Backlinko

JANUARY 6, 2025

For example, when summer sales dropped, they scheduled customer calls. Look for patterns in engagement and sales attribution. ” Jake Karls The TBH Skincare team has found authentic stories outperform traditional ads across every channel. Together, they drive consistent sales. Generic ads. Test and iterate.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Neil Patel

MARCH 17, 2021

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.

Ads 145

Ads Advertising Social Media Recruitment 145

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign. Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

FEBRUARY 19, 2021

Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 In 2020, advertisers spent almost $200 billion in paid search ads , with retail spending over $15 billion , and this number is expected to increase moving forward. If you’re behind in your paid search and social ad spend, don’t worry.

Social Media 145

Social Media Sales Media Retail 145

Neil Patel

JANUARY 4, 2021

With over a billion active users and growing, Instagram may already be one of your favorite places to promote your e-commerce store. This can be enticing for Instagram users and e-commerce shops who want to keep their interaction, from discovery to sale, right there on Instagram itself. How to Promote Your Instagram Shop.

Sales 145

Sales Promotion Editorial Brand 145

Neil Patel

AUGUST 20, 2021

In this post, we’ll explore some of the best persuasive commercial techniques as well as some ways to implement them for use in your next (successful) ad. 4 Elements of Persuasive Commercials and Ads. Any persuasive commercial ad should have one goal: to get their customers to do something. Just make sure it’s there!

Persuasion 138

Persuasion Ads Advertising Copy 138

Neil Patel

MARCH 15, 2021

As an online merchant, making your first sale is as symbolic as it is necessary. Completing the first sale sounds straightforward enough, yet the optimism and reassurance it brings can make it the biggest turning point in the life of your business. However, don’t let the simple concept of a first sale mislead you.

Sales 145

Sales Social Media Retail Engineering 145

Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. I bring client first messaging into ALL your promotional efforts. For instance, I can create a sales page and an accompanying email campaign that drives direct sales through your website. The answer is simple. Emphasis on persuasion.

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Look at the example below.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? But with so many options and variables, it can be easy to burn through your ad spend with minimal return. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions.

Ads 126

Ads Content Advertising Utilities 126

Neil Patel

FEBRUARY 17, 2021

If you can optimize your site to include those triggers, you can boost your sales. How Psychology Impacts Sales Through Neuromarketing. While we can’t literally reach out and grab products from our screens, there are ways retailers use this principle to drive sales. Promote Benefits to Relieve Fears. Easy, right?

Sales 142

Sales Landing Page Storytelling Government 142

BKA Content

MARCH 27, 2024

How Much Do Google Ads Cost? They are often effective for driving organic traffic to your website, but Google ads are ideal for promoting items for transactional searches. How much do Google ads cost, and how can you leverage them for transactional web searches? How Much Does It Cost To Put an Ad on Google?

Ads 97

Ads Search Engine Optimization Landing Page Advertising 97

Backlinko

JUNE 4, 2024

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. For example, FilterKing.com skyrocketed from 0 to $460K in revenue with a solid ecommerce SEO strategy and Paid Ads, now attracting 100K monthly visitors. Potentially leading to boosted sales.

Sales 109

Sales Marketing Search Engine Optimization Social Media 109

Nick Ursborne

SEPTEMBER 2, 2023

You can have the most amazing promotion of all time… but if your reader doesn’t trust you, nothing happens. Promotions you just read and think about disappear from your memory within minutes, or seconds even. But promotional messages that touch you emotionally are locked into memory for much, much longer. They know it works.

Writing 244

Writing Copywriter Copywriting Persuasion 244

Neil Patel

DECEMBER 30, 2021

One of those tools is Facebook lead ads. What Are Facebook Lead Ads? Facebook lead ads allow marketers to generate leads on Facebook among users who might be looking to buy your product or services. Facebook users will then see lead ads in different site areas, including news feeds, Messenger, and even articles.

Ads 133

Ads Advertising Lead Generation Text 133

Copywriter Collective

JANUARY 10, 2025

Wyzowl’s State of Video Marketing Report reveals that 88% of marketers credit video with generating leads, while 78% say it has directly boosted sales. Particularly in explainer videos and live streams where brands and products are being promoted. Moving into 2025, theres no sign of this medium slowing down anytime soon.

Copywriter 105

Copywriter Copywriting Script Copy 105

Susan Greene

NOVEMBER 6, 2023

Hi Susan, I’m looking for help on improving an About page for my website promoting my bookkeeping services. Consider adding some credibility-building statements to your About page. Adding these types of elements will help you increase conversions from visitors to qualified prospects. I think you’ve done an admirable job.

Ads 130

Ads Retail Copywriting Copywriter 130

Grammarly

DECEMBER 9, 2024

To get started, find three to five job postings for your target role, whether its a digital marketing manager, customer service representative, VP of sales and marketing, or any other position. Internal promotions went up by 60%, and we reduced the skills gaps in our company by 25%. Youll notice they dont exactly jump off the page.

Recruitment 98

Recruitment Digital Marketing Social Media Keywords 98

Credible Content

SEPTEMBER 12, 2022

Here is another example of a Volkswagen ad that shows the power of the slippery slide in copywriting: Volkswagen ad crooked wheels. The remaining copy of the ad explains that the crooked wheels in the car are not a defect but a feature. Is slippery slide in copywriting just about an ad or web page? Its wheels are crooked.

Concept 130

Concept Copywriter Copywriting Sales 130

Credible Content

JUNE 23, 2023

A pop-up ad that says “Don’t Miss This Limited-Time Offer! ” and has a button that says “Buy Now” A sales email that says “You’re Invited to an Exclusive Webinar with ABC Expert” and explains how the webinar will help readers solve their problem and what they will learn from it. .”

