Contently

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.

Storytelling 85

Storytelling Marketing Social Media Brand 85

Kayleigh Moore

MAY 8, 2023

Think about the content you seek out in your free time. For years, companies and content marketers have been approaching content creation from topic-first angle. Of course this type of content creation still has its place. The newsletters you read. The podcasts you listen to. The YouTube channels you subscribe to.

Content 189

Content Search Engine Optimization Content Creation Social Media 189

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Content marketing Another lucrative freelance writing niche is content marketing. Here’s an example of a piece of content I wrote for Klaviyo: 3.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Grammarly

DECEMBER 6, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?

Communication 105

Communication Marketing Storytelling Social Media 105

iWriter

DECEMBER 4, 2024

Have you ever wondered how high-quality content can impact your business’s bottom line? In today’s digital world, well-crafted content is more than just words on a page—it’s a powerful tool that drives engagement, builds trust, and ultimately boosts return on investment (ROI). Ready to learn how quality content can maximize your ROI?

Content 52

Content Content Writer Education