Jane Friedman

FEBRUARY 5, 2025

Photo by Anna Shvets Todays post, the fifth in a series, is by writer and creativity coach Anne Carley ( @amcarley.bsky.social ), author of FLOAT Becoming Unstuck for Writers , now in its second edition. As text is revised, it becomes more specific and embodied in the particular. Or like this?As It becomes more sane.

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Creativity Text Projects Writer 133

Jane Friedman

NOVEMBER 12, 2024

Photo by Onin Today’s post is by book coach Nicole Pope. You can then provide context to support the story you’ve shared and return to the more factual aspect of your text. Books convey important messages, he added, but in many cases, what readers retain are “a few anecdotes, a few stories.”

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Medical Storytelling Writing Style Writer 134

Grammarly

DECEMBER 13, 2022

I recently learned how Chris Schuhmacher , a full-stack software engineer at Checkr , used his company’s hack week to solve a customer problem and tinker with the brand-new Grammarly Text Editor SDK , and I knew I needed to share this story with you. . In this post, I’ll introduce you to Checkr (their mission is super inspirational!),

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Text Projects Communication Engineering 126

Buffer

SEPTEMBER 5, 2024

The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.     If you’re looking for simple guidance on writing your first blog post, scroll down to the penultimate header, ‘How to write a blog post in 6 steps,’ for a simple guide.

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Blog Post IT Post Writing 80

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. Text: Is text readable and appropriately sized for mobile screens? Create guides, blog posts, or FAQs that thoroughly address users’ questions to satisfy informational intent. Are buttons and links large enough to tap accurately?

Website 115

Website SEO Search Engine Optimization Architecture 115

Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? But with so many options and variables, it can be easy to burn through your ad spend with minimal return. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions.

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Ads Content Advertising Utilities 129

Grammarly

DECEMBER 7, 2023

This has included extensive use of large language models (LLMs), which got us wondering: What if we made LLMs specialize in text editing? Open Roles We’ve noticed a gap in current research: LLMs are generally trained for a broad set of text-generation tasks. Shape the way millions of people communicate!

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Text Construction Communication Collaboration 105

Grammarly

NOVEMBER 26, 2024

Tokenization is an NLP method that converts text into numerical formats that machine learning (ML) models can use. When you send your prompt to an LLM such as Anthropic’s Claude , Google’s Gemini , or a member of OpenAI ’s GPT series, the model does not directly read your text. Subword tokenization is the industry standard for LLMs.

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Text Architecture Engineering Writing 97

Grammarly

JANUARY 27, 2025

Designed to understand and generate humanlike text, a GPT uses a transformer architecture to perform tasks like answering questions, summarizing, and translating. As a type of large language model (LLM) , GPTs are trained to process and analyze vast amounts of text data, enabling it to understand and generate humanlike language.

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Architecture Text Education Creativity 105

iWriter

NOVEMBER 19, 2024

Have you ever wondered how to breathe new life into your old blog posts? Whether it’s turning a blog post into a video or creating an infographic from key points, the possibilities are endless. Assess Your Existing Content Start by reviewing your blog posts to identify which ones have performed well.

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Blog Post Post Blogging Blog 52

Express Writers

JANUARY 28, 2025

While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands.

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Promotion Blog Post Post IT 52

Grammarly

MARCH 30, 2024

Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly How to cite a paraphrase Paraphrasing is when you restate someone else’s text or speech in your own words, keeping the original meaning. This is called an in-text citation or parenthetical citation. There are two challenges to doing this.

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Text Copy Writing Publishing 100

Bramework

JANUARY 3, 2025

Creating a high-quality, SEO-optimized blog post is essential for businesses, freelancers, and agencies looking to establish a strong online presence. Content Enhancement Features include: Adding brand voice. First Draft PRO generates your blog post in approximately 3 minutes. Call-to-action elements. Instagram captions.

