Backlinko

OCTOBER 23, 2024

Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for. That’s why understanding your target audience is crucial. It helps you tailor your content to your audience’s specific interests and needs. Look for recurring themes or problems in audience responses.

Content Marketing 113

Content Marketing Marketing Government Content 113

Smart Blogger

JUNE 11, 2024

Perhaps you’re considering paid advertising… The problem? You see, paid advertising can be one of the most effective ways to drive traffic (and sales), but only if you understand how it works. Here’s what you need to know before creating your first paid ad… What is Paid Advertising?

Advertising 78

Advertising IT Social Media Ads 78

Contently

OCTOBER 29, 2024

No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. For instance, the fast-growing piercing retailer Studs has made piercing feel more accessible for a wider audience thanks to their low-fi organic videos of users giving an educational overview of their piercing experiences.

Brand 96

Brand Content Retail Utilities 96

Backlinko

DECEMBER 5, 2024

It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. per month, according to Advertising Research. Generally, you want to select high-volume, low-competition keywords that align with your business and your local audiences needs.

IT 98

IT Marketing Keywords Search Engine Optimization 98

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Copywriting One of the most lucrative forms of freelance writing is copywriting. But master these skills, and you could easily command rates of £50-£150+ per hour.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Backlinko

JULY 22, 2024

It’s also relevant to our audience—backlinks are a major topic in the SEO industry. So, you can optimize your site for your target audience and search engines. Research Your Customers Understanding what your audience is searching for online is the foundation of a successful SEO strategy.

Website 117

Website SEO Search Engine Optimization Architecture 117

Backlinko

MARCH 25, 2025

They’re built around topics you genuinely care about, have substantial audience interest, and offer clear paths to revenue. First, verify there’s an actual audience for your niche. They use display advertising and sell multiple machine learning ebooks and tutorials. Strong audience interest (49,500 monthly searches).

Blog 103

Blog Blogging Medical Finance 103

Backlinko

DECEMBER 27, 2024

Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Next, input your audience and product name details and write a short product description. Choose the creative format that best fits the advertising platform and hit Next Step. Then click Next Step.

IT 113

IT Medical Architecture Manufacturing 113

Backlinko

MARCH 3, 2025

Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. This is especially true when you compare it to paid advertising, which costs anywhere from $0.11 As you can see, organic traffic can deliver incredible ROI compared to the ongoing costs of paid advertising. Not random traffic.

IT 104

IT Keywords Brand Awareness SEO 104

Grammarly

DECEMBER 6, 2024

Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. This is known as user-generated content marketing, which can include featuring customer testimonials in advertisements, sharing user photos on social media, and incorporating reviews into email campaigns.

Communication 105

Communication Marketing Storytelling Social Media 105

Copywriter Collective

JANUARY 17, 2025

Copy bridges this gap by translating raw sales objectives into words that connect emotionally with the target audience. Speak Their Language Know your target audience. Humor keeps the target audience engaged and builds an emotional connection, making your pitch feel less like a sales spiel and more like a conversation.

Copy 97

Copy Sales Copywriter Copywriting 97

Freelance Magic

NOVEMBER 6, 2024

Digital Marketing Since 2018 , digital marketing has taken over traditional advertising. That means there are a lot of companies offering marketing services and they need to reach their target audience to generate leads and convert clients. You can get started with my FREE training here.

Freelance 130

Freelance Finance Writing Medical 130

Neil Patel

JULY 27, 2021

Today, eSports is a booming industry ripe for the taking by smart but strategic business owners who understand their audience. First, marketing in eSports allows you to reach a dedicated and engaged audience. Second, the cost of advertising is still relatively low due to the lack of competition. What Is eSports Marketing?

Marketing 144

Marketing Brand Awareness Advertising Manufacturing 144

Neil Patel

JULY 27, 2021

With most businesses these days investing in digital marketing, competition for online audiences’ attention is becoming fiercer by the day. Even if you invest in creating the best ad campaigns , you still have to put in a lot of work to get your ads to reach a wide audience and convert them into customers. Set goals for your campaign.

