Jane Friedman

MARCH 19, 2025

Photo by MIGUEL GASCOJ on Unsplash Todays post is by author Janee Butterfield. I ran Amazon ads, posted across social media, and told every friend and family member about my debut. Engaging readers beyond the pages At first, I thought marketing meant constantly running ads or posting daily on social media.

Publishing 141

Publishing Publisher Publishing Marketing 141

Backlinko

JANUARY 6, 2025

Both Mid Day Squares and TBH Skincare started with iPhones and posted daily while staying true to their story. ” Jake Karls The TBH Skincare team has found authentic stories outperform traditional ads across every channel. Broad keywords. Generic ads. Aggressive negative keyword expansion. Test and iterate.

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. Conduct Research Learning how to do SEO for a website includes researching your customers, competitors, and keywords. Enter your product or service, and the tool will list question-based keywords. And select your list.

Website 115

Website SEO Search Engine Optimization Architecture 115

Backlinko

MARCH 25, 2025

This included: Search volume data Keyword difficulty scores Average cost per click (CPC) Search intent Short- and long-term growth trends For each winning niche, we created a detailed scorecard that ranks its performance across three critical dimensions: Growth, monetization, and ranking potential. million members.

Blog 101

Blog Blogging Medical Finance 101

Backlinko

DECEMBER 5, 2024

For example, the search results for pet shop near me include the following elements: A paid search ad marked as Sponsored Organic results within the local pack Regular organic results under the local pack Local search marketing is especially important for location-based businesses. They rank for 43 paid keywords, spending around $6.9K

IT 95

IT Marketing Keywords Search Engine Optimization 95

Backlinko

JULY 19, 2024

By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. Keeping track of the keywords we know drive the most value helps us ensure we have visibility for key terms in volatile search results. Pay close attention to update frequency.

SEO 108

SEO Keywords Landing Page Agency 108

Backlinko

DECEMBER 27, 2024

For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. Marketing Generative AI tools let you quickly brainstorm marketing campaign ideas as well as draft blog posts and articles. Use a friendly, upbeat tone of voice.

IT 111

IT Medical Architecture Manufacturing 111

Express Writers

JANUARY 28, 2025

While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands.

Promotion 52

Promotion Blog Post Post IT 52

Backlinko

SEPTEMBER 6, 2024

Detailed tells you everything you need to know to outrank your competitors—including the keywords they used, article length, metadata, and more. But it requires a paid API key from DataForSEO to generate search volumes for keywords. for every 1,000 keywords processed. But Keyword Surfer ’s Chrome extension solves this problem.

SEO 110

SEO Keywords Engineering Website 110

Contently

OCTOBER 3, 2024

In this post, we’ll explore some of the best SEO tools that can empower your B2B marketing efforts, ensuring your strategy is both effective and efficient. Second, unlike many tools that provide data based on proprietary algorithms that estimate keyword traffic, Google Analytics gives you hard data on actual visitors hitting your website.

Content Marketing 89

Content Marketing SEO Marketing Content Management System 89

Backlinko

OCTOBER 23, 2024

For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. Performing this task is easy with Semrush’s Keyword Gap Tool. View the reports to see how your site’s keywords perform against your competitors. Further reading: Keyword Analysis: A Comprehensive Guide 4.

Content Marketing 111

Content Marketing Marketing Government Content 111

Backlinko

AUGUST 19, 2024

A keyword might trigger an AI Overview one day, but not the next. And can be before or after paid results (ads), depending on the query. But it’s fine-tuning several things—search quality, the flow of traffic in its ecosystem, and monetization (ads).” Results can fluctuate between searches. What Are AI Overviews?

SEO 108

SEO Keywords Website Management 108

BKA Content

NOVEMBER 26, 2024

Local SEO for small businesses focuses on creating content with subjects and keywords that are relevant to the local market and attract that clientele. Regularly post to your profile and respond to customer posts and questions. Put keywords in web page meta titles and descriptions, too.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. per month in Google Ads. Keyword Research The first step of any plumber SEO campaign is keyword research. The best part? This includes Intent.

