Remove Ads Remove Information Remove Website
article thumbnail

Information Gain: How Top Content Leaders Win at SEO

Backlinko

This concept is known as “information gain” in SEO. Information gain measures how unique and valuable your content is compared to existing content. This post aims to complement them by providing practical, real-world applications of information gain. It runs a test to see how users engage with this new information.

SEO 101
article thumbnail

How to Do SEO for Your New Website [10-Step Guide]

Backlinko

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This article covers how to do SEO for your website in 10 digestible steps. Set Up Your Website If you haven’t already set up your site, it’s time to choose a platform. Okay, ready? Let’s start with step one.

Website 116
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ways to Search a Website for Keywords (+ Examples)

Backlinko

Have you ever wondered how to find keywords on a website? Or, locate the specific information you need. For instance, if “website audit” attracts many visitors but few clicks, it indicates we need to enhance our content on this topic to draw more visitors. So, we can search our website for keywords.

article thumbnail

What Are Authoritative Sources & How to Find Them

ContentWriters

According to a study by the Center for the Digital Future , only 25% of people trust the majority of the information on the internet, 51% of people trust about half of the information available online, and 24% of people believe that only a small portion of online information is accurate. edu websites.

Medical 111
article thumbnail

How to Run Facebook Ads That Convert

Neil Patel

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert. Not so much.

Ads 145
article thumbnail

AI Made Me Want to Trademark My Name. Here’s How I Did It.

Jane Friedman

You will get a Nonfinal Office Action letter outlining what needs to be added or amended so the trademark office can further consider your request. In August 2023, I went to the US Trademark Office website and searched to see if my author name, Teri Case, was already a trademark. Both were attached as Specimens.

IT 131
article thumbnail

AI Overviews: What They Are and How to Optimize for Them

Backlinko

And can be before or after paid results (ads), depending on the query. This overview includes link cards—clickable links to websites used to generate the AI-generated summary. Or provide information on related topics and queries. Which could lead to a decrease in website visits and potential customers.

SEO 108