Neil Patel

APRIL 1, 2023

Every content strategy recipe needs its secret sauce: keywords. Keywords go with everything. But your recipe falls apart if you don’t align the right keywords with the right content. No matter what other methods you use to drive traffic to your site, you want to use SEO keyword mapping. What Is Keyword Mapping?

Keywords 140

Keywords SEO Engineering Concept 140

Buffer

JULY 18, 2024

This tool also lets you see your site’s organic keyword rankings and who’s linking to you.   Answer the Public Hundreds of keyword ideas based on a single keyword Limitations:  Three free searches per day; you have to sign up to use them.

SEO 104

SEO Keywords Engineering Website 104

Backlinko

JANUARY 6, 2025

” Jake Karls The TBH Skincare team has found authentic stories outperform traditional ads across every channel. Our best-performing ads weren’t planned campaignsthey were real moments we captured and then amplified.” Broad keywords. Generic ads. Aggressive negative keyword expansion. The result?

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Backlinko

JULY 22, 2024

Conduct Research Learning how to do SEO for a website includes researching your customers, competitors, and keywords. Enter your product or service, and the tool will list question-based keywords. Google Keyword Planner: This tool is primarily used for paid search. However, it can also be helpful for organic keyword research.

Website 115

Website SEO Search Engine Optimization Architecture 115

Backlinko

APRIL 7, 2025

long tail keywords : But this wasnt by luck. To better meet search intent: Analyze the current top-ranking pages for your target keywords Note what format dominates (guides, lists, videos, etc.) Use a keyword research tool to check search intent for each term and identify related questions and topics. And ranks for more than 3.2K

Medical 95

Medical Content Keywords Engineering 95

Backlinko

DECEMBER 5, 2024

For example, the search results for pet shop near me include the following elements: A paid search ad marked as Sponsored Organic results within the local pack Regular organic results under the local pack Local search marketing is especially important for location-based businesses. They rank for 43 paid keywords, spending around $6.9K

IT 95

IT Marketing Keywords Search Engine Optimization 95

Backlinko

DECEMBER 27, 2024

For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. Review the suggested title, target keywords, word count, tone of voice, and readability level. Or Facebook Primary Text or Google Ads Description for ad description text.

IT 111

IT Medical Architecture Manufacturing 111

Backlinko

JULY 19, 2024

By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. Keeping track of the keywords we know drive the most value helps us ensure we have visibility for key terms in volatile search results. Pay close attention to update frequency.

SEO 108

SEO Keywords Landing Page Agency 108

Backlinko

SEPTEMBER 6, 2024

Detailed tells you everything you need to know to outrank your competitors—including the keywords they used, article length, metadata, and more. But it requires a paid API key from DataForSEO to generate search volumes for keywords. for every 1,000 keywords processed. But Keyword Surfer ’s Chrome extension solves this problem.

SEO 110

SEO Keywords Engineering Website 110

Contently

OCTOBER 3, 2024

Second, unlike many tools that provide data based on proprietary algorithms that estimate keyword traffic, Google Analytics gives you hard data on actual visitors hitting your website. Google Keyword Planner Google Keyword Planner is another must-have SEO tool, and it’s also free. The first step is to enter a keyword.

Content Marketing 92

Content Marketing SEO Marketing Content Management System 92

Backlinko

AUGUST 19, 2024

A keyword might trigger an AI Overview one day, but not the next. And can be before or after paid results (ads), depending on the query. But it’s fine-tuning several things—search quality, the flow of traffic in its ecosystem, and monetization (ads).” Results can fluctuate between searches. What Are AI Overviews?

SEO 108

SEO Keywords Website Management 108

Backlinko

MARCH 25, 2025

This included: Search volume data Keyword difficulty scores Average cost per click (CPC) Search intent Short- and long-term growth trends For each winning niche, we created a detailed scorecard that ranks its performance across three critical dimensions: Growth, monetization, and ranking potential. And what the average CPC for your niche is.

