Smart Blogger

JUNE 11, 2024

Perhaps you’re considering paid advertising… The problem? You see, paid advertising can be one of the most effective ways to drive traffic (and sales), but only if you understand how it works. Here’s what you need to know before creating your first paid ad… What is Paid Advertising?

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Advertising IT Social Media Ads 78

Content Marketing Institute

JUNE 21, 2021

It’s time to let its advertising side work better for your content. Here’s how to do that to attract new audiences, retarget your content consumers, and install it in your funnel. The average organic reach of a Facebook post is about 5%.

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Jane Friedman

MARCH 27, 2025

Photo by Photo By: Kaboompics.com Todays post is by author Joel Pitney, founder of Launch My Book. Many aspiring authors start their book journey without a clear budget. Its only natural. And although these are critical steps in the creative process, they arent the end of the book launching journey. Think of it as a book launch budgeting primer.

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Promotion Social Media Publisher Publishing 134

Express Writers

JANUARY 28, 2025

Also, segment your audience so that you promote your blog posts to the right audience and increase your chances of getting them read. With social media sharing, youll enjoy increased visibility due to a large audience. When choosing a social media platform, consider which suits your audiences demographics.

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ContentWriters

FEBRUARY 21, 2025

It dives deep into a broad topic, acts as the go-to resource for your audience, and connects related content in a way that makes search engines (and readers) notice. Decide on Topics for Your Pillar Content Strategy Start by brainstorming topics for your pillar content strategy, always keeping your audience’s needs in mind.

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IT Content Architecture Content Creation 66

Kayleigh Moore

MARCH 5, 2024

Yes, he works in advertising, and it is *his job* to know how to tap into those human emotions, motivations, and aspirations. I have an advantage as a writer and as a fan of writing because I can relate to our audience even more effectively. Because it connects with audiences on a deep, meaningful level. But few do it well.

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Storytelling IT Advertising Projects 130

Grammarly

OCTOBER 30, 2024

AI tools, like Grammarly, are helping enterprises optimize every stage of the content marketing process, from brainstorming ideas that will resonate with audiences to refining content for various audiences and channels, resulting in improved creativity, efficiency, and measurable results.

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Content Marketing Marketing Storytelling Content Creation 98

Backlinko

JULY 22, 2024

It’s also relevant to our audience—backlinks are a major topic in the SEO industry. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. In the first two years, our traffic grew from a few hundred monthly visitors to several thousand. Choose one that matches your technical skill level and business needs.

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Website SEO Search Engine Optimization Architecture 117

Backlinko

OCTOBER 23, 2024

Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for. That’s why understanding your target audience is crucial. It helps you tailor your content to your audience’s specific interests and needs. Look for recurring themes or problems in audience responses.

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Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Either way, I’m here to share some real-life examples of the freelance writing work that can consistently bring in £1,000 or more per month. That seems like a lofty goal.

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Melanie Saxton

DECEMBER 27, 2024

Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. This is the reality of today’s digital marketing era, where your marketing, advertising, PR, and other communication efforts fall under the copywriting umbrella.

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Contently

OCTOBER 29, 2024

No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? And that can still be true, even when it comes directly through a brand’s owned channels. Here’s how.

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Backlinko

MARCH 25, 2025

They’re built around topics you genuinely care about, have substantial audience interest, and offer clear paths to revenue. First, verify there’s an actual audience for your niche. They use display advertising and sell multiple machine learning ebooks and tutorials. The most successful blogs hit this trifecta.

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Blogging Blog Medical Finance 103

Neil Patel

AUGUST 16, 2021

A webinar is a relatively low-cost way to get your useful message in front of a targeted audience who actually asked for it when they registered. Often, these channels don’t yield results marketers can bank on though. Hear this: you’re not alone. At one time in my content marketing career, I struggled to acquire leads.

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Grammarly

DECEMBER 6, 2024

Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. This is known as user-generated content marketing, which can include featuring customer testimonials in advertisements, sharing user photos on social media, and incorporating reviews into email campaigns.

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Communication Marketing Storytelling Social Media 105

Grammarly

APRIL 10, 2024

GPT-4 is a versatile generative AI system that can both interpret and produce a wide range of content. Learn what it is, how it works, and how you can use it to create content, analyze data, and much more. Table of contents What is GPT-4? Who created GPT-4? How GPT-4 works Is GPT-4 free? OpenAI released GPT-4 on March 14, 2023. How does GPT-4 work?

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IT Text Prose Architecture 122

Grammarly

AUGUST 20, 2024

GPT-4o is the latest advancement from OpenAI , bringing the most updated multimodal AI capabilities to platforms like ChatGPT. This guide will explain what GPT-4o is, how it operates, and the various ways it can enhance interactions and productivity across different applications. Table of contents What is GPT-4o? How does GPT-4o work?

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Freelance Magic

NOVEMBER 6, 2024

Digital Marketing Since 2018 , digital marketing has taken over traditional advertising. That means there are a lot of companies offering marketing services and they need to reach their target audience to generate leads and convert clients. You’ve heard it multiple times now—”The riches are in the niches.” But are they REALLY?

Freelance 130

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Jane Friedman

AUGUST 15, 2024

As she puts it, “I was applying the craft of what I had mastered in advertising, but toward very different things.” Writing and publishing a nonfiction book is a big investment—of time, energy, and often money. That’s why we’ve created these five ways to test your book idea. Do you have a sticky, counter-intuitive idea? If not, don’t worry.

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Prose IT Retail Publishing 138

Backlinko

DECEMBER 21, 2023

If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. Click-through rate is a metric utilized in online advertising, email marketing, and organic search. Your CTR can tell you whether you’re targeting the right audience and saying the right things. What Is CTR?

