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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
If you ask ten marketers this question, you’ll likely get lots of similar answers: Google Ads , social media marketing , etc. That’s why today, we’re going to take a look at the potential of audio ads. What Are iHeartRadio Ads? AdBuilder is a self-service platform designed to help marketers create and promote audio ads.
Are you tired of hearing that no one reads long-formcontent anymore? Long gone are the days when readers had short attention spans. In fact, engaging long-formcontent is making a powerful comeback in the digital world. Well, we’re here to challenge that misconception!
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blog post to populate their email list while another might need a landing page for their latest lead magnet. Adding a hint of urgency to your cold email subject lines can be incredibly effective if done right.
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blog post to populate their email list while another might need a landing page for their latest lead magnet. Adding a hint of urgency to your cold email subject lines can be incredibly effective if done right.
Inside the Skillset phase, we added: 2.9c Creative Skill: AIO Writing Step-by-Step (Optimize Artificial Intelligence Content) And inside the Growth phase, we added: 3.2a AI TRAINING: WHY & HOW AI Will Fit In to Help You Produce Content 5x Faster (Theory/Knowledge) 3.2c Inside the Skillset phase, we added: 2.9c
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. How to repurpose whitepapers, ebooks, and other long-formcontent.
This begs the question—how long should your article be? Knowing how to write an article that ranks well means understanding the importance of content length. In most cases, long-formcontent outperforms short-formcontent in organic search results.
View or Download Your Keyword Collection You’ve added keywords to your Keyword Surfer collection. This is always a smart way to quickly digest SEO news or analyze your competitors’ content strategies without reading lengthy articles. Have existing content that isn’t performing well?
Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, social media copy, blog posts, job descriptions, and more. Moonbeam is an AI-powered tool aimed at helping speed up the blog-writing process by adding efficiency from the outlining phase all the way to the final draft.
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
So, when writing for SaaS, you’re creating certain types of content for companies that offer these online software services. Much of the content is also technical, so many freelance and SaaS content writers are tech or eCommerce writers since these SaaS products integrate with them. I went from getting $.10/word
Instagram has since added video, but its focus has always been one-off visual experiences that are shareable but sometimes leave marketers trying to figure out how to provide context. The answer has typically been super-long captions, stories, or creative posts that make up a series. Why You Should Use Instagram Guides.
Why bother spending money creating content or ads for a keyword that no one looks up, right? Brands and digital marketers should focus on long-tail keywords and pay attention to user intent and detailed, long-formcontent. Ensure images and content are easy to view, even on smaller screens.
Directing readers to the new content asset in a regular email newsletter. Linking to new content in existing blog posts or website landing pages. Promoting your content using a paid social media ad. Optimizing content that performs well. Filling up your content calendar with timely, relevant content.
But when writing long-formcontent or when you’re still figuring out your ideas, writing in a conversational tone is more challenging. Or, if you want to create a pause, just adding an ellipsis (…) is a neat trick, too. A draft often sounds writerly, and you have to massage it until it becomes more informal.
1: Convert your ebooks & research reports into blogs The first one is the simplest: Repurpose your existing long-formcontent to another long-formcontent. Similarly, you can share snippets from your long-formcontent in your newsletter, Facebook Groups , Reddit, or Quora.
As a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately driving profitable customer action – it has become an indispensable part of any digital marketing strategy. To create winning long-formcontent, you need a process.
Have you ever seen a Facebook ad for Chanel? Or an Instagram ad for Lamborghini? Until now, luxury brands have been able to rely on full-page ads in premium magazines, billboards in duty-free stores, and high-end, high budget TV ads. The kind of consumer that clicks on those ads won’t match your buyer persona.
Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Promote Your Content How To Grow My Business without Sales Calls: Now You Know Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) Create Comprehensive Guides 2. Here’s why.
From personal experience, and observation of other metrics from clients and colleagues, it is clear that short-form status updates are proving to get more comments and shares than LinkedIn long-form articles. Short status updates get more comments & shares than long-formcontent published on #LinkedIn.
Conversion: Marketing qualified leads, sales qualified leads, revenue generated, number of sales, long-formcontent downloads, repeat customers, click-through rate. If you don’t direct prospects to the next step, they’re more likely to leave without purchasing or even engaging with more content.
Its a structured approach to brainstorming, especially valuable for business writing, nonfiction projects, and long-formcontent planning. Mind-mapping software Digital mind-mapping tools offer the same benefits as traditional mind mapsbut with added flexibility.
