Neil Patel

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. What Is Click Fraud? Types of Click Fraud.

Ads 142

Ads Landing Page Advertising Social Media 142

Neil Patel

JULY 27, 2021

Even if you invest in creating the best ad campaigns , you still have to put in a lot of work to get your ads to reach a wide audience and convert them into customers. That’s why you must optimize your ad campaigns. Ad campaign optimization refers to the steps you take to improve the performance of your campaigns.

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Ads Advertising Sales Management 143

Neil Patel

NOVEMBER 19, 2020

Which is where Google Ad grants can help. What Are Google Ad Grants? If you’re a non-profit, Google Ad grants offer a set amount of funding towards Google advertising every month. Why did Google launch its Ads grants program, and how do they work? The ads work just like regular PPC ads.

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Ads Digital Marketing Recruitment Keywords 144

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Look at the example below.

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Ad Copy Copy Ads Persuasion 136

Neil Patel

JANUARY 29, 2021

Social media plays a crucial role in the success of any brand or business. By integrating your website with social media platforms, it helps expand your reach and drive engagement. One of the easiest ways to improve your social media strategy is by using a WordPress plugin. The Top 6 Options For Social Media WordPress Plugins.

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Social Media Media Landing Page Script 142

Neil Patel

NOVEMBER 25, 2020

This is achieved by strategically placing the right ads in front of the right people at the right time. That’s because most of the people targeted by hyperlocal ad campaigns are already looking for the product or service you offer. Or, they’ll be served one of your ads on their social media timelines.

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Ads Brand Awareness Keywords Advertising 145

Neil Patel

APRIL 19, 2021

It means Spotify ads are popular, and advertising on this platform could make a significant difference in your business. In this post, we’re breaking down every last detail you need to know about Spotify ads and how to set them up. Spotify Ads: What You Need to Know. Spotify Ads Cost. 025 each time your ad is served.

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Ads Advertising Brand Awareness Script 138

Neil Patel

APRIL 1, 2021

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. 14 Steps for E-Commerce Companies to Find Success Using Social Media.

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Social Media Media Landing Page Advertising 145

Neil Patel

MARCH 9, 2021

Creative advertising gives you more bang for your buck, and Snapchat is a perfect channel to showcase this; but how much do Snapchat ads cost? Here’s the thing about advertising on social media channels such as Snapchat: you’re in control of the costs. 5 Factors That Affect Snapchat Ads Cost. Factor #2: Bidding Strategy.

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Ads Advertising Social Media Landing Page 131

Neil Patel

FEBRUARY 12, 2021

All of those answers are essential metrics for every marketing or advertising campaign, but they won’t help you pinpoint a single ad’s or campaign portfolio’s monetary success. ROAS stands for return on ad spend. Unlike ROI, ROAS focuses only on the revenue return from a specific ad or marketing campaign.

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Ads Portfolio Landing Page Advertising 139

Neil Patel

FEBRUARY 19, 2021

In 2020, advertisers spent almost $200 billion in paid search ads , with retail spending over $15 billion , and this number is expected to increase moving forward. If you’re behind in your paid search and social ad spend, don’t worry. How Can Paid Ads Help You Reach Your E-Commerce Sales Goals?

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Social Media Sales Media Retail 145

Neil Patel

JULY 21, 2021

Having good social media profiles can get you more exposure online, help you connect with your fans or customers, and improve your online reputation. Unless you have a major site associated with your name (like NeilPatel.com ), your social media profiles are usually the first results Google shows when someone searches for you.

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Social Media Media Landing Page Promotion 145

Ashleyn Writes

APRIL 7, 2022

Social ads on platforms like Facebook and Instagram might be on your radar! Of course, we know that social ads can be expensive, so how do you set yourself up for success as much as possible? With social media ad copy that designed to convert. Not sure if you should run ads, or what your budget should be?

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Ad Copy Copy Ads Landing Page 130

Neil Patel

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. But is that all mobile ads are good for? Is that even what mobile ads are best for ? Mobile ads themselves aren’t a waste of money.

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Engagement Ads Advertising Social Media 145

Neil Patel

MAY 7, 2021

People are used to being shown ads for a shoe or a new table. That’s asking a lot of a small social media ad , a video, a banner , or whatever other method you are using. Where you run the ad might change too. You can’t use a shopping ad on Google for a donation, for instance. Goals of Nonprofit Marketing Ads.

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Ads Marketing Recruitment Social Media 128

Neil Patel

MARCH 16, 2021

billion social media users worldwide, social media marketing cannot be ignored. Savvy marketers know social media is a vital part of every marketing campaign. For businesses, every social media platform is an opportunity to engage with their target audience. Managing your social media shouldn’t be overwhelming.

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Social Media Media Marketing Content Creation 143

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

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Ads Landing Page Advertising Copy 113

BKA Content

MARCH 27, 2024

How Much Do Google Ads Cost? They are often effective for driving organic traffic to your website, but Google ads are ideal for promoting items for transactional searches. How much do Google ads cost, and how can you leverage them for transactional web searches? How Much Does It Cost To Put an Ad on Google?

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Ads Search Engine Optimization Landing Page Advertising 97

Neil Patel

DECEMBER 30, 2021

One of those tools is Facebook lead ads. What Are Facebook Lead Ads? Facebook lead ads allow marketers to generate leads on Facebook among users who might be looking to buy your product or services. Facebook users will then see lead ads in different site areas, including news feeds, Messenger, and even articles.

