BKA Content

MAY 18, 2023

How To Create a Landing Page: The Complete Guide ​Building effective landing pages is essential for B2B and B2C businesses. Simply put, landing pages can tell you a lot about your customers and the channels you should be prioritizing for maximum profits. What Is a Landing Page? Hint: very.

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Landing Page Content Creation Copywriter Copywriting 98

Neil Patel

DECEMBER 14, 2020

Amazon Ads. We’re going to dive into the eight advanced Amazon ad tactics you can add to your repertoire to boost your ad spend ROI, brand awareness, and ultimately bring in more sales on autopilot. Keyword research is the secret sauce of any advanced Amazon ad strategy. You can bet your rivals on Amazon are.

Ads 145

Ads Sales Brand Awareness Landing Page 145

Neil Patel

FEBRUARY 10, 2021

Pay-per-click (PPC) ads can add tons of value to your business, attracting and converting new consumers, while widening reach and visibility. If you’re currently not using PPC ads to promote your brand, today is the day to start. 3 Reasons You Should Edit Your PPC Ads. Should you edit your PPC ads?

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Ads Search Engine Optimization Keywords Text 136

Neil Patel

SEPTEMBER 11, 2020

Let’s take a closer look at Yelp Ads, Yelp’s various other services, and how they may help. These include: Yelp Ads Yelp Deals Yelp Reservations Business Highlights Profile upgrades. So even if only a few hundred consumers per month see your ad, the likelihood of your ad being displayed to a potential customer is high.

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Ads Landing Page Advertising Sales 145

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

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Ads Ad Copy Copy Keywords 140

Neil Patel

NOVEMBER 19, 2020

Which is where Google Ad grants can help. What Are Google Ad Grants? If you’re a non-profit, Google Ad grants offer a set amount of funding towards Google advertising every month. Why did Google launch its Ads grants program, and how do they work? The ads work just like regular PPC ads.

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Ads Digital Marketing Recruitment Keywords 144

Neil Patel

NOVEMBER 23, 2021

This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Google Responsive Display Ads are your typical Google Display Ads with a twist.

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Ads Landing Page Text Copy 112

Neil Patel

NOVEMBER 25, 2020

This is achieved by strategically placing the right ads in front of the right people at the right time. That’s because most of the people targeted by hyperlocal ad campaigns are already looking for the product or service you offer. Or, they’ll be served one of your ads on their social media timelines. Easy to Set Up and Run.

Ads 145

Ads Brand Awareness Keywords Advertising 145

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Look at the example below.

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Ad Copy Copy Ads Persuasion 136

Ashleyn Writes

JANUARY 8, 2025

Heres how you can make your copy eyeball-friendly: Break up your text : Whack that return key often. Use bullet brigades : Think emojis, numbered lists, or bolded text to highlight key points. They text you, OMG, I tried this thing where I work in 25-minute bursts, and Im crushing it. Short paragraphs reign supreme.

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Copywriter Copywriting Copy Sales 130

Backlinko

JULY 22, 2024

Text: Is text readable and appropriately sized for mobile screens? To satisfy this intent, create product, service, or landing pages with clear calls to action. Target Relevant Keywords When writing copy for your website, integrate relevant keywords on each page. Include relevant keywords naturally within the text.

Website 117

Website SEO Search Engine Optimization Architecture 117

Neil Patel

MARCH 23, 2021

One of the most effective ways to promote your podcast audience is using paid ads. Why Should You Create a Paid Ad to Promote Your Podcast? Paid ads provide a fast and effective way to promote podcasts and increase brand awareness. Here are a few other benefits of paid ads: Widen reach: Not getting enough listeners?

Promotion 118

Promotion Ads Landing Page Brand Awareness 118

Backlinko

JANUARY 6, 2025

” Jake Karls The TBH Skincare team has found authentic stories outperform traditional ads across every channel. Our best-performing ads weren’t planned campaignsthey were real moments we captured and then amplified.” Generic ads. Every campaign got its own custom landing page and clear conversion path.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Neil Patel

MARCH 8, 2021

If you’re here, you must be wondering “how much do Bing ads cost?” ” You’re smart to focus on Bing and other search engines instead of just Google ads. In this article, we’ll share everything you need to know about Bing ads. Factors Affecting the Cost of Bing Ads. Types of Bing Ads.

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Ads Advertising Keywords Text 116

Backlinko

JULY 10, 2024

Distributed Internal Links Internal links distribute authority across different pages on your website. When keyword cannibalization happens, internal links are spread across multiple pages. Instead of linking to one page for relevant anchor text across your site, you have to selectively link different pages in every location.

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Keywords IT SEO Engineering 107

Neil Patel

DECEMBER 30, 2021

One of those tools is Facebook lead ads. What Are Facebook Lead Ads? Facebook lead ads allow marketers to generate leads on Facebook among users who might be looking to buy your product or services. Facebook users will then see lead ads in different site areas, including news feeds, Messenger, and even articles.

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Ads Advertising Lead Generation Text 133

Grammarly

DECEMBER 6, 2024

UGC has also been shown to increase conversion and ad click-through rates , making it a powerful tool for driving marketing effectiveness. 4 AI and its influence on marketing communication Artificial intelligence (AI) is perhaps the biggest disrupter to marketing since TV ads, and a new study reveals its already a major part of the workplace.

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Communication Marketing Storytelling Social Media 105

Neil Patel

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. But is that all mobile ads are good for? Is that even what mobile ads are best for ? Mobile ads themselves aren’t a waste of money.