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Blog Post Writer Script Post 52

Backlinko

JULY 10, 2024

Instead of linking to one page for relevant anchor text across your site, you have to selectively link different pages in every location. Linking different pages with similar anchor text can confuse users or lead them to pages that don’t satisfy their search intent. Users also rely on internal links to find relevant content on a site.

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Keywords IT SEO Engineering 106

ContentWriters

NOVEMBER 21, 2024

Even more compelling, 46% of weekly podcast listeners have purchased a product or service after hearing a podcast ad, demonstrating the direct impact of well-crafted scripts on conversion rates. Digital video ad spending was almost $176.63 An earlier version of this post was published in May, 2019 by Melanie G.

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Script Writing Marketing Persuasion 105

Backlinko

JULY 26, 2024

It also suggests a list of keywords for you to include, along with insights for adding images, headings, and more. Add a link or some text, and the tool will take that to represent your ideal brand voice. Choose a template for almost any use case—like ads, social media, and email. 5 stars ( 2,000+ reviews ) Capterra Rating 4.7/5

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Content Creation Copy Text Creativity 94

Grammarly

DECEMBER 6, 2024

This includes reviews, social media posts, blog posts, and testimonials. UGC has also been shown to increase conversion and ad click-through rates , making it a powerful tool for driving marketing effectiveness. The post Shifting Narratives: 7 Trends in Marketing Communication appeared first on Grammarly Blog.

Communication 105

Communication Marketing Storytelling Social Media 105

Backlinko

AUGUST 7, 2024

Let’s explore some shortcuts—also known as search operators—which are special commands that extend the capabilities of regular text searches. For example, they may show results containing your keyword in the title and overlook pages where the keyword only appears in the body text. Whether it’s on your site or someone else’s.

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Keywords Website Food Text 95

Backlinko

JULY 12, 2024

A reverse image search allows you to find more information about an image or topic by using the image itself—instead of text. Click “ Add to your search ” on an iPhone to find more results by adding more keywords. Like color, objects, text, and more. But at the time of this post, it doesn’t have the “add to your search” feature.

Keywords 101

Keywords Text Engineering Website 101

Buffer

DECEMBER 9, 2024

In this post, we're going to go over exactly what tools and workflows you can use as a verbal processor to turn all those spoken ideas into content you can share on social media. Tools to transcribe Once you have the recording, you’ll want to process that information from an audio to a text format.

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Social Media Media Content Content Creation 75

Elna Cain

JANUARY 13, 2023

If you are unfamiliar, Jasper AI uses templates and recipes to write content like blog posts, emails, marketing materials, bios, social media posts, and more. For this post, I want to share the best ways I use ChatGPT as a freelance writer. Write Social Posts. Think social media posts, scripts, and emails.

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Freelance Writer Script Writing 285

Backlinko

JANUARY 6, 2025

Both Mid Day Squares and TBH Skincare started with iPhones and posted daily while staying true to their story. ” Jake Karls The TBH Skincare team has found authentic stories outperform traditional ads across every channel. Generic ads. A consistent 10x return on ad spend (ROAS). maximum ad spend per customer.

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Kristi Hines

JUNE 1, 2023

AI2sql – A tool that translates natural language text into SQL queries. Appy Pie App Builder – An AI-enabled Text-to-App Generator that transforms your app concepts into functional Android and iOS apps via text input. RoboAd – Leverage the power of AI in creating ads with RoboAd, your AI-powered Ad Assistant!

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Transportation Utilities Finance Portfolio 264

Grammarly

JULY 19, 2024

To use LinkedIn to your advantage, regularly posting relevant content will help you stay top of mind as a leader or expert in your field. Read on for everything you need to know to write professional , engaging LinkedIn posts. In this guide, we’ll focus on the standard LinkedIn post.

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Brand Post Education Text 118

Nick Ursborne

APRIL 6, 2024

Second, you need a human or two to review the text from a legal, privacy, and ethical standpoint. Of course, to do this, you’ll also need to be proficient in the craft of adding layers of emotional intelligence to AI-generated drafts of copy and content. You can’t leave it all to the machines. Well, you can. But you shouldn’t.