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Ads Advertising Lead Generation Text 133

Neil Patel

DECEMBER 13, 2021

After all, LinkedIn has become a brilliant social media marketing tool where 774+ million professionals network with each other online. In this post, we’re going to explore how you can set up some LinkedIn Ads that will connect you with your target customer – without annoying them. Step #2: Design Your LinkedIn Ads.

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Ads Sales Social Media Advertising 126

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. After all, LinkedIn has become a brilliant social media marketing tool where 66.8 Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices.

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Ads Advertising Text Social Media 104

Neil Patel

JUNE 11, 2021

And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. When you launch a paid social media marketing campaign , it’s essential to start with solid marketing objectives so you create a strong strategy to meet or exceed your marketing goals.

Social Media 130

Social Media Media Brand Awareness Marketing 130

Neil Patel

SEPTEMBER 13, 2021

In one freak accident, a car company advertising with Tripod purchased a banner ad on a page that was… decidedly not about cars. Everyone was trying to find the next big thing and monetize the web, yet in that moment of sheer dread, the designers at Tripod conceived the bothersome window we’ve all come to recognize: The popup ad.

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Script Advertising Ads Marketing 122

Elna Cain

DECEMBER 11, 2023

Learn a New Skill Whenever I’m learning a new skill, I’m exited to share it on social media or with my newsletter and network of freelancers. Currently, I’m taking a writing hooks course for social media. It also means posting on social media, writing an article on Medium, or posting on your blog.

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Writing Freelance Content Digital Marketing 225

Neil Patel

AUGUST 18, 2020

But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. Ads in search engine results aren’t the only type of PPC advertising. Other examples include social media, programmatic, and Amazon, each with their own set of quirks and best practices. Let’s dive in!

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Agency Landing Page Consulting Portfolio 144

Neil Patel

FEBRUARY 10, 2021

Step 1: Create Lead-Capturing Landing Pages for Increased Funnel Conversions. You can create landing pages for visitors at any stage of the funnel. Ideally, your landing page should be higher converting than a purely informational page. Optimize Landing Pages for Top of the Funnel.

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Landing Page Lead Generation Social Media Sales 133

Neil Patel

FEBRUARY 26, 2021

If you’ve been looking for ways to get the most out of your Google ad campaigns, this article is just for you. Before we get to strategy, let’s first understand what Google ads are. Google Ads (previously known as Google AdWords) is an advertising platform for PPC ads. 63 percent of users have clicked on a Google ad.

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Advertising Landing Page Keywords Ads 138

Neil Patel

MARCH 19, 2021

It allows advertisers to place ads on search engines, social media platforms, and third-party websites, paying a fee whenever the ad is clicked. Generating over $134 billion in ad revenue , Google is the largest provider of PPC services. Its platform, Google Ads, is often the first stop for people beginning PPC marketing.

Landing Page 138

Landing Page Marketing Advertising Digital Marketing 138

Elna Cain

FEBRUARY 25, 2023

Write a landing page of 300 words and an article that’s 3000 words. These are the places I consume content: Youtube Podcasts Blog posts Forums Magazines Documentaries Books Facebook ads When you invest time online, you come to find little nuggets of gold as a writer. Great idea.

Freelance 209

Freelance Writer Landing Page Consulting 209

Elna Cain

JANUARY 12, 2023

An understanding of SEO and social media if you write online business content. Next, focus on your social media presence using Twitter and Linkedin. Brochures, landing pages, and newsletters are examples of copywriting projects you might do. How this Creator Created One Landing Page and Made $1 Million.

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Content Writer Writer Medical Copywriting 162

Neil Patel

DECEMBER 11, 2020

Buzzwords are one way to reach these goals in the brief amount of time someone may spend looking at an ad. No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy. Take a look at these ads for companies offering digital transformation.

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Ad Copy Landing Page Search Engine Optimization Ads 137

Neil Patel

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Once you’re able to answer that question and tie it to a high-converting landing page, you’ll consistently generate leads.

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Lead Generation IT Landing Page Social Media 145

Neil Patel

AUGUST 6, 2021

Social media platforms and tools like Facebook’s Audience Insights tools to better understand your audience demographics. Paid ads are a great way to gain traction, especially for a new Ecommerce store. Create Engaging and Targeted Paid Ad Campaigns. The main advantage of paid ads is the speed at which they produce results.

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Landing Page Social Media Sales SEO 142

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. I went from getting $.10/word 10/word to $.50/word 50/word and more.

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Content Writer Writer Content Writing 237

Neil Patel

JANUARY 15, 2021

Your URLs should be simple, short, and easy for a search engine to tell what the page is about. Here’s an example: 21 Bing Ads Hacks That’ll Increase Clicks While Decreasing Spend. I bet you can guess that article is about 21 ways to improve your Bing ads! Let’s cover the first one: social media platforms.

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SEO Landing Page Keywords Social Media 145

Elna Cain

OCTOBER 19, 2023

I call these types of writing gigs, ad hoc gigs since it’s a one-off type of submission. You can also have ad-hoc clients that call on you a few times a year as well (I’ve had a few of those types of writing jobs too ). I love helping brands elevate their message on social media and through their email marketing.

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Website Retail Portfolio Writing 224

Neil Patel

NOVEMBER 12, 2020

But it can be hard to make money through PPC ads. They only analyze their own keywords, bids, and landing pages. Things like competitors, the economy, and the state of your industry can all affect the performance of your ads and the likelihood that someone will buy when they click them.

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