Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

Brand 105

Brand Storytelling Creativity Text 105

Contently

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.

Storytelling 82

Storytelling Marketing Social Media Brand 82

Neil Patel

JULY 8, 2021

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. 10 Ways to Grow an E-Commerce Brand on Instagram. Why Is Instagram a Powerful E-Commerce Tool?

Brand 144

Brand Sales Social Media Engagement 144

Grammarly

OCTOBER 30, 2024

With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story. Whether it’s delivered in blog posts, white papers, video content, or podcasts, content marketing fosters brand authority and trust, ultimately driving sales.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Grammarly

DECEMBER 6, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?

Communication 105

Communication Marketing Storytelling Social Media 105

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Copywriting One of the most lucrative forms of freelance writing is copywriting. But master these skills, and you could easily command rates of £50-£150+ per hour.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Smart Blogger

JUNE 11, 2024

Perhaps you’re considering paid advertising… The problem? You see, paid advertising can be one of the most effective ways to drive traffic (and sales), but only if you understand how it works. Here’s what you need to know before creating your first paid ad… What is Paid Advertising?

Advertising 78

Advertising IT Social Media Ads 78

Freelance Union

JANUARY 16, 2025

For instance, say your analysis reveals that your content creation skills stand out, but you lack expertise in digital advertising. If clients often ask for branding support, consider collaborating with graphic designers or brand strategists. In that case, it may make sense to partner with a marketing specialist.

Freelance 105

Freelance Collaboration Social Media Content Creation 105

Contently

APRIL 18, 2023

Common KPIs That B2B and B2C Brands Track Clicks, visits, and downloads… oh my! B2B and B2C brands may have different KPIs, but some common ones include traffic, conversion rate, engagement, and revenue. With so many potential key performance indicators (KPIs) to evaluate, marketers sometimes struggle with where to start.

Brand 122

Brand Content Social Media Content Marketing 122

Jane Friedman

MARCH 18, 2025

Photo by Tima Miroshnichenko Todays post is by writer, coach, and brand strategist Michelle Tamara Cutler ( @mickytcutler ). But when I really went deep into what Id been doing for over a decade as a screenwriter and advertising writer, I began to accept that I had been coaching my clients as much as executing the material.

Food 133

Food IT Storytelling Social Media 133

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. And recommended tools along the way (some free and some paid).

Website 117

Website SEO Search Engine Optimization Architecture 117

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publisher Publishing Publishing 130

Backlinko

OCTOBER 23, 2024

Social media posts : Ideal for engagement and brand awareness. Paid advertising: Amplify visibility through targeted ads on Google, Meta, or industry-specific platforms. But not every platform will be right for every brand. Works well for audiences who value real-time interaction and expert insights.

Content Marketing 113

Content Marketing Marketing Government Content 113

Copywriter Collective

JANUARY 17, 2025

Humor makes brands relatable and diffuses the tension often associated with sales. If your brand voice allows, sprinkle in a bit of wit to keep things lighthearted. Here are some brands nailing the sales-motivation combo: 1. Studies show that emotionally driven advertising campaigns outperform purely rational ones.

Copy 97

Copy Sales Copywriter Copywriting 97

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Backlinko

MARCH 3, 2025

Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. This is especially true when you compare it to paid advertising, which costs anywhere from $0.11 As you can see, organic traffic can deliver incredible ROI compared to the ongoing costs of paid advertising. Not random traffic.

IT 104

IT Keywords Brand Awareness SEO 104

The Daily Egg

JANUARY 15, 2025

Direct response marketing is a set of techniques, copywriting methods, and advertising strategies designed to elicit an immediate response from your target audience, like subscribing. The post Direct Response Marketing vs Branding: When to Use Each appeared first on The Daily Egg.

Brand 82

Brand Marketing Copywriter Copywriting 82

Backlinko

DECEMBER 5, 2024

It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. It drives foot traffic, builds brand trust through reviews, improves search rankings, and increases conversions by targeting high-intent local consumers. per month, according to Advertising Research.

IT 98

IT Marketing Keywords Search Engine Optimization 98

Buffer

APRIL 25, 2024

Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out. That ability for your brand message to occupy physical space in someone’s home is unique and powerful.

Ads 87

Ads Brand Advertising Social Media 87

Neil Patel

JULY 27, 2021

Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. Second, the cost of advertising is still relatively low due to the lack of competition. Another advantage of in-game advertising is there are a number of display options. Things have quickly changed.

Marketing 144

Marketing Brand Awareness Advertising Manufacturing 144

The Hoth

DECEMBER 17, 2024

Like virtually every other industry, the real estate business has largely gone digital, especially in terms of advertising. After all, reputable websites like CNBC wouldnt link out to just anyone, as theyre a professional brand with quality standards. Enter SEO for Real Estate , a brand-new offering from The HOTH.

SEO 97

SEO Engineering Keywords Website 97

Content Marketing Institute

SEPTEMBER 6, 2024

Big brands like Disney and Amazon have upped their advertising options with interactive “advergames.” The technique is a play that B2B marketers should consider for their paid advertising strategies.