Blog 101

Blog Blogging Medical Finance 101

Backlinko

SEPTEMBER 28, 2023

Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction. Continually ranking high for your target keywords proves that your content resonates with your audience and that the SEO tactics you implemented have been successful.

Keywords 119

Keywords SEO Engineering Website 119

Backlinko

OCTOBER 23, 2024

For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. Performing this task is easy with Semrush’s Keyword Gap Tool. View the reports to see how your site’s keywords perform against your competitors. Further reading: Keyword Analysis: A Comprehensive Guide 4.

Content Marketing 111

Content Marketing Marketing Government Content 111

Ahrefs

NOVEMBER 27, 2024

of advertised websites already rank in the top 10 organically for the same keyword. This indicates that a significant portion of businesses are paying for ads when they already have visibility for … Read more › Here are some of the key statistics: 37.9%

Keywords 109

Keywords SEO Advertising Ads 109

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. per month in Google Ads. Keyword Research The first step of any plumber SEO campaign is keyword research. The best part? This includes Intent.

SEO 98

SEO Keywords Contractor Insurance 98

BKA Content

NOVEMBER 26, 2024

Local SEO for small businesses focuses on creating content with subjects and keywords that are relevant to the local market and attract that clientele. Create High-Quality Local Content SEO content is not about simply stuffing keywords into your web pages, blog posts, and profiles.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Jane Friedman

MARCH 19, 2025

I ran Amazon ads, posted across social media, and told every friend and family member about my debut. The right category can make a world of difference, and making small adjustments to metadata, keywords, and book descriptions can help your book reach its ideal audience. And sometimes, that takes patience. At first, I felt frustrated.

Publisher 141

Publisher Publishing Publishing Marketing 141

BKA Content

MARCH 27, 2024

How Much Do Google Ads Cost? When people search for keywords on the internet, they are looking for either information or products. They are often effective for driving organic traffic to your website, but Google ads are ideal for promoting items for transactional searches. How Much Does It Cost To Put an Ad on Google?

Ads 97

Ads Search Engine Optimization Landing Page Advertising 97

Backlinko

MARCH 3, 2025

For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. ” While you might see “sponsored” or “ad” results at the top of search results, clicks on these aren’t organic trafficthey’re paid traffic.

IT 102

IT Keywords Brand Awareness SEO 102

BKA Content

AUGUST 29, 2024

How To Find Low-Competition Keywords for SEO Even though Google users search billions of times every day, an astounding 15% of queries are keyword phrases the search engine hasn’t seen before. Instead of fighting tooth and nail to rank in the top spots for a well-known keyword, why not skip the line by discovering new keywords instead?

Keywords 98

Keywords SEO Search Engine Optimization Insurance 98

Express Writers

OCTOBER 1, 2024

Keyword placement for SEO in content requires a similar careful balance between too many, too few, or not being placed carefully enough to show a connection to a topic. You want to be obvious enough with your keyword placement to improve your Google indexing but not too eager for Google to assume you are spam.

Keywords 90

Keywords SEO Text Healthcare 90

Backlinko

SEPTEMBER 6, 2024

With many people now using ad blockers and VPNs, it’s more complicated than ever for GA4 to collect accurate data. You can also access keyword ranking data from Google and Bing within Matomo to monitor your SEO performance. For instance, learn which keywords you rank for and how many clicks and impressions your website gets from them.

Script 99

Script Landing Page Keywords Website 99

BKA Content

FEBRUARY 14, 2024

How To Add Keywords to a YouTube Video Do you know how YouTube ranks videos? You can get more views and subscribers to your channel by learning how to add keywords to a YouTube video. Get tips for researching and using keywords on YouTube, and learn how to use search engine optimization (SEO) for video content keywords.

Keywords 97

Keywords Search Engine Optimization Script Insurance 97

Copywriter Collective

APRIL 11, 2025

This includes everything from brand storytelling, product demos, tutorials, skits, and UGC-style (user-generated content) ads that mimic influencer content. Unlike Instagram or traditional ads, TikTok doesnt sell. Keywords include UGC script, short-form video, and TikTok content. They just need to adapt their voice and pacing.

