Smart Blogger

JUNE 11, 2024

Perhaps you’re considering paid advertising… The problem? You see, paid advertising can be one of the most effective ways to drive traffic (and sales), but only if you understand how it works. Here’s what you need to know before creating your first paid ad… What is Paid Advertising?

Advertising 78

Advertising IT Social Media Ads 78

Contently

APRIL 18, 2023

Common KPIs That B2B and B2C Brands Track Clicks, visits, and downloads… oh my! B2B and B2C brands may have different KPIs, but some common ones include traffic, conversion rate, engagement, and revenue. With so many potential key performance indicators (KPIs) to evaluate, marketers sometimes struggle with where to start.

Brand 125

Brand Content Social Media Content Marketing 125

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publisher Publishing Publishing 130

Buffer

APRIL 25, 2024

Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out. That ability for your brand message to occupy physical space in someone’s home is unique and powerful.

Ads 93

Ads Brand Advertising Social Media 93

Neil Patel

JULY 27, 2021

Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. Second, the cost of advertising is still relatively low due to the lack of competition. Another advantage of in-game advertising is there are a number of display options. Things have quickly changed.

Marketing 144

Marketing Brand Awareness Advertising Manufacturing 144

Neil Patel

AUGUST 31, 2021

In simple words, it’s a way to organically advertise your brand through high-quality content. Plus, with new advertising and social media platforms appearing and innovating regularly, getting your ads in front of the right people is becoming easier than ever. Content Marketing. Think about the possibilities!

Website 145

Website SEO Recruitment Brand Awareness 145

Neil Patel

JULY 26, 2021

Overall, remember your content needs to be interesting, important, timely, and funny (if it’s appropriate for your brand). By creating content specific to their needs, you can improve engagement metrics on your branded Facebook posts. Find ways for your brand to participate. However, this doesn’t work for all brands.

Post 145

Post Writing Social Media Advertising 145

Neil Patel

JULY 19, 2021

Instagram is one of the best social networks to advertise on. It has grown to be just as big of an advertising platform as its parent company, Facebook. Add in a branded or targeted hashtag and you’ll be connecting with your ideal customers in no time. Why Advertise on Instagram?

Ads 145

Ads Advertising Entertainment Promotion 145

Kayleigh Moore

MAY 8, 2023

I’ve been thinking a lot about this lately, as my friend Ronnie Higgins, Director of Content at OpenPhone brought up the topic, saying this: “This trend towards seeking people (not faceless brands or other entities) is driven by the underlying need to connect with other humans. We crave lived experiences and the perspectives shaped by them.

Content 189

Content Search Engine Optimization Content Creation Social Media 189

Neil Patel

DECEMBER 23, 2021

Even more, many customers will seek out such opportunities as opposed to hiding from them like they do with online advertisements. Branding in The Metaverse. As the metaverse grows, so too will branding and advertising opportunities. Brands have done it, though. Who says “no” to free product research?

Advertising 145

Advertising Banking Digital Marketing Consulting 145

Neil Patel

AUGUST 30, 2021

If you want to sell to this unique generation, your company needs to learn who they are and how they interact with brands in your industry. Gen Z consumers are savvy buyers and can spot inauthentic advertising. Look for causes that naturally align with your brand, and take stands on those issues. Trust matters to Gen Z shoppers.

Social Media 145

Social Media Advertising Brand Ads 145

Neil Patel

JULY 27, 2021

The key to creating ad campaigns that perform well is to make sure they’re customer-centric and not product or brand-centric. With technology advancing at the speed of light, many advertising platforms change their algorithms often to offer both users and advertisers a better experience. It’s called Advertising Sales Management.

Ads 143

Ads Advertising Sales Management 143

Credible Content

MAY 24, 2023

They are more likely to remember your brand, product, or service when it’s associated with an ironic twist. A touch of irony can bring a smile to your audience’s faces and foster a positive emotional connection with your brand. Maintain Brand Voice Irony should align with your brand’s overall tone and personality.