SEO 98

SEO Keywords Contractor Insurance 98

Bramework

JANUARY 3, 2025

Creating a high-quality, SEO-optimized blog post is essential for businesses, freelancers, and agencies looking to establish a strong online presence. Multiple input options: keywords, documents, audio files, URLs, or YouTube videos. Step 1: Input Your Keyword Primary Keyword Selection Start by entering your primary keyword.

Blog Post 52

Blog Post Writer Script Post 52

Backlinko

APRIL 7, 2025

long tail keywords : But this wasnt by luck. For example, after interviewing Ethan Smith, the CEO of Graphite, on my podcast, I repurposed one of his quotes about topical authority to use in a blog post on the same topic. Use a keyword research tool to check search intent for each term and identify related questions and topics.

Medical 79

Medical Content Keywords Engineering 79

Backlinko

SEPTEMBER 28, 2023

Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction. Continually ranking high for your target keywords proves that your content resonates with your audience and that the SEO tactics you implemented have been successful.

Keywords 119

Keywords SEO Engineering Website 119

Backlinko

MARCH 3, 2025

For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. ” While you might see “sponsored” or “ad” results at the top of search results, clicks on these aren’t organic trafficthey’re paid traffic.

IT 102

IT Keywords Brand Awareness SEO 102

Express Writers

OCTOBER 1, 2024

Keyword placement for SEO in content requires a similar careful balance between too many, too few, or not being placed carefully enough to show a connection to a topic. You want to be obvious enough with your keyword placement to improve your Google indexing but not too eager for Google to assume you are spam.

Keywords 90

Keywords SEO Text Healthcare 90

Backlinko

SEPTEMBER 6, 2024

With many people now using ad blockers and VPNs, it’s more complicated than ever for GA4 to collect accurate data. You can also access keyword ranking data from Google and Bing within Matomo to monitor your SEO performance. For instance, learn which keywords you rank for and how many clicks and impressions your website gets from them.

Script 99

Script Landing Page Keywords Website 99

BKA Content

MARCH 27, 2024

How Much Do Google Ads Cost? When people search for keywords on the internet, they are looking for either information or products. They are often effective for driving organic traffic to your website, but Google ads are ideal for promoting items for transactional searches. How Much Does It Cost To Put an Ad on Google?

Ads 97

Ads Search Engine Optimization Landing Page Advertising 97

BKA Content

AUGUST 29, 2024

How To Find Low-Competition Keywords for SEO Even though Google users search billions of times every day, an astounding 15% of queries are keyword phrases the search engine hasn’t seen before. Instead of fighting tooth and nail to rank in the top spots for a well-known keyword, why not skip the line by discovering new keywords instead?

Keywords 98

Keywords SEO Search Engine Optimization Insurance 98

BKA Content

FEBRUARY 14, 2024

How To Add Keywords to a YouTube Video Do you know how YouTube ranks videos? You can get more views and subscribers to your channel by learning how to add keywords to a YouTube video. Get tips for researching and using keywords on YouTube, and learn how to use search engine optimization (SEO) for video content keywords.

Keywords 97

Keywords Search Engine Optimization Script Insurance 97

Copywriter Collective

JANUARY 10, 2025

Outdated Practices to Avoid And with that, lets be reminded of some of the outdated copy practices that no longer works for us: Keyword Stuffing This tactic of keyword stuffing has been poo-pooed many times before. Readers are less likely to stay engaged if links are forced into every paragraph without adding genuine value.

Copywriter 105

Copywriter Copywriting Script Copy 105

Backlinko

NOVEMBER 29, 2024

million blog posts get published. You can use a tool like Semrush’s Keyword Magic Tool to discover what people are actively searching for. Open the tool, type your seed keyword, and hit “ Search.” Select keywords that will help your website rank in search engines. Sort by Search Volume: Target high-volume keywords.