Ads are shortening, people speed up their videos (we all know you do it for those Loom videos!), and the use of short-form videos like TikTok is becoming more popular. The best long-formcontent has a good mix of both text and images. This may feel accurate with how short everything is becoming in the world.
However, short-form copywriting like social media posts and product descriptions are simple enough for AI to handle, and because they’re used so frequently, it makes sense to automate them. 3 Branding voices Ads for lawyers don’t use the same language as ads for sports drinks. What are the best AI copywriting prompts?
What Are Paid Ads? Paid ads are what bloggers put on their site in order to make ad revenue money. If you have been on almost any popular website, you have probably seen ads on the site. Some niche websites make more than others, which is something you might specifically look for in an ad network.
With this flood of consumer attention, it’s no wonder companies are putting more of their ad dollars into digital video advertising. If you create a good channel that constantly puts out quality content that people want, you’ll get the attention and eyeballs you need to drive customer acquisition through YouTube. No one would watch it.
Also, on the originality side, if your content sounds like everyone else’s (because all the chatbots can do is regurgitate content), how will that help you stand out? Avoid publishing AI content without a solid editor juicing it up and adding opinion, humor, and personality.
Using AI Will Remove Writer’s Block Another added plus or opportunity AI writing has given me is that I no longer suffer from writer’s block ! If I can’t begin a blog post, I’ll use an AI writing tool to help me start it or just give me an angle to think about for my content piece. Can you believe that?
Just shared a study recently showing that dates added to titles increased rankings for a particular brand. So you're not only updating your old page with fresh content and fresh links and adding relevance. You're adding links to your new content. Invest in long-formcontent. Numbers in titles.
Optimize Your Thought Leadership Content for SEO Write Thought Leadership Content to Boost Your Business What Is Thought Leadership Content? Thought leadership content is a type of long-formcontent that provides more than just valuable information to an audience. Most of it is also long-form.
Another way to repackage content is by updating your old blog posts. By doing this, your initial piece of content becomes even more valuable. Get more free tips. Sign up with your email address to receive news and updates. First Name. Last Name.
In a nutshell, AI content writing tools & software can let you outsource pieces (but that’s key … outsource pieces ) of the writing process … tools you can train to edit for YOUR brand voice, write similar to YOUR top-performing ads or emails, etc. . MAYBE ads, but they’re pretty basic … blah. Missinglettr.
So we are going to see a lot more live video and imagesthat taps into this growing need for authentic content. #4. Quality longformcontent One of my first blog posts was 106 words. Content marketing is not just about social and shares it is also about search. Quality longformcontent sits right in that mix.
If you’re wondering why the writing time has gone up so much, it’s because Google’s algorithm updates have started to favor long-formcontent. Besides the actual writing, researching, adding photos, and publishing also take up lots of time, not to mention content planning and S EO.
With AI copywriting tools, you can create engaging blog posts , compelling ad copy , and catchy social media content , often with more efficiency than a human copywriter might deliver. Why are these tools vital to your content marketing strategy? This makes it an ideal choice for businesses with diverse content needs.
Examples of marketing pieces a copywriter would produce: Digital and Social Media Ads Website Product Pages Landing Pages Emails A good copywriter will provide the punchy copy that grabs the attention of prospects, eliciting an immediate and emotionally driven response. In general, copy moves people down the sales funnel.
The Best Marketing AI Tool for General & Short-FormContent (Headlines, Emails, Social Posts): ChatGPT Plus Short-form marketing content – including social posts, emails, and even headlines – is vital to publish every single day. The tool to use to help you produce short-formcontent?
Content distribution is the process of sharing, promoting, and repurposing your content across a variety of marketing channels. These may include social media platforms, email marketing, paid ads, and other websites. These include boosted social media posts, pay-per-click (PPC) ads, and paid influencer promotions.
Whether you’re writing a blog post or an ad, stories sell. It serves as a convincing lede in long-formcontent, such as blog posts, and engages your audience quickly in ads, email copy, and social media posts. Brands have ads; people have feelings and opinions. Become an expert storyteller , too.
E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. This can include display ads, banner ads, even dynamic ads. Create a campaign, which will keep similar ads together.
Provide Premium Content at a Price When you hire a marketing content writer to produce high-value long-formcontent, consider offering these labor-intensive items on a membership basis. Cost per mille (CPM): The brand pays you a flat fee every time the ad reaches 1,000 impressions.
Instead of pushing your message out to them through interruptive ads and other means, you attract them in toward your brand organically with content. With that in mind, this blog will show you how inbound content marketing works. My favorite tool for long-formcontent creation with AI is Content at Scale.
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