Kayleigh Moore

MARCH 5, 2024

I just finished a complete series re-watch of the TV show Mad Men , and the thing I was struck by most in this viewing was that Don Draper’s character was a masterful storyteller. Here’s what you need to know about good storytelling. Good storytellers know that in order to capture and hold an audience’s attention, one must edit.

Storytelling 130

Storytelling IT Advertising Projects 130

Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Why Is B2B Storytelling Important—and Challenging? Many don’t know where to start or don’t have the right tools to execute storytelling properly, said Mark Evans, principal at Marketing Spark.

Storytelling 137

Storytelling Audience Brand Awareness Landing Page 137

Credible Content

JUNE 10, 2023

How to use the elements of storytelling in content writing. The main elements of storytelling are: Plot: Sequence of events driving the story forward. Why use storytelling in content writing? Why use storytelling in content writing? Read: What is storytelling in content writing?

Storytelling 130

Storytelling Writing Content Entertainment 130

Grammarly

DECEMBER 6, 2024

7 trends in marketing communication 1 Personal multimedia storytelling Storytelling is a classic marketing strategy that uses a narrative to communicate a brands message. Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. Email is just one example.

Communication 105

Communication Marketing Storytelling Social Media 105

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Optimize Your Storytelling for Engagement and Conversion. Build an emotional connection through good storytelling. Gating content for lead generation.

Storytelling 119

Storytelling Engagement Landing Page Long Form Content 119

Neil Patel

JUNE 2, 2021

Don’t get me wrong; social media ads can work wonders. The most noticeable of which is YouTube ads. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. Can YouTube ads be tough to grasp? 5 YouTube Ad Types. Skippable In-Stream Ads.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

AUGUST 20, 2021

In this post, we’ll explore some of the best persuasive commercial techniques as well as some ways to implement them for use in your next (successful) ad. 4 Elements of Persuasive Commercials and Ads. Any persuasive commercial ad should have one goal: to get their customers to do something. Storytelling.

Persuasion 138

Persuasion Ads Advertising Copy 138

Enchanting Marketing

MARCH 11, 2025

4 types of weak phrases : I turned an existing blog post into a carousel but added new drawings (24,587 impressions, 297 likes, 72 comments, 13 reposts); a few months later, I also updated the blog post with the new drawings. Otherwise, the type of content that works well is similar to a blog: A mix of storytelling and valuable tips.

Post 130

Post Content Creation Storytelling Creativity 130

Neil Patel

MAY 10, 2021

Food brands often use creative ads that indulge the senses while appealing to consumers’ physiological and emotional sides. 8 Tips for Creating Effective Food Ads. Many of the best food ads use proven techniques to capture viewers’ attention, get people talking, and build customer trust. Use Visual Storytelling.

Food 101

Food Ads Storytelling Social Media 101

Elna Cain

MARCH 8, 2025

Other profitable niches include: Health & Wellness SaaS Finance Specialized content like Law, Real Estate, Medical Profitable services include: Sales page writing Email funnels Landing pages Ads 2. Develop a Client Ladder After you choose a high-paying writing niche, you have to develop your client ladder.

Writer 130

Writer Portfolio Post Freelance 130

Grammarly

JANUARY 16, 2025

Our focus will shift away from tasks like segmenting customers, optimizing content, and analyzing campaign performance in favor of storytelling and building brand voice. One benefit is enhanced storytelling. It also has the added benefit of making customers feel seen at a time when their inboxes feel oversaturated with generic content.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Melanie Saxton

DECEMBER 27, 2024

Emphasis on storytelling. I can help you consistently reach out to prospects across multiple platforms, including ads, advertorials, case studies, white papers, blogs, landing pages, and more. Why do businesses and organizations need professional copywriting services? The answer is simple. Emphasis on persuasion.

Copywriting 130

Copywriting Copywriter Persuasion Script 130

Neil Patel

MAY 27, 2021

If you ask ten marketers this question, you’ll likely get lots of similar answers: Google Ads , social media marketing , etc. That’s why today, we’re going to take a look at the potential of audio ads. What Are iHeartRadio Ads? AdBuilder is a self-service platform designed to help marketers create and promote audio ads.

