Neil Patel

MARCH 15, 2021

This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. Let’s look at who millennials are and how you can use that data to create targeted ads that will convince them to convert. However, these insights need to inform your paid ad strategy.

Ads 122

Ads Advertising Manufacturing Social Media 122

Neil Patel

FEBRUARY 9, 2021

Let’s explore what guerrilla marketing is and how you can use these tactics when building your paid social ad strategy. 6 Ways to Use Guerrilla Marketing in Ad Campaigns. Any company can consider aspects of this marketing style when creating ad campaigns. What if the ad is misunderstood? What is Guerrilla Marketing?

Ads 132

Ads Marketing Advertising Social Media 132

Neil Patel

MARCH 17, 2021

When used properly, these ads enable your brand to gain visibility and attract more followers, click-throughs, and app downloads. But how much do Twitter ads cost? Naturally, the cost of Twitter ads varies for every marketer. Let’s start with the factors that influence the cost of your Twitter ads. Billable Actions.

Ads 118

Ads Advertising Promotion Social Media 118

Backlinko

MARCH 25, 2025

Monetization paths: AI tool affiliate partnerships, display ads, online courses, consulting services, paid newsletters with industry insights Success requirements: Tech fluency, talent for simplifying complex topics, constant learning mindset, firsthand experience with emerging tools 2.

Blogging 101

Blogging Blog Medical Finance 101

Nick Ursborne

APRIL 21, 2023

The title of the book is… Brain Sharpeners: 48 Natural Foods That Support Brain Health If that title sounds familiar, you must have taken my Digital Copywriting Apprentice program. Mostly I wanted to share those 40 brain foods. I added a few photos to the book, most of which I sourced from iStockphoto.

Publisher 206

Publisher Publishing Publishing Food 206

Neil Patel

OCTOBER 14, 2021

Black Friday ad campaigns are one of the quickest way to drive revenue. Do Black Friday Ad Campaigns Make a Difference? You can leverage this audience interest to improve your revenue by using effective Black Friday ad campaigns. Top 8 Black Friday Ad Campaign Tips. For example, look at this ad by First Hotels.

Ads 125

Ads Ad Copy Social Media Copy 125

ContentWriters

OCTOBER 14, 2022

Coke vs. Pepsi ads, such as blind taste tests , have become classic ads that have spawned similar campaigns for other brands. In 1900, singer and actress Hilda Clark were featured in Coke’s ads (some of which were on tin trays – an early form of practical product promotion) as the 20th century began.

Ads 98

Ads Food Marketing Advertising 98

Neil Patel

MAY 14, 2021

How often do you see ads asking a question? Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

Utilities 104

Utilities Ads Engagement Agency 104

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

Ads 113

Ads Landing Page Advertising Copy 113

Backlinko

AUGUST 7, 2024

Let’s say you own a local restaurant and are reading a long article on the DoorDash website titled “42 Food Delivery Statistics Restaurants Need to Know.” Here, you’ll find all the keywords you added to your list. You’re particularly interested in data about customer loyalty programs. Here’s how: Open a web page (e.g.,

Keywords 97

Keywords Website Food Text 97

Backlinko

DECEMBER 5, 2024

For example, the search results for pet shop near me include the following elements: A paid search ad marked as Sponsored Organic results within the local pack Regular organic results under the local pack Local search marketing is especially important for location-based businesses. This helps you maximize your return on ad spend (ROAS).

IT 98

IT Marketing Keywords Search Engine Optimization 98

Enchanting Marketing

JUNE 18, 2024

It’s not just about that amazing fluffiness and yummy food, it’s also about winning approving looks for your cooking. Now, how about the complications of cooking dinner for people with various food sensitivities? And Oat Drink Vanilla: Some genius food scientists just added vanilla flavour to our oat drink.

Sales 200

Sales Persuasion Sales Copy Food 200

Backlinko

OCTOBER 21, 2024

Information Gain Goals Adding too much new information may be risky if you publish SEO-driven content. It’s not a hard rule, but a helpful starting point for balancing search intent with adding value. In the following examples, you’ll see how top content leaders are adding new information with amazing results.

SEO 101

SEO Finance Content Concept 101

Enchanting Marketing

JUNE 4, 2024

Life is too short to regurgitate ideas without adding value. Cohen I write about historic food, and I’ve just given the Henneke treatment to a blog post. How often are we really inspired by a blog post? Life is too short for monotone voices. Life is too short for wishy-washy writing.

