Jane Friedman

APRIL 16, 2025

Photo by Pavel Danilyuk Todays post is excerpted from From Pitch to Print: The Nonfiction Writers 10-Step Plan to Getting Published by Dr. Jennifer Dorsey. Bookshop Amazon Many authors I work with are often surprised to find that marketing for their book actually begins well in advance of finding a publishing path.

Social Media 131

Social Media Promotion Projects Portfolio 131

Neil Patel

FEBRUARY 9, 2021

Despite your best efforts and no matter good your team is, mistakes in paid ads are inevitable. To solve this problem, you need to understand how to edit paid social ads. 4 Reasons to Edit Paid Social Ads. I’ve published a lot of social ads in my career, and I can tell you it’s a relief to know how to edit paid ones.

Ads 141

Ads Social Media Creativity Management 141

Content Powered

MAY 23, 2023

You've scheduled it to be published, or you've done so already. Third, you need to promote your blog post. I've mentioned, offhandedly, that when you finish a blog post, you should "run it through your promotion engine," but what is that? What is your promotion engine? Join Mutual Promotion Communities.

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Promotion Blog Post Publisher Publishing 98

Jane Friedman

NOVEMBER 12, 2024

The most thought-provoking nonfiction books are often written by talented authors who skillfully weave facts and vivid details about people to promote innovative ideas and alternative perspectives on important topics. Books convey important messages, he added, but in many cases, what readers retain are “a few anecdotes, a few stories.”

Medical 134

Medical Storytelling Writing Style Writer 134

Contently

DECEMBER 29, 2022

We all know the rush of excitement that comes with publishing a piece of content. Publishing is just the end of one process and the beginning of another, essentially launching a chain of distribution tasks. Steps to Take After You Hit the “Publish” Button. But your work isn’t really done yet.

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Publisher Publishing Publishing Landing Page 139

Contently

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Microsoft also uses targeted ads to amplify its content’s reach and ensure it extends to the right B2B decision-makers within specific industries or job titles.

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Brand IT Marketing Healthcare 101

ContentWriters

JANUARY 30, 2025

You can also find authoritative sources using a general search engine by adding specific keywords to your search terms. Check the publisher: Are they a government agency or a professional institution? An earlier version of this post was published in June, 2019 by Chris B. What are their editorial standards or policies ?

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Medical Government Banking Education 111

Jane Friedman

JANUARY 17, 2024

This week, my sophomore novel Valley Verified came out into the world—exactly one year after my debut novel The Fraud Squad was published. Back then, I was blissfully ignorant of the intricacies of the publishing industry. Photo by Ryan Graybill on Unsplash Today’s post is by novelist Kyla Zhao.

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Publisher Publishing Publishing Promotion 140

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert. Not so much.

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Ads Landing Page Ad Copy Advertising 145

Neil Patel

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. But is that all mobile ads are good for? Is that even what mobile ads are best for ? Mobile ads themselves aren’t a waste of money.

Engagement 145

Engagement Ads Advertising Social Media 145

Jane Friedman

SEPTEMBER 17, 2024

They got reviews in major trades, arranged interviews, pitched the book diligently to booksellers in hopes of seeing it make the Indie Next list (which it did), and ran strategically placed ads. The editor who took over, more interested in publishing nonfiction than fiction, politely passed. So, I decided to forge a new path.

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Publisher Publishing Publishing Editorial 145

Neil Patel

DECEMBER 30, 2021

One of those tools is Facebook lead ads. What Are Facebook Lead Ads? Facebook lead ads allow marketers to generate leads on Facebook among users who might be looking to buy your product or services. Facebook users will then see lead ads in different site areas, including news feeds, Messenger, and even articles.

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Ads Advertising Lead Generation Text 133

Copywriter Collective

JANUARY 10, 2025

Back in November, we published an article discussing the use of copy in the Tech industry. Check out our article on AI we published back in January 2024 where we discuss how AI can assist you in your writing process. Particularly in explainer videos and live streams where brands and products are being promoted.

