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The Silent Bestseller: How Some Self-Published Books Thrive Without Viral Marketing

Jane Friedman

I ran Amazon ads, posted across social media, and told every friend and family member about my debut. Was my book just lost in the sea of self-published novels? Then, I published Falling Cryptic , and something unexpected happenedreaders who discovered my second book went back and bought my first. At first, I felt frustrated.

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Keyword Cannibalization: An A-to-Z Guide to Fixing and Avoiding It

Backlinko

Keyword cannibalization can negatively impact your website’s organic search performance. In this guide, we’ll teach you step-by-step how to identify and resolve keyword cannibalization issues. What Is Keyword Cannibalization? What Keyword Cannibalization Is Not Let’s recap. So, we consolidated them with a 301 redirect.

Keywords 106
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10 Ways to Create Helpful Content + Examples and Checklist

Backlinko

long tail keywords : But this wasnt by luck. We aim for every article we publish to meet or exceed Google’s helpful content standards. Use it before hitting publish to ensure your content meets Google’s quality standards. Keyword Magic Tool is helpful for this task. And ranks for more than 3.2K

Medical 95
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How to Write PPC Ad Copy Using AI

Neil Patel

How can you increase the chances of the right people clicking on your ads? You need to learn how to write ad copy that converts. AI tools can help you write ad copy that produces results. 6 Ways AI Can Help You Write Good PPC Ad Copy. Many tools can help you write ad copy. I’ll show you how below.

Ad Copy 145
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28 Simple, Free SEO Tools to Boost Your Search Rankings in 2024

Buffer

This tool also lets you see your site’s organic keyword rankings and who’s linking to you.   Answer the Public Hundreds of keyword ideas based on a single keyword Limitations:  Three free searches per day; you have to sign up to use them.

SEO 104
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How to Prevent Click Fraud on Your PPC Ads

Neil Patel

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. For mobile ads on Google, the average conversion rate is 3.48

Ads 142
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What Is Local Search Marketing & How to Do It Right

Backlinko

For example, the search results for pet shop near me include the following elements: A paid search ad marked as Sponsored Organic results within the local pack Regular organic results under the local pack Local search marketing is especially important for location-based businesses. They rank for 43 paid keywords, spending around $6.9K

IT 95