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations.

Ads 98

Ads Brand Awareness Search Engine Optimization Advertising 98

Backlinko

OCTOBER 23, 2024

Sample goals include: Increasing product sales by 30% Boosting organic traffic by 20% in six months Growing email subscribers by 15% this quarter Then, outline the actionable steps you’ll take to achieve each goal. Find the Most Effective Channels to Promote Your Content Creating great content is only half the battle.

Content Marketing 113

Content Marketing Marketing Government Content 113

Enchanting Marketing

SEPTEMBER 10, 2024

Imagine this … Henrietta is reading your sales copy. Another sale. Often, sales copy remains superficial. Whitman suggests that the strongest, most persuasive sales copy appeals to at least one of the 8 life forces. One paragraph, two paragraphs, three paragraphs, and onwards. Eagerly, she clicks the Buy button.

Persuasion 237

Persuasion Sales Copy Script Transportation 237

Credible Content

MAY 28, 2023

Formatting includes structuring the text, adjusting fonts, adding headings, and incorporating images or illustrations. Distribution and Sales Once the e-book is published, it becomes available for purchase or download through various online retailers, platforms, or author websites. What is Personal Branding?

Promotion 130

Promotion Publisher Publishing Publishing 130

Kristi Hines

AUGUST 2, 2023

Freelance Writing Services Utilize the Copywriter plugin to provide sales copywriting services. By sending a URL, get tailored copywriting suggestions for any page, helping businesses drive their sales and improve conversion rates. These can be used in your online store, blog, or social media ads.

Utilities 246

Utilities Transportation Medical Content Creation 246

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

Ads 113

Ads Landing Page Advertising Copy 113

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. In this post, I explore how you can set up LinkedIn ads to connect you with your target customer without annoying them. Scroll along to ‘Ads’ on the end and click.

Ads 104

Ads Advertising Text Social Media 104

Backlinko

JULY 26, 2024

Custom GPTs One of ChatGPT’s standout features is the ability to create a custom GPT to fit your specific needs, whether it’s for customer service, content marketing , or creating sales collateral. It also suggests a list of keywords for you to include, along with insights for adding images, headings, and more.

Content Creation 96

Content Creation Copy Text Creativity 96

Jane Friedman

AUGUST 9, 2023

From April 2020 through to November 2022, I ran Facebook Ads in a way that ticked all the boxes when it came to best practices. But in December 2022, our Facebook Ads took a nose dive—sales, page reads, bestseller rank, and overall royalties all dropped. That’s a big drop in 2 months. Something had to change.

Ads 98

Ads Advertising Creativity Sales 98

Grammarly

NOVEMBER 21, 2024

Cover letters don’t have to be creative, but if they are, it’s an added bonus. Cover letter example Dear AcmeCo, As a skilled sales representative in the tech and electronics industry, I am excited to apply for the sales associate role listed on LinkedIn. 7 Use the correct format.

Electronics 105

Electronics Sales Management Communication 105

Grammarly

NOVEMBER 22, 2024

No matter if your team is communicating in an internal business document like a memo or communicating externally via sales emails, social media, or a press release, it’s essential to coach them on how to improve their business writing skills. Promote consistency by setting up templates or checklists that standardize formatting and style.

Proofreader 98

Proofreader Writing Construction Communication 98

Jane Friedman

APRIL 5, 2023

When I first started marketing my wife’s books, I thought we needed to be everywhere and do all the things in order to be successful: Facebook ads Amazon ads BookBub ads YouTube ads Promo sites Facebook groups All other social media platforms Newspapers and magazines The list goes on—and on.

Marketing 145

Marketing Advertising Promotion Sales 145

Smart Blogger

OCTOBER 9, 2024

You might think Twitter ads aren’t effective or necessary for your growth strategy. What if Twitter/X ads could be the key to unlocking significant growth for your brand? What if Twitter/X ads could be the key to unlocking significant growth for your brand? So why did my ads work so well? There is a flywheel effect.

Ads 74

Ads Advertising Promotion Content Creator 74

Jane Friedman

MAY 9, 2024

Marketing is not just sales. The truth: Constant selling will chase away your audience Ever follow someone on social media, sign up for a webinar, or show up to a “party” only to discover that you’ve been tricked into a thinly veiled sales talk? What to do instead: Limit sales-oriented messages. And you should!

Marketing 144

Marketing Social Media Entertainment Sales 144

Neil Patel

MARCH 25, 2021

These new customers have real buying power—–combined, they influence more than $350 billion in annual sales in the US. How to Set up an Account in TikTok That Will Drive Sales. Adding a CTA to your profile will tell users exactly what to do next, and can help increase conversions. How to Sell Products on TikTok.

Landing Page 141

Landing Page Social Media Advertising Sales 141

Make a Living Writing

NOVEMBER 17, 2024

I can’t believe this Craigslist ad asks for three free samples. LinkedIn recommendations make the sale! Respond to full-time job ads you see on LinkedIn, and ask if they need a freelancer in the meanwhile. Consider trying Facebook or Google ads to promote your business. Stop responding to Craigslist ads.

Writing 91

Writing Freelance Social Media Writer 91

Nick Ursborne

APRIL 21, 2023

I added a few photos to the book, most of which I sourced from iStockphoto. Nearly forgot… I also asked GPT-4 to write the description for the sales page on Amazon, and a starter-pack of 20 tweets for promoting the book on Twitter. Which it did, in less than a minute. And no, I didn’t spend the weekend at my desk.

Publisher 206

Publisher Publishing Publishing Food 206