This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. Some AI tools use parameters rather than freeform input. These models train using libraries that may contain billions of pieces of existing content. How does ChatGPT work?
Promoting it is the other half. While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands.
Microsoft also uses targeted ads to amplify its content’s reach and ensure it extends to the right B2B decision-makers within specific industries or job titles. But in the B2B space, LinkedIn is still king. According to the Pew Research Center, 53% of college graduates use LinkedIn. Well, luckily, LinkedIn has the answer for us.
Typically, both site owners will agree to link to one another, with the goal of improving each others authority and SEO. The idea is that these backlinks will help the sites rank higher in Google. Its like swapping favors: you link to me and Ill link to you. But there are different types of reciprocal links. Are Reciprocal Links Good or Bad for SEO?
On the last page of my book, I added a reader magnet meant to collect email addresses of enthusiastic readers who would enjoy receiving my newsletters. In November, it thrilled me to discover a well-known book promoter’s list building giveaways. Their two-week long promotions include genre specific bundles of 6 or 7 ebooks.
I ran Amazon ads, posted across social media, and told every friend and family member about my debut. Amazons free promotions: a game changer One of the most underrated marketing tools for self-published authors is Amazons free promotion days for Kindle books. And sometimes, that takes patience. At first, I felt frustrated.
Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert. Not so much.
I expand on each heading, adding context, examples and additional insights to the article. We promote all our blog posts to social media using the zero-click content strategy. So, we tend to have a variety of content from different voices. So once the post is live, the next step is distribution.
Are you looking for ways to craft better Facebook ads that result in higher conversions? But with so many options and variables, it can be easy to burn through your ad spend with minimal return. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions.
Hi Susan, I’m looking for help on improving an About page for my website promoting my bookkeeping services. Consider adding some credibility-building statements to your About page. Adding these types of elements will help you increase conversions from visitors to qualified prospects. Can you help? I wish you all the best.
The most thought-provoking nonfiction books are often written by talented authors who skillfully weave facts and vivid details about people to promote innovative ideas and alternative perspectives on important topics. Books convey important messages, he added, but in many cases, what readers retain are “a few anecdotes, a few stories.”
As a practice, public relations has always been about getting clients promoted or quoted in the media by rubbing elbows with journalists and other media professionals. The goal is also the same, which is to get your client or business promoted and quoted in relevant online publications and media. What is Digital PR?
The journey from obscurity to online prominence begins with understanding and executing impactful promotional strategies. In this Ultimate Guide to Promoting Your Website for Free, we delve into 8 proven methods that empower business owners to take the helm.
Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals. Stories stick.
Formatting includes structuring the text, adjusting fonts, adding headings, and incorporating images or illustrations. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership. Writing and publishing e-books for personal branding. What is Personal Branding?
Omnichannel marketing strategies include the following: Consistent messaging across channels Synchronized promotions Multi-platform content distribution strategies Integrated customer support across all touchpoints Cross-channel analytics and attribution modeling To further explain, heres an example.
But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. So, if you run ads listing the six reasons consumers should choose your product, the consumer won’t believe you. That’s not a great percentage.
You can also find authoritative sources using a general search engine by adding specific keywords to your search terms. Because people are rightfully skeptical about misleading information online, its up to you as a writer to gain the trust of your audience by using authoritative, reputable sources to back up your ideas. edu websites.
How Much Do Google Ads Cost? They are often effective for driving organic traffic to your website, but Google ads are ideal for promoting items for transactional searches. How much do Google ads cost, and how can you leverage them for transactional web searches? How Much Does It Cost To Put an Ad on Google?
Whats the secret to copywriting in 2025? How to beat AI and short attention spans by writing with purpose and intent. Copywriting was never easywith scatter-brained know-it-all clientsbut lately it feels that things have gone up to 11. AI is cranking out copy faster than Hunter S. Its not just the tech industry that is suffering from writers block.
They Will Be Coming for Us is not permanently free, but once in a while, I discount it 100 percent and let the free-for-all ensue. After advertising a free day, I see an uptick of sales and Kindle Unlimited reads. But that doesn’t mean I can’t weigh the pros and cons of both sides of this coin. That’s a lot of books readers can choose from.
These types of videos are rampant on TikTok, and with many of these accounts promoting their own Amazon Storefronts, they are a great way for Amazon — and Stanley, for that matter — to leverage real-life user experiences. Users can even search by industry and product, adding an extra layer of customization. Here’s how.
A pop-up ad that says “Don’t Miss This Limited-Time Offer! What is direct response copywriting – 22 advantages Direct response copywriting is meant to persuade readers to take a specific action. It may be buying a product, signing up for your newsletter, downloading an e-book, or clicking a link. It has a sense of urgency.
