Neil Patel

OCTOBER 6, 2020

When we’re not on our phones, we might be browsing the web on a laptop, playing a multiplayer game online, watching Netflix on a Smart TV and so on… The point is, we’re bound to a digital world which means that every business needs some form of online presence these days. The trouble is digital marketing trends change all the time.

Digital Marketing 87

Digital Marketing Consulting Marketing Advertising 87

Smart Blogger

FEBRUARY 16, 2023

As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. So too, must your digital marketing strategy.

Digital Marketing 109

Digital Marketing Marketing Retail Landing Page 109

Smart Blogger

JUNE 13, 2023

In this digital age, it’s not just about having an online presence, it’s about making it count. And that’s precisely where digital marketing campaigns enter the picture. These campaigns are the secret sauce, the game changer, and the catalyst propelling your business into a digital powerhouse.

Digital Marketing 76

Digital Marketing Sales Marketing Social Media 76

Neil Patel

AUGUST 31, 2021

Content Marketing. If you have been reading about digital marketing for a while, you must have heard the term “content marketing.” In simple words, it’s a way to organically advertise your brand through high-quality content. Top Strategies to Increase Website Traffic Without SEO.

Website 145

Website SEO Recruitment Brand Awareness 145

Blogtrepreneur

APRIL 5, 2024

As a decision-maker for an advertising brand, you have a unique set of responsibilities. Digital marketing agencies perform a service for other businesses that is incredibly valuable. This digital marketing agency has internal operations, employees, business technologies, and challenges to contend with.

Digital Marketing 52

Digital Marketing Agency Advertising Marketing 52

Neil Patel

JUNE 2, 2021

I’ve just noticed there are plenty of underutilized marketing platforms right now. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. If you’re unfamiliar with YouTube, their primary advertising format is known as the TrueView ad. The best part? Masthead Ads.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

AUGUST 19, 2021

In short, the better you get at marketing your services to the right people, the more you can squash industry-standard growth rates and boost your profitability. Why Should Certified Public Accountants Advertise Their Services? Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions.

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

Neil Patel

DECEMBER 3, 2020

Despite what the haters say, direct mail is still holding its own against other marketing channels. Direct Mail Works Great with a Digital Marketing Strategy. Every great marketing strategy uses multiple channels. Smart marketers wouldn’t run only Facebook Ads and call it a day. The answer is simple.

Electronics 145

Electronics Digital Marketing Brand Awareness Advertising 145

Neil Patel

OCTOBER 7, 2021

While mistakes may be embarrassing and used well, they can also be a tool to shine the spotlight on your brand or product. Sometimes using conventional digital marketing practices only puts you in the same league as your competitors. In today’s crowded market, you may need to give yourself an edge. Misspellings.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Smart Blogger

JUNE 1, 2023

If you’ve ever wondered, “What is digital marketing?” As the internet becomes more ingrained in our daily lives, the importance of digital marketing has skyrocketed. What is Digital Marketing? Successful digital marketing means saying the right thing, at the right time, to the right people.

Digital Marketing 73

Digital Marketing Marketing Social Media Search Engine Optimization 73

Smart Blogger

MAY 31, 2023

It all hinges on a robust digital marketing strategy. Whether you’re a startup trying to make its mark or an established enterprise aiming to expand, crafting a personalized, results-oriented digital strategy can take you places. What is a Digital Marketing Strategy? Well, you’re in the right place.

Digital Marketing 70

Digital Marketing Marketing Brand Awareness Social Media 70

Neil Patel

NOVEMBER 25, 2020

In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing.

Ads 145

Ads Brand Awareness Keywords Advertising 145

Smart Blogger

SEPTEMBER 18, 2023

Have you ever wondered what a digital marketing agency does? Maybe you’ve been struggling to grow certain aspects of your digital marketing, and considered reaching out to an agency. If you’re looking to enhance your online presence and boost the success of your digital marketing campaigns, this post is for you.

Digital Marketing 61

Digital Marketing Agency Marketing Social Media 61

Smart Blogger

JUNE 11, 2024

Perhaps you’re considering paid advertising… The problem? You see, paid advertising can be one of the most effective ways to drive traffic (and sales), but only if you understand how it works. Here’s what you need to know before creating your first paid ad… What is Paid Advertising?

Advertising 78

Advertising IT Social Media Ads 78

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Neil Patel

MARCH 10, 2021

It Can Help Your Audience Identify Your Brand. With the rise of digital marketing , both small and large brands are constantly trying to get their audience’s attention. It’s not easy, especially because it can feel like so many brands follow identical or similar trends. Increase Brand Awareness.

Marketing 138

Marketing Brand Awareness Script Entertainment 138

Neil Patel

NOVEMBER 26, 2020

Millennials, who are entering their peak earning years, and Gen Z, many of whom are just entering the workforce, have grown up in the digital era and expect brands to have an online presence as high-quality as their products. All that’s to say: digital marketing must be a key part of a luxury brand’s strategy going forward.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Neil Patel

NOVEMBER 1, 2021

The content they produce is typically original and may be shared for money, audience building, brand awareness, or just as a way to share their talents online. This can be very beneficial for brands and small businesses looking to reach new users and build brand awareness.

Content Creator 139

Content Creator Content Storytelling Social Media 139

Neil Patel

JANUARY 31, 2022

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? Types of E-commerce Marketing.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

Shorthand Content Marketing

OCTOBER 15, 2024

For most HVAC businesses, the idea of doing HVAC digital marketing to attract customers is daunting and confusing. There are so many HVAC digital marketing options and the threat of losing a lot of money that brings in no new customers. Is Google Guaranteed better than PPC advertising?