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IT Ad Copy Keywords Landing Page 117

Copywriter Collective

JANUARY 17, 2025

Copy bridges this gap by translating raw sales objectives into words that connect emotionally with the target audience. Speak Their Language Know your target audience. But then you notice the tagline plastered on the machine: Fuel Your Greatness. Suddenly, that chocolate bar isnt just a snackits a ticket to your next big achievement.

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The Hoth

APRIL 27, 2023

On March 21st, 2023, Google launched its LaMDA-powered AI chatbot going by the name of Bard. It’s the search engine behemoth’s answer to OpenAI’s ChatGPT, the artificial intelligence chatbot that’s taken the media & world by storm. A little over a month later, Google announced the launch of Bard AI on February 6th, 2023. s stock to slide by 9%.

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SEO IT Engineering Keywords 109

BKA Content

JANUARY 8, 2024

Is SEO Worth It for Your Business? Search engine optimization gets touted as the end-all, be-all, of digital marketing, but are SEO services worth it? According to research, 63% of small businesses think so. Are they right, or are they wasting money when other marketing strategies would serve them better? Are SEO Services Worth It?

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SEO IT Brand Awareness Search Engine Optimization 98

Neil Patel

JULY 27, 2021

Today, eSports is a booming industry ripe for the taking by smart but strategic business owners who understand their audience. First, marketing in eSports allows you to reach a dedicated and engaged audience. Second, the cost of advertising is still relatively low due to the lack of competition. What Is eSports Marketing?

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The Hoth

DECEMBER 17, 2024

Like virtually every other industry, the real estate business has largely gone digital, especially in terms of advertising. As proof, research shows that close to 100% of homebuyers begin their search for a new house online using search engines like Google. This means SEO is an essential marketing channel for real estate agents.

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SEO Engineering Keywords Website 97

Contently

JANUARY 20, 2023

Additionally, the campaign helped to build trust with Always’ target audience by showing the brand understands and cares about their concerns and commits to making a positive impact in their lives. The campaign was informative, inspiring, and relatable to the audience. It’s authentic, it’s relatable, and it works!

Brand Awareness 114

Brand Awareness IT Social Media Content 114

Neil Patel

JULY 27, 2021

With most businesses these days investing in digital marketing, competition for online audiences’ attention is becoming fiercer by the day. Even if you invest in creating the best ad campaigns , you still have to put in a lot of work to get your ads to reach a wide audience and convert them into customers. Set goals for your campaign.

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Ads Advertising Sales Management 143

Contently

AUGUST 30, 2024

The answer should be “never,” because they don’t use traditional advertising and don’t spend any money on paid ads or endorsements. But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. Because it turns out that only 30% of consumers trust companies. That’s not a great percentage.

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Storytelling Marketing Social Media Brand 82

Neil Patel

JULY 26, 2021

Engagement metrics are important because they allow you to track how your content performs with your audience. Generally, the more your audience interacts with your posts, the better your overall Facebook reach will be. What kind of content does your audience want to see? Use Audience Insights to Inform Your Topics.

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Post Writing Social Media Advertising 145

Make a Living Writing

MAY 29, 2024

Improved Marketing and Advertising Scientists have shown that multisensory language results in better marketing. Readers will have an easier time visualizing, hearing, and imagining a scenario so that, instead of simply digesting the information, they can actually experience it. What Is Sensory Language? What Is Sensory Language?

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Writing IT Construction Entertainment 105

Neil Patel

JUNE 15, 2021

Are you searching for new audiences to tap into to grow your base? If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place. Part blog-host, part social platform, Medium provides writers with a unique mode of connection with their audiences. Types of Ads of Medium.

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Search Engine Optimization Advertising Brand Awareness Content Creator 144

iWriter

DECEMBER 4, 2024

By delivering value to your audience, high-quality content keeps them coming back, turning casual visitors into loyal customers. Engage Your Audience Effectively Engaging your audience effectively is key to maximizing ROI with content. Effective audience engagement turns readers into potential customers, driving higher ROI.

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Content Content Writer Education Storytelling 52

Kayleigh Moore

MAY 8, 2023

They’ve drawn massive audiences with their personalities and the signature style in which they create. Some companies are already realizing this and are acquiring creators/shows/audiences built by these types of creators. Because it wasn’t the content the audience really cared about. It’s not going away. But here’s the thing.

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Content Search Engine Optimization Content Creation Social Media 189

Neil Patel

JULY 19, 2021

Instagram is one of the best social networks to advertise on. It has grown to be just as big of an advertising platform as its parent company, Facebook. Why Advertise on Instagram? It’s attracting tons of big brands because it’s well worth it to advertise there. Audience engagement is limitless. billion by 2021.

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Neil Patel

MAY 26, 2021

Create a Microsoft Advertising Account. To start, you need a Microsoft Advertising account since Bing Ads is now a part of Microsoft advertising. First, head over to Microsoft Advertising , and click “Sign Up Now” to register. On the next page, click “Create One” to set up a new Microsoft Advertising account.

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Neil Patel

MARCH 28, 2023

Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer. Once you define your ad objective, the next step is to select an audience based on one or more interests.

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Jane Friedman

APRIL 5, 2023

Photo by Ian Hutchinson on Unsplash Today’s post is by book advertising consultant Matt Holmes ( @MatthewJHolmes1 ). No amount of marketing or advertising is going to sell a poor-quality book. Audience building As an author, your biggest asset is your books. Your next biggest asset is your audience.

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