Include all content stages in your calendar, noting key steps like the following: Research Writing Editing Design SEO optimization Publication Promotion Social media scheduling Most importantly, ensure each piece ties back to your initial objectives. You need to promote it effectively, too. And your site protects user privacy.
I bring client first messaging into ALL your promotional efforts. I can help you consistently reach out to prospects across multiple platforms, including ads, advertorials, case studies, white papers, blogs, landing pages, and more. This defines human interaction from a digital perspective. Im happy to provide answers.
How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations.
Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.
You can have the most amazing promotion of all time… but if your reader doesn’t trust you, nothing happens. Promotions you just read and think about disappear from your memory within minutes, or seconds even. But promotional messages that touch you emotionally are locked into memory for much, much longer. It builds trust. #3
The promotional content focuses on Alex’s emotional journey from despair to triumph. In one promotion it focuses on a particular volunteer, Ethan, who helped build a school in an underserved community. Almost all non-profit promotions open with a story of a real person in need. But… AI output can feel dry and generic.
Ever had a brilliant idea, scribbled it in your notes app, and promptly forgotten about it? Or found a piece of content you worked on a while ago that could do with a refresh and redistribution? Automation has become a game-changer for content creators, turning time- consuming tasks into smooth, seamless processes. You can start with our template.
For instance, if you have a dataset that includes customer age and average transaction dollar amount, it might find clusters that help you decide where to target your ad dollars. Unsupervised learning is a type of machine learning (ML) that finds patterns and relationships within data on its own. 6 Application. Probabilistic clustering.
Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.
What’s the performance of blogs compared to other channels? Check out these stats on the benefits of blogging. 82% of bloggers report at least “some results” from their blogs. 26% of respondents claim blogs deliver “strong marketing results”. Check out these stats on the benefits of blogging. What’s the typical word count?
You might think Twitter ads aren’t effective or necessary for your growth strategy. What if Twitter/X ads could be the key to unlocking significant growth for your brand? Amplification of Existing Content: Twitter/X ads allow you to boost your best-performing tweets. So why did my ads work so well?
If youve ever applied for a job thats a perfect fit with your skills and experience only to receive nothing more than an automated rejection letter, blame it on AI. Choose postings from different companies to get a more comprehensive view of industry expectations. The results make up your master list of job skills and qualifications.
The first wave of AI adoption has been focused on efficiency and productivity. Businesses want to do more with less, and they want to do it faster. While volume and efficiency gains are quick wins when it comes to AI tools, these wins are short-lived as competitors follow suit. But ultimately, its the human touch that fosters loyalty and trust.
Using social media to promote content. For some months or years, I write for one or two clients on an ad hoc basis. Back in the day, when I first started out as a freelance writer , I was excited to tell my audience all about where I was writing. It sort of started as a mini-series: Where I’m Writing and How I’m Doing It.
Take a look at the services page on your website, or your LinkedIn profile, and think about adding one of the following… AI Content Creation Services When it comes to content like blog posts and social media updates, AI tools like ChatGPT make it possible to create ten times the content in the same period of time.
Offer your services as a video editor to businesses that need promotional videos but don’t have the time or resources to make them themselves. VPLATE Video Ads offers a service where you create engaging video advertisements for businesses or individual sellers. These can be used in your online store, blog, or social media ads.
Suggest adding next steps, a strong call to action, or additional resources to avoid follow-up questions. Promote consistency by setting up templates or checklists that standardize formatting and style. Encourage team members to start with a main point in each paragraph and ensure every sentence supports it.
I can’t believe this Craigslist ad asks for three free samples. Respond to full-time job ads you see on LinkedIn, and ask if they need a freelancer in the meanwhile. Respond to full-time job ads you see on LinkedIn, and ask if they need a freelancer in the meanwhile. I know I am. You know the spiel. Then, take it slow.
Plus, it promotes brand loyalty by creating memorable, interactive moments. Interactive content can help you do just that. Here are some ideas for how to boost engagement with interactive elements and turn your content into the life of the digital party. It makes your content (and ultimately your brand) more relevant to their lives.
I bet that’s a sentence you’re surprised to hear in a world of flashy social media videos and hyper-targeted online ads. You can scroll past an ad online, but you have to physically hold a postcard until you decide what to do with it. Direct mail is such a cool marketing strategy.
When I first started marketing my wife’s books, I thought we needed to be everywhere and do all the things in order to be successful: Facebook ads Amazon ads BookBub ads YouTube ads Promo sites Facebook groups All other social media platforms Newspapers and magazines The list goes on—and on.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content