Melanie Saxton

DECEMBER 27, 2024

This is the reality of today’s digital marketing era, where your marketing, advertising, PR, and other communication efforts fall under the copywriting umbrella. I can help you consistently reach out to prospects across multiple platforms, including ads, advertorials, case studies, white papers, blogs, landing pages, and more.

Copywriting 130

Copywriting Copywriter Persuasion Script 130

Jane Friedman

MARCH 18, 2025

But when I really went deep into what Id been doing for over a decade as a screenwriter and advertising writer, I began to accept that I had been coaching my clients as much as executing the material. I cringed at the suggestion to call myself a Coach one of the internets strongest search terms for personal services.

Food 133

Food IT Storytelling Social Media 133

Backlinko

DECEMBER 5, 2024

It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. per month, according to Advertising Research. What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence.

IT 95

IT Marketing Keywords Search Engine Optimization 95

Backlinko

MARCH 3, 2025

Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. This is especially true when you compare it to paid advertising, which costs anywhere from $0.11 As you can see, organic traffic can deliver incredible ROI compared to the ongoing costs of paid advertising. Not random traffic.

IT 102

IT Keywords Brand Awareness SEO 102

Freelance Union

JANUARY 16, 2025

For instance, say your analysis reveals that your content creation skills stand out, but you lack expertise in digital advertising. This visual exercise helps you identify strengths, weaknesses, and opportunities for collaboration. In that case, it may make sense to partner with a marketing specialist.

Freelance 105

Freelance Collaboration Social Media Content Creation 105

Contently

OCTOBER 29, 2024

Videos that give more “pep talk from your cool older sister” than “advertisement from a jewelry company.” They don’t harp on how great their Studs-branded earrings are; they simply share the answers to questions the piercing-curious would naturally ask. The result?

Brand 96

Brand Content Retail Utilities 96

Ahrefs

JULY 18, 2024

Pay-per-click (PPC) is a form of online advertising where advertisers pay a fee each time someone clicks their ad. There’s no conundrum between the two types of marketing. You don’t have to choose one or the other; the best companies … Read more ›

SEO 142

SEO Advertising Ads Marketing 142

Grammarly

OCTOBER 30, 2024

A key factor in measuring ROI is understanding that content marketing works best when integrated with other efforts, such as email marketing, social media, and paid advertising. AI can amplify the impact of content marketing, leading to measurable improvements in engagement, conversions, and revenue.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Content Marketing Institute

SEPTEMBER 6, 2024

Big brands like Disney and Amazon have upped their advertising options with interactive “advergames.” The technique is a play that B2B marketers should consider for their paid advertising strategies.

Media 131

Media Advertising Brand Marketing 131

Copywriter Collective

JANUARY 17, 2025

Studies show that emotionally driven advertising campaigns outperform purely rational ones. The ROI of Motivational Copy Bridging the sales-motivation gap isnt just good for your current and potential customersits good for your bottom line. Because motivated customers arent just one-time buyers; theyre brand advocates.

Copy 97

Copy Sales Copywriter Copywriting 97

BKA Content

JANUARY 13, 2025

We can develop dynamic video scripts for your team, but we dont create video advertising or influencer marketing in-house. Each employee specializes in their own area, so your contact person can change for web pages, blog articles, or pay-per-click advertising. Avalaunch (4.9) Boostability (4.5) Chamber Media (4.4) Searchbloom (4.4)

Digital Marketing 59

Digital Marketing Agency Marketing Manufacturing 59

Grammarly

DECEMBER 6, 2024

This is known as user-generated content marketing, which can include featuring customer testimonials in advertisements, sharing user photos on social media, and incorporating reviews into email campaigns. Then, strategically integrate their content across your marketing channels.

Communication 105

Communication Marketing Storytelling Social Media 105

Freelance Magic

NOVEMBER 6, 2024

Digital Marketing Since 2018 , digital marketing has taken over traditional advertising. You might need to pitch to leads directly here as this is a specialized field and you might not find many job postings. You can get started with my FREE training here.

