Neil Patel

NOVEMBER 25, 2020

This is achieved by strategically placing the right ads in front of the right people at the right time. That’s because most of the people targeted by hyperlocal ad campaigns are already looking for the product or service you offer. Or, they’ll be served one of your ads on their social media timelines. Easy to Set Up and Run.

Ads 145

Ads Brand Awareness Keywords Advertising 145

Neil Patel

DECEMBER 14, 2020

Amazon Ads. We’re going to dive into the eight advanced Amazon ad tactics you can add to your repertoire to boost your ad spend ROI, brand awareness, and ultimately bring in more sales on autopilot. Use Long-Tail Advanced Amazon Keywords to Find Users With Strong Purchase Intent. Sponsored Brands.

Ads 145

Ads Sales Brand Awareness Landing Page 145

Neil Patel

SEPTEMBER 2, 2021

Paid ad costs are rising. As a result, many businesses are looking to lower paid ad costs by increasing ad relevance. Dynamic keyword insertion is an ideal strategy to improve relevancy and lower paid ad costs. When used correctly, it can help deliver highly relevant ads with little extra work.

Keywords 133

Keywords IT Landing Page Ads 133

Neil Patel

JUNE 14, 2021

Google discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. Instead of manually optimizing your ads over time, Google AI will take care of it for you using its massive amounts of data. What Are Google Discovery Ads?

Ads 134

Ads Advertising Text Utilities 134

Neil Patel

MAY 21, 2021

To create a paid ad campaign effectively, you need a solid strategy for organizing your data and tracking your ad performance. Whether you want to use your spreadsheet for keyword research or you’re turning data into a bar chart, there’s an Excel trick to make your job easier. 5 Excel Tricks to Use in Paid Ad Campaigns.

Ads 136

Ads Keywords Management Text 136

Backlinko

JULY 12, 2024

A reverse image search allows you to find more information about an image or topic by using the image itself—instead of text. You can also click “ Add to your search ” to add more keywords along with the image and find more relevant results. Click “ Add to your search ” on an iPhone to find more results by adding more keywords.

Keywords 103

Keywords Text Engineering Website 103

Neil Patel

APRIL 1, 2023

Every content strategy recipe needs its secret sauce: keywords. Keywords go with everything. But your recipe falls apart if you don’t align the right keywords with the right content. No matter what other methods you use to drive traffic to your site, you want to use SEO keyword mapping. What Is Keyword Mapping?

Keywords 140

Keywords SEO Engineering Concept 140

Backlinko

JULY 26, 2024

Like keyword research , building topic clusters, and writing SEO-friendly content. It also suggests a list of keywords for you to include, along with insights for adding images, headings, and more. Add a link or some text, and the tool will take that to represent your ideal brand voice.

Content Creation 96

Content Creation Copy Text Creativity 96

Neil Patel

DECEMBER 1, 2020

And keywords hold the keys to that kingdom. When you’re setting up paid social media campaigns , keywords can help you make those critical connections and ensure your campaign’s success. Knowing which keywords to use throughout the copy of your campaign can be a pain. In the world of digital marketing , content is king.

Social Media 145

Social Media Keywords Media Ads 145

Backlinko

MARCH 3, 2025

For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. ” While you might see “sponsored” or “ad” results at the top of search results, clicks on these aren’t organic trafficthey’re paid traffic.

IT 104

IT Keywords Brand Awareness SEO 104

Backlinko

JANUARY 6, 2025

” Jake Karls The TBH Skincare team has found authentic stories outperform traditional ads across every channel. Our best-performing ads weren’t planned campaignsthey were real moments we captured and then amplified.” Broad keywords. Generic ads. Aggressive negative keyword expansion. The result?

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Backlinko

AUGUST 19, 2024

A keyword might trigger an AI Overview one day, but not the next. And can be before or after paid results (ads), depending on the query. But it’s fine-tuning several things—search quality, the flow of traffic in its ecosystem, and monetization (ads).” Results can fluctuate between searches. What Are AI Overviews?

