY 17, 2023

If you’ve learned how to connect to an audience over social media, you likely learned organically. Handling social media for your brand allows you to present yourself and your own business in a curated, authentic way. What Is Social Media Copywriting?

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Social Media Copywriting Copywriter Media 95

Neil Patel

DECEMBER 30, 2021

One of those tools is Facebook lead ads. What Are Facebook Lead Ads? Facebook lead ads allow marketers to generate leads on Facebook among users who might be looking to buy your product or services. Facebook users will then see lead ads in different site areas, including news feeds, Messenger, and even articles.

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Ads Advertising Lead Generation Text 133

Neil Patel

OCTOBER 1, 2021

It lets you compare two or more versions of the same page element, paid ad, or another variable to see which one performs the best. Rage clicking can frustrate your audience to the point where they lose trust in your business and leave your website, so it’s crucial to track the cause of these events. Social Media Sharing Buttons.

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Landing Page Social Media Text Copy 128

Neil Patel

NOVEMBER 17, 2021

billion monthly active users (MAU), Facebook is the most popular social media network. Unfortunately, navigating the world of Facebook ads is not always easy. This is usually a result of not following Facebook’s guidelines on ads. That’s why it is crucial to avoid getting put in Facebook ads jail.

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Ads Recruitment Government Advertising 116

Backlinko

SEPTEMBER 6, 2024

With many people now using ad blockers and VPNs, it’s more complicated than ever for GA4 to collect accurate data. Ad blockers tend to use cookie-based scripts to identify which apps to block. Need to set up tracking for ecommerce reporting or custom events? This helps you offer a better user experience.

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Script Landing Page Keywords Website 99

BKA Content

NOVEMBER 26, 2024

Support Your SEO With Social Media and Paid Ads Your social media posts support your SEO by boosting your visibility and providing a popular avenue for people to reach your site. Paid ads can also help. However, stay far away from companies that offer quick results with scammy black-hat link building.

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Backlinko

DECEMBER 27, 2024

For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. Predictive AI: Analyzes historical data to anticipate outcomes from specific events and suggest actionable steps. To generate complete ad creatives, open Semrushs AdCreative.ai.

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Buffer

JULY 18, 2024

You can send pop these links in your social media  link in bio  or make them part of your content marketing. A great way to use this tool is to paste your competitor’s website and find potential link-building opportunities. Alternatives:  Moz Link Explorer 7. 

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SEO Keywords Engineering Website 104

Express Writers

JANUARY 28, 2025

Share on Social Media Platforms Image from Pexels Social media platforms like Facebook, X, and Instagram are great avenues for networking, microblogging, and media sharing. With social media sharing, youll enjoy increased visibility due to a large audience.

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Neil Patel

SEPTEMBER 13, 2021

In one freak accident, a car company advertising with Tripod purchased a banner ad on a page that was… decidedly not about cars. Everyone was trying to find the next big thing and monetize the web, yet in that moment of sheer dread, the designers at Tripod conceived the bothersome window we’ve all come to recognize: The popup ad.

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Kristi Hines

AUGUST 2, 2023

Leverage the Perfect Chirp plugin to offer a social media content creation service. Turn your clients’ ideas into engaging tweets in less than 30 seconds, helping them increase their social media presence. Use WOXO to generate eye-catching video content for social media campaigns.

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Utilities Transportation Medical Content Creation 246

Neil Patel

JUNE 22, 2021

billion monthly active users , Facebook is the world’s most popular social media platform. It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. In other words, businesses are actively pursuing customers across this social media platform, so it makes sense to build your own presence there.

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Marketing Social Media Advertising Ads 145

Neil Patel

MAY 12, 2021

Social media sites like Facebook provide several free tools to start building a community, including: Facebook groups stories posts. To get the best results from your campaigns, some say it’s better to combine paid and free social media leads. Paid leads are usually known as PPC ads.

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Social Media Advertising Promotion Creativity 145

Neil Patel

MAY 4, 2021

What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. Conversations don’t end on social media.

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