Freelance 130

Freelance Finance Writing Medical 130

Grammarly

FEBRUARY 19, 2025

Subject line: Application for Marketing Assistant Role[Your Full Name] Email body: Dear [Hiring Manager’s Name], I am writing to express my interest in the Marketing Assistant position at [Company Name], as advertised on [Job Board/Company Website].

Projects 91

Projects Content Creation Management Social Media 91

Content Marketing Institute

APRIL 26, 2024

The layoffs come only a year after a mandate to “try advertising” that Elon Musk later said was “too generic.” Tesla dismissed its marketing team this month. But is marketing really to blame? Is there a takeaway for other companies?

Marketing 137

Marketing Advertising IT 137

Melanie Saxton

SEPTEMBER 27, 2023

.” Storyscaping in the Self-Help Realm Yes, I grasped a whole new level of advertising, marketing, SEO blogging for clients, and managing their social media. But more importantly, I learned about a unique and powerful form of storytelling in one of my advertising classes.

Storytelling 130

Storytelling Editorial Advertising Digital Media 130

Ahrefs

JULY 30, 2024

Using buyer keywords for content optimization or advertising helps you reach people … Read more › Often, buyer intent keywords include words related to buying, deals, discounts, reviews, and comparisons. These keywords can suggest looking for directions to get a product or service, too.

Keywords 135

Keywords Advertising Content 135

Contently

AUGUST 30, 2024

The answer should be “never,” because they don’t use traditional advertising and don’t spend any money on paid ads or endorsements. But just for fun, let’s check out some word-of-mouth marketing examples. Tesla’s customer-driven marketing strategy When was the last time you saw a Tesla ad?

Storytelling 82

Storytelling Marketing Social Media Brand 82

Credible Content

MAY 24, 2023

Does irony in copywriting work best in B2B or B2C advertising? While irony can be used in both B2B (Business-to-Business) and B2C (Business-to-Consumer) advertising, its impact and reception may differ. The effectiveness of irony in copywriting can vary depending on the context and the target audience.

Copywriter 130

Copywriter Copywriting Entertainment Advertising 130

Jane Friedman

APRIL 5, 2023

Photo by Ian Hutchinson on Unsplash Today’s post is by book advertising consultant Matt Holmes ( @MatthewJHolmes1 ). No amount of marketing or advertising is going to sell a poor-quality book. sales directly from your ads) will be higher. And that is achieved by driving traffic to your book product page.

Marketing 145

Marketing Advertising Promotion Sales 145

Backlinko

OCTOBER 23, 2024

Paid advertising: Amplify visibility through targeted ads on Google, Meta, or industry-specific platforms. Social media: Share snippets and teasers across platforms like Instagram, Facebook, Pinterest, Linkedin, TikTok, and more to spark interest and increase reach.

Content Marketing 111

Content Marketing Marketing Government Content 111

Content Marketing Institute

FEBRUARY 14, 2023

What about a common understanding of thought leadership, advertising, and sales content? Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? If not, your content strategy likely won’t work. Continue reading →

Content 142

Content Advertising Sales 142

Backlinko

AUGUST 21, 2024

Hosts Gael Breton and Mark Webster bring their decades of expertise to have fun and engaging conversations with their guests. They also co-host a few episodes to explain a concept backed by their experiences and examples.

SEO 93

SEO Concept Agency Digital Marketing 93

Express Writers

JANUARY 28, 2025

Paid Advertising : Facebook Ads, Google Ads, and sponsored posts. Paid advertisements, on the other hand, help you promote your blog posts through pay-per-click advertising, while sponsored posts enable you to collaborate with established brands to feature your blog post and further increase your visibility.

Promotion 52

Promotion Blog Post Post IT 52

Quick Sprout

JULY 26, 2022

Best Social Media Marketing Social media management services Custom advertising strategies Dedicated account managers. >> The social media marketing experts at Lyfe Marketing will help you come up with a custom advertising strategy. There is a $150 setup fee associated with these social media advertising services.

