Backlinko

OCTOBER 23, 2024

While webinars and ebooks can nurture leads further down the funnel. Webinars: Valuable for interactive learning and lead nurturing. Paid advertising: Amplify visibility through targeted ads on Google, Meta, or industry-specific platforms. And address various stages of the marketing funnel.

Content Marketing 113

Content Marketing Marketing Government Content 113

Ashleyn Writes

JANUARY 10, 2025

“webinar registrations” or “email address submissions” or “clicks off the homepage to the services page specifically” or “add to cart actions”]. == It’s like having a back-pocket marketing strategist or conversion rate optimization expert in your pocket. THEN, ENTER THIS: Great!

Copywriting 130

Copywriting Copywriter Script Landing Page 130

Neil Patel

DECEMBER 13, 2021

In this post, we’re going to explore how you can set up some LinkedIn Ads that will connect you with your target customer – without annoying them. We’ll go through the process of setting up your ad account and also teach you how you can improve your advertising campaign over time, perfecting your messaging, brand voice, and approach.

Ads 126

Ads Sales Social Media Advertising 126

Neil Patel

APRIL 7, 2021

Let’s learn more about how you can use paid ads to build your personal brand as a thought leader. Why Should You Use Thought Leadership Marketing in Your Paid Ads? Imagine a paid ad with insightful advice from a featured thought leader. More interaction with paid ads also means more exposure to your business.

Ads 116

Ads Marketing Brand Awareness Education 116

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

Ads 113

Ads Landing Page Advertising Copy 113

Backlinko

JULY 26, 2024

Only 3% of bloggers opt for a daily publishing schedule ( Orbit Media ) How-to articles (76%) and lists (55%) rank as the most popular blogging formats ( Orbit Media ) Here are the exact numbers: Blogging Format Share of Bloggers (Who Published in the Last 12 Months) How-To Articles 76% Lists 55% News and Trends 47% Guides and Ebooks (Long Form) 47% (..)

Blogging 90

Blogging Blog Social Media Blogger 90

Neil Patel

MAY 10, 2021

Food brands often use creative ads that indulge the senses while appealing to consumers’ physiological and emotional sides. 8 Tips for Creating Effective Food Ads. Many of the best food ads use proven techniques to capture viewers’ attention, get people talking, and build customer trust. How can your ad convey that?

Food 101

Food Ads Storytelling Social Media 101

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. In this post, I explore how you can set up LinkedIn ads to connect you with your target customer without annoying them. Scroll along to ‘Ads’ on the end and click.

Ads 104

Ads Advertising Text Social Media 104

Neil Patel

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. He also added a must-read section on his sidebar, which is important if you want people to find your best content the moment that they arrive at your blog homepage.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

Neil Patel

JANUARY 14, 2020

The presentation should look something like this: Neil Patel's Webinar Slides from Neil Patel. Once you have created your PowerPoint, you’ll need to use a software like Webinar Jam to present to people who are potential customers (don’t worry, I’ll teach you how to get traffic in a bit). You can easily create these in Kajabi.

Text 145

Text Sales Ads Consulting 145

Contently

OCTOBER 31, 2024

And after one Asian Pacific retailer added a gamified mission board with personal challenges to its app, it saw a 60 percent bump in customer engagement. According to the market research company Mordor Intelligence , gamified content boosts engagement and loyalty by an average of 30 percent.

Engagement 95

Engagement Marketing Content Social Media 95

Backlinko

JULY 10, 2024

The article is well structured and has actionable tips, expert insights, and a webinar. Remember, each page needs high-quality, value-added content to outrank other high-ranking websites on the same topic. For example, the following article by MoEngage ranks outside the top 10 results for the keyword “email marketing tactics.”

Keywords 107

Keywords IT SEO Engineering 107

Neil Patel

SEPTEMBER 24, 2020

You’re using the same ads, landing/sales pages, and funnels but they just convert more. That’s something you absolutely want to focus on if you’ve been running ads for a long time but you haven’t found the formula for healthy scaling. If you’re currently running a webinar you NEED to maximize the conversions coming from it.