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Copywriting Copywriter Script Copy 105

Backlinko

JULY 26, 2024

The typical length of a blog post is 1427 words ( Orbit Media ) 61% of bloggers typically publish content between 500 and 1500 words long. Only 14% of blogs typically publish 2000+ word posts ( Orbit Media ) Nearly half (47%) of bloggers publish every week or multiple times per month.

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Blogging Blog Social Media Blogger 88

Buffer

AUGUST 27, 2024

Let’s say you have an editorial calendar in Notion where each entry represents a piece of content you’re planning to publish. You could set up a Zap that triggers when a new entry is added to this calendar, automatically scheduling a post in Buffer to promote that content on your social media channels.

Social Media 81

Social Media Content Creation Content Promotion 81

Neil Patel

SEPTEMBER 13, 2021

In one freak accident, a car company advertising with Tripod purchased a banner ad on a page that was… decidedly not about cars. Everyone was trying to find the next big thing and monetize the web, yet in that moment of sheer dread, the designers at Tripod conceived the bothersome window we’ve all come to recognize: The popup ad.

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Script Advertising Ads Marketing 122

Grammarly

DECEMBER 6, 2024

Omnichannel marketing strategies include the following: Consistent messaging across channels Synchronized promotions Multi-platform content distribution strategies Integrated customer support across all touchpoints Cross-channel analytics and attribution modeling To further explain, heres an example. Email is just one example.

Communication 105

Communication Marketing Storytelling Social Media 105

Backlinko

DECEMBER 27, 2024

For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. Hit Publish to proceed as is or Go to regenerate to start again. For example, Semrushs AI Writing Assistant allows you to compose ad headlines quickly. Then click Next Step.

IT 111

IT Medical Architecture Manufacturing 111

Neil Patel

DECEMBER 13, 2021

In this post, we’re going to explore how you can set up some LinkedIn Ads that will connect you with your target customer – without annoying them. We’ll go through the process of setting up your ad account and also teach you how you can improve your advertising campaign over time, perfecting your messaging, brand voice, and approach.

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Ads Sales Social Media Advertising 126

Income Diary

MARCH 19, 2024

The journey from obscurity to online prominence begins with understanding and executing impactful promotional strategies. In this Ultimate Guide to Promoting Your Website for Free, we delve into 8 proven methods that empower business owners to take the helm. Lastly, let’s not underestimate the power of your email signature.

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Promotion Website Social Media Advertising 105

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. In this post, I explore how you can set up LinkedIn ads to connect you with your target customer without annoying them. Scroll along to ‘Ads’ on the end and click.

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Ads Advertising Text Social Media 104

Credible Content

JUNE 23, 2023

A pop-up ad that says “Don’t Miss This Limited-Time Offer! After all, no matter how many web pages and blog posts I publish on my website, in the end, I want my prospective clients to contact me for content writing and copywriting assignments. Get 50% Off Your First Order of XYZ Product Today Only!”

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Copywriting Copywriter Promotion Persuasion 130

Nick Ursborne

FEBRUARY 5, 2024

Take a look at the services page on your website, or your LinkedIn profile, and think about adding one of the following… AI Content Creation Services When it comes to content like blog posts and social media updates, AI tools like ChatGPT make it possible to create ten times the content in the same period of time.

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Copywriting Copywriter Freelance Copywriting Content Creation 226

Jane Friedman

AUGUST 24, 2023

I’ve had a couple of experiences over the past six months or so that have provided some intriguing glimpses at how publishing services are trying to make even just a little more money, while the behemoth Amazon dominates search and sales in self-publishing. Amazon.ca: paperback $21.09; hardcover $39.70 And on it goes like that.

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Publisher Publishing Publishing Retail 98

Jane Friedman

AUGUST 9, 2023

From April 2020 through to November 2022, I ran Facebook Ads in a way that ticked all the boxes when it came to best practices. But in December 2022, our Facebook Ads took a nose dive—sales, page reads, bestseller rank, and overall royalties all dropped. Today’s post is by book advertising consultant Matt Holmes ( @MatthewJHolmes1 ).

