Remove Advertising Remove Agency Remove Creative Director
article thumbnail

A Novel Approach to the Challenges of Our Profession

Copywriter Collective

The story involves two advertising copywriters — Black millennial female, and White boomer male — whose paths eventually converge as teacher and student. Handling Rejection Ted is frequently plagued — as I was — by creative work being shot down, not only by clients but by bosses within his agency. Maybe you should ask my wife!

article thumbnail

People Round-Up, Early June 2023

Publishing Trends

She was previously at Comcast Advertising. VP, creative director at Harper Children’s Barbara Fitzsimmons is retiring on June 30. Jennifer Weis has launched The Weis Agency , based in New York City. Weis was a senior agent at Ross Yoon Agency , which was recently acquired by WME , and previously executive editor at St.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Humanize PPC Ads

Neil Patel

Alternatively, work with an agency that can complete the task for you. However, plenty of other platforms allow image-rich advertising and storytelling, like Instagram, Pinterest, or YouTube. Constant testing may mean avoiding getting stuck in your usual advertising patterns. Use Images. Humanize your PPC ads with images.

Ads 81
article thumbnail

People Round-Up, Mid-December 2022

Publishing Trends

In agency news… Laurel Symonds joins KT Literary as Literary Agent. She was previously Literary Agent at The Bent Agency. Additionally, Fernanda Martínez has launched an editorial services agency, Fernanda Literary Services. Robert Imfeld is now Director of Marketing at HarperCollins Children’s Books.

article thumbnail

People Round Up, Early March, 2024

Publishing Trends

Sally Poulson will lead both imprints, Priddy Books and Neon Squid as managing director. Joanne Clark will become creative director and Fiona Macdonald will take on the role of publishing director. In Agency News… Stephanie Winter has joined KO Media Management as literary agent. Sam Priddy will serve as publisher.

article thumbnail

Copywriter of the Week : Gary

Copywriter Collective

Introducing our copywriter of the week, Gary… I owe my career in advertising to Iron Maiden. Becoming a Copywriter I got my first junior copywriter role at a small business-to-business agency in my hometown of London. I wasnt there to rock. I was there to interview the band. In 2001, I moved to the US. Chicago, to be specific.

article thumbnail

People Round-Up, Mid November 2023

Publishing Trends

Oliver Munday has returned to Doubleday , from Knopf , as creative director. Kelly Blair has been named senior art director for the Knopf Cooks line. Jim Hanas , VP, central marketing will now oversee sales analysis, market intelligence, data science, metadata and digital advertising teams.