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Socialmedia has profoundly shaped global events, public discourse, and the very fabric of our societies since the early 21st century. This provision established that online platforms (and later socialmedia companies) would not be classified as publishers, which gave them immunity from liability for user-generated content.
Specific timeslots see more engagement than others, which is an important consideration in your socialmedia marketing strategy. Before we get into this, an important caveat: posting your content at the ‘right’ time on socialmedia is not the secret sauce for content success.
In this post, we're going to go over exactly what tools and workflows you can use as a verbal processor to turn all those spoken ideas into content you can share on socialmedia. It's become my content home base where I can work through editing and scheduling everything.
Telling stories to help sell is not new Legendary copywriter Joe Sugarman already suggested that readers should feel compelled to read your ad as if they’re sliding down a slippery slide. Instead of sharing boring lessons on your blog, newsletter or socialmedia, include stories to captivate your audience. Happy storytelling!
Join us on April 5 for the online class Write Better With SocialMedia. Socialmedia doesn’t sell books in any provable way. Authors can’t get socialmedia impact statements with their royalties, because publishers can’t get that information either. You should still be writing on socialmedia.
The socialmedia landscape has changed. YouTube added Shorts to compete with TikTok. Meta added Threads. Should your socialmedia strategy respond? X, formerly known as Twitter, faces mercurial changes. TikTok bans are discussed.
As a current student, it’s almost guaranteed you use socialmedia in some way. It’s also quite likely you’ll write a socialmedia essay at some point in your academic career. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is a socialmedia essay?
blog posts into socialmedia updates) and optimize it for different platforms. Yes, that means adding a high level of Emotional Intelligence to AI-assisted copy and content. . * Personalized Content Creation: Create dynamic content that adapts to individual user preferences and behaviors. Finally, I recommend you try Gemini 1.5
I ran Amazon ads, posted across socialmedia, and told every friend and family member about my debut. Engaging readers beyond the pages At first, I thought marketing meant constantly running ads or posting daily on socialmedia. Sales came in, but not at the level I had dreamed of.
In the age of socialmedia, brands are becoming even more personal and personality driven in an effort to foster loyal relationships with customers. Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base.
Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert. Not so much.
Whether using Zapier to keep things flowing between apps, Buffer to manage our socialmedia like a breeze, or Notion to keep our projects on track, these tools have revolutionized the way we work. Socialmedia interactions : Pay attention to what your followers are saying and asking.
But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. So, if you run ads listing the six reasons consumers should choose your product, the consumer won’t believe you. That’s not a great percentage.
It’ll also help you choose which socialmedia platforms to focus on, as different demographics tend to prefer different platforms. Pro tip: Use socialmedia listening tools to identify trending topics and frequently asked questions in your niche. Socialmedia posts : Ideal for engagement and brand awareness.
Make a list of questions your customers ask in person, over the phone, or through marketing channels like email and socialmedia. Additional ways to do audience research include: Forums and socialmedia groups: Explore relevant Facebook groups, Reddit, Quora, and industry-specific forums.
Building timeliness into your content strategy also doesn’t require spending endless hours scrolling through socialmedia just to make sure you don’t miss what the kids are talking about. Delegating socialmedia research to a team member can be a worthwhile move, but that doesn’t mean they need to spend half their workdays scrolling.
What’s the performance of blogs compared to other channels? Check out these stats on the benefits of blogging. 82% of bloggers report at least “some results” from their blogs. 26% of respondents claim blogs deliver “strong marketing results”.
But early on, refrain from adding backstory moments to your memoir. Listen to what theyre trying to tell you so you can pinpoint their role in your storyor how you might repurpose them as essays or socialmedia posts that support your author platform or book launch. Once youve grouped your moments, revisit them often.
Are you looking for ways to craft better Facebook ads that result in higher conversions? But with so many options and variables, it can be easy to burn through your ad spend with minimal return. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions.
Socialmedia platforms always seem hungry for more content. 4 types of weak phrases : I turned an existing blog post into a carousel but added new drawings (24,587 impressions, 297 likes, 72 comments, 13 reposts); a few months later, I also updated the blog post with the new drawings. Do you ever get close to content burnout?
Other profitable niches include: Health & Wellness SaaS Finance Specialized content like Law, Real Estate, Medical Profitable services include: Sales page writing Email funnels Landing pages Ads 2. But, if you can’t change your LinkedIn profile, then consider having another socialmedia profile.
Unlike paid advertising or socialmedia, organic traffic attracts visitors with clear intent. For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. million if they paid for it through Google Ads. Not random traffic.
I can’t believe this Craigslist ad asks for three free samples. I know, you hate socialmedia. Respond to full-time job ads you see on LinkedIn, and ask if they need a freelancer in the meanwhile. Socialmedia 23. Find editors on socialmedia and pitch them. I know I am. Here we go.
