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7 Reasons Your Facebook Ads Don’t Convert (and How to Fix Them)

Neil Patel

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

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How to Promote Your Podcast Through Paid Ads

Neil Patel

One of the most effective ways to promote your podcast audience is using paid ads. Why Should You Create a Paid Ad to Promote Your Podcast? Paid ads provide a fast and effective way to promote podcasts and increase brand awareness. Here are a few other benefits of paid ads: Widen reach: Not getting enough listeners?

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How to Utilize Chatbots in Tandem With a PPC Campaign

Neil Patel

Have you thought about incorporating the AI magic of chatbots with the wide net of a PPC ad campaign? Where do you want people to go once they’ve seen your ad and shown some interest? The great thing about adding chatbots to your PPC campaign strategy is the flexibility they bring. 5 Ways to Use Chatbots During a PPC Campaign.

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How to Identify Your Ideal Target Markets for Paid Campaigns

Neil Patel

Why You Need to Identify Your Target Market for Paid Ad Campaigns. An ad campaign is only as strong as its audience targeting. Consider this: the average cost per click (CPC) of a Google search ad is $2.69 , although it’s far higher in some industries. Target Audience for Organic vs. Paid Ads. What do I mean by this?

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Why You Should Prioritize Engagement Content Metrics

Contently

For example, a food brand can create recipes for their followers based on their dietary preferences or cooking skills, or a fitness brand can create personalized workout plans based on the customer’s fitness goals or activity level.

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How to Create the Perfect Business Listing

Neil Patel

If you’re a restaurant on Yelp, you may include icons that help categorize your business for searches by type of food or seating. Google Smart Campaigns is a simple way for businesses (particularly small businesses) to create ads in Google. You’ve probably seen Smart Campaign ads at the top of your own searches in Google.

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Google Business Profile: How to Set Up & Optimize Your Listing

Backlinko

Positive customer reviews serve as free ads for your products or services too. For example, a dine-in restaurant that delivers food to customers as well. Adding the link to your site is important as it’s the main way to drive organic traffic to your site through GBP. When you click on a location, it’ll be added.

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