Copywriter 130

Copywriter Copywriting Entertainment Advertising 130

Melanie Saxton

SEPTEMBER 27, 2023

.” Storyscaping in the Self-Help Realm Yes, I grasped a whole new level of advertising, marketing, SEO blogging for clients, and managing their social media. But more importantly, I learned about a unique and powerful form of storytelling in one of my advertising classes.

Storytelling 130

Storytelling Editorial Advertising Digital Media 130

Quick Sprout

JULY 26, 2022

Thought leadership, expertise and industry research delivered weekly, monthly and quarterly, keeping brand on cutting edge. Best Social Media Marketing Social media management services Custom advertising strategies Dedicated account managers. >> There is a $150 setup fee associated with these social media advertising services.

Digital Marketing 144

Digital Marketing Marketing Agency Search Engine Optimization 144

Neil Patel

AUGUST 5, 2021

Why Should You Advertise on Snapchat? If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. You can advertise on Snapchat for as little as $5. It’s a stand-alone webpage created for an advertising or marketing campaign.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Freelance Magic

JANUARY 16, 2024

LinkedIn outreach to brands hiring for full-time roles: Tapping into interim freelance opportunities LinkedIn is a goldmine for freelancers seeking opportunities beyond traditional job postings. Brands advertising full-time roles may be undergoing expansion, launching new projects, or experiencing increased workloads.

Freelance 130

Freelance Projects Collaboration Advertising 130

Neil Patel

OCTOBER 19, 2021

Advertise Your Online Presence. Make sure they know about your website and social media presence by advertising your digital channels around the store. Advertise details on any outside signage and in your windows for passing foot traffic to see. Advertise Online-Only Sales. Each type of traffic has its pros and cons.

Sales 140

Sales Retail Social Media Advertising 140

Neil Patel

JUNE 22, 2021

billion users access Facebook at least once per day, and at least 17 percent of users join Facebook to connect with brands and products. You can help them discover your brand by advertising effectively on Facebook. With video ads, you can showcase a product, promote customer testimonials, or boost your brand.

Marketing 145

Marketing Social Media Advertising Ads 145

Neil Patel

SEPTEMBER 2, 2021

Advertise your brand. For it to be worth their time, these brands are only interested in influencers with large audiences. Brands are willing to invest in you because of the profitable actions you’ll drive through your account. Become an Influencer and Get Paid to Advertise Products. Promote affiliate links.

Food 145

Food Social Media Promotion Advertising 145

Neil Patel

MARCH 28, 2023

With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer. For example, let’s say that your organization recently introduced a new coffee brand. You’ve dropped in a few interests, like brands they follow or celebrities they’ve liked, and you’re still pushing many, many millions.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Kristi Hines

MARCH 17, 2024

It’s just a good starting place to give you ideas about all of the ways you can start promoting your favorite brands for extra income! Affiliate Networks & Marketplaces Affiliate networks and marketplaces let publishers search for affiliate programs from vendors that range from small businesses to Fortune 500 companies.

Content Creator 162

Content Creator Blogger Content Insurance 162

Neil Patel

OCTOBER 7, 2021

An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before. While mistakes may be embarrassing and used well, they can also be a tool to shine the spotlight on your brand or product. It Humanizes Your Brand. Poke Fun at Previous Mistakes.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

BKA Content

MARCH 25, 2024

Digital Marketing Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. Digital marketing is the practice of promoting your products and brand through digital platforms.

Digital Marketing 98

Digital Marketing Content Marketing Marketing Content 98

Quick Sprout

AUGUST 8, 2022

Direct mail is an effective and affordable way to drive brand awareness and generate fresh leads. In addition to mail, you’ll also benefit from mail tracking, targeted Facebook follow-up advertisements, Instagram ads, Google follow-ups, and call tracking. It brings multiple campaigns together for lead generation and brand awareness.