Writing 102

Writing Keywords Script SEO 102

Backlinko

JULY 12, 2024

You can also click “ Add to your search ” to add more keywords along with the image and find more relevant results. It gives you the option to add more keywords to your image search and visit any of the result pages. Click “ Add to your search ” on an iPhone to find more results by adding more keywords.

Keywords 101

Keywords Text Engineering Website 101

ContentWriters

JANUARY 30, 2025

You can also find authoritative sources using a general search engine by adding specific keywords to your search terms. An earlier version of this post was published in June, 2019 by Chris B. The post What Are Authoritative Sources & How to Find Them appeared first on ContentWriters Blog.

Government 111

Government Medical Banking Education 111

Backlinko

MARCH 31, 2025

It can help you: Brainstorm blog post topics Plan your content strategy Debug code snippets Translate marketing copy into multiple languages Explain blood test results in simple terms Plus, depending on the model you’re using (more on that below), it can also: Generate images using DALLE: And handle voice interactions. .”

Social Media 114

Social Media Consulting Ads Brand 114

Backlinko

APRIL 12, 2024

Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search engine optimization (SEO). Do it right, and your business becomes more visible.

Keywords 105

Keywords SEO Search Engine Optimization Website 105

Elna Cain

JANUARY 13, 2023

If you are unfamiliar, Jasper AI uses templates and recipes to write content like blog posts, emails, marketing materials, bios, social media posts, and more. For this post, I want to share the best ways I use ChatGPT as a freelance writer. Write Social Posts. Think social media posts, scripts, and emails.

Freelance 285

Freelance Writer Script Writing 285

The Hoth

DECEMBER 17, 2024

In other words, you need your content to rank on page one for your most important local keywords. In other words, a backlink profile consisting only of high-quality guest posts with similar anchor text (the text masking a hyperlink) will raise red flags to Google. But how do you achieve such high rankings?

SEO 97

SEO Engineering Keywords Website 97

Backlinko

JULY 26, 2024

Like keyword research , building topic clusters, and writing SEO-friendly content. It also suggests a list of keywords for you to include, along with insights for adding images, headings, and more. Choose a template for almost any use case—like ads, social media, and email. 5 stars ( 2,000+ reviews ) Capterra Rating 4.7/5

Content Creation 94

Content Creation Copy Text Creativity 94

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. So, if you run ads listing the six reasons consumers should choose your product, the consumer won’t believe you. That’s not a great percentage.

Storytelling 85

Storytelling Marketing Social Media Brand 85

Backlinko

JULY 26, 2024

Another 24% of respondents say long-form blog posts are the most effective when it comes to content production ( Semrush ) Blogging Content Statistics What are the elements of high-performing blog posts? Check out these stats on the benefits of blogging. 82% of bloggers report at least “some results” from their blogs.

Blog 88

Blog Blogging Social Media Blogger 88

Kristi Hines

JUNE 1, 2023

Bramework – Identify keywords, create content briefs, conduct SEO assessments, and extract SEO data. CarYardBard – An AI-Driven Car Sales Ad Generator designed specifically for Australian car dealerships. JoPilot – Facilitates US job searches using keywords, locations, employers, salary ranges, and commute times.

Transportation 264

Transportation Utilities Finance Portfolio 264

Backlinko

AUGUST 7, 2024

How to Build an SEO Roadmap Building your SEO roadmap is a matter of: Including all of the work Adding the right level of project-specific context Using a digestible format for different stakeholders on the team Here’s how to start: What to Include in Your SEO Roadmap Larger, more meaningful SEO tasks will always take priority.

SEO 126

SEO Architecture Projects Collaboration 126

Backlinko

OCTOBER 21, 2024

Ever stumbled upon a competing post and thought, “Damn, I wish I wrote that”? This post aims to complement them by providing practical, real-world applications of information gain. Google detects unique information on the post, and it may bump it to the top position in the SERP. They’ve nailed the theory.

SEO 99

SEO Content Finance Concept 99