Ads 143

Ads Advertising Sales Management 143

Express Writers

JANUARY 28, 2025

Also, segment your audience so that you promote your blog posts to the right audience and increase your chances of getting them read. With social media sharing, youll enjoy increased visibility due to a large audience. When choosing a social media platform, consider which suits your audiences demographics.

Promotion 52

Promotion Blog Post Post IT 52

Neil Patel

JULY 26, 2021

Engagement metrics are important because they allow you to track how your content performs with your audience. Generally, the more your audience interacts with your posts, the better your overall Facebook reach will be. What kind of content does your audience want to see? Use Audience Insights to Inform Your Topics.

Post 145

Post Writing Social Media Advertising 145

Neil Patel

JUNE 15, 2021

Are you searching for new audiences to tap into to grow your base? If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place. Part blog-host, part social platform, Medium provides writers with a unique mode of connection with their audiences. What Is Medium?

Search Engine Optimization 144

Search Engine Optimization Advertising Brand Awareness Content Creator 144

Backlinko

DECEMBER 9, 2024

Site B sees this and shares the feature with their own audience, with a link back to Site As post. When another website links to your content, their audience may click through to your site, boosting your visitor numbers. If the linking site has a substantial and relevant audience, this can lead to significant traffic gains.

SEO 94

SEO IT Text Engineering 94

Neil Patel

JULY 19, 2021

Instagram is one of the best social networks to advertise on. It has grown to be just as big of an advertising platform as its parent company, Facebook. Why Advertise on Instagram? It’s attracting tons of big brands because it’s well worth it to advertise there. Audience engagement is limitless.

Ads 145

Ads Advertising Entertainment Promotion 145

The Hoth

DECEMBER 17, 2024

Like virtually every other industry, the real estate business has largely gone digital, especially in terms of advertising. That means members of your target audience are going to search for keywords like homes for sale in (your city). Otherwise, you may attract the wrong audience (i.e.,

SEO 97

SEO Engineering Keywords Website 97

Neil Patel

MAY 26, 2021

Create a Microsoft Advertising Account. To start, you need a Microsoft Advertising account since Bing Ads is now a part of Microsoft advertising. First, head over to Microsoft Advertising , and click “Sign Up Now” to register. On the next page, click “Create One” to set up a new Microsoft Advertising account.

Ads 145

Ads Landing Page Advertising Keywords 145

iWriter

DECEMBER 4, 2024

By delivering value to your audience, high-quality content keeps them coming back, turning casual visitors into loyal customers. Engage Your Audience Effectively Engaging your audience effectively is key to maximizing ROI with content. Effective audience engagement turns readers into potential customers, driving higher ROI.

Content 52

Content Content Writer Education Storytelling 52

Neil Patel

DECEMBER 30, 2021

Given its broad audience, marketers and businesses can’t afford to ignore Facebook if they want a fresh pool of prospects to target. However, there’s another reason why you should use Facebook: they provide many innovative tools to help anyone drive more attention to their products and services by targeting specific audiences.

Ads 133

Ads Advertising Lead Generation Text 133

Kayleigh Moore

MAY 8, 2023

They’ve drawn massive audiences with their personalities and the signature style in which they create. Some companies are already realizing this and are acquiring creators/shows/audiences built by these types of creators. Because it wasn’t the content the audience really cared about. Charli D'Amelio. Logan Paul.

Content 189

Content Search Engine Optimization Content Creation Social Media 189

Credible Content

MAY 24, 2023

Mastering the Art of Copywriting: Harnessing the Power of Irony In the world of copywriting, where competition for attention is fierce, it’s crucial to find creative ways to engage your audience and make your message memorable. It helps create a distinct voice that resonates with your target audience and sets you apart from competitors.