SEO 108

SEO Keywords Website Management 108

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Look at the example below.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

JUNE 2, 2021

Don’t get me wrong; social media ads can work wonders. The most noticeable of which is YouTube ads. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. Can YouTube ads be tough to grasp? 5 YouTube Ad Types. Skippable In-Stream Ads.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. per month in Google Ads. Keyword Research The first step of any plumber SEO campaign is keyword research. The best part? This includes Intent.

SEO 99

SEO Keywords Contractor Insurance 99

Backlinko

SEPTEMBER 6, 2024

Detailed tells you everything you need to know to outrank your competitors—including the keywords they used, article length, metadata, and more. But it requires a paid API key from DataForSEO to generate search volumes for keywords. for every 1,000 keywords processed. But Keyword Surfer ’s Chrome extension solves this problem.

SEO 111

SEO Keywords Engineering Website 111

Contently

OCTOBER 3, 2024

Second, unlike many tools that provide data based on proprietary algorithms that estimate keyword traffic, Google Analytics gives you hard data on actual visitors hitting your website. Google Keyword Planner Google Keyword Planner is another must-have SEO tool, and it’s also free. The first step is to enter a keyword.

Content Marketing 86

Content Marketing SEO Content Management System Marketing 86

Neil Patel

JULY 9, 2021

Let’s look at some of the best practices for getting added to Google News XML sitemap and how you can get real-time traffic. To be included in news XML’s your reporting must be original, honest, and well-structured with quality anchor texts, meta tags, and an authoritative voice. Adhere to the Principles of Good Journalism.

Ads 145

Ads Website Search Engine Optimization Engineering 145

Elna Cain

JANUARY 13, 2023

Keyword Suggestions for Topics. I see videos from bloggers, entrepreneurs, and marketers all over Youtube on how to use ChatGPT for keyword topics. While I prefer a keyword tool for this, you can give ChatGPT a keyword to use for titles or ideas. This is how I would use ChatGPT for keywords. Summarize Text.

Freelance 285

Freelance Writer Script Writing 285

The Hoth

OCTOBER 3, 2023

If you guessed optimized anchor text, then you’re 100% correct. Both established and new SEOs tend to overlook optimizing their anchor text, as they’re too focused on acquiring as many backlinks as possible. Yet, anchor text is a ranking factor , as it provides valuable context to search engines about the web pages your links point to.

Text 98

Text SEO Keywords Engineering 98

Backlinko

JULY 26, 2024

Other common elements include contributor quotes (36%), video (24%) ( Orbit Media ) More than 9 in 10 (92%) bloggers say they add images to their blog posts ( Orbit Media ) Nearly half (47%) of bloggers claim to have published original research in the past 12 months ( Orbit Media ) 74% of bloggers report updating their old blog content ( Orbit Media (..)

Blog 90

Blog Blogging Social Media Blogger 90

Express Writers

OCTOBER 1, 2024

Keyword placement for SEO in content requires a similar careful balance between too many, too few, or not being placed carefully enough to show a connection to a topic. You want to be obvious enough with your keyword placement to improve your Google indexing but not too eager for Google to assume you are spam.

Keywords 90

Keywords SEO Text Healthcare 90

The Hoth

DECEMBER 17, 2024

In other words, you need your content to rank on page one for your most important local keywords. In other words, a backlink profile consisting only of high-quality guest posts with similar anchor text (the text masking a hyperlink) will raise red flags to Google. But how do you achieve such high rankings?

SEO 97

SEO Engineering Keywords Website 97

Backlinko

NOVEMBER 29, 2024

You can use a tool like Semrush’s Keyword Magic Tool to discover what people are actively searching for. Open the tool, type your seed keyword, and hit “ Search.” Select keywords that will help your website rank in search engines. If you aim to educate your readers, choose keywords with “Informational” intent.

Writing 103

Writing Keywords Script SEO 103

Kristi Hines

AUGUST 2, 2023

Utilize Bramework to boost your client’s SEO strategy, offering detailed analysis, including keyword insights on volume, ranking, and SERP. Implement Sembot for proficient management of your client’s search engine marketing, offering detailed reports on keywords, CPCs, domain visibility, and SEO results.

