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Landing Page: What is it, Examples, Tips & Best Practices

Neil Patel

A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. Creating effective landing pages isn’t the same as crafting a successful website or email newsletter. There are certain guidelines you should adhere to in order to maximize your page’s success.

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What Is Generative AI and How Does It Work?

Backlinko

For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. Some AI tools use parameters rather than freeform input. These models train using libraries that may contain billions of pieces of existing content. How does ChatGPT work?

IT 113
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What Is Local Search Marketing & How to Do It Right

Backlinko

For example, the search results for pet shop near me include the following elements: A paid search ad marked as Sponsored Organic results within the local pack Regular organic results under the local pack Local search marketing is especially important for location-based businesses. What Is Local Search Marketing? But how did it get there?

IT 98
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Keyword Cannibalization: An A-to-Z Guide to Fixing and Avoiding It

Backlinko

Search engines have difficulty determining the most relevant and authoritative page for the target keyword. Ultimately, all of these pages can get stuck in lower positions in search results. This can lead to lower search rankings and less visibility for all concerned pages. So, we decided a 301 redirect was in order.

Keywords 107
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The AI Copywriter’s Toolkit: 5 Go-to ChatGPT Prompts for Supercharged Copywriting

Ashleyn Writes

While I’m not about to let AI write my sales pages or emails from scratch (over my dead body!), Im talking flat-out hours creating bots, fine-tuning prompts, and engineering workflows. I’ve talked about it (and what tools I like beyond just Claude or ChatGPT) here , here , and here. Time is my most valuable asset. I included both.

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How to Run Facebook Ads That Convert

Neil Patel

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign. Not so much.

Ads 145
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How To Create a Landing Page: The Complete Guide

BKA Content

How To Create a Landing Page: The Complete Guide ​Building effective landing pages is essential for B2B and B2C businesses. Simply put, landing pages can tell you a lot about your customers and the channels you should be prioritizing for maximum profits. What Is a Landing Page? Hint: very.