Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. And an email marketing campaign offering exclusive deals.

Content Marketing 113

Content Marketing Marketing Government Content 113

Contently

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. In this post, we’ll explore some of the best SEO tools that can empower your B2B marketing efforts, ensuring your strategy is both effective and efficient. Likely, you are already using it.

Content Marketing 89

Content Marketing SEO Content Management System Marketing 89

Grammarly

JANUARY 16, 2025

The intersection of AI and marketing presents a transformative opportunity for businesses considering how to incorporate AI into strategic work, use it to enhance creativity, and drive authentic customer engagement. In 2025, I predict well see more and more marketing teams use AI to offset operational load.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. What is gamification in marketing?

Engagement 95

Engagement Marketing Content Social Media 95

Enchanting Marketing

JANUARY 28, 2025

They slow down your reader without adding meaning. Or write about marketing, and borrow words from dating or parenting. 4 must-know types of weak words Type 1: Chewy and tasteless Like pineapple peel or walnut husk, you dont want these words to turn up in your content. Chopping off is the best advice.

Content 238

Content Entertainment Text Publisher 238

Contently

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content can help you do just that. Absolutely.

Content Marketing 87

Content Marketing Brand Marketing Content 87

Contently

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about.

Content Marketing 95

Content Marketing Marketing Utilities Content 95

Nick Ursborne

JANUARY 20, 2025

As a writer, marketer and product creator, I find myself working with AI every day. Back when I started working as a trainee copywriter at an ad agency in 1979, I was just four years out of school. And when I went to my interview at the ad agency, it was pretty random. I can barely imagine getting my work done without AI.

Creativity 165

Creativity Art Director Copywriter Copywriting 165

Nick Ursborne

DECEMBER 18, 2024

Market Research and Analysis: Leverage AI to gather insights about your target audience, analyze customer feedback, and identify new market opportunities. Yes, that means adding a high level of Emotional Intelligence to AI-assisted copy and content. blog posts into social media updates) and optimize it for different platforms.

Copywriter 194

Copywriter Copywriting Content Creator Content Creation 194

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! Read on for the essential elements of how to create a successful content marketing strategy. Where should you focus your marketing efforts?

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

Contently

SEPTEMBER 11, 2024

Visual marketing design trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Staying on top of the latest visual marketing design trends is essential for building an enduring brand, telling engaging stories , and emotionally connecting with customers.

Marketing 52

Marketing Brand Communication Engagement 52

Content Marketing Institute

FEBRUARY 1, 2024

B2B marketers find LinkedIn to be a treasure trove of their desired audiences. But reaching them with paid ads doesn’t come cheap. A LinkedIn Ads expert shares his tips, tricks, and strategies, some of which disagree with LinkedIn’s advice.

Ads 129

Ads Audience Marketing 129

Contently

SEPTEMBER 30, 2024

From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing.

Social Media 107

Social Media Media Brand Telecommunication 107

Shorthand Content Marketing

NOVEMBER 29, 2024

What if you could save $5000 a month on Google ads? What if you didn’t need an HVAC marketing agency to run everything? These are some of the proven advantages of HVAC content marketing. And although it sounds confusing or like just another marketing jargon term, HVAC content marketing is more simple than you think.

Content Marketing 52

Content Marketing Marketing Agency Content 52

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Content Marketing Institute

FEBRUARY 9, 2024

What does the Super Bowl ad game mean for marketers? Contemplate these two questions to boost your B2B marketing — no matter the size of your budget. Don’t let it be just a spectator sport.

Ads 120

Ads Marketing IT 120

Backlinko

DECEMBER 27, 2024

For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. Marketing Generative AI tools let you quickly brainstorm marketing campaign ideas as well as draft blog posts and articles. From the list of asset types, select Ad Creatives.

IT 113

IT Medical Architecture Manufacturing 113

Enchanting Marketing

MARCH 11, 2025

4 types of weak phrases : I turned an existing blog post into a carousel but added new drawings (24,587 impressions, 297 likes, 72 comments, 13 reposts); a few months later, I also updated the blog post with the new drawings. I try to juggle business and joy … First, the marketer in me sets the general direction of what Ill write about.

Post 130

Post Content Creation Storytelling Creativity 130

Backlinko

MARCH 25, 2025

Monetization paths: AI tool affiliate partnerships, display ads, online courses, consulting services, paid newsletters with industry insights Success requirements: Tech fluency, talent for simplifying complex topics, constant learning mindset, firsthand experience with emerging tools 2. Theyre also in various affiliate marketing programs.

Blog 103

Blog Blogging Medical Finance 103

Jane Friedman

MAY 9, 2024

Show of hands, writers, how many of you love book marketing? Authors hate what they think marketing is. Like most writers, I was not initially thrilled with marketing. But the more I learned, the more my feelings about marketing shifted. Not only is my marketing more successful now, I also enjoy it!

Marketing 144

Marketing Social Media Entertainment Sales 144

Content Marketing Institute

JUNE 12, 2024

Adding B2B influencer marketing to your owned media strategy can boost that advantage. Businesses are the most trusted entity today. Learn the benefits, influencer types, estimated pricing, and how to get started today.