Audience 286

Audience Blogger Food Communication 286

Nick Ursborne

FEBRUARY 8, 2024

A Story of Tradition The Story: A gourmet food company tells the story of a family’s annual holiday gathering, where cooking traditional dishes together using the company’s ingredients strengthens family bonds. BTW – non-profits have been aware of the power of stories for decades.

Copy 234

Copy Copywriter Copywriting Food 234

Contently

OCTOBER 31, 2024

Dr. Stuart Brown, psychiatrist and founder of the National Institute for Play, says that “ the drive to play is as fundamental as our drives for food and sleep.” And after one Asian Pacific retailer added a gamified mission board with personal challenges to its app, it saw a 60 percent bump in customer engagement.

Engagement 93

Engagement Marketing Content Social Media 93

Enchanting Marketing

SEPTEMBER 10, 2024

Enjoyment of food and beverages. Whitman suggests that the strongest, most persuasive sales copy appeals to at least one of the 8 life forces. He describes these 8 life forces as follows: Survival, enjoyment of life, life extension. Freedom from fear, pain, and danger. Sexual companionship. Comfortable living conditions. Rated 4.96

Persuasion 237

Persuasion Sales Copy Script Transportation 237

Neil Patel

FEBRUARY 3, 2021

Why You Need to Identify Your Target Market for Paid Ad Campaigns. An ad campaign is only as strong as its audience targeting. Consider this: the average cost per click (CPC) of a Google search ad is $2.69 , although it’s far higher in some industries. Target Audience for Organic vs. Paid Ads. What do I mean by this?

Insurance 142

Insurance Marketing Landing Page Ads 142

Neil Patel

SEPTEMBER 2, 2021

For example, if you’ve built a following based on visiting fast food restaurants and writing greasy food reviews—suddenly partnering with a weight-loss brand could damage your reputation. Being an affiliate on Instagram is a lot harder than running affiliate ads on your website. Simple enough to remember, right? The best news?

Food 145

Food Social Media Promotion Advertising 145

Neil Patel

AUGUST 23, 2021

For example, if you have a site that sells “dog food” you can type in the keyword “dog food” or even something like “dog”. When I put Npdigital.com , my ad agency, it filters the results and shows me keywords that are easier to rank for. That is what someone pays per click if they advertised on Google Ads.

Keywords 145

Keywords Food Insurance Digital Marketing 145

Neil Patel

SEPTEMBER 21, 2021

Google Scholar is a great resource for finding articles on topics related to your niche and adding them to Google Scholar’s library. Documents are added to Google Scholar’s library when publishers submit them to the Google Scholar Metadata Program. They would also input “food industry” in the phrase search box.

Food 142

Food Content Management System Content Keywords 142

Neil Patel

AUGUST 27, 2020

Square POS (our overall best) Shopify POS (best for ecommerce retail integrations) Vend POS (best for multiple fashion, sports, or homeware stores) Toast POS (best for restaurants and food businesses) ERPLY POS (best for small franchises). Added to this, it comes with exceptional sales analytics with the option to offer discount codes.

Retail 143

Retail Food Sales Management 143

Neil Patel

SEPTEMBER 22, 2020

Whether you are selling furniture, food, or services, showcasing your products on Pinterest will build engagement. Product-focused businesses can benefit from the instant success of Shopping Ads, Product Pins, and collections. According to Pinterest, The Deciders control most food, drink, style, and beauty purchases in America.

Food 145

Food Sales Brand Awareness Retail 145

Neil Patel

AUGUST 12, 2021

After all, who doesn’t enjoy looking at delicious food pics when they’re scrolling through their feed? Even the best of food pics can start feeling impersonal after a while. Did they have a bad experience because something was wrong with their food? Do they feel your food is too expensive? The best part?

Social Media 145

Social Media Media Marketing Brand Awareness 145

Enchanting Marketing

OCTOBER 22, 2024

Scent molecules allow them to send each other various kinds of messages, from personal ads such as ‘Lonesome lady seeks handsome fella for good times’ to ant restaurant recommendations: ‘Follow this scent trail to a delicious dollop of jam on the kitchen counter.’ Personal ads and restaurant recommendations.

