Freelance Magic

NOVEMBER 13, 2024

When I added up the actual time spent, it came to 5.75 Trying to estimate the cost of a project is difficult if a) you’ve never done something like it before, and b) you have no idea how long it’s going to take. Take it away Sherri… Backstory of the Project “Sherri, my niece, Debbie just graduated college. What could I do?

Projects 130

Projects IT Freelance Ads 130

Nick Ursborne

JANUARY 15, 2024

All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products. Step 2: Generating a Basic Framework Utilizing the AI’s capabilities, Emma requests a series of basic ad copy drafts that align with her findings.

Ads 217

Ads Ad Copy Storytelling Copywriting 217

Caroline Gibson

JANUARY 4, 2023

Wondering how to create a good radio ad? I asked two award-winning ad industry experts to share their top tips on making an ear-catching radio commercial. Listen to radio – whether it’s ads, plays or podcasts. The effect that Tim can make to help create a good radio ad as a result of these changes can be jaw-dropping.

Ads 182

Ads Script Freelance Copywriting Copywriting 182

BKA Content

NOVEMBER 19, 2024

Other common causes are: Server-side issues and web redirects Cross-domain tracking problems Bot traffic Mobile app tracking issues Ad blockers However, this list is not exhaustive, and unassigned traffic could occur for many other reasons. What Is Unassigned Traffic in Google Analytics, and What Should You Do About It?

IT 105

IT Insurance Consulting Agency 105

Nick Ursborne

NOVEMBER 30, 2023

Companies find it hard to resist the math of using AI to write at least some of their copy and content. There are huge productivity benefits and costs savings when you compare AI-generated work with the same tasks written by human writers. Because the nuances of human emotion are a weak spot for even the best AI writing tools. Sometimes it is.

Copy 217

Copy Ads Copywriting Copywriter 217

Ahrefs

MARCH 12, 2024

Our marketing team was fairly split on whether we should have a section like this and whether it would help. I’ve had great results with this personally on sites with a lot of content, and I was convinced it would … Read more ›

Ads 142

Ads IT Post Blogging 142

Enchanting Marketing

NOVEMBER 26, 2024

Telling stories to help sell is not new Legendary copywriter Joe Sugarman already suggested that readers should feel compelled to read your ad as if they’re sliding down a slippery slide. You’d read a sales page as if you were living the story—just like you’d be gripped by a good thriller or enthralled by a novel.

Storytelling 262

Storytelling Marketing Script Social Media 262

Buffer

SEPTEMBER 5, 2024

I expand on each heading, adding context, examples and additional insights to the article.  But while we, the content writers, write about 70 percent of the content on the blog, it’d be impossible to keep up with our pace without switching up our approach. So, we tend to have a variety of content from different voices.

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Blog Post IT Writing Post 80

Enchanting Marketing

JANUARY 28, 2025

They slow down your reader without adding meaning. Red-cheeked and brimming with enthusiasm, you had written your first draft. You knew it was good. To celebrate, you pour yourself a glass of wine, before going to bed. Editing is for tomorrow. But when you read your draft again … You feel disappointed. Your writing sounds bland.

Content 242

Content Entertainment Text Publishing 242

Nick Ursborne

NOVEMBER 25, 2023

That year there were just 16 million people online. It wasn’t until 1998 that the number of people using the web hit 100 million. From zero to 100 million in a little over 3 years. That rapid rate of change was deeply disruptive to traditional, bricks-and-mortar businesses. Companies were struggling to keep up and adapt. Again, just crazy.

Writer 223

Writer Copywriting Copywriter IT 223

Nick Ursborne

JANUARY 20, 2025

Back when I started working as a trainee copywriter at an ad agency in 1979, I was just four years out of school. And when I went to my interview at the ad agency, it was pretty random. But back then, when you were hiring for an ad agency creative department, you wanted different. Instead, I worked in a quarry. I travelled.

Creativity 165

Creativity Art Director Copywriting Copywriter 165

Express Writers

JANUARY 28, 2025

Its also cost-effective since sharing is free unless youre using paid ads. They reach a wide audience and encourage community engagement, and you can monetize your content through ads or sponsored posts. Blogging is only half the battle. Promoting it is the other half. When sending a teaser email, keep it simple.