Ads 119

Ads Script Advertising Long Form Content 119

ContentWriters

NOVEMBER 21, 2024

Even more compelling, 46% of weekly podcast listeners have purchased a product or service after hearing a podcast ad, demonstrating the direct impact of well-crafted scripts on conversion rates. From understanding industry standard formats to mastering the art of persuasive storytelling, we’ll cover what you need to know.

Script 105

Script Writing Marketing Persuasion 105

Jane Friedman

MARCH 25, 2025

Todays post is by David Griffin Brown and Michelle Barker , co-authors of Story Skeleton: The Classics and Immersion and Emotion: The Two Pillars of Storytelling. Weve come across many authors who believe that plot points amount to paint-by-numbers storytellingor that only genre writers need to worry about structure.

Prose 140

Prose Architecture Storytelling Engagement 140

Jane Friedman

FEBRUARY 26, 2025

Some of this urge to delve into the past stems from the challenge many memoirists face: They are new to storytelling, and this is their first book. But early on, refrain from adding backstory moments to your memoir. They dont know what they dont know. Everything outside your front storys timeline is your memoirs backstory.

Storytelling 131

Storytelling Writer Social Media Publisher 131

Copywriter Collective

JANUARY 10, 2025

Visual Storytelling Video content creation seems to be on the up-and-up. Readers are less likely to stay engaged if links are forced into every paragraph without adding genuine value. Micro copy is memorable taglines, app or push notifications, social media captions, or bio descriptions.

Copywriting 105

Copywriting Copywriter Script Copy 105

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. By humanizing your PPC ads, you can stand apart from your competitors. Create Relevant Ads.

Ads 81

Ads Creative Director Storytelling Advertising 81

Backlinko

OCTOBER 21, 2024

Information Gain Goals Adding too much new information may be risky if you publish SEO-driven content. It’s not a hard rule, but a helpful starting point for balancing search intent with adding value. In the following examples, you’ll see how top content leaders are adding new information with amazing results.

SEO 101

SEO Finance Content Concept 101

Income Diary

OCTOBER 30, 2024

What Are the Benefits of Creating Three-Minute YouTube Shorts Three-minute shorts have become increasingly popular in the world of storytelling. This flexibility can lead to a more dynamic storytelling experience. Three-Minute YouTube Shorts Three-minute shorts might appeal to those focused on storytelling, tutorials, or commentary.

Storytelling 52

Storytelling Script Social Media Entertainment 52

Freelance Magic

DECEMBER 6, 2022

How to add storytelling to content. Engage with others: I’m not sure how LinkedIn’s algorithm works, but adding insightful comments to others posts also shows up in your followers’ feeds. A controversial opinion. A tip for better freelancer-client relationships. A key mistake brands make with content. Here’s what went down.

Freelance 260

Freelance Storytelling Concept Brand 260

Enchanting Marketing

MAY 20, 2024

So, what if you could write sales copy like a storyteller? How to sell your product or service with a story Telling short sales stories doesn’t require a special talent or storytelling gene. Best-in-class. Yeah, yeah, you think. You’ve heard it all before. Marketer’s drivel. Pushy sales talk. Sales copy often turns readers off.

Sales Copy 182

Sales Copy Storytelling Copywriter Copywriting 182

Jane Friedman

JUNE 5, 2024

In fact, these are usually points where the wise storyteller inside us is trying to tell us something. Because your wise inner storyteller is trying to tell you that you don’t know enough about your story to write it. You don’t know enough about your story. You may know how the story starts, and how it ends. What is wrong with me?

Storytelling 141

Storytelling Writing Creativity Writer 141

Contently

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible.

Storytelling 52

Storytelling Search Engine Optimization Finance Content Creation 52

Ben Settle

APRIL 10, 2024

Study all of Gary Halbert ads with stories you can find – he was the master. Do the same with John Carlton ads and if you can find them Scott Haines ads. No, I don’t have a course or book teaching storytelling, you can’t buy experience, you have to sweat, bleed, fight for it.