Writing 163

Writing Storytelling Concept Communication 163

Quick Sprout

AUGUST 11, 2022

TouchBistro – Best for Restaurants and Food Service. They offer tools for full-service restaurants, bars, clubs, food trucks, breweries, and quick service food or drink businesses. It’s essentially everything you would need in a POS system if you are in the food service industry. So this will be an added cost.

Sales 144

Sales Retail Food Management 144

Enchanting Marketing

MAY 7, 2024

They add years to your life … And … They contain more phosphorus than any other food! So, for consistency, I have added spaces in some of the quotes above. They keep your children’s legs straight, and when Junior reaches puberty they make his skin clear and beautiful as a soap-opera announcers dream.

Persuasion 182

Persuasion Food Copywriting Copywriter 182

Neil Patel

FEBRUARY 11, 2021

Promoting good causes and following marketing ethics can help your brand attract much-needed attention and drive ROI for paid ads. Statista reports 61 percent of American consumers value diversity in ads. Brands could face backlash from consumers who claim ads are “offensive,” “insensitive,” or “deceptive.”.

Social Media 131

Social Media Media Marketing Food 131

Neil Patel

APRIL 27, 2021

For instance, there’s hunger with food marketing, of course, but there’s also why you want to buy, cook, or eat that food. To advertise this feature, Allbirds created a social media ad series with a video showcasing how you can do a virtual try-on. The ad also speaks to the brand’s environmental causes. Warby Parker.

Marketing 142

Marketing Social Media Food Advertising 142

Neil Patel

OCTOBER 16, 2020

Most smartphones required a third-party app to read them — adding another step to the already clunky process. Creative Ads for Apps. Creative Ads for Apps. Here’s an eyecatching way to use a QR code in an ad by Burger King at the VMAs. Share a digital menu for your restaurant, food truck, or catering company.

Marketing 145

Marketing Brand Awareness Food Creativity 145

Neil Patel

OCTOBER 26, 2020

No matter what craving you have, a GrubHub rep can have hot and ready foods delivered right to your door. Food delivery you will love. Treating yourself with comfort food, on-demand. People who want food they will enjoy delivered. Uber Eats, Postmates, and DoorDash also deliver restaurant food to your door.

Engagement 142

Engagement Food Communication Manufacturing 142

Make a Living Writing

DECEMBER 10, 2024

Even if you think Adobe is a spice you buy at Whole Foods, there are a few greeting card companies that accept work from freelance writersno artistic talents needed. That’s where you’d be wrong. ” Oatmeal Studios’ writer’s guidelines can be found here.

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Freelance Writing Portfolio Editorial 96

Neil Patel

MARCH 23, 2021

Food delivery service marketplaces are expected to reach $154.34 You should consider adding fields like descriptions, testimonials, certifications, and photos. Paid advertising: If you have the budget for paid ads, take advantage of the different platforms. billion in 2023. Examples of Service Marketplaces.

Freelance 143

Freelance Food Advertising SEO 143

Neil Patel

JANUARY 2, 2023

So what’s this new “E” that Google added? On the flip side if you had a company and you hired my ad agency, NP Digital , and worked to expand your marketing internationally… you could write a piece of content sharing your experience even though you aren’t an expert. But Google decided to add an extra “E” to E-A-T. So now it’s E-E-A-T.

Medical 145

Medical Food Agency Ads 145

Kristi Hines

MAY 6, 2024

A week later, I thought I had food poisoning. Much like the search quality raters and AI Answer checkers do… In the second screenshot, Microsoft Bing with Copilot offered ads for supplements and advice from five sources, two of which are the MSN Health Hub. I tried an at-home service where they pumped me full of IV fluids.

Hospitality 130

Hospitality Food Engineering Publishing 130

Neil Patel

AUGUST 13, 2019

Google is now adding a “Request a Quote” button in your business listing which was discovered by Joy Hawkins and can also be seen on mobile when searching branded terms. Additionally, customers can order food by using Google Assistant by saying “Okay Google, order food from [restaurant].” Generate leads in just a few clicks.

Food 111

Food Insurance Landing Page Social Media 111

Neil Patel

DECEMBER 7, 2020

It has added flexibility that will allow you to use your blog to its full potential. Maxwell is an easy theme to navigate, with a separate customizer section for adding a site logo, header, and background. 7 Veggie – The Best WordPress Theme for Food Blogs. The Different Types of WordPress Themes.

Portfolio 138

Portfolio Blogging Blog Food 138