Content Marketing Institute

FEBRUARY 6, 2018

No matter how far you’ve come in your content marketing career – and how much you continue to progress – there are always a few things you wish you were better at, understood more deeply, or had known about earlier. Yep, I relied on content marketing to strengthen my ability to be a content marketer.).

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

Smart Blogger

JUNE 1, 2023

Ready to catapult your business into the limelight by amplifying your brand awareness strategy? In today’s competitive market, it’s not just about being seen — it’s about being remembered. So, are you prepared to take your brand from being known to unforgettable? So how do you empower these ambassadors?

Brand Awareness 65

Brand Awareness Brand Social Media Retail 65

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Social media posts : Ideal for engagement and brand awareness.

Content Marketing 103

Content Marketing Marketing Government Content 103

BKA Content

MARCH 12, 2023

8 Ways To Increase Brand Awareness When it comes to branding for small businesses , you as a business owner have a myriad of options and approaches to choose from. If you are like most entrepreneurs, you want your brand to become popular and in turn, attract customers.

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ContentWriters

MARCH 8, 2023

However, SaaS can stand out from the crowd through content marketing – which is the development and distribution of helpful content to your audience. So why exactly is content marketing important for SaaS companies? Content marketing is a great way to do this.

Content Marketing 105

Content Marketing Marketing Search Engine Optimization Content 105

Neil Patel

AUGUST 31, 2021

Content Marketing. If you have been reading about digital marketing for a while, you must have heard the term “content marketing.” In simple words, it’s a way to organically advertise your brand through high-quality content. Content marketing isn’t limited to blog posts.

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Website SEO Recruitment Brand Awareness 145

Verblio

OCTOBER 21, 2022

We can agree that content marketing is perhaps the most powerful strategy to building an authoritative and credible presence online. Content marketing is a practice supported by many businesses and marketers. Digital content has constantly become easier to create as well as more accessible than ever before.

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Content Marketing Brand Marketing Content 98

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: How to Set Your Content Free for a Mobile, Voice, Ready-for-Anything Future. Get face to face.

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Content Marketing Marketing Content Content Creation 109

Content Hacker

JULY 6, 2023

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. My answer to anyone who asks is always YES!

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Content Marketing Marketing Long Form Content Content 95

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

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Content Marketing Marketing Content Content Creator 102

ContentWriters

OCTOBER 12, 2022

Measuring the return on investment (ROI) of content marketing has been a central topic of discussion in the digital marketing space for decades. Content marketing ROI feels hard to pin down, which is why smart brands monitor ROI with tools and continue to invest in content marketing.

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Content Marketing Marketing Recruitment Landing Page 96

Express Writers

JANUARY 10, 2023

Studies show content marketing generates three times as many leads as traditional marketing methods and costs 62% less. That means content marketing is consistently one of the most reliable marketing tactics. Still on the fence about your content marketing budget?

Content Marketing 105

Content Marketing Marketing Content Search Engine Optimization 105

Shorthand Content Marketing

JANUARY 5, 2023

For anyone interested in content marketing and using it to their advantage, there have been many great content marketing books published over the past 25 years that can help. Both elements are equally important when it comes to creating a successful content marketing strategy.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

BKA Content

NOVEMBER 8, 2022

The Importance of Content Marketing to Grow Your Business in a Recession. The best approach to grow your business in a recession is through targeted content marketing. What Is Content Marketing? It involves creating compelling content and sharing it through online methods of communication. Learn More.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

Content Hacker

OCTOBER 26, 2023

The truth is, creating captivating content isn’t enough. There’s another beast you need to tackle – Content Marketing Strategy. Think of it as building bridges between your high-quality content and those who’ll love reading them. You’re left wondering… where’s my audience?

Content Marketing 84

Content Marketing Marketing Content Brand Awareness 84

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems.

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Content Brand Awareness Collaboration Keywords 144

Smart Blogger

JUNE 11, 2024

Perhaps you’re considering paid advertising… The problem? You see, paid advertising can be one of the most effective ways to drive traffic (and sales), but only if you understand how it works. Here’s what you need to know before creating your first paid ad… What is Paid Advertising?

Advertising 78

Advertising IT Social Media Ads 78

Neil Patel

AUGUST 19, 2021

In short, the better you get at marketing your services to the right people, the more you can squash industry-standard growth rates and boost your profitability. Why Should Certified Public Accountants Advertise Their Services? Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions.

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound content marketing works. Let’s dive into what inbound content marketing is all about – and start growing your business today.

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Content Marketing Marketing Content Content Creation 92

Neil Patel

MARCH 25, 2021

After one year, Downtown Pet Supply’s revenue increased by 40 percent, and its advertising cost of sale (ACoS) decreased by 18 percent. Each of these questions presents a micro-moment brands can address through ads or content marketing. Use Content Marketing. Sleep so much? Like boxes?