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Ads Advertising Creativity Sales 98

Kristi Hines

AUGUST 2, 2023

Streamline your client’s content publishing across platforms like WordPress, Twitter, YouTube, Shopify, and Medium with Content.app. Generate and publish SEO-optimized blog pages swiftly with QuickBlog, and craft marketing-driven landing pages with QuickPage. These can be used in your online store, blog, or social media ads.

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Utilities Transportation Medical Content Creation 246

Elna Cain

OCTOBER 19, 2023

I call these types of writing gigs, ad hoc gigs since it’s a one-off type of submission. You can also have ad-hoc clients that call on you a few times a year as well (I’ve had a few of those types of writing jobs too ). These are special websites that allow writers to post an article and get paid for it.

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Website Retail Portfolio Writing 226

The Creative Penn

AUGUST 14, 2023

In the intro, investment firm KKR will buy Simon & Schuster [ Publishing Perspectives ]; Subscriber Surge Giveaways [ Written Word Media ]; Key Book Publishing Paths [ Jane Friedman ]. This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system.

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Publisher Publishing Publishing Promotion 98

Buffer

SEPTEMBER 5, 2024

Here’s a behind-the-scenes look at my typical writing process from start to publish. I expand on each heading, adding context, examples and additional insights to the article.  Add final touches and publish With the draft polished, it’s time for final touches and publishing.

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Blog Post Post IT Writing 80

Neil Patel

JUNE 15, 2021

Types of Ads of Medium. While companies can’t promote products, they can harness the unique platform to grow brand following and exposure. .” People are, frankly, tired of constantly having ads thrown in their faces. Diversify channel content promotion since Google indexes all Medium content. So, choose wisely.

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Search Engine Optimization Advertising Brand Awareness Content Creator 144

Neil Patel

FEBRUARY 18, 2021

You can choose from various Twitter advertising formats , including promoted tweets, promoted accounts, promoted trends, and automated ads managed by Twitter. Remember that ads should only be a portion of what you’re sharing each day. Make sure you always follow Twitter advertising policy when creating ads.

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Advertising Promotion Ads Creativity 138

The Creative Penn

SEPTEMBER 25, 2023

How can you create a high-quality photo book and publish it on Kickstarter? But you're not on the travel podcast today, you're on the publishing podcast. One thing about taking photos, and especially publishing photos, is about photos of people. Joanna: Yes, I feel like this is all about us becoming better publishers.

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Publisher Publishing Publishing Writing 98

Backlinko

DECEMBER 29, 2024

per month in Google Ads. But it also lets you share vital details, communicate with customers, and highlight promotions and events. Finding websites that publish plumbing-related content can take time. Click on the icon to open the link to see plumbing-related content thats published on the prospects website.

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SEO Keywords Contractor Insurance 98

Neil Patel

APRIL 19, 2021

The truth is, it’s only helpful for promoting your brand if you know how to use it in the right ways. Keep your Twitter post schedule in mind when you’re adding to your editorial content calendar. Don’t forget to promote your tweets, too. Use Twitter Ads. Promoted Ads. Follower Ads. Twitter Live Ads.

Social Media 137

Social Media Promotion Ads Engagement 137

Jane Friedman

JUNE 7, 2023

We became close when our novels were published by the same micro-press. Say you’re self-publishing your work and need a platform to connect readers with your books. Or your book has been traditionally published, and now a marketing team is telling you to make an author website. Later, there might be a clear directive.

Website 145

Website Social Media Projects Promotion 145

Neil Patel

JULY 1, 2021

A content calendar for paid ads doesn’t strictly plan what you want to post; it plans when and where you want to post it, as well as how much you want to spend doing so. What’s the Difference Between a Blog Content Calendar and an Ad Content Calendar? 5 Reasons to Use a Content Calendar for Paid Ad Campaigns.

Content 135

Content Content Management System Ads Social Media 135

Neil Patel

OCTOBER 18, 2021

As a result, you must be deliberate and proactive about the type and quality of content you publish. Before you start planning the type of content you’ll publish, it’s essential that you first decide what you want to achieve with your content. Create a Content Promotional Plan. You also need to promote it.

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Content Content Creation Social Media Promotion 134