Whether you need to write a marketing script for socialmedia, commercials, or podcasts, a powerful script will help you stand out. Even more compelling, 46% of weekly podcast listeners have purchased a product or service after hearing a podcast ad, demonstrating the direct impact of well-crafted scripts on conversion rates.
For instance, if you’re a writer, think about offering quick-turnaround blog posts, email sequences, or socialmedia captions. Adding value—whether it’s through offering a little extra advice, delivering stellar service, or simply making their life easier—will help you stand out.
For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. For example, Semrushs AI Writing Assistant allows you to compose ad headlines quickly. Open the app from the Semrush App Center and select All Tools > SocialMedia & Ads.
I can help you consistently reach out to prospects across multiple platforms, including ads, advertorials, case studies, white papers, blogs, landing pages, and more. Add video scripts, podcasts, and socialmedia, and you are making an impact!
Support Your SEO With SocialMedia and Paid Ads Your socialmedia posts support your SEO by boosting your visibility and providing a popular avenue for people to reach your site. Paid ads can also help. However, stay far away from companies that offer quick results with scammy black-hat link building.
UGC often works so well because it doesn’t feel like an ad; it feels like a true-to-life testimonial that allows a viewer to envision how a product might actually function in their own life. Again, UGC works well when it is a genuine, organic discussion of a product or service, rather than a paid-for ad placement.
Our socialmedia management tool incorporates image posting because we know how important that element is to engage your followers and fans. One advantage of using Canva is that you can quickly turn an image into a custom graphic to use on socialmedia or your blog.
Here's the content: [paste blog content, script, episode link, newsletter copy, etc.] == Heres how Ive used it: After a podcast interview where the host asked amazing questions, I realized those same questions could fuel new content for my blog and socialmedia. Use it for landing pages, headline ideas, or even ad copy.
Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and socialmedia updates. The more people use these lists of prompts, the more they are adding another layer of “sameness” to their copy and content. Your adding something different to that copy. The result?
It’s like transforming your blog, newsletter, or socialmedia channels into a playground where people can take on challenges, earn rewards, and track their progress. And after one Asian Pacific retailer added a gamified mission board with personal challenges to its app, it saw a 60 percent bump in customer engagement.
If you are unfamiliar, Jasper AI uses templates and recipes to write content like blog posts, emails, marketing materials, bios, socialmedia posts, and more. Write Social Posts. Think socialmedia posts, scripts, and emails. Adding a pros and cons list is a fun element to your product writing for clients.
Leverage the Perfect Chirp plugin to offer a socialmedia content creation service. Turn your clients’ ideas into engaging tweets in less than 30 seconds, helping them increase their socialmedia presence. Use WOXO to generate eye-catching video content for socialmedia campaigns.
Other common causes are: Server-side issues and web redirects Cross-domain tracking problems Bot traffic Mobile app tracking issues Ad blockers However, this list is not exhaustive, and unassigned traffic could occur for many other reasons. appeared first on BKA Content.
Learn a New Skill Whenever I’m learning a new skill, I’m exited to share it on socialmedia or with my newsletter and network of freelancers. Currently, I’m taking a writing hooks course for socialmedia. It also means posting on socialmedia, writing an article on Medium, or posting on your blog.
Micro copy is memorable taglines, app or push notifications, socialmedia captions, or bio descriptions. Readers are less likely to stay engaged if links are forced into every paragraph without adding genuine value. The content has to be clear, concise copy that packs-a-punch.
Share on SocialMedia Platforms Image from Pexels Socialmedia platforms like Facebook, X, and Instagram are great avenues for networking, microblogging, and media sharing. With socialmedia sharing, youll enjoy increased visibility due to a large audience.
Blog posts, articles, newsletters, socialmedia captions, white papers, case studies, product descriptions, and even video scripts—if it involves words, there’s probably someone willing to pay you to write it. Upskilling The freelance writing world is always evolving, and adding new skills to your toolkit can make you more valuable.
Heres an example of a skills and qualifications list for a digital marketing manager role: SEO/SEM Content strategy Socialmedia marketing Google Analytics Project management Data analysis A/B testing Marketing automation tools (e.g., HubSpot, Marketo) 2 List your experience.
I’ve been using GPT as a brainstorming buddy, a research assistant, a first draft copy and content writer, a socialmedia writer… and more. I added a few photos to the book, most of which I sourced from iStockphoto. As you can imagine, I’ve been playing with ChatGPT and GPT-4 for a while now. Honestly, it’s incredibly good.
I call these types of writing gigs, ad hoc gigs since it’s a one-off type of submission. You can also have ad-hoc clients that call on you a few times a year as well (I’ve had a few of those types of writing jobs too ). I love helping brands elevate their message on socialmedia and through their email marketing.
Do I dip my toe back into socialmedia management which I did 10 years ago? After completing a few nonprofit projects, I realized I have a heart for these leaders and have added nonprofits to my target market. Added Website Maintenance service for my own website. Which writing project do I love the most?
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