Promotion 52

Promotion Blog Post Post IT 52

Nick Ursborne

DECEMBER 18, 2024

Yes, that means adding a high level of Emotional Intelligence to AI-assisted copy and content. [NOTE: In my last po st I worked with GPT4o to help me convert some presentation materials into a post. In this post I worked with Gemini 1.5 Pro with Deep Research to research opportunities for copywriters working with AI. Pro with Deep Research.

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Copywriting Copywriter Content Creator Content Creation 194

Jane Friedman

MARCH 19, 2025

I ran Amazon ads, posted across social media, and told every friend and family member about my debut. Engaging readers beyond the pages At first, I thought marketing meant constantly running ads or posting daily on social media. Some books dont need a viral moment; they just need the right readers to find them.

Publisher 136

Publisher Publishing Publishing Marketing 136

The Hoth

JANUARY 7, 2025

Prior to the internet, traditional PR involved reaching out to the press via print media like magazines and newspapers. It was also common for PR professionals to get in touch with TV stations, radio stations, and prominent figures in the media like celebrities. What is Digital PR? The only thing that differs is the marketing channels that you use.

SEO 59

SEO IT Social Media Brand Awareness 59

Jane Friedman

MAY 8, 2024

Tortured family dramas or anything with an element of soap opera are fertile ground as well for added complications. Or building a solid cause/effect trajectory from scene to scene, and having your protagonists move inexorably forward on their character arcs via action>reaction>decision>consequence. That craft element is complication.

IT 140

IT Storytelling Management Communication 140

Content Marketing Institute

MAY 23, 2024

Let other publishers create the new content. Then, your brand can curate it into valuable, relevant, and helpful content for your audience. It’s a good strategy to grow your content collection without any additional investment.

Ads 140

Ads Content Publisher Publishing 140

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals. Stories stick.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Kayleigh Moore

FEBRUARY 14, 2025

I write entirely to find out what I'm thinking: what I'm looking at, what I see, what it means, what I want, and what I fear. Joan Didion Writing, specifically creative writing, is a path to better understanding yourself and your lens on the world. Its easy to move through the day without thinking too hard about anything. Whats the context?

Writing 173

Writing Script Concept Writer 173

Jane Friedman

AUGUST 15, 2024

Here are some other ways to differentiate your book from others like it: Voice & perspective Original/counterintuitive way to look at something A new piece of research A fresh form, i.e., adding photos to prose, etc. Writing and publishing a nonfiction book is a big investment—of time, energy, and often money. If not, don’t worry.

Prose 138

Prose IT Retail Publisher 138

Contently

SEPTEMBER 30, 2024

Maryland creates the digital ad tax Maryland’s digital ad tax, passed in 2021 , represents a novel approach to regulating social media giants by imposing a tiered tax on their ad revenue. This social media law targets companies with over $100 million in global revenue and continues to face First Amendment challenges.

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Social Media Media Brand Telecommunication 105

Jane Friedman

JULY 17, 2024

This week, the Copyright Clearance Center (CCC) announced the ability for publishers and other rights holders to include AI training rights as part of licensing arrangements. In other words, they’re giving AI companies a one-stop shop for all their model training needs. What is the CCC? It is not the hardest problem in the world.”

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Publisher Publishing Publishing IT 142

ContentWriters

NOVEMBER 21, 2024

Even more compelling, 46% of weekly podcast listeners have purchased a product or service after hearing a podcast ad, demonstrating the direct impact of well-crafted scripts on conversion rates. Digital video ad spending was almost $176.63 What Are Scripts in Marketing? billion in 2023 , so you may have some competition.

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Script Writing Marketing Persuasion 105

Ahrefs

DECEMBER 17, 2024

In this article (for your eyes only), Ill share what PPC spying is, why its important, and share seven ways you can start spying on your competitors paid search campaigns. PPC spying is when businesses use marketing intelligence tools, like … Read more ›

Ads 108

Ads Marketing IT 108

Ashleyn Writes

JANUARY 10, 2025

Im talking flat-out hours creating bots, fine-tuning prompts, and engineering workflows. I’ve talked about it (and what tools I like beyond just Claude or ChatGPT) here , here , and here. While I’m not about to let AI write my sales pages or emails from scratch (over my dead body!), Time is my most valuable asset. I included both.

