Backlinko

DECEMBER 27, 2024

For example, you could create a custom GPT to edit written content to reflect your brand voice. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Next, input your audience and product name details and write a short product description.

IT 113

IT Medical Architecture Manufacturing 113

Grammarly

DECEMBER 6, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?

Communication 105

Communication Marketing Storytelling Social Media 105

Neil Patel

AUGUST 27, 2021

Using a free Substack newsletter is a great way to grow your brand , develop your voice, and build a name for yourself. Who Is Substack’s Audience? In the interest of transparency, Substack has experienced some controversy relevant to portions of its audience. Whether you choose to go the paid or free route, that’s up to you.

Audience 137

Audience Social Media Creativity Writer 137

Jane Friedman

MARCH 18, 2025

Photo by Tima Miroshnichenko Todays post is by writer, coach, and brand strategist Michelle Tamara Cutler ( @mickytcutler ). But when I really went deep into what Id been doing for over a decade as a screenwriter and advertising writer, I began to accept that I had been coaching my clients as much as executing the material.

Food 132

Food IT Storytelling Social Media 132

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI. What is gen AI?

Brand 105

Brand Storytelling Creativity Text 105

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Copywriting One of the most lucrative forms of freelance writing is copywriting. But master these skills, and you could easily command rates of £50-£150+ per hour.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Contently

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.

Storytelling 82

Storytelling Marketing Social Media Brand 82

Copywriter Collective

JANUARY 17, 2025

Copy bridges this gap by translating raw sales objectives into words that connect emotionally with the target audience. Speak Their Language Know your target audience. Humor makes brands relatable and diffuses the tension often associated with sales. Here are some brands nailing the sales-motivation combo: 1.

Copy 97

Copy Sales Copywriter Copywriting 97

Neil Patel

JULY 8, 2021

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. 10 Ways to Grow an E-Commerce Brand on Instagram. Why Is Instagram a Powerful E-Commerce Tool?

Brand 144

Brand Sales Social Media Engagement 144

Copywriter Collective

NOVEMBER 8, 2022

But with no audience to share them with. In order to overcome this common hurdle, you will need to find ways to build an audience. This way, your blog and your brand will be more recognizable to the social media users in your immediate circle. For one, it’ll lend you some authority, being associated with a major brand.

Audience 111

Audience Writer Social Media Copywriting 111

Backlinko

DECEMBER 5, 2024

It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. It drives foot traffic, builds brand trust through reviews, improves search rankings, and increases conversions by targeting high-intent local consumers. per month, according to Advertising Research.

IT 98

IT Marketing Keywords Search Engine Optimization 98

Contently

APRIL 18, 2023

Common KPIs That B2B and B2C Brands Track Clicks, visits, and downloads… oh my! B2B and B2C brands may have different KPIs, but some common ones include traffic, conversion rate, engagement, and revenue. Understanding your audience’s preferences will help you identify which channels are most likely to resonate with them.

Brand 122

Brand Content Social Media Content Marketing 122

Smart Blogger

JUNE 11, 2024

Perhaps you’re considering paid advertising… The problem? You see, paid advertising can be one of the most effective ways to drive traffic (and sales), but only if you understand how it works. Here’s what you need to know before creating your first paid ad… What is Paid Advertising?

Advertising 78

Advertising IT Social Media Ads 78

Backlinko

MARCH 3, 2025

Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. This is especially true when you compare it to paid advertising, which costs anywhere from $0.11 As you can see, organic traffic can deliver incredible ROI compared to the ongoing costs of paid advertising. Not random traffic.

IT 104

IT Keywords Brand Awareness SEO 104

Backlinko

MARCH 25, 2025

They’re built around topics you genuinely care about, have substantial audience interest, and offer clear paths to revenue. First, verify there’s an actual audience for your niche. They use display advertising and sell multiple machine learning ebooks and tutorials. Strong audience interest (49,500 monthly searches).

Blog 103

Blog Blogging Medical Finance 103

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. These digital publications not only allow you to share your knowledge with a wider audience but also help establish you as a thought leader in your industry.

Promotion 130

Promotion Publishing Publisher Publishing 130

The Hoth

DECEMBER 17, 2024

Like virtually every other industry, the real estate business has largely gone digital, especially in terms of advertising. After all, reputable websites like CNBC wouldnt link out to just anyone, as theyre a professional brand with quality standards. Otherwise, you may attract the wrong audience (i.e.,

SEO 97

SEO Engineering Keywords Website 97

Freelance Magic

NOVEMBER 6, 2024

You’ll find easier success (and pay) working for personal brands in this niche. Digital Marketing Since 2018 , digital marketing has taken over traditional advertising. That means there are a lot of companies offering marketing services and they need to reach their target audience to generate leads and convert clients.

Freelance 130

Freelance Finance Writing Medical 130

Neil Patel

JULY 27, 2021

Today, eSports is a booming industry ripe for the taking by smart but strategic business owners who understand their audience. Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. First, marketing in eSports allows you to reach a dedicated and engaged audience.