Engagement 145

Engagement Ads Advertising Social Media 145

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

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Ads Landing Page Advertising Copy 113

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. In this post, I explore how you can set up LinkedIn ads to connect you with your target customer without annoying them. Scroll along to ‘Ads’ on the end and click.

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Ads Advertising Text Social Media 104

Neil Patel

MARCH 16, 2021

If you guessed Facebook ads, you’d be correct. Now that we’ve established the value of marketing on Facebook , you’re probably wondering how much do Facebook ads cost? The issue is a number of factors can impact the cost of Facebook ads. 3 Factors That Impact Facebook Ad Costs. Facebook Ad Type. in the U.S.

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Ads Brand Awareness Advertising Education 116

Neil Patel

DECEMBER 13, 2021

In this post, we’re going to explore how you can set up some LinkedIn Ads that will connect you with your target customer – without annoying them. We’ll go through the process of setting up your ad account and also teach you how you can improve your advertising campaign over time, perfecting your messaging, brand voice, and approach.

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Ads Sales Social Media Advertising 126

Backlinko

JULY 26, 2024

It also suggests a list of keywords for you to include, along with insights for adding images, headings, and more. Add a link or some text, and the tool will take that to represent your ideal brand voice. Messaging Optimization Connect your website to Anyword, and it’ll extract the copy for all your landing pages.

Content Creation 96

Content Creation Copy Text Creativity 96

Neil Patel

JULY 29, 2021

If you answered yes to that question, you should consider Reddit ads. What Are the Different Types of Reddit Ads? Reddit offers marketers two different ad types : promoted posts and display posts. These ads are available as link ads or text ads. 5 Strategies to Use Reddit Ads to Increase Your Sales.

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Ads Sales Banking Advertising 110

The Hoth

OCTOBER 3, 2023

If you guessed optimized anchor text, then you’re 100% correct. Both established and new SEOs tend to overlook optimizing their anchor text, as they’re too focused on acquiring as many backlinks as possible. Yet, anchor text is a ranking factor , as it provides valuable context to search engines about the web pages your links point to.

Text 98

Text SEO Keywords Engineering 98

Neil Patel

MAY 3, 2021

It can be used to test everything from website copy to sales emails to search ads. A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective. Create two versions of the same ad, landing page, etc.

Landing Page 144

Landing Page IT Copy Sales Copy 144

Neil Patel

MAY 5, 2021

How do you make sure you are getting the most out of your paid ads? Here are five simple things you can do to make sure you are getting the most for your paid ad dollars. The language they use can be very effective ad copy for internet advertisements. Understand the Different Types of Paid Ads. Display Ads or Banner Ads.

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Advertising Landing Page Social Media Keywords 123

Neil Patel

APRIL 14, 2021

Launching a new Google Ads search campaign is an exhilarating process. When set up and managed properly, Google Ads (previously Google Adwords) is one of the best sources for new customers. That means they have figured out which keywords, ads, and landing pages work and do not work in your market.

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Landing Page Advertising Keywords Ads 143

Neil Patel

SEPTEMBER 2, 2021

Paid ad costs are rising. As a result, many businesses are looking to lower paid ad costs by increasing ad relevance. Dynamic keyword insertion is an ideal strategy to improve relevancy and lower paid ad costs. When used correctly, it can help deliver highly relevant ads with little extra work. Sounds great, right?

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Keywords IT Landing Page Ads 133

Neil Patel

FEBRUARY 10, 2021

Step 1: Create Lead-Capturing Landing Pages for Increased Funnel Conversions. You can create landing pages for visitors at any stage of the funnel. Ideally, your landing page should be higher converting than a purely informational page. Optimize Landing Pages for Top of the Funnel.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

Neil Patel

JANUARY 15, 2021

Your URLs should be simple, short, and easy for a search engine to tell what the page is about. Here’s an example: 21 Bing Ads Hacks That’ll Increase Clicks While Decreasing Spend. I bet you can guess that article is about 21 ways to improve your Bing ads! Create SEO Optimized Landing Pages. Let’s find out.

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SEO Landing Page Keywords Social Media 145

Neil Patel

MARCH 23, 2021

Even if you don’t know what a Google Search Network ad is, know more than enough to run a profitable Search Campaign of your own. Another benefit of Google Search campaigns is you can pick the keyword that triggers your search and display ad. Google Search ads can also show up on a variety of other websites and apps.

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Landing Page Keywords Ads Ad Copy 142

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. Why Bother with Local PPC?

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Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

FEBRUARY 26, 2021

If you’ve been looking for ways to get the most out of your Google ad campaigns, this article is just for you. Before we get to strategy, let’s first understand what Google ads are. Google Ads (previously known as Google AdWords) is an advertising platform for PPC ads. 63 percent of users have clicked on a Google ad.

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Advertising Landing Page Keywords Ads 138

Neil Patel

SEPTEMBER 23, 2021

Think about the number of ads you see in an average day. After all, the average person sees up to 10,000 ads per day across the internet! The last ad that made you sit up and take notice. What about the ad caught your attention? Honestly, there are so many reasons why visual elements work in ad campaigns.

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Landing Page Ads Text Communication 133

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. His button text uses two words, “Download Now,” and also uses simple button design to appeal to people’s emotions and persuade them to opt in to a bigger email campaign.

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Landing Page Lead Generation Persuasion Telecommunication 145

Jane Friedman

AUGUST 9, 2023

From April 2020 through to November 2022, I ran Facebook Ads in a way that ticked all the boxes when it came to best practices. But in December 2022, our Facebook Ads took a nose dive—sales, page reads, bestseller rank, and overall royalties all dropped. That’s a big drop in 2 months. Something had to change.

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Ads Advertising Creativity Sales 98