Backlinko

APRIL 12, 2024

Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search engine optimization (SEO). Do it right, and your business becomes more visible.

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Keywords SEO Search Engine Optimization Engineering 89

Neil Patel

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? The truth is the cost of Google ads can vary massively depending on your industry and your strategy. Ready to get clear on Google ads’ costs and learn how to make the most of your budget?

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Ads Landing Page Advertising Keywords 143

The Creative Penn

AUGUST 25, 2024

I use Publisher Rocket for researching book titles, categories, and keywords — for new books and for updating my backlist. Join my Community at Patreon.com/thecreativepenn Andrea Wilk (AD Wilk) is the German author of more than 30 books across romance, thriller, and non-fiction. It looks amazing. You do great video. Joanna: Exactly.

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Publisher Publishing Publishing Ads 98

Ahrefs

JANUARY 12, 2023

In this guide, you’ll learn how to get some serious SEO value from Keyword Planner. Google Keyword Planner is free. All you need is a Google Ads account to use it. To set one up, go to ads.google.com, click “Start … Read more ›

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Keywords SEO Ads IT 107

BKA Content

AUGUST 28, 2024

How Accurate Is Google Keyword Planner, and Is There Anything Better for SEO? Many marketers start with Google Keyword Planner for search engine optimization (SEO) research. However, Google created the tool for pay-per-click (PPC) ads, so how accurate is Google Keyword Planner for SEO?

Keywords 52

Keywords SEO Search Engine Optimization Banking 52

Neil Patel

AUGUST 11, 2021

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up. What Is Google Ad Campaign Management? Impressions.

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Ads Management Landing Page Ad Copy 144

Neil Patel

NOVEMBER 25, 2020

This is achieved by strategically placing the right ads in front of the right people at the right time. That’s because most of the people targeted by hyperlocal ad campaigns are already looking for the product or service you offer. Or, they’ll be served one of your ads on their social media timelines. Easy to Set Up and Run.

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Ads Brand Awareness Keywords Advertising 145

BKA Content

NOVEMBER 20, 2023

The 5 Best Keyword Research Services To Try in 2023 Every search query contains keywords, or words and phrases that potential website visitors use to find information online. Researching keywords for your business can help you create content that raises the ranking of your site in search results for relevant queries.

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Keywords Insurance Engineering SEO 97

BKA Content

JANUARY 19, 2024

What Are Semantic Keywords and How Do They Help SEO? These days, successful SEO goes beyond specific keyword phrases. If you want to snag top rankings, your content also needs semantic keywords. What Are Semantic Keywords? What Are Semantic Keywords? The most important keyword — the name of the movie — is missing.

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Keywords SEO Search Engine Optimization Contractor 98

Backlinko

SEPTEMBER 28, 2023

Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction. Continually ranking high for your target keywords proves that your content resonates with your audience and that the SEO tactics you implemented have been successful.

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Keywords SEO Engineering Website 105

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

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Ads Ad Copy Copy Keywords 140

Neil Patel

NOVEMBER 17, 2020

How can you increase the chances of the right people clicking on your ads? You need to learn how to write ad copy that converts. AI tools can help you write ad copy that produces results. 6 Ways AI Can Help You Write Good PPC Ad Copy. Many tools can help you write ad copy. AI can help you with that.

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Ad Copy Copy Ads Writing 145

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. What is the return on investment from previous niche paid ad campaigns?

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Ads Ad Copy Advertising Social Media 126

Neil Patel

APRIL 21, 2021

One way to ensure you’re getting your products in front of the right audience is to make use of eBay ads. How Do eBay Ads Work? eBay ads can boost the visibility of your products by allowing them to feature at the top of the listings. 3 Types of eBay Ads. Display Ads. Promoted Listings.

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Ads Advertising Promotion Keywords 121

The Hoth

NOVEMBER 7, 2023

It seems like no matter what you do, you can’t improve your rankings for your most important keywords. However, that’s if you try to beat them at their own game by going after super-popular keywords. What the Heck are Long-Tail Keywords? You may be wondering what long-tail keywords are in the first place.

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Keywords SEO Digital Marketing Landing Page 98

Neil Patel

OCTOBER 7, 2021

That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before.

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Ads Brand Awareness Keywords Digital Marketing 139

BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations.

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Ads Brand Awareness Search Engine Optimization Advertising 98

Neil Patel

MARCH 8, 2021

If you’re here, you must be wondering “how much do Bing ads cost?” ” You’re smart to focus on Bing and other search engines instead of just Google ads. In this article, we’ll share everything you need to know about Bing ads. Factors Affecting the Cost of Bing Ads. Types of Bing Ads.

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Ads Advertising Keywords Text 116

Bramework

DECEMBER 28, 2022

Looking for the best keyword discovery ranking tools to really boost your website traffic? What do I mean by keyword ranking? That you’re using your keywords to rank your website better in the search engines. That you’re using your keywords to rank your website better in the search engines. SERPWatcher.

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Keywords Blog Post Post Blog 95

ContentWriters

FEBRUARY 22, 2023

This indicates that keyword research is important to your marketing success. Beyond the numbers, keyword research has numerous benefits, like maximizing content visibility and properly targeting your audience. These reasons and more make keyword research an essential part of any digital campaign.

