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How to Advertise on VOD Platforms

Neil Patel

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Advertising Video on Demand (AVOD)?

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What is Out-of-Home Advertising?

Neil Patel

But, that would mean ignoring an incredibly effective strategy—out-of-home advertising. Out-of-home advertising (OOH) refers to the process of reaching consumers while they are, you guessed it, out of their homes. Check out the below infographic that identifies which advertising mediums consumers trust the most. See number five?

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The Definitive Guide to Brand Awareness in 2023

Smart Blogger

Let’s untangle the puzzle of brand awareness together. It’s no secret that your brand’s visibility can make or break your business, but how do you make your brand not just seen, but also remembered? Ready for your brand to stand out in a crowded market? What is Brand Awareness?

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How to Do SEO for Your New Website [10-Step Guide]

Backlinko

Further reading: Mobile SEO: The Definitive Guide 2. Further reading: Local SEO: The Definitive Guide 9. Like generating leads, selling products or services, and raising brand awareness. Text: Is text readable and appropriately sized for mobile screens? Avoid fonts that require a user to zoom in. Then, scroll to “ Next.”

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The Definitive Guide to Mobile Deep Linking

Neil Patel

Look at this search for Google Analytics to see what I mean: This helps businesses acquire more users and increase brand awareness versus having a single search engine listing. When this user was on another application that supported ads, they would see an advertisement for that same basketball game. Strengthens your marketing.

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How to Create Hyperlocal Ad Campaigns

Neil Patel

It could also serve the purpose of raising brand awareness in your specific locale. You also save on your advertising budget because you’re targeting a hyper-specific audience. How Does Hyperlocal Advertising Work? This element helps increase your brand awareness beyond your geographical area.

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How to Target Generation Z Through Paid Ads

Neil Patel

For this article, I’m using the definition from Pew Research Center, which categorizes anyone born from 1997 to 2012 as part of Gen Z. While they might not be a fantastic audience for brands in the alcohol or broadcast TV spaces, there are definitely some things Generation Zers do enjoy. What Is Unique About Generation Z?

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