Consulting 145

Consulting Agency Social Media Sales 145

Neil Patel

MARCH 31, 2020

That was the first banner ad. AT&T created that banner ad and placed it on HotWired.com in 1994. Just think about that… that banner ad had a 44% click-through rate. We can all agree it’s not an amazing banner ad or design, it just so happens that it was new and novel at the time, so it generated massive amounts of clicks.

Text 145

Text Sales Ads SEO 145

Copywriter Collective

FEBRUARY 28, 2025

In consideration and decision phases, it would be webinars, eBooks, or case studies that would answer questions and then compare options. Webinars are great to get people to consider your offers comprehensively. Thus, you need to develop diversified content formats in order to keep the user engaged and make them explore further.

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

Neil Patel

NOVEMBER 19, 2021

There are many ways you can do this, from paying for Google Ads or promoting your hashtags on social media. Host a Training Webinar. A training webinar is your opportunity to showcase your knowledge and experience. Hosting training webinars works in both the B2B and B2C space, depending on who your target market is.

Lead Generation 141

Lead Generation Social Media Sales Brand 141

Quick Sprout

JULY 22, 2022

Facebook ads. Retargeted ads. Powerful ads based on a user’s previous online interactions. Up to 1MM emails Marketing automation Facebook ads Retargeted ads Landing pages Telephone support. That comes with even more marketing features such as Facebook and retargeted ads, along with telephone support.

Marketing 144

Marketing Landing Page Lead Generation Sales 144

Backlinko

OCTOBER 21, 2024

Information Gain Goals Adding too much new information may be risky if you publish SEO-driven content. It’s not a hard rule, but a helpful starting point for balancing search intent with adding value. In the following examples, you’ll see how top content leaders are adding new information with amazing results.

SEO 101

SEO Content Finance Concept 101

Express Writers

JANUARY 28, 2025

Its also cost-effective since sharing is free unless youre using paid ads. They reach a wide audience and encourage community engagement, and you can monetize your content through ads or sponsored posts. Ask your audience which event format they prefer, whether seminar or webinar and promote the event beforehand to encourage sign-ups.

Promotion 52

Promotion Blog Post Post IT 52

Backlinko

JULY 26, 2024

It also suggests a list of keywords for you to include, along with insights for adding images, headings, and more. Choose a template for almost any use case—like ads, social media, and email. Knowledge Collaboration You can also build your own knowledge base by adding different files about any topic. Here’s what makes Copy.ai

Content Creation 96

Content Creation Copy Text Creativity 96

Neil Patel

SEPTEMBER 22, 2021

Some marketers fire up Facebook or Google Ads and run a retargeting campaign based on website visits in the past 90 days. For example, check out this retargeting ad I got: Notice how hyper-focused that targeting, messaging, and content are? The ad is literally about a single product they offer. Are you prepping for a webinar?

Lead Generation 139

Lead Generation Landing Page Ads Advertising 139

Neil Patel

APRIL 20, 2021

The most common type of marketing funnel is four steps: Attention : A prospective customer sees your ad, social media post, or hear about you from a friend. That might be a PPC ad, content marketing campaign , white paper download, video ad, social media ad, or even an IRL ad.

Marketing 145

Marketing Brand Awareness Retail Social Media 145

Quick Sprout

JULY 12, 2022

ClickMeeting — Best video conferencing software for webinars. The added benefits are worth the extra $5 per month. RingCentral provides video conferencing features as an added bonus. ClickMeeting – Best Video Conferencing Service For Webinars. This platform has a unique feature: webinars. Visit ClickMeeting.

Collaboration 138

Collaboration Communication Sales Management 138

Contently

DECEMBER 6, 2022

This could be the social ad you ran on LinkedIn that first caught your customer’s attention which drove them to read a blog (first touch), or the webinar you offered that convinced the customer to purchase your service or product (last touch). After attending the webinar, they purchase the product from the follow-up email.

Marketing 111

Marketing Content Sales Social Media 111

Neil Patel

OCTOBER 8, 2020

If you need other features, like a virtual phone system or the ability to host webinars, you can bundle conference calling services with software specializing in something else. 3 – ClickMeeting Review — The best conference call service for hosting webinars. The 8 top options for conference call services.

Communication 145

Communication Management Text Collaboration 145

Quick Sprout

SEPTEMBER 16, 2022

It’s the best for hosting accessible webinars and has a wide range of features, making it ideal for businesses of all sizes. If you’re interested in which might be the best solution for your business, check out our full reviews on the best webinar software here. Click here to sign up for free.

