Jane Friedman

MARCH 27, 2025

This will make it possible to hire for specific services that you cant do yourself, like digital advertising, social media, or publicity. Having money set aside will give you more freedom to experiment. Reserve at a minimum thirty-three percent of your overall budget. Your own personal calculus So how much should you budget for your launch?

Promotion 138

Promotion Social Media Publishing Publisher 138

Melanie Saxton

DECEMBER 27, 2024

This is the reality of today’s digital marketing era, where your marketing, advertising, PR, and other communication efforts fall under the copywriting umbrella. I can help you consistently reach out to prospects across multiple platforms, including ads, advertorials, case studies, white papers, blogs, landing pages, and more.

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Backlinko

DECEMBER 5, 2024

It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. per month, according to Advertising Research. What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence.

IT 95

IT Marketing Keywords Search Engine Optimization 95

Freelance Union

JANUARY 16, 2025

For instance, say your analysis reveals that your content creation skills stand out, but you lack expertise in digital advertising. This visual exercise helps you identify strengths, weaknesses, and opportunities for collaboration. In that case, it may make sense to partner with a marketing specialist.

Freelance 105

Freelance Collaboration Social Media Content Creation 105

Contently

OCTOBER 29, 2024

Videos that give more “pep talk from your cool older sister” than “advertisement from a jewelry company.” They don’t harp on how great their Studs-branded earrings are; they simply share the answers to questions the piercing-curious would naturally ask. The result?

Brand 98

Brand Content Retail Utilities 98

Jane Friedman

MARCH 18, 2025

But when I really went deep into what Id been doing for over a decade as a screenwriter and advertising writer, I began to accept that I had been coaching my clients as much as executing the material. I cringed at the suggestion to call myself a Coach one of the internets strongest search terms for personal services.

Food 133

Food IT Storytelling Social Media 133

Backlinko

MARCH 3, 2025

Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. This is especially true when you compare it to paid advertising, which costs anywhere from $0.11 As you can see, organic traffic can deliver incredible ROI compared to the ongoing costs of paid advertising. Not random traffic.

IT 102

IT Keywords Brand Awareness SEO 102

Ahrefs

JULY 18, 2024

Pay-per-click (PPC) is a form of online advertising where advertisers pay a fee each time someone clicks their ad. There’s no conundrum between the two types of marketing. You don’t have to choose one or the other; the best companies … Read more ›

SEO 142

SEO Advertising Ads Marketing 142

Grammarly

OCTOBER 30, 2024

A key factor in measuring ROI is understanding that content marketing works best when integrated with other efforts, such as email marketing, social media, and paid advertising. AI can amplify the impact of content marketing, leading to measurable improvements in engagement, conversions, and revenue.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Copywriter Collective

JANUARY 17, 2025

Studies show that emotionally driven advertising campaigns outperform purely rational ones. The ROI of Motivational Copy Bridging the sales-motivation gap isnt just good for your current and potential customersits good for your bottom line. Because motivated customers arent just one-time buyers; theyre brand advocates.

Copy 97

Copy Sales Copywriter Copywriting 97

Backlinko

MARCH 25, 2025

The higher the CPC, the more advertisers are willing to pay for clicks, signaling stronger monetization opportunities.) “Garden design” has a CPC of $1.78, which shows monetization potential. They use display advertising and sell multiple machine learning ebooks and tutorials. Next, look at the CPC report.

Blogging 101

Blogging Blog Medical Finance 101

Content Marketing Institute

SEPTEMBER 6, 2024

Big brands like Disney and Amazon have upped their advertising options with interactive “advergames.” The technique is a play that B2B marketers should consider for their paid advertising strategies.

Media 127

Media Advertising Brand Marketing 127

BKA Content

JANUARY 13, 2025

We can develop dynamic video scripts for your team, but we dont create video advertising or influencer marketing in-house. Each employee specializes in their own area, so your contact person can change for web pages, blog articles, or pay-per-click advertising. Avalaunch (4.9) Boostability (4.5) Chamber Media (4.4) Searchbloom (4.4)

Digital Marketing 59

Digital Marketing Agency Marketing Manufacturing 59

Grammarly

DECEMBER 6, 2024

This is known as user-generated content marketing, which can include featuring customer testimonials in advertisements, sharing user photos on social media, and incorporating reviews into email campaigns. Then, strategically integrate their content across your marketing channels.