Utilities 246

Utilities Transportation Medical Content Creation 246

Backlinko

APRIL 12, 2024

Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search engine optimization (SEO). Do it right, and your business becomes more visible.

Keywords 107

Keywords SEO Search Engine Optimization Website 107

Backlinko

SEPTEMBER 28, 2023

Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction. Continually ranking high for your target keywords proves that your content resonates with your audience and that the SEO tactics you implemented have been successful.

Keywords 120

Keywords SEO Engineering Website 120

Write Freelance

JUNE 13, 2023

Content writing and editing tools #1- Google Docs A must-have tool in every freelance content writer’s arsenal Google Docs is one of the popular free content writing apps for creating and editing text documents online. You will be redirected to a new page where all the cliches in your text will be highlighted in bold.

Writing 245

Writing Content Freelance Keywords 245

BKA Content

FEBRUARY 14, 2024

How To Add Keywords to a YouTube Video Do you know how YouTube ranks videos? You can get more views and subscribers to your channel by learning how to add keywords to a YouTube video. Get tips for researching and using keywords on YouTube, and learn how to use search engine optimization (SEO) for video content keywords.

Keywords 97

Keywords Search Engine Optimization Script Insurance 97

Grammarly

DECEMBER 9, 2024

Even the best rsums wont see the light of day without the right keywords. More importantly, AI can analyze job postings and recommend relevant keywords and phrases to include in your bullet points to optimize your rsum for an ATS and improve your chances of getting your rsum in front of human recruiters or hiring managers.

Recruitment 98

Recruitment Digital Marketing Keywords Social Media 98

Express Writers

NOVEMBER 29, 2022

When creating online content, optimizing web copy with keywords is an essential piece of the puzzle. It can be easy to laser focus on weaving keywords into your copy, but that can distract from giving your readers a useful experience. Prioritize Solutions Over Keywords. So, where does keyword optimization come into play?

Copy 105

Copy Keywords Content Utilities 105

Buffer

SEPTEMBER 5, 2024

Keyword research with Ahrefs Every great blog post starts with a great idea – and then follows that up with thorough keyword research.    A lot of my articles begin with a dive into Ahrefs, a powerful SEO tool we use on the Buffer team to identify primary and secondary keywords to target.

Blog Post 80

Blog Post IT Writing Post 80

The Hoth

MARCH 20, 2025

This heightens the chances that Google will start ranking the sites content in top positions for lots of keywords related to the topic due to the established trust. The cherry on top is adding internal links to your content clusters. This boosts the SEO value of your content since youre casting a wider net with your keywords.

Content 59

Content Keywords SEO Text 59

Neil Patel

MARCH 8, 2021

Plus, open rates for texts vastly surpass email — 98 percent versus just 20 percent for email. Mobile advertising works, but only if your message makes it to the consumer’s inbox, and only if your ad is mobile-optimized. Wait until you see what text messages get. The average CTR for PPC ads is even worse at 2%.

IT 145

IT Marketing Text Keywords 145

ContentWriters

NOVEMBER 27, 2024

Think about how much easier it is to remember “3 key steps” versus reading through paragraphs of unstructured text. Select Your Keywords Find relevant keywords that will provide you with enough traffic but with as low a difficulty rating as possible to make gaining a higher rank easier.

Writing 59

Writing Recruitment Healthcare Persuasion 59

BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations.

Ads 98

Ads Brand Awareness Search Engine Optimization Advertising 98

The Hoth

MARCH 27, 2025

When used correctly, AI-powered SEO tools will: Speed up the keyword research process Generate and structure SEO-friendly content clusters (which are crucial for building topical authority) Strengthen internal linking Scale content production (with human oversight) Thanks to AIs rapid evolution, it can now speed up and enhance a ton of SEO tasks.

Content Creation 59

Content Creation Keywords SEO Architecture 59