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How to Craft and Measure Profitable Funnel Conversions from Scratch

Neil Patel

Step 1: Create Lead-Capturing Landing Pages for Increased Funnel Conversions. You can create landing pages for visitors at any stage of the funnel. Ideally, your landing page should be higher converting than a purely informational page. Optimize Landing Pages for Top of the Funnel.

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18 Ways to Improve Your Organic Click-Through Rate (CTR)

Neil Patel

For this to work, you must implement image SEO best practices like naming your images properly and adding alt text. Your page URL is one of the main pieces of information shown on SERPs. Use Google Ads to Preview (Other CDN). Next, in the same menu, you can also check your landing pages. Use Descriptive URLs.

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Best Marketing Automation Software

Neil Patel

Maybe you want to combine SMS, email marketing, and Facebook ads in the same customer journey. From personalization and email campaigns to web content management and experience management, they offer something for everyone. Automation is at the heart of every tool on this list. Do you need to score leads and prospects?

Marketing 145
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5 Steps to Optimize Web Content Like an SEO Expert

The Hoth

If you don’t routinely optimize web content, holding onto top SERP rankings will be next to impossible. There’s a lot to know about optimizing web content, which is why we put together this comprehensive guide containing 5 steps to optimize any piece of content to perfection.

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How Online Copywriting Jobs From Home Can Boost Your Freelance Writing Career

BKA Content

Writing ads may not seem like creative work, especially if you’re used to fiction writing. Written Content Creation. Copywriting encompasses many types of content creation: Landing pages. Who creates ad copy to entice consumers? Apply to Content Creation Websites. Explore Creativity.

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The Ultimate Guide to SEO for Service-Based Businesses

BKA Content

Lists: Bullet lists are attractive on the page, good for featured snippets and useful for keeping readers interested. You need the secret sauce of SEO for your service-based business’s web content to rank high. By linking your blog content and social media accounts, you can increase website traffic significantly.

SEO 98
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SEO vs. PPC: Which Will Yield the Best Results in 2024?

The Hoth

Paid ads are also getting an overhaul, as they’ll appear in conjunction with Google’s new generative AI features. Read on to learn everything you need to know about paid ads and organic SEO, including notable pros and cons. Unpacking PPC: How Effective are Paid Ads for Promoting Your Business?

SEO 98