Collaboration 122

Collaboration Education Brand Awareness Professional Services 122

Neil Patel

MARCH 16, 2021

You can also display the figure in your ads and on your website to draw readers in and gain their trust. Webinars are one of the most efficient, versatile forms of content you will ever create, and they work like a charm for growing your email marketing list. It should be a top priority for your website. Conclusion.

Marketing 133

Marketing Script Landing Page Brand 133

Elna Cain

APRIL 1, 2024

For example, you pitch to a job ad wanting a copywriter to do an ad campaign. raises hand* You think, “I’ve never done ads, but I’m a copywriter, and it can’t be that difficult.” A while back, a marketing manager contacted me on LinkedIn and asked about my ad skills.

Freelance 206

Freelance Writer Finance Copywriter 206

Caroline Gibson

JULY 31, 2024

It involved regularly checking ad agency websites and LinkedIn to see which agencies offered internships and when they started. This was a slightly frustrating process as a) not many London ad agencies run them these days and b) there’s no one place to find a handy list – until now, that is. Other options? What’s the deal?

Advertising 147

Advertising Freelance Copywriting Agency Creativity 147

Neil Patel

JULY 7, 2021

Social media, mobile apps, in-app ads, artificial intelligence, augmented reality, and more have promised to help us put experience at the forefront. An Intro to Digital Experience for Marketing Webinar. The webinar also speaks to the customer journey and how to remain consistent throughout.

Content Management System 124

Content Management System Content Management Concept Sales 124

Quick Sprout

JULY 19, 2022

The best conference call services support quick calls, video conferences, team collaboration, and even 100-person webinars. ClickMeeting — Best for Webinars and Presentations. Webinar solution w/ conference calls Highly collaborative & engaging Good for onboarding & training Prices start at $25/month. Visit ClickMeeting.

Collaboration 144

Collaboration Text Communication Management 144

Neil Patel

JANUARY 3, 2022

You can create a webinar dedicated to marketing for custom kayak companies. Even better than a webinar is a live event in-person. Google Ads, Facebook, LinkedIn, and Instagram are all ways to reach high ticket clients through account-based marketing. Here are some real-life examples of account-based marketing. Live Events.

Marketing 127

Marketing Sales Retail Social Media 127

Neil Patel

NOVEMBER 15, 2021

It’s also important from a financial standpoint, because the sooner you find the right keywords, the sooner you can start capitalizing on paid ads. Find Trending Topic Ideas for Webinars. When you’re creating a webinar , you want to reach the right people (those interested in what you have to offer) at the right time.

Marketing 145

Marketing Social Media Keywords Content Creation 145

Neil Patel

OCTOBER 16, 2020

Most smartphones required a third-party app to read them — adding another step to the already clunky process. Creative Ads for Apps. Creative Ads for Apps. Here’s an eyecatching way to use a QR code in an ad by Burger King at the VMAs. Let them enroll in an event such as a webinar. Here are a few ways.

Marketing 145

Marketing Brand Awareness Food Creativity 145

The Hoth

JANUARY 30, 2025

According to research, adding visuals to your content increases its sharing potential by 40%. Webinars and virtual events are also great ways to generate backlinks and spark interest for your brand. Some ideas for videos, webinars, and virtual events include: Product demos Workshops Tutorials Repurposed blog content (i.e.,

Storytelling 59

Storytelling Search Engine Optimization Social Media SEO 59

Neil Patel

DECEMBER 17, 2021

If all of this isn’t enough to convince you to advertise on Facebook, Facebook lead generation is notoriously cheap compared to alternatives like Google ads, especially when it comes to consumer services and technology. Create Facebook Lead Ads. Meet lead ads , an opt-in ad designed with ease in mind. CRM Integration.

Lead Generation 139

Lead Generation Healthcare Social Media Ads 139

Express Writers

OCTOBER 11, 2022

Another way to put your speaking skills to the test is through value-packed webinars. Not only are they a great way to reach your audience, but webinars also offer the opportunity to engage with these folks in real-time. Once the live webinar is over, it can still be offered as a resource for your audience. The result?

Marketing 98

Marketing Social Media Email Copy Entertainment 98