Digital Marketing 52

Digital Marketing Contractor Marketing Agency 52

Neil Patel

FEBRUARY 19, 2021

This shift has made retail brands rethink their marketing and advertising strategies, allocating more of their budgets toward SEO and paid search campaigns. In 2020, advertisers spent almost $200 billion in paid search ads , with retail spending over $15 billion , and this number is expected to increase moving forward.

Social Media 145

Social Media Sales Media Retail 145

BKA Content

JANUARY 8, 2024

Search engine optimization gets touted as the end-all, be-all, of digital marketing, but are SEO services worth it? Are they right, or are they wasting money when other marketing strategies would serve them better? Email Marketing: Once you have an email address, you can reach out to past and potential customers.

SEO 98

SEO IT Brand Awareness Search Engine Optimization 98

Neil Patel

JUNE 23, 2021

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. Next, try to use the words ‘you’ and ‘your’ in your advertising strategy.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Brafton

MAY 23, 2024

One of the main roles of an advertiser is to persuade a specific audience to make a decision, whether it’s to complete a purchase, click on and watch a video, or sign up for a monthly newsletter. However, persuasive advertising doesn’t work like a hypnotist trying to put their customer in a trance. What Is Persuasive Advertising?

Persuasion 59

Persuasion Advertising Brand Awareness Ads 59

Buffer

OCTOBER 28, 2024

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. Ultimately, you'll want to differentiate your social media marketing strategy from your competitors', so you don't want to copy them.

Digital Marketing 78

Digital Marketing Marketing Social Media Search Engine Optimization 78

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. Source: Statistica.

Agency 133

Agency Landing Page Digital Marketing Ads 133

ContentWriters

FEBRUARY 15, 2023

Social media marketing can be an excellent way to increase brand awareness, drive website traffic, grow brand authority, develop trust and ultimately earn leads and sales. While declining in popularity among younger users, it’s still a fantastic channel to reach older generations digitally.

Social Media 105

Social Media Media Brand Awareness Marketing 105

BKA Content

MARCH 20, 2024

What they do: Focus mainly on SEO and pay-per-click advertising Who they are best for: Small businesses in most industries Why we chose them: Dedicated project managers, real-time marketing reports, expertise in building brand awareness SmartSites has the flexibility to customize plans for your budget.

SEO 98

SEO Search Engine Optimization Digital Marketing Brand Awareness 98

Neil Patel

JUNE 22, 2021

You can help them discover your brand by advertising effectively on Facebook. Awareness Goals. brand awareness reach. Examples of Great Facebook Marketing Campaigns. Want to see how businesses just like yours are making Facebook advertising work? What Is Facebook Marketing? Consideration Goals.

Marketing 145

Marketing Social Media Advertising Ads 145

Neil Patel

FEBRUARY 23, 2021

Snapchat advertising has a lot going for it. With 249 million daily active users , you can get your brand in front of a large audience. That post provides an excellent overview of the different advertising options available on Snapchat and whether they are worth the investment. Today, I’m going to get more specific.

Advertising 124

Advertising Social Media Brand Awareness Ads 124

BKA Content

FEBRUARY 26, 2024

Pros: They have experience in many industries and advertising platforms. They offer expertise in building brand awareness and have many positive reviews. Ignite Visibility This digital marketing agency offers a comprehensive approach to increasing website rankings. They lack transparency about costs.

SEO 95

SEO Search Engine Optimization Digital Marketing Social Media 95

Neil Patel

SEPTEMBER 6, 2021

However, it can be hard for smaller businesses to compete with well-known brands in their market. Alongside customer choice, brand awareness and visibility are critical to business success. Niche marketplaces allow businesses to leverage the power and branding of larger platforms to reach their target audiences.

Entertainment 139

Entertainment Digital Marketing Recruitment Freelance 139

Neil Patel

APRIL 22, 2021

Advancements in the advertising industry have led to data-driven methods to promote and market your business. One relevant example is programmatic advertising. By 2021, $81 billion of digital display ad spend will be conducted programmatically. The rise of programmatic advertising has sped up the process.

Advertising 117

Advertising Ads Agency Brand Awareness 117

Dr. Rissy's Writing and Marketing

JULY 18, 2023

In the digital marketing landscape, the mantra “content is king” isn’t just a catchy phrase. It’s a guiding principle that underpins marketing strategies and shapes brand identities. These posts often capture attention, go viral, and exponentially increase your visibility and brand awareness.

Engagement 98

Engagement Utilities Content Brand Awareness 98

The Hoth

OCTOBER 20, 2022

Have you been thinking about buying pay-per-click advertising for your business? In fact, nearly all small businesses advertise and about 45% of small businesses use PPC regularly. . In basic terms, PPC is when an advertiser pays for an advertisement each time it’s clicked. Social Media Advertising.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Quick Sprout

AUGUST 8, 2022

Direct mail is an effective and affordable way to drive brand awareness and generate fresh leads. It’s an excellent opportunity for both new and established businesses to reach new consumers who otherwise may not see a company’s digital presence. Want to jump straight to the answer?

Lead Generation 143

Lead Generation Consulting Brand Awareness Retail 143

The Hoth

JANUARY 31, 2023

Local PPC (pay-per-click) refers to paid online advertising focused on a specific local area. That’s why a local PPC strategy is such an effective digital marketing tool for smaller companies and local businesses. Picture instead that you run local PPC advertising strictly for the city of Dayton.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93