Communication 105

Communication Marketing Storytelling Social Media 105

Freelance Magic

NOVEMBER 6, 2024

Digital Marketing Since 2018 , digital marketing has taken over traditional advertising. You might need to pitch to leads directly here as this is a specialized field and you might not find many job postings. You can get started with my FREE training here.

Freelance 130

Freelance Finance Writing Medical 130

Grammarly

FEBRUARY 19, 2025

Subject line: Application for Marketing Assistant Role[Your Full Name] Email body: Dear [Hiring Manager’s Name], I am writing to express my interest in the Marketing Assistant position at [Company Name], as advertised on [Job Board/Company Website].

Projects 93

Projects Content Creation Management Social Media 93

Copywriter Collective

MARCH 21, 2025

Oatlys advertising campaigns always have a rebellious streak. Its proof that sometimes, the best way to capture attention isnt with flashy advertising campaigns or elaborate digital marketing tactics. Oatly – Ice Cream This one has layers to it and once you see it, you cant unsee it. This one is truly genius. Just Read This.

Copy 52

Copy Copywriter Copywriting Script 52

Content Marketing Institute

APRIL 26, 2024

The layoffs come only a year after a mandate to “try advertising” that Elon Musk later said was “too generic.” Tesla dismissed its marketing team this month. But is marketing really to blame? Is there a takeaway for other companies?

Marketing 136

Marketing Advertising IT 136

Melanie Saxton

SEPTEMBER 27, 2023

.” Storyscaping in the Self-Help Realm Yes, I grasped a whole new level of advertising, marketing, SEO blogging for clients, and managing their social media. But more importantly, I learned about a unique and powerful form of storytelling in one of my advertising classes.

Storytelling 130

Storytelling Editorial Advertising Digital Media 130

Contently

AUGUST 30, 2024

The answer should be “never,” because they don’t use traditional advertising and don’t spend any money on paid ads or endorsements. But just for fun, let’s check out some word-of-mouth marketing examples. Tesla’s customer-driven marketing strategy When was the last time you saw a Tesla ad?

Storytelling 85

Storytelling Marketing Social Media Brand 85

Neil Patel

DECEMBER 23, 2021

Even more, many customers will seek out such opportunities as opposed to hiding from them like they do with online advertisements. As the metaverse grows, so too will branding and advertising opportunities. Similar to an in-person popup, a virtual popup is a chance to network , advertise, and sell your products and services.

Advertising 145

Advertising Banking Digital Marketing Consulting 145

Ahrefs

JULY 30, 2024

Using buyer keywords for content optimization or advertising helps you reach people … Read more › Often, buyer intent keywords include words related to buying, deals, discounts, reviews, and comparisons. These keywords can suggest looking for directions to get a product or service, too.

Keywords 134

Keywords Advertising Content 134

Credible Content

MAY 24, 2023

Does irony in copywriting work best in B2B or B2C advertising? While irony can be used in both B2B (Business-to-Business) and B2C (Business-to-Consumer) advertising, its impact and reception may differ. The effectiveness of irony in copywriting can vary depending on the context and the target audience.

Copywriter 130

Copywriter Copywriting Entertainment Advertising 130

Backlinko

OCTOBER 23, 2024

Paid advertising: Amplify visibility through targeted ads on Google, Meta, or industry-specific platforms. Social media: Share snippets and teasers across platforms like Instagram, Facebook, Pinterest, Linkedin, TikTok, and more to spark interest and increase reach.

Content Marketing 111

Content Marketing Marketing Government Content 111

Backlinko

AUGUST 21, 2024

Hosts Gael Breton and Mark Webster bring their decades of expertise to have fun and engaging conversations with their guests. They also co-host a few episodes to explain a concept backed by their experiences and examples.

