Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert. Not so much.

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Ads Landing Page Ad Copy Advertising 145

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. In the first two years, our traffic grew from a few hundred monthly visitors to several thousand. Now it generates over 680K monthly sessions, with 74% coming from organic searches. Choose one that matches your technical skill level and business needs.

Website 117

Website SEO Search Engine Optimization Architecture 117

Nick Ursborne

NOVEMBER 25, 2023

You write a prompt, and the AI comes back with written text. That year there were just 16 million people online. It wasn’t until 1998 that the number of people using the web hit 100 million. From zero to 100 million in a little over 3 years. That rapid rate of change was deeply disruptive to traditional, bricks-and-mortar businesses.

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Writer Copywriter Copywriting IT 223

Grammarly

DECEMBER 13, 2022

I recently learned how Chris Schuhmacher , a full-stack software engineer at Checkr , used his company’s hack week to solve a customer problem and tinker with the brand-new Grammarly Text Editor SDK , and I knew I needed to share this story with you. . He did a little googling and discovered the Grammarly Text Editor SDK.

Text 126

Text Projects Communication Engineering 126

Buffer

SEPTEMBER 5, 2024

I expand on each heading, adding context, examples and additional insights to the article.  But while we, the content writers, write about 70 percent of the content on the blog, it’d be impossible to keep up with our pace without switching up our approach. So, we tend to have a variety of content from different voices.

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Blog Post IT Writing Post 80

Grammarly

JANUARY 27, 2025

Designed to understand and generate humanlike text, a GPT uses a transformer architecture to perform tasks like answering questions, summarizing, and translating. As a type of large language model (LLM) , GPTs are trained to process and analyze vast amounts of text data, enabling it to understand and generate humanlike language.

Architecture 105

Architecture Text Education Creativity 105

Jane Friedman

FEBRUARY 5, 2025

As text is revised, it becomes more specific and embodied in the particular. The persistent rewriting processsometimes with the added shake-up of getting out of the silo makes those changes possible. The persistent rewriting processsometimes with the added shake-up of getting out of the silo makes those changes possible.

Creativity 132

Creativity Text Projects Writer 132

Jane Friedman

NOVEMBER 12, 2024

You can then provide context to support the story you’ve shared and return to the more factual aspect of your text. Books convey important messages, he added, but in many cases, what readers retain are “a few anecdotes, a few stories.” It exposes the personal cost. This is where the human-interest approach can help.

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Medical Storytelling Writing Style Writer 134

Grammarly

APRIL 18, 2024

It uses machine learning and natural language processing to provide humanlike responses to text, image, and audio prompts. It uses machine learning and natural language processing to provide humanlike responses to text, image, and audio prompts. You can ask it questions or make requests, and it will respond with text, code, or images.

IT 123

IT Architecture Text Prose 123

Grammarly

NOVEMBER 26, 2024

Tokenization is an NLP method that converts text into numerical formats that machine learning (ML) models can use. When you send your prompt to an LLM such as Anthropic’s Claude , Google’s Gemini , or a member of OpenAI ’s GPT series, the model does not directly read your text. Table of contents What is tokenization in NLP?

Text 97

Text Architecture Engineering Writing 97

Grammarly

DECEMBER 7, 2023

This has included extensive use of large language models (LLMs), which got us wondering: What if we made LLMs specialize in text editing? Open Roles We’ve noticed a gap in current research: LLMs are generally trained for a broad set of text-generation tasks. Shape the way millions of people communicate!

Text 105

Text Construction Communication Collaboration 105

Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? But with so many options and variables, it can be easy to burn through your ad spend with minimal return. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions.

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Ads Content Advertising Utilities 126

Ashleyn Writes

JANUARY 8, 2025

Heres how you can make your copy eyeball-friendly: Break up your text : Whack that return key often. Heres how you can make your copy eyeball-friendly: Break up your text : Whack that return key often. Use bullet brigades : Think emojis, numbered lists, or bolded text to highlight key points. Nature is healing. Let’s go.

Copywriter 130

Copywriter Copywriting Copy Sales 130

Grammarly

MARCH 30, 2024

Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly How to cite a paraphrase Paraphrasing is when you restate someone else’s text or speech in your own words, keeping the original meaning. This is called an in-text citation or parenthetical citation. There are two challenges to doing this.

Text 100

Text Copy Writing Publishing 100

Backlinko

JULY 26, 2024

Quillbot is a great tool for paraphrasing, summarizing, and translating content. It can also help you identify and fix grammatical mistakes, spot AI-generated content, and detect plagiarism. However, despite a lot of available features, Quillbot can fall short for some. Short on time? And refine your writing so that it matches your brand’s voice.

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Content Creation Copy Text Creativity 96

Grammarly

APRIL 18, 2024

DALL-E is a generative AI platform that turns text prompts into images. Here’s an overview of DALL-E, how to use it, and what you should know to make it work for you. Table of contents What is DALL-E? Who created DALL-E? Evolution of DALL-E How DALL-E works Is DALL-E free? It can also edit existing images. How has DALL-E evolved?

IT 115

IT Architecture Text Creativity 115

Backlinko

JULY 12, 2024

A reverse image search allows you to find more information about an image or topic by using the image itself—instead of text. Click “ Add to your search ” on an iPhone to find more results by adding more keywords. Like color, objects, text, and more. The app will isolate some parts of your photo to highlight the main object.

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Keywords Text Engineering Website 103

ContentWriters

NOVEMBER 21, 2024

Even more compelling, 46% of weekly podcast listeners have purchased a product or service after hearing a podcast ad, demonstrating the direct impact of well-crafted scripts on conversion rates. Digital video ad spending was almost $176.63 What Are Scripts in Marketing? billion in 2023 , so you may have some competition.

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Script Writing Marketing Persuasion 105

Backlinko

AUGUST 7, 2024

Let’s explore some shortcuts—also known as search operators—which are special commands that extend the capabilities of regular text searches. For example, they may show results containing your keyword in the title and overlook pages where the keyword only appears in the body text. Or, locate the specific information you need.

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Keywords Website Food Text 97

Ashleyn Writes

JANUARY 10, 2025

Im talking flat-out hours creating bots, fine-tuning prompts, and engineering workflows. I’ve talked about it (and what tools I like beyond just Claude or ChatGPT) here , here , and here. While I’m not about to let AI write my sales pages or emails from scratch (over my dead body!), Time is my most valuable asset. I included both.

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Copywriter Copywriting Script Landing Page 130

Express Writers

JANUARY 28, 2025

Its also cost-effective since sharing is free unless youre using paid ads. They reach a wide audience and encourage community engagement, and you can monetize your content through ads or sponsored posts. Blogging is only half the battle. Promoting it is the other half. When sending a teaser email, keep it simple.

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Promotion Blog Post Post IT 52

Grammarly

JULY 11, 2024

It assists users with tasks like searching for specific information, generating text, and creating images based on user instructions. GPT-4 is trained on extensive text data from various sources, including websites, books, news articles, and social media, enabling it to understand and generate human language effectively.

IT 109

IT Architecture Text Finance 109

The Hoth

JANUARY 7, 2025

Prior to the internet, traditional PR involved reaching out to the press via print media like magazines and newspapers. It was also common for PR professionals to get in touch with TV stations, radio stations, and prominent figures in the media like celebrities. What is Digital PR? The only thing that differs is the marketing channels that you use.

SEO 59

SEO IT Social Media Brand Awareness 59

Enchanting Marketing

AUGUST 29, 2023

How to edit a writerly text To turn a formal text into a friendly conversation with your reader, follow 3 steps: Take out the writerliness See techniques 1 – 4 below >> Turn your writing into a conversation See techniques 5 – 8 below >> Add an air of casualness (optional) See techniques 9 – 14 below >> Shall I show you?

Writing 290

Writing Persuasion Text Copywriter 290

Nick Ursborne

APRIL 6, 2024

Second, you need a human or two to review the text from a legal, privacy, and ethical standpoint. Of course, to do this, you’ll also need to be proficient in the craft of adding layers of emotional intelligence to AI-generated drafts of copy and content. The content isn’t badly written. But there IS a problem. Well, you can.

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Copywriter Copywriting Writing Freelance 258

Buffer

DECEMBER 9, 2024

Tools to transcribe Once you have the recording, you’ll want to process that information from an audio to a text format. Tools for content creation Finally, the last stage is turning that text into potential social posts. Apple Notes already does this, so that has been my default. I have also used Otter.ai

Social Media 75

Social Media Media Content Content Creation 75

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals. Stories stick.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Grammarly

JULY 18, 2024

Retraining: The selected pseudo-labeled data is added to the training set, and the model is retrained. As you might guess from the name, this is the basis of generative AI that can create text, images, and so on. This process continues until the model’s performance stabilizes or improves sufficiently.

IT 109

IT Medical Text Concept 109

Grammarly

DECEMBER 6, 2024

UGC has also been shown to increase conversion and ad click-through rates , making it a powerful tool for driving marketing effectiveness. 4 AI and its influence on marketing communication Artificial intelligence (AI) is perhaps the biggest disrupter to marketing since TV ads, and a new study reveals its already a major part of the workplace.

Communication 105

Communication Marketing Storytelling Social Media 105

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

IT 117

IT Ad Copy Keywords Landing Page 117

Backlinko

AUGUST 19, 2024

And can be before or after paid results (ads), depending on the query. But it’s fine-tuning several things—search quality, the flow of traffic in its ecosystem, and monetization (ads).” Google’s AI Overviews are a search feature that uses generative AI to provide quick answers directly in search results. What Are AI Overviews?

SEO 108

SEO Keywords Website Management 108

Elna Cain

JANUARY 13, 2023

ChatGPT is here, and everyone is going bonkers on Twitter. Wherever you look, it’s on Youtube, Medium, and Google! The age of an AI writing tool is here, and as freelance writers, we need to EMBRACE this new way of writing. I know many writers are thinking this is the end of freelance writing, but it’s not. The AI Writing Tool I Use.

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Freelance Writer Script Writing 285

Elna Cain

MAY 8, 2023

OpenAI is the company that made ChatGPT and AI-generated text popular and changed the content landscape forever. You go the extra mile and get your friend to proofread it over and finalize your article. You send your project to your client and wait for feedback. They emailed you back and can’t wait to hear how they liked your article.

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Freelance Writer Content Proofreader 261

Backlinko

JULY 26, 2024

Check out these stats on the benefits of blogging. 82% of bloggers report at least “some results” from their blogs. 26% of respondents claim blogs deliver “strong marketing results”. What’s the typical word count? What are the most popular content formats?

Blog 90

Blog Blogging Social Media Blogger 90

BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations.

Ads 98

Ads Brand Awareness Search Engine Optimization Advertising 98

Backlinko

FEBRUARY 20, 2025

Largest Contentful Paint measures how long it takes for the main content of your webpage to appear on your users screenwhether that’s a hero image, heading, or block of text. Contentful: Its something that has actual contentlike text or an imageand isnt just a background or frame. What Does Largest Contentful Paint Even Mean?

Script 93

Script Content Content Management System Text 93

The Hoth

DECEMBER 17, 2024

If you want to generate a steady pipeline of clients and compete with big dogs like Keller Williams and RE/MAX, you need a strong presence on search engines. In other words, you need your content to rank on page one for your most important local keywords. But how do you achieve such high rankings? Heres how it works.

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SEO Engineering Keywords Website 97