article thumbnail

The Double-Edged Sword of List Building Promotions

Jane Friedman

On the last page of my book, I added a reader magnet meant to collect email addresses of enthusiastic readers who would enjoy receiving my newsletters. In November, it thrilled me to discover a well-known book promoter’s list building giveaways. Their two-week long promotions include genre specific bundles of 6 or 7 ebooks.

Promotion 136
article thumbnail

How to Promote a Blog Post to Generate Traffic to It

Express Writers

Promoting it is the other half. While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Silent Bestseller: How Some Self-Published Books Thrive Without Viral Marketing

Jane Friedman

I ran Amazon ads, posted across social media, and told every friend and family member about my debut. Amazons free promotions: a game changer One of the most underrated marketing tools for self-published authors is Amazons free promotion days for Kindle books. And sometimes, that takes patience. At first, I felt frustrated.

article thumbnail

How to Run Facebook Ads That Convert

Neil Patel

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert. Not so much.

Ads 145
article thumbnail

How to Promote Your Facebook Group

Neil Patel

This means the photographer is okay with you using it to promote your business, or in this case, a Facebook group. You don’t necessarily need a page for your group, but if you want to promote your group with ads or with public social media posts, you need a page to do that. Like I mentioned before, running ads requires a page.

Promotion 112
article thumbnail

Distribution 101: The Content Marketer’s Guide to Facebook Ads Tips

Contently

Are you looking for ways to craft better Facebook ads that result in higher conversions? But with so many options and variables, it can be easy to burn through your ad spend with minimal return. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions.

Ads 129
article thumbnail

Adding Personal Elements to Your About Us Page

Susan Greene

Hi Susan, I’m looking for help on improving an About page for my website promoting my bookkeeping services. Consider adding some credibility-building statements to your About page. Adding these types of elements will help you increase conversions from visitors to qualified prospects. I think you’ve done an admirable job.

Ads 130