SEO 93

SEO Concept Agency Digital Marketing 93

Express Writers

JANUARY 28, 2025

Paid Advertising : Facebook Ads, Google Ads, and sponsored posts. Paid advertisements, on the other hand, help you promote your blog posts through pay-per-click advertising, while sponsored posts enable you to collaborate with established brands to feature your blog post and further increase your visibility.

Promotion 52

Promotion Blog Post Post IT 52

Content Marketing Institute

FEBRUARY 14, 2023

What about a common understanding of thought leadership, advertising, and sales content? Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? If not, your content strategy likely won’t work. Continue reading →

Content 138

Content Advertising Sales 138

Quick Sprout

JULY 26, 2022

Best Social Media Marketing Social media management services Custom advertising strategies Dedicated account managers. >> The social media marketing experts at Lyfe Marketing will help you come up with a custom advertising strategy. There is a $150 setup fee associated with these social media advertising services.

Digital Marketing 144

Digital Marketing Marketing Agency Search Engine Optimization 144

Freelance Union

NOVEMBER 10, 2022

Contrastingly to other online advertisement options, social media advertising is a powerful and inexpensive way to promote your freelancing business. Word-of-mouth advertising doesn't take much work to do. Send an email when the moment is appropriate, maybe when a project is finished or after you get good feedback.

Freelance 133

Freelance Social Media Advertising Portfolio 133

Neil Patel

MARCH 28, 2023

With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer. For example, if you have at least some basic experience advertising with a good budget, you can probably afford to target up to a million—2 million people (assuming your targeting here is good).

Ads 145

Ads Landing Page Ad Copy Advertising 145

Jane Friedman

MAY 16, 2024

To sweeten the deal, one entrant also wins a free Kindle tablet, its image prominently featured in the advertisement for each promotion. The promoter advertises giveaways through Facebook ads, their own reader email lists, and authors who share giveaway links on social media. How do they collect list names?

Promotion 136

Promotion Advertising Ads Social Media 136

CopyBlogger

JULY 7, 2022

In line with my advice to study headline writing and advertising copy that works, I thought I’d share what many. Continue Reading. The post The Greatest Sales Letter of All Time appeared first on Copyblogger.

Sales 135

Sales Advertising Copy Writing 135

Jane Friedman

MAY 24, 2024

I found multiple intensives advertised in wonderful and even exotic locations, with excellent teachers. Residencies advertised. Then, rejections began piling up, convincing me my writing wasn’t “there” yet: I must need more help. Where to turn next? Low-res MFAs beckoned.

Writing 138

Writing Social Media Advertising Creativity 138

Grammarly

JANUARY 27, 2025

Developers can fine-tune GPT models to build specialized chatbots tailored to specific purposes, such as: Providing customer service for businesses Offering interactive teaching tools, such as explaining card games like poker These customized chatbots deliver engaging, contextually relevant, and personalized interactions, enhancing the overall user (..)

Architecture 105

Architecture Text Education Creativity 105

Ahrefs

NOVEMBER 27, 2024

of advertised websites already rank in the top 10 organically for the same keyword. Here are some of the key statistics: 37.9% This indicates that a significant portion of businesses are paying for ads when they already have visibility for … Read more ›

Keywords 118

Keywords SEO Advertising Ads 118

Ahrefs

JANUARY 27, 2025

Paid advertisers believe there is an uplift in overall traffic. Most SEOs are against bidding on branded terms because it is believed that buying paid ads cannibalizes organic traffic and it can also impact attribution for conversions and revenue. Who … Read more ›

Brand 118

Brand Advertising SEO Ads 118

Jane Friedman

JUNE 19, 2024

Remember toy commercials in the 1980s, in which some advertisers would show toys flying through the air? Eventually, there was enough pushback to change advertising altogether, making it illegal to mislead consumers. After purchasing the toy and bringing it home, children were disappointed to learn their toy couldn’t actually fly.

Writer 141

Writer Advertising Writing Projects 141