Marketing 144

Marketing Brand Awareness Advertising Manufacturing 144

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

iWriter

DECEMBER 4, 2024

By delivering value to your audience, high-quality content keeps them coming back, turning casual visitors into loyal customers. Engage Your Audience Effectively Engaging your audience effectively is key to maximizing ROI with content. Effective audience engagement turns readers into potential customers, driving higher ROI.

Content 52

Content Content Writer Education Storytelling 52

Express Writers

JANUARY 28, 2025

If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands. Also, segment your audience so that you promote your blog posts to the right audience and increase your chances of getting them read. When choosing the best publishing platform, consider your audience.

Promotion 52

Promotion Blog Post Post IT 52

Kayleigh Moore

MAY 8, 2023

They’ve drawn massive audiences with their personalities and the signature style in which they create. Some companies are already realizing this and are acquiring creators/shows/audiences built by these types of creators. Because it wasn’t the content the audience really cared about. Charli D'Amelio. Logan Paul.

Content 189

Content Search Engine Optimization Content Creation Social Media 189

The Daily Egg

JANUARY 15, 2025

Direct response marketing is a set of techniques, copywriting methods, and advertising strategies designed to elicit an immediate response from your target audience, like subscribing. The post Direct Response Marketing vs Branding: When to Use Each appeared first on The Daily Egg.

Brand 82

Brand Marketing Copywriter Copywriting 82

Neil Patel

JULY 26, 2021

Engagement metrics are important because they allow you to track how your content performs with your audience. Generally, the more your audience interacts with your posts, the better your overall Facebook reach will be. What kind of content does your audience want to see? Use Audience Insights to Inform Your Topics.

Post 145

Post Writing Social Media Advertising 145

Neil Patel

JUNE 15, 2021

Are you searching for new audiences to tap into to grow your base? If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place. The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form.

Search Engine Optimization 144

Search Engine Optimization Advertising Brand Awareness Content Creator 144

Buffer

APRIL 25, 2024

Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out. That ability for your brand message to occupy physical space in someone’s home is unique and powerful.

Ads 87

Ads Brand Advertising Social Media 87

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. If you’re unfamiliar with YouTube, their primary advertising format is known as the TrueView ad. Before TrueView ads, users lacked any meaningful way to control their advertising experience. Being a marketer is an interesting job.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

JULY 19, 2021

Instagram is one of the best social networks to advertise on. It has grown to be just as big of an advertising platform as its parent company, Facebook. Add in a branded or targeted hashtag and you’ll be connecting with your ideal customers in no time. Why Advertise on Instagram? Audience engagement is limitless.

Ads 145

Ads Advertising Entertainment Promotion 145

Neil Patel

JULY 27, 2021

With most businesses these days investing in digital marketing, competition for online audiences’ attention is becoming fiercer by the day. Even if you invest in creating the best ad campaigns , you still have to put in a lot of work to get your ads to reach a wide audience and convert them into customers. Set goals for your campaign.

Ads 143

Ads Advertising Sales Management 143

Neil Patel

MARCH 17, 2021

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. Generation Z isn’t the best target audience for every brand. Zoomers recognize and champion this, with 71 percent eager to see more diversity in advertising.

Ads 145

Ads Advertising Social Media Recruitment 145

Neil Patel

AUGUST 31, 2021

In simple words, it’s a way to organically advertise your brand through high-quality content. You can experiment with one or more of these formats to see what works best for your audience. However, you don’t have to stick to the largest platforms for effective advertising. Content Marketing.

Website 145

Website SEO Recruitment Brand Awareness 145

Backlinko

DECEMBER 9, 2024

Site B sees this and shares the feature with their own audience, with a link back to Site As post. When another website links to your content, their audience may click through to your site, boosting your visitor numbers. If the linking site has a substantial and relevant audience, this can lead to significant traffic gains.

SEO 94

SEO IT Text Engineering 94

Credible Content

MAY 24, 2023

Mastering the Art of Copywriting: Harnessing the Power of Irony In the world of copywriting, where competition for attention is fierce, it’s crucial to find creative ways to engage your audience and make your message memorable. It helps create a distinct voice that resonates with your target audience and sets you apart from competitors.

Copywriter 130

Copywriter Copywriting Entertainment Advertising 130

Neil Patel

AUGUST 5, 2021

Why Should You Advertise on Snapchat? If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. You can advertise on Snapchat for as little as $5. Audience insights: Need to know what makes your audience tick? With $759.04

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Neil Patel

AUGUST 20, 2021

Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates. There’s one vital thing to remember: not all advertisements are equal.

Persuasion 138

Persuasion Ads Advertising Copy 138

Neil Patel

MAY 20, 2021

Seventeen percent of Facebook users say following brands or businesses is their main reason for using the app, and 78 percent of Americans say they’ve discovered products on Facebook. Facebook offers businesses new ways to connect with their audience, promote and sell products, and improve online visibility for their brand.

Social Media 145

Social Media Advertising Promotion Engagement 145