Copywriter 130

Copywriter Copywriting Entertainment Advertising 130

Jane Friedman

APRIL 5, 2023

Photo by Ian Hutchinson on Unsplash Today’s post is by book advertising consultant Matt Holmes ( @MatthewJHolmes1 ). No amount of marketing or advertising is going to sell a poor-quality book. Audience building As an author, your biggest asset is your books. Your next biggest asset is your audience.

Marketing 145

Marketing Advertising Promotion Sales 145

Melanie Saxton

SEPTEMBER 27, 2023

.” Storyscaping in the Self-Help Realm Yes, I grasped a whole new level of advertising, marketing, SEO blogging for clients, and managing their social media. But more importantly, I learned about a unique and powerful form of storytelling in one of my advertising classes. Why not make it interactive?

Storytelling 130

Storytelling Editorial Advertising Digital Media 130

Neil Patel

AUGUST 31, 2021

In simple words, it’s a way to organically advertise your brand through high-quality content. You can experiment with one or more of these formats to see what works best for your audience. However, you don’t have to stick to the largest platforms for effective advertising. Content Marketing. Think about the possibilities!

Website 145

Website SEO Recruitment Brand Awareness 145

Neil Patel

MARCH 28, 2023

Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer. Once you define your ad objective, the next step is to select an audience based on one or more interests.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

AUGUST 5, 2021

Why Should You Advertise on Snapchat? You can advertise on Snapchat for as little as $5. The insights you gain from your audience can also strengthen your ads, help you stand out from the competition, and potentially increase your sales. Audience insights: Need to know what makes your audience tick? With $759.04

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Contently

AUGUST 30, 2024

The answer should be “never,” because they don’t use traditional advertising and don’t spend any money on paid ads or endorsements. They can also engage with their audience on social media, encourage satisfied customers to share their experiences, and use these stories in their marketing materials.

Storytelling 82

Storytelling Marketing Social Media Brand 82

Neil Patel

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. You can help them discover your brand by advertising effectively on Facebook. For example, an image is great for driving home a visually compelling CTA, whereas videos are useful for engaging audiences.

Marketing 145

Marketing Social Media Advertising Ads 145

Neil Patel

DECEMBER 23, 2021

Even more, many customers will seek out such opportunities as opposed to hiding from them like they do with online advertisements. As the metaverse grows, so too will branding and advertising opportunities. Similar to an in-person popup, a virtual popup is a chance to network , advertise, and sell your products and services.

Advertising 145

Advertising Banking Digital Marketing Consulting 145

Neil Patel

MAY 20, 2021

Facebook offers businesses new ways to connect with their audience, promote and sell products, and improve online visibility for their brand. Once you create a Facebook Business Page, you’ll be able to get started with Facebook Advertising , which can help you reach 2.14 Invite Your Audience. billion potential customers.

Social Media 145

Social Media Advertising Promotion Engagement 145

Kristi Hines

MARCH 17, 2024

Affiliate programs allow bloggers, content creators, and influencers to generate revenue by recommending products and services to their audiences. These will be the easiest to promote because you have personal experience with them, making your promotion more authentic to your audience.

Content Creator 162

Content Creator Blogger Content Insurance 162

Neil Patel

SEPTEMBER 2, 2021

Advertise your brand. Get paid for teaching your audience. The only reason businesses pay money to Instagram users is the exposure to the audiences they receive in return. For it to be worth their time, these brands are only interested in influencers with large audiences. Promote affiliate links. Start an Instagram shop.

Food 145

Food Social Media Promotion Advertising 145

Income Diary

OCTOBER 30, 2024

Furthermore, since YouTube prioritizes Shorts in their search algorithms, this format can increase the visibility of your content, potentially drawing in a broader audience. This creates a connection with the audience that a one-minute clip may not achieve.

Storytelling 52

Storytelling Script Social Media Entertainment 52