Storytelling 52

Storytelling Utilities Copy Ads 52

Enchanting Marketing

OCTOBER 22, 2024

Scent molecules allow them to send each other various kinds of messages, from personal ads such as ‘Lonesome lady seeks handsome fella for good times’ to ant restaurant recommendations: ‘Follow this scent trail to a delicious dollop of jam on the kitchen counter.’ Personal ads and restaurant recommendations.

Writing 157

Writing Storytelling Concept Communication 157

Neil Patel

JUNE 7, 2021

But what’s beautiful is that I have an ad agency. For example, at my agency we generate clients through: SEO Ads Word of mouth/client referrals Partnership program Outbound sales Social media marketing Podcasting Speaking at conferences By hiring good people who have connections and can potentially bring clients Ubersuggest.

Storytelling 145

Storytelling Agency SEO Social Media 145

Freelance Magic

DECEMBER 1, 2024

First, you need solid writing and storytelling skills. Upskilling The freelance writing world is always evolving, and adding new skills to your toolkit can make you more valuable. Writing is at the heart of it, but other skills will help you stand out and stay successful. The good news?

Freelance 130

Freelance Writer Portfolio Projects 130

Contently

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. That’s a noble aim, but how can a piece of content that is not directly about a brand be one of the best examples of brand storytelling ?

Storytelling 52

Storytelling Brand Healthcare Advertising 52

Melanie Saxton

SEPTEMBER 27, 2023

At the end of the day, all authors are storytellers. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. Consider storyscaping. But what I didn’t expect was exposure to a concept called “storyscaping.”

Storytelling 130

Storytelling Editorial Advertising Digital Media 130

Jane Friedman

AUGUST 14, 2024

Point of view is rarely the first storytelling element authors focus on when creating their stories, but it can arguably be the most important. Indirect POVs entail a separate narrative voice, so they also require development of this added element of the story, in addition to developing each character’s distinct voice.

Storytelling 142

Storytelling Publishing Publisher Publishing 142

Contently

FEBRUARY 8, 2024

Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Before we dive into ways you can use visual content and how Contently can help elevate your visual storytelling, let’s begin by exploring the fundamentals.

Storytelling 52

Storytelling Audience Concept Social Media 52

Backlinko

NOVEMBER 29, 2024

Weave storytelling: It helps illustrate your points and make your content more memorable Add bucket brigades: Keeps readers interested. Think of it as a miniature ad that entices users to click. The following writing tips will help you keep readers engaged from start to finish.

Writing 103

Writing Keywords Script SEO 103

The Hoth

JANUARY 30, 2025

Technique #1: Use data-driven storytelling to attract backlinks Journalists, bloggers, and online columnists are always hungry for new studies, statistics, and figures to share with their audiences. Thats why digital PR professionals love to combine the psychological power of storytelling with their original research and data.

Storytelling 59

Storytelling Search Engine Optimization Social Media SEO 59

Smart Blogger

AUGUST 23, 2023

And how can you, as a writer, consistently think outside the box and tap into your storytelling genius? From the raw power of personal narratives to the thrill of experimental storytelling and even leveraging AI in crafting tales, there’s a world of strategies just waiting for you. But where do these sparks come from?

Storytelling 60

Storytelling Concept Creativity Writer 60

Kristi Hines

JUNE 1, 2023

CarYardBard – An AI-Driven Car Sales Ad Generator designed specifically for Australian car dealerships. Competitor PPC Ads – Discover your competitors’ most successful PPC ads simply by entering their website URLs. ChampDex – Engage in chat conversations with your preferred League of Legends champions!

Transportation 264

Transportation Utilities Finance Portfolio 264

Jane Friedman

JANUARY 4, 2024

Analyzing story like an editor informs every element of writing and every skill a writer must develop—not just editing, but also drafting and revision, and storytelling skill as well as craft skills. You use your sub jective reactions to determine the ob jective craft techniques the storyteller used to create them.

Writer 139

Writer Storytelling Insurance Engagement 139