Lead Generation 143

Lead Generation Consulting Brand Awareness Retail 143

Neil Patel

DECEMBER 30, 2021

With Facebook lead ads, you can choose from several campaign types, including: demos downloads, like PDFs discounts event advertising. Facebook lead ads work in much the same way as other advertising. First, Facebook advises businesses to familiarize themselves with the terms of service and its advertising policies.

Ads 133

Ads Advertising Lead Generation Text 133

Neil Patel

AUGUST 16, 2021

Online advertising is becoming expensive. Mainly from the aspect of bigger brands work with bigger companies. The same goes with hiring a big holding company brand like WPP, Dentsu, or Omnicom in the marketing world. By having our URL at the end we were hoping for more website traffic and leads as well as branding.

Ads 145

Ads Agency Brand Social Media 145

Content Marketing Institute

SEPTEMBER 6, 2024

Big brands like Disney and Amazon have upped their advertising options with interactive “advergames.” The technique is a play that B2B marketers should consider for their paid advertising strategies.

Media 104

Media Advertising Brand Marketing 104

Credible Content

JUNE 23, 2023

” – Joe Sugarman, Advertising Secrets of the Written Word. ” – John Caples, Tested Advertising Methods. .” ” – John Caples, Tested Advertising Methods. ” “Breakthrough Advertising” by Eugene M. ” – Clayton Makepeace, The Copywriter’s Handbook.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. Meta and Google allow advertisers to serve awareness ads in a variety of locations. Raise Awareness About Your Brand Planning an awareness ad campaign can be challenging.

Ads 98

Ads Brand Awareness Search Engine Optimization Advertising 98

Elna Cain

JANUARY 12, 2023

Does their brand have a more casual voice? Down the road, you might want to try Instagram or Tik Tok as a growing number of brands are using those platforms for brand building. The goal is to get on a brand’s radar. The FOMO Strategy: How 3 Brands Used Micro Influencers to Get Overly Sponsored.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Credible Content

MAY 25, 2023

10 unique writing skills you need to become a successful copywriter Imagine this: You come across a captivating advertisement that instantly grabs your attention. It strongly conveys the essence of the brand. You are compelled to buy the product, visit the website, or engage with the brand, depending on the CTA.

Copywriter 130

Copywriter Copywriting Persuasion Writing 130

Buffer

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

Marketing 120

Marketing Social Media Retail Search Engine Optimization 120

Neil Patel

DECEMBER 2, 2021

The sheer demand for online shopping makes the holiday period one of the best times to launch a new digital marketing strategy, but competition between brands also makes an effective strategy necessary. In response, many brands have been distancing themselves from heavy discounts and Black Friday deals. Be thoughtful with your budget.

Digital Marketing 140

Digital Marketing Marketing Retail Brand Awareness 140

Kayleigh Moore

MARCH 5, 2024

Yes, he works in advertising, and it is *his job* to know how to tap into those human emotions, motivations, and aspirations. Brands and businesses are just conduits for us to connect as human beings. But he does it with such… finesse. The thing is: Lots of people tell stories. What impact has it had? A: Of course it has!

Storytelling 130

Storytelling IT Advertising Projects 130

BKA Content

OCTOBER 20, 2023

This NYC digital PR powerhouse has worked with major international brands, such as eBay, Adidas and EA Sports. When influencers get excited about certain video games, clothing brands, vehicles or other products, their followers are more likely to check out the items, too. Bright Age works with the likes of ABC and Disney. Learn More 5.

Content Creation 105

Content Creation Social Media Media Agency 105

Income Diary

MARCH 19, 2024

Platforms such as Facebook, Instagram, and YouTube offer a variety of advertising options, including sponsored posts, mobile ads, video ads, and display ads. Paid advertising also provides the flexibility to continually optimize campaigns for improved targeting and engagement.

Promotion 105

Promotion Website Social Media Advertising 105