Copywriting 260

Copywriting Copywriter Writing Freelance 260

Elna Cain

MAY 8, 2023

In one of my posts about freelance writing and AI challenges, I did not foresee clients accusing writers of using AI writing tools. If a client accuses you of using AI to write your post (and you didn’t use AI for writing), I’ll share how to AI-proof your writing and what to do about those types of clients. This is wrong.

Freelance 261

Freelance Writer Content Proofreader 261

Credible Content

JUNE 1, 2023

How to use movie script writing techniques to write effective blog posts. Engaging and effective blog posts play a crucial role in capturing readers’ attention and keeping them engaged. Driving Engagement: Well-written blog posts encourage readers to share, comment, and interact with the content, fostering a sense of community.

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Script Blog Post Writing Post 130

Backlinko

JULY 26, 2024

Another 24% of respondents say long-form blog posts are the most effective when it comes to content production ( Semrush ) Blogging Content Statistics What are the elements of high-performing blog posts? Check out these stats on the benefits of blogging. 82% of bloggers report at least “some results” from their blogs.

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Blogging Blog Social Media Blogger 88

Backlinko

AUGUST 19, 2024

And can be before or after paid results (ads), depending on the query. But it’s fine-tuning several things—search quality, the flow of traffic in its ecosystem, and monetization (ads).” Compare this chunk of text: With this one: Which would you rather continue reading? What Are AI Overviews? AI Overviews vary in layout.

SEO 108

SEO Keywords Website Management 108

BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations.

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Ads Brand Awareness Search Engine Optimization Advertising 98

The Hoth

DECEMBER 17, 2024

In other words, a backlink profile consisting only of high-quality guest posts with similar anchor text (the text masking a hyperlink) will raise red flags to Google. Instead, try to build links from a wide range of sources, such as social media posts, forums, and business directories.

SEO 97

SEO Engineering Keywords Website 97

Backlinko

MARCH 3, 2025

For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. ” While you might see “sponsored” or “ad” results at the top of search results, clicks on these aren’t organic trafficthey’re paid traffic.

IT 102

IT Keywords Brand Awareness SEO 102

Contently

OCTOBER 3, 2024

In this post, we’ll explore some of the best SEO tools that can empower your B2B marketing efforts, ensuring your strategy is both effective and efficient. The only drawback is that you must have a Google Ads account to access the tool. However, you don’t have to use Google Ads; you can just register for an account.

Content Marketing 89

Content Marketing SEO Content Management System Marketing 89

Backlinko

DECEMBER 29, 2024

per month in Google Ads. These questions make great topics for FAQ pages and blog posts. If they have a blog post on how to clear a clogged drain, create a better version with step-by-step photos and videos. You’ll also want to add descriptive alt text to your images. Their site also ranks for 3K keywords.

SEO 98

SEO Keywords Contractor Insurance 98

Grammarly

MARCH 28, 2025

Key takeaways ChatGPT produces humanlike text, making detection challenging. Today, AI-generated content may show up in everything from blog posts to customer service chatsand its getting harder and harder to spot. ChatGPT capabilities When a user enters a prompt, ChatGPT processes and generates text based on patterns in data.

Content 71

Content Text Education Writing Style 71

The Creative Penn

AUGUST 25, 2024

Join my Community at Patreon.com/thecreativepenn Andrea Wilk (AD Wilk) is the German author of more than 30 books across romance, thriller, and non-fiction. Transcript of Interview with AD Wilk Joanna: Andrea Wilk is the German author of more than 30 books across romance, thriller, and non-fiction. It looks amazing. Joanna: Exactly.

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Publishing Publishing Publisher Ads 98

Backlinko

FEBRUARY 20, 2025

Largest Contentful Paint measures how long it takes for the main content of your webpage to appear on your users screenwhether that’s a hero image, heading, or block of text. Contentful: Its something that has actual contentlike text or an imageand isnt just a background or frame. That delay is what LCP measures.

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Script Content Content Management System Text 91