Media 132

Media Advertising Brand Marketing 132

Express Writers

JANUARY 28, 2025

If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands. With their wide reach, influencers can promote your brands blog posts to reach a wider audience and generate more traffic. Paid Advertising : Facebook Ads, Google Ads, and sponsored posts.

Promotion 52

Promotion Blog Post Post IT 52

Freelance Magic

NOVEMBER 6, 2024

You’ll find easier success (and pay) working for personal brands in this niche. Digital Marketing Since 2018 , digital marketing has taken over traditional advertising. Productivity Productivity, self-help, and personal development are evergreen industries. You can write for coaches and YouTubers or productivity apps.

Freelance 130

Freelance Finance Writing Medical 130

Neil Patel

AUGUST 31, 2021

In simple words, it’s a way to organically advertise your brand through high-quality content. Plus, with new advertising and social media platforms appearing and innovating regularly, getting your ads in front of the right people is becoming easier than ever. Content Marketing. Think about the possibilities!

Website 145

Website SEO Recruitment Brand Awareness 145

Neil Patel

JULY 26, 2021

Overall, remember your content needs to be interesting, important, timely, and funny (if it’s appropriate for your brand). By creating content specific to their needs, you can improve engagement metrics on your branded Facebook posts. Find ways for your brand to participate. However, this doesn’t work for all brands.

Post 145

Post Writing Social Media Advertising 145

Neil Patel

JULY 19, 2021

Instagram is one of the best social networks to advertise on. It has grown to be just as big of an advertising platform as its parent company, Facebook. Add in a branded or targeted hashtag and you’ll be connecting with your ideal customers in no time. Why Advertise on Instagram?

Ads 145

Ads Advertising Entertainment Promotion 145

Kayleigh Moore

MAY 8, 2023

I’ve been thinking a lot about this lately, as my friend Ronnie Higgins, Director of Content at OpenPhone brought up the topic, saying this: “This trend towards seeking people (not faceless brands or other entities) is driven by the underlying need to connect with other humans. We crave lived experiences and the perspectives shaped by them.

Content 189

Content Search Engine Optimization Content Creation Social Media 189

Backlinko

MARCH 25, 2025

The higher the CPC, the more advertisers are willing to pay for clicks, signaling stronger monetization opportunities.) “Garden design” has a CPC of $1.78, which shows monetization potential. They use display advertising and sell multiple machine learning ebooks and tutorials. Next, look at the CPC report.

Blogging 101

Blogging Blog Medical Finance 101

Neil Patel

DECEMBER 23, 2021

Even more, many customers will seek out such opportunities as opposed to hiding from them like they do with online advertisements. Branding in The Metaverse. As the metaverse grows, so too will branding and advertising opportunities. Brands have done it, though. Who says “no” to free product research?

Advertising 145

Advertising Banking Digital Marketing Consulting 145

Neil Patel

AUGUST 30, 2021

If you want to sell to this unique generation, your company needs to learn who they are and how they interact with brands in your industry. Gen Z consumers are savvy buyers and can spot inauthentic advertising. Look for causes that naturally align with your brand, and take stands on those issues. Trust matters to Gen Z shoppers.

Social Media 145

Social Media Advertising Brand Ads 145

Credible Content

MAY 24, 2023

They are more likely to remember your brand, product, or service when it’s associated with an ironic twist. A touch of irony can bring a smile to your audience’s faces and foster a positive emotional connection with your brand. Maintain Brand Voice Irony should align with your brand’s overall tone and personality.

Copywriter 130

Copywriter Copywriting Entertainment Advertising 130

iWriter

DECEMBER 4, 2024

Readers are more likely to trust your brand when the content is clear, helpful, and informative. Providing accurate information and addressing customer pain points makes your brand more trustworthy. Increasing organic traffic through quality content maximizes ROI by bringing in more potential customers without extra advertising costs.

Content 52

Content Content Writer Education Storytelling 52

Neil Patel

JULY 27, 2021

The key to creating ad campaigns that perform well is to make sure they’re customer-centric and not product or brand-centric. With technology advancing at the speed of light, many advertising platforms change their algorithms often to offer both users and advertisers a better experience. It’s called Advertising Sales Management.

Ads 143

Ads Advertising Sales Management 143

Melanie Saxton

SEPTEMBER 27, 2023

.” Storyscaping in the Self-Help Realm Yes, I grasped a whole new level of advertising, marketing, SEO blogging for clients, and managing their social media. But more importantly, I learned about a unique and powerful form of storytelling in one of my advertising classes.

Storytelling 130

Storytelling Editorial Advertising Digital Media 130

Backlinko

AUGUST 21, 2024

The hosts walk you through a live experiment where they set up a brand-new domain and execute an SEO strategy. Why You Should Listen to This Podcast The case study episodes are one of the many reasons we recommend listening to The SEO Show. It’s a great way to pick up some tips for building an SEO strategy from scratch.

SEO 95

SEO Concept Agency Digital Marketing 95

BKA Content

JANUARY 13, 2025

The best digital marketing agencies tailor their packages to your needs and customize all content with your brands unique voice. We can develop dynamic video scripts for your team, but we dont create video advertising or influencer marketing in-house. If youre looking for straight-up advertising, Chamber Media is an excellent choice.

Digital Marketing 59

Digital Marketing Agency Marketing Manufacturing 59