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Ads Food Brand Awareness Marketing 129

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

Content Marketing 97

Content Marketing IT Marketing Search Engine Optimization 97

Neil Patel

MARCH 10, 2021

Introducing music in marketing campaigns can help your brand stick out in the oversaturated virtual crowd. Increase Brand Awareness. Brand awareness has become increasingly challenging. 5 Ways to Use Music in Marketing Paid Ads. Too often, advertisers will try to do too much when it comes to music.

Marketing 138

Marketing Brand Awareness Script Entertainment 138

BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. Meta and Google allow advertisers to serve awareness ads in a variety of locations. Awareness campaigns in Google Ads should run for at least one month.

Ads 98

Ads Brand Awareness Search Engine Optimization Advertising 98

Brafton

MAY 23, 2024

One of the main roles of an advertiser is to persuade a specific audience to make a decision, whether it’s to complete a purchase, click on and watch a video, or sign up for a monthly newsletter. However, persuasive advertising doesn’t work like a hypnotist trying to put their customer in a trance. What Is Persuasive Advertising?

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Persuasion Advertising Brand Awareness Ads 59

Shorthand Content Marketing

NOVEMBER 29, 2024

These are some of the proven advantages of HVAC content marketing. And although it sounds confusing or like just another marketing jargon term, HVAC content marketing is more simple than you think. HVAC content marketing is the bridge between prospects and customers.

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Content Marketing Marketing Agency Content 52

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. UGC leverages the voices and experiences of real people to promote your brand. Awareness Beyond trust, UGC can also increase brand awareness and reach.

Brand Awareness 114

Brand Awareness IT Social Media Content 114

Neil Patel

NOVEMBER 1, 2021

The content they produce is typically original and may be shared for money, audience building, brand awareness, or just as a way to share their talents online. For example, “Insta poets,” bloggers, and newsletter writers are typically seen as content creators. Content creators develop content marketing strategies.

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Content Creator Content Storytelling Social Media 139

Kristi Hines

JUNE 27, 2021

If you don’t have a degree in marketing , here are over 60 online courses and certificate programs that can help you impress potential clients and employers. Association of National Advertisers. Professional Certificate in Digital Marketing + PCM – Learn Google Ads (PPC), Analytics, Facebook Ads, content marketing, SEO and more.

Digital Marketing 130

Digital Marketing Consulting Search Engine Optimization Marketing 130

Neil Patel

JANUARY 31, 2022

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? Content Marketing for E-commerce.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

Neil Patel

JUNE 15, 2021

How can marketers take advantage of this unique audience willing to pay to gain access to the platform? The answer is simple: advertise on Medium. “Advertising” on the site is, in a word, unusual. While companies can’t promote products, they can harness the unique platform to grow brand following and exposure.

Search Engine Optimization 144

Search Engine Optimization Advertising Brand Awareness Content Creator 144

Contently

APRIL 20, 2023

When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. As content marketers, it’s our job to engage our audience , build brand awareness , and drive interest in our company’s products and services.

Brand Awareness 109

Brand Awareness Content Content Marketing Keywords 109

BKA Content

JANUARY 1, 2024

In addition, 65% of consumers’ decisions to go to a website are the result of organic listings or natural impressions, which are the result of SEO strategies, while sponsored and other types of advertising only result in 35% of clicks to websites. In addition, you gain high-quality leads that do not require pay-per-click advertising.

SEO 98

SEO Brand Awareness Advertising Keywords 98

BKA Content

JANUARY 8, 2024

That’s not to discount optimization — it’s incredibly useful for the following: Boosting website traffic Increasing brand awareness Improving user experience First and foremost, SEO makes your website easier for internet users to find. PPC advertising can achieve similar aims while keeping costs low.

SEO 98

SEO IT Brand Awareness Search Engine Optimization 98

Neil Patel

JULY 19, 2021

Instagram is one of the best social networks to advertise on. It has grown to be just as big of an advertising platform as its parent company, Facebook. Add in a branded or targeted hashtag and you’ll be connecting with your ideal customers in no time. Why Advertise on Instagram?

Ads 145

Ads Advertising Entertainment Promotion 145

Neil Patel

MARCH 23, 2021

Paid ads provide a fast and effective way to promote podcasts and increase brand awareness. Unlike content marketing, which takes a ton of time, paid ads can quickly grow your audience in a matter of weeks. Most social media platforms also provide metrics on your advertising results, so you get your money’s worth.

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Promotion Ads Landing Page Brand Awareness 118

Content Marketing Institute

JANUARY 28, 2019

? ?. In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior. 1 Google result to the question “what is content marketing.” Click To Tweet.

Marketing 106

Marketing Government Content Content Creation 106

ContentWriters

AUGUST 14, 2024

If you are looking to start or expand content marketing for your medical practice or healthcare facility, it’s a good idea to partner with a healthcare content marketing agency that understands the medical content space. For those in the healthcare industry, content marketing presents unique considerations.

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Healthcare Agency Content Marketing Medical 59