Digital Marketing 144

Digital Marketing Marketing Agency Search Engine Optimization 144

Freelance Union

NOVEMBER 10, 2022

Contrastingly to other online advertisement options, social media advertising is a powerful and inexpensive way to promote your freelancing business. Word-of-mouth advertising doesn't take much work to do. Send an email when the moment is appropriate, maybe when a project is finished or after you get good feedback.

Freelance 133

Freelance Social Media Advertising Finance 133

Neil Patel

MARCH 28, 2023

With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer. For example, if you have at least some basic experience advertising with a good budget, you can probably afford to target up to a million—2 million people (assuming your targeting here is good).

Ads 145

Ads Landing Page Ad Copy Advertising 145

Jane Friedman

MAY 16, 2024

To sweeten the deal, one entrant also wins a free Kindle tablet, its image prominently featured in the advertisement for each promotion. The promoter advertises giveaways through Facebook ads, their own reader email lists, and authors who share giveaway links on social media. How do they collect list names?

Promotion 136

Promotion Advertising Ads Social Media 136

CopyBlogger

JULY 7, 2022

In line with my advice to study headline writing and advertising copy that works, I thought I’d share what many. Continue Reading. The post The Greatest Sales Letter of All Time appeared first on Copyblogger.

Sales 135

Sales Advertising Copy Writing 135

Jane Friedman

MAY 24, 2024

I found multiple intensives advertised in wonderful and even exotic locations, with excellent teachers. Residencies advertised. Then, rejections began piling up, convincing me my writing wasn’t “there” yet: I must need more help. Where to turn next? Low-res MFAs beckoned.

Writing 138

Writing Social Media Advertising Creativity 138

BKA Content

MARCH 25, 2024

Digital Marketing Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. This advertising method is more likely to lead to conversions. Develop a Dynamic Advertising Campaign!

Digital Marketing 98

Digital Marketing Content Marketing Marketing Content 98

Grammarly

JANUARY 27, 2025

Developers can fine-tune GPT models to build specialized chatbots tailored to specific purposes, such as: Providing customer service for businesses Offering interactive teaching tools, such as explaining card games like poker These customized chatbots deliver engaging, contextually relevant, and personalized interactions, enhancing the overall user (..)

Architecture 105

Architecture Text Education Creativity 105

Ahrefs

NOVEMBER 27, 2024

of advertised websites already rank in the top 10 organically for the same keyword. Here are some of the key statistics: 37.9% This indicates that a significant portion of businesses are paying for ads when they already have visibility for … Read more ›

Keywords 119

Keywords SEO Advertising Ads 119

Ahrefs

JANUARY 27, 2025

Paid advertisers believe there is an uplift in overall traffic. Most SEOs are against bidding on branded terms because it is believed that buying paid ads cannibalizes organic traffic and it can also impact attribution for conversions and revenue. Who … Read more ›

Brand 119

Brand Advertising SEO Ads 119

Jane Friedman

JUNE 19, 2024

Remember toy commercials in the 1980s, in which some advertisers would show toys flying through the air? Eventually, there was enough pushback to change advertising altogether, making it illegal to mislead consumers. After purchasing the toy and bringing it home, children were disappointed to learn their toy couldn’t actually fly.

Writer 141

Writer Advertising Writing Projects 141

Content Marketing Institute

AUGUST 30, 2024

How can a brand be the one advertiser in it? Only one answer appears in an AI-assisted search. What would the cost be? And what are AI platforms like Perplexity doing partnering with third-party publishers? Read on for some answers.

Content Marketing 115

Content Marketing Advertising Marketing Content 115

Content Marketing Institute

MAY 26, 2023

Gartner released a new survey of CMOs that indicates a shift from search advertising and a lack of budget to achieve strategies in 2023. Consider what that means for the rest of this year and beyond. Continue reading →

IT 124

IT Marketing Advertising 124