Script 98

Script Copywriter Copywriting Writing 98

Backlinko

APRIL 12, 2024

Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search engine optimization (SEO). Do it right, and your business becomes more visible.

Keywords 105

Keywords SEO Search Engine Optimization Website 105

Copywriter Collective

JANUARY 10, 2025

Outdated Practices to Avoid And with that, lets be reminded of some of the outdated copy practices that no longer works for us: Keyword Stuffing This tactic of keyword stuffing has been poo-pooed many times before. Readers are less likely to stay engaged if links are forced into every paragraph without adding genuine value.

Copywriter 105

Copywriter Copywriting Script Copy 105

Backlinko

NOVEMBER 29, 2024

You can use a tool like Semrush’s Keyword Magic Tool to discover what people are actively searching for. Open the tool, type your seed keyword, and hit “ Search.” Select keywords that will help your website rank in search engines. If you aim to educate your readers, choose keywords with “Informational” intent.

Writing 102

Writing Keywords Script SEO 102

Backlinko

JULY 12, 2024

You can also click “ Add to your search ” to add more keywords along with the image and find more relevant results. It gives you the option to add more keywords to your image search and visit any of the result pages. Click “ Add to your search ” on an iPhone to find more results by adding more keywords.

Keywords 101

Keywords Text Engineering Website 101

Backlinko

MARCH 31, 2025

When I write [keyword], use that persona.” And then you just add [keyword] to call that persona into the chat. I do mostly organic content and paid ads.” You want to analyze your competitors Google Shopping Ads using the Product Listing Ads (PLAs) data you got from Semrush. Write clearly.

Social Media 114

Social Media Consulting Ads Brand 114

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. So, if you run ads listing the six reasons consumers should choose your product, the consumer won’t believe you. That’s not a great percentage.

Storytelling 88

Storytelling Marketing Social Media Brand 88

Backlinko

JULY 26, 2024

Like keyword research , building topic clusters, and writing SEO-friendly content. It also suggests a list of keywords for you to include, along with insights for adding images, headings, and more. Choose a template for almost any use case—like ads, social media, and email. 5 stars ( 2,000+ reviews ) Capterra Rating 4.7/5

Content Creation 94

Content Creation Copy Text Creativity 94

ContentWriters

JANUARY 30, 2025

You can also find authoritative sources using a general search engine by adding specific keywords to your search terms. The National Library of Medicine is another massive digital library that provides a plethora of scientific trials, studies, and papers.

Medical 111

Medical Government Banking Education 111

Kristi Hines

JUNE 1, 2023

Bramework – Identify keywords, create content briefs, conduct SEO assessments, and extract SEO data. CarYardBard – An AI-Driven Car Sales Ad Generator designed specifically for Australian car dealerships. JoPilot – Facilitates US job searches using keywords, locations, employers, salary ranges, and commute times.

Transportation 264

Transportation Utilities Portfolio Finance 264

BKA Content

JANUARY 19, 2024

What Are Semantic Keywords and How Do They Help SEO? These days, successful SEO goes beyond specific keyword phrases. If you want to snag top rankings, your content also needs semantic keywords. What Are Semantic Keywords? What Are Semantic Keywords? The most important keyword — the name of the movie — is missing.

Keywords 98

Keywords SEO Search Engine Optimization Contractor 98

Elna Cain

JANUARY 13, 2023

Keyword Suggestions for Topics. I see videos from bloggers, entrepreneurs, and marketers all over Youtube on how to use ChatGPT for keyword topics. While I prefer a keyword tool for this, you can give ChatGPT a keyword to use for titles or ideas. This is how I would use ChatGPT for keywords. List the Pros and Cons.

Freelance 285

Freelance Writer Script Writing 285

Backlinko

AUGUST 7, 2024

How to Build an SEO Roadmap Building your SEO roadmap is a matter of: Including all of the work Adding the right level of project-specific context Using a digestible format for different stakeholders on the team Here’s how to start: What to Include in Your SEO Roadmap Larger, more meaningful SEO tasks will always take priority.

SEO 126

SEO Architecture Projects Collaboration 126