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How to Optimize Your Anchor Text Strategy For SEO

Neil Patel

That included keyword stuffing and creating spammy backlinks on a regular basis. Similarly, Penguin (the fan-titled the “webspam algorithm” ) has seen a few changes over the last few years – meaning the anchor text you use in your backlinks and internal links is more important than ever. What Are Anchor Texts, and Why Bother?

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How to Create Hyperlocal Ad Campaigns

Neil Patel

This is achieved by strategically placing the right ads in front of the right people at the right time. That’s because most of the people targeted by hyperlocal ad campaigns are already looking for the product or service you offer. Or, they’ll be served one of your ads on their social media timelines. Easy to Set Up and Run.

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8 Advanced Amazon Ad Tips to Improve Your Sales

Neil Patel

Amazon Ads. We’re going to dive into the eight advanced Amazon ad tactics you can add to your repertoire to boost your ad spend ROI, brand awareness, and ultimately bring in more sales on autopilot. Use Long-Tail Advanced Amazon Keywords to Find Users With Strong Purchase Intent. Sponsored Brands.

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What Is Dynamic Keyword Insertion: What It Is & How to Use It

Neil Patel

Paid ad costs are rising. As a result, many businesses are looking to lower paid ad costs by increasing ad relevance. Dynamic keyword insertion is an ideal strategy to improve relevancy and lower paid ad costs. When used correctly, it can help deliver highly relevant ads with little extra work.

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How to Use Google Discovery Ads

Neil Patel

Google discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. Instead of manually optimizing your ads over time, Google AI will take care of it for you using its massive amounts of data. What Are Google Discovery Ads?

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5 Excel Tricks for Creating Paid Ad Campaigns

Neil Patel

To create a paid ad campaign effectively, you need a solid strategy for organizing your data and tracking your ad performance. Whether you want to use your spreadsheet for keyword research or you’re turning data into a bar chart, there’s an Excel trick to make your job easier. 5 Excel Tricks to Use in Paid Ad Campaigns.

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How to Do Keyword Mapping Using Ubersuggest

Neil Patel

Every content strategy recipe needs its secret sauce: keywords. Keywords go with everything. But your recipe falls apart if you don’t align the right keywords with the right content. No matter what other methods you use to drive traffic to your site, you want to use SEO keyword mapping. What Is Keyword Mapping?

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