Brand 139

Brand Marketing Ads Media 139

Elna Cain

MARCH 8, 2025

My niche, digital marketing, found me or was revealed to me while I was researching how to market my freelance business. I was reading a ton of digital marketing blogs and trying out the tactics and also having a lot of fun researching and reading the content. It’s not unusual nowadays to have a side hustle.

Writer 130

Writer Portfolio Post Freelance 130

BKA Content

JANUARY 13, 2025

The 10 Best Digital Marketing Agencies In Utah: 2025 List With Utahs growing reputation as a Silicon Slopes tech hub alternative to California, the number of technology companies in the state has skyrocketed. This vast e-commerce ecosystem means countless regional businesses need to find a high-quality digital marketing agency in Utah.

Digital Marketing 59

Digital Marketing Agency Marketing Manufacturing 59

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Content marketing Another lucrative freelance writing niche is content marketing. Copywriting One of the most lucrative forms of freelance writing is copywriting.

Freelance 130

Freelance Portfolio Writing Persuasion 130

The Creative Penn

AUGUST 25, 2024

This episode is sponsored by Publisher Rocket , which will help you get your book in front of more Amazon readers so you can spend less time marketing and more time writing. Join my Community at Patreon.com/thecreativepenn Andrea Wilk (AD Wilk) is the German author of more than 30 books across romance, thriller, and non-fiction.

Publishing 98

Publishing Publisher Publishing Ads 98

Ahrefs

MARCH 12, 2024

Our marketing team was fairly split on whether we should have a section like this and whether it would help. I’ve had great results with this personally on sites with a lot of content, and I was convinced it would … Read more ›

Ads 143

Ads IT Post Blogging 143

Content Marketing Institute

AUGUST 23, 2024

Snoop Dogg returns to its smokeless stove ads. Is there something marketers can learn from the new initiative? Solo Brands is at it again. But is the campaign different than the viral one that led to the CEO’s departure? Yes, to both.

Brand 129

Brand Marketing Ads IT 129

Ahrefs

MARCH 14, 2025

Marketers use AI for search engine optimization, brainstorming content ideas, and automating repetitive processes like ad targeting, according to research … Read more › Below, youll find some we love and use every day, and others were keeping a keen eye on in 2025.

Search Engine Optimization 120

Search Engine Optimization Marketing Engineering Ads 120

Ashleyn Writes

JANUARY 10, 2025

Summarize findings and provide insights to improve marketing messages. Could carve out a new niche or fill a gap in the market For all 10 value prop ideas you supply, I would like to see: The 1-liner value prop statement A secondary line or two line of marketing copy providing more color and tone to the value prop.

Copywriter 130

Copywriter Copywriting Script Landing Page 130

Buffer

JULY 18, 2024

The same principle applies to  digital marketing. Here are the best free SEO tools on the market that will fill up your toolkit with options for every scenario. You can send pop these links in your social media  link in bio  or make them part of your content marketing. How can you work smarter and faster with SEO?

SEO 104

SEO Keywords Engineering Website 104

Contently

OCTOBER 29, 2024

UGC often works so well because it doesn’t feel like an ad; it feels like a true-to-life testimonial that allows a viewer to envision how a product might actually function in their own life. Again, UGC works well when it is a genuine, organic discussion of a product or service, rather than a paid-for ad placement.

Brand 99

Brand Content Retail Utilities 99

Content Marketing Institute

MAY 23, 2024

Let other publishers create the new content. Then, your brand can curate it into valuable, relevant, and helpful content for your audience. It’s a good strategy to grow your content collection without any additional investment.

Ads 139

Ads Content Publishing Publisher 139

ContentWriters

JANUARY 30, 2025

For example, Content Marketing Institute is the leading global content marketing education and training organization. You can also find authoritative sources using a general search engine by adding specific keywords to your search terms. To market a product? Authority: Where is the information coming from?

Medical 111

Medical Government Banking Editorial 111

Ahrefs

DECEMBER 17, 2024

PPC spying is when businesses use marketing intelligence tools, like … Read more › In this article (for your eyes only), Ill share what PPC spying is, why its important, and share seven ways you can start spying on your competitors paid search campaigns.

Ads 110

Ads Marketing IT 110

Backlinko

MARCH 11, 2024

Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses?

Marketing 118

Marketing Landing Page Social Media Lead Generation 118

Make a Living Writing

FEBRUARY 4, 2025

So that’s my topicmove-up markets. To investigate move-up markets more, I trolled online job ads for gigs that paid around $50 to $100 an article These aren’t ordinarily ads I look at, so I was surprised once I focused on this price point to find quite a few listings. There will always be cheapskates.

Freelance 52

Freelance Writer Marketing Entertainment 52

Make a Living Writing

NOVEMBER 17, 2024

I can’t believe this Craigslist ad asks for three free samples. Respond to full-time job ads you see on LinkedIn, and ask if they need a freelancer in the meanwhile. Find people on LinkedIn—former editors, marketing managers, co-workers — and reconnect. Consider trying Facebook or Google ads to promote your business.

Writing 97

Writing Freelance Social Media Writer 97