Copywriting 130

Copywriting Copywriter Script Landing Page 130

Kristi Hines

JANUARY 1, 2024

Do you want to learn how to make money online in 2024? It all starts with content. Creator Monetization In A Nutshell If you create any form of content – audio files, apps, articles, images, photos, podcasts, videos, or websites – you can monetize it. Repurpose that content into multiple formats (ex.

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Script Content Creator Ads Blogger 258

Jane Friedman

NOVEMBER 12, 2024

Books convey important messages, he added, but in many cases, what readers retain are “a few anecdotes, a few stories.” An article giving voice to a mother struggling to feed her children after the family lost all their possessions in the disaster has greater resonance. It exposes the personal cost.

Medical 134

Medical Storytelling Writing Style Writer 134

Jane Friedman

FEBRUARY 5, 2025

The persistent rewriting processsometimes with the added shake-up of getting out of the silo makes those changes possible. The persistent rewriting processsometimes with the added shake-up of getting out of the silo makes those changes possible. Most of us accept the basic reality: We draft and then we rewrite. Or like this?As

Creativity 133

Creativity Text Projects Writer 133

ContentWriters

JANUARY 30, 2025

You can also find authoritative sources using a general search engine by adding specific keywords to your search terms. Because people are rightfully skeptical about misleading information online, its up to you as a writer to gain the trust of your audience by using authoritative, reputable sources to back up your ideas. edu websites.

Medical 111

Medical Government Banking Editorial 111

Grammarly

DECEMBER 6, 2024

UGC has also been shown to increase conversion and ad click-through rates , making it a powerful tool for driving marketing effectiveness. 4 AI and its influence on marketing communication Artificial intelligence (AI) is perhaps the biggest disrupter to marketing since TV ads, and a new study reveals its already a major part of the workplace.

Communication 105

Communication Marketing Storytelling Social Media 105

Jane Friedman

JANUARY 7, 2025

If there are more than 30 chapters, publishers often choose to begin chapters left or right in order to avoid having too many blank pages in the book and adding unnecessarily to the page count and printing cost. Designers typically use two main fonts for most books unless there is a reason to include other fonts.

Text 135

Text Publisher Publishing Publishing 135

Jane Friedman

FEBRUARY 26, 2025

But early on, refrain from adding backstory moments to your memoir. Join us on March 5 for her online class, Memoir Backstory. My dislike of the game Red Light, Green Light is Di Dis fault. When we were both five, Di Di frequently gathered crowds in our apartment complexs courtyard to play it. They dont know what they dont know.

Storytelling 132

Storytelling Writer Social Media Publishing 132

Contently

OCTOBER 29, 2024

UGC often works so well because it doesn’t feel like an ad; it feels like a true-to-life testimonial that allows a viewer to envision how a product might actually function in their own life. Again, UGC works well when it is a genuine, organic discussion of a product or service, rather than a paid-for ad placement. Here’s how.

Brand 96

Brand Content Retail Utilities 96

Enchanting Marketing

MARCH 11, 2025

4 types of weak phrases : I turned an existing blog post into a carousel but added new drawings (24,587 impressions, 297 likes, 72 comments, 13 reposts); a few months later, I also updated the blog post with the new drawings. Do you ever get close to content burnout? A year ago, I became active on LinkedIn. It feels relentless, eh?

Post 130

Post Content Creation Storytelling Creativity 130

Elna Cain

MARCH 8, 2025

Other profitable niches include: Health & Wellness SaaS Finance Specialized content like Law, Real Estate, Medical Profitable services include: Sales page writing Email funnels Landing pages Ads 2. You have to do certain things to command a higher rate with your service to make money as a writer. And this can take time, like years time.

Writer 130

Writer Portfolio Post Freelance 130

Arrant Pedantry

JUNE 18, 2024

It has the added effect of making you seem more valuable than everyone else because you’re so busy. From time to time it’s necessary for copy editors to have discussions about style. Maybe an issue keeps popping up that isn’t quite covered by your style manual or house style, and you need to decide how to handle it.

Copy Editor 342

Copy Editor Projects Copy Ads 342

Jane Friedman

MARCH 25, 2025

However, if you look back through the classics, almost every novel features these plot points, though not always in the same arrangement. Thats not because classic authors were following some secret formula or even consciously checking off structural beats. In both cases, the reader is at peak uncertainty.

Prose 137

Prose Architecture Storytelling Engagement 137