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Keywords Marketing Landing Page Digital Marketing 98

Neil Patel

DECEMBER 1, 2020

And keywords hold the keys to that kingdom. When you’re setting up paid social media campaigns , keywords can help you make those critical connections and ensure your campaign’s success. Knowing which keywords to use throughout the copy of your campaign can be a pain. In the world of digital marketing , content is king.

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Social Media Keywords Media Ads 145

Neil Patel

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. For mobile ads on Google, the average conversion rate is 3.48

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Ads Landing Page Advertising Social Media 142

Neil Patel

AUGUST 23, 2021

But there must be a list of keywords that you can rank for today that is super easy to rank for, yet the keywords are still good in which they will drive traffic and sales. Depending on your domain authority and the age of your site, a keyword could be easy or hard to rank for. How to find easy keywords that are still valuable.

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Keywords Food Insurance Digital Marketing 145

Content Hacker

JUNE 9, 2023

Finding the right keywords for your content is a HUGE deal. That means, when most people open their browsers, they start with a Google search and keywords — words or phrases that help them find information, answers to questions, products, services, businesses, and more. But you can’t just target any keywords.

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Keywords Marketing Engineering SEO 105

The Hoth

NOVEMBER 22, 2022

Whether you’re engaged in a content marketing strategy, PPC campaign, or organic SEO – you need to pay close attention to the search intent behind your chosen keywords. . These are high-intent keywords , and they’re your ticket to higher rankings and more sales. . How to uncover the intent behind a keyword .

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Keywords SEO Sales Brand Awareness 118

Neil Patel

DECEMBER 17, 2019

Since then the tool has come a long way, in which I’ve added tons of features that competitors charge $100 a month or even more for. So before, you head on over to Ubersuggest to work on your SEO, make sure you read everything below because I’ve just changed up how you are going do keyword research (in a good way).

Keywords 145

Keywords SEO Ads Content Marketing 145

Neil Patel

MAY 6, 2021

Pay-per-click (PPC) ads are one of the most effective ways to drive growth for your new business. Unlike brand building, content marketing, and social media, PPC ads can drive traffic today. Below, you can learn more about why PPC ads may be the way to go for your business and find tips for to make the most of them.

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Ads Social Media Keywords Copy 112

Neil Patel

OCTOBER 26, 2020

Chances are, Amazon ads spurred some of those sales. Amazon ads allow companies to pop to the top of search results. Amazon, in return, makes a profit on ad sales (to the tune of $3 billion in some years). Killer keyword strategies matter too. Why Your Business Should Use Amazon Ads. What Are the Amazon Ad Types?

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Ads Ad Copy Electronics Keywords 119

Neil Patel

FEBRUARY 20, 2021

Google’s remarketing lists for search ads (RLSAs) may be just what you’re looking for. These engagement-driven remarketing ads allow you to target your ads to your highest-value prospects. That means you can show your ads directly to the customers who are most likely to do business with you.

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Ads Keywords Copy Utilities 117

Neil Patel

MARCH 12, 2021

You may want to include another angle, such as paid ads. Today, we’ll talk about one of those combinations: paid ads with influencer campaigns. What Does It Mean to Have Paid Ads Integrated With Influencer Campaigns? What Does It Mean to Have Paid Ads Integrated With Influencer Campaigns?

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Ads Brand Awareness Social Media Persuasion 139

Neil Patel

MARCH 25, 2021

Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. In this article, I’ll give you nine ways to use paid ads you could effectively market to pet owners. 9 Ways to Target Pet Owners Using Paid Ads. They also create starting points for keyword research.

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Ads Food Brand Awareness Marketing 129

Neil Patel

FEBRUARY 4, 2021

While they aren’t as catchy as that song, vanity web addresses are something you need to be paying attention to, especially when it comes to paid ads. Here’s what you need to know to leverage them to increase clicks and drive conversions for your paid ads. What is a Vanity URL, and How Are They Used for Paid Ad Campaigns?

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Ads Pharmaceutical Landing Page Keywords 116

Neil Patel

JUNE 21, 2021

How to Target Word-of-Mouth Referred Customers in Paid Ads. Below is a step-by-step guide on how to target referred customers with paid ads. Choose an Ad Platform. For example, Twitter has its promoted and follower ads and there’s no minimum budget. Write Your Ad. Next, write your ad. Set a Goal and Budget.

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Ads Promotion Social Media Advertising 136

The Hoth

DECEMBER 1, 2022

Search volume is always a metric to pay attention to when using keyword planners and keyword research tools. . Traditionally, SEOs prefer targeting keywords with high search volume and a low keyword difficulty score. Or is there actually merit in targeting zero search volume keywords ? Why is that?

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Keywords SEO Engineering Audience 102

Neil Patel

OCTOBER 14, 2021

Black Friday ad campaigns are one of the quickest way to drive revenue. Do Black Friday Ad Campaigns Make a Difference? You can leverage this audience interest to improve your revenue by using effective Black Friday ad campaigns. Top 8 Black Friday Ad Campaign Tips. For example, look at this ad by First Hotels.

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Ads Ad Copy Social Media Copy 125

Neil Patel

NOVEMBER 22, 2022

Here’s where keyword research comes into play! The point is, you can also search your own product’s name or product category and see what keywords the top ranked results share. Have trouble coming up with keywords in your field? Ubersuggest is a useful keyword generation tool for honing in on the perfect name.

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Keywords Social Media Script Engineering 84

Neil Patel

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Unlike a seasonal ad, they can run throughout the year, even without edits or updates.

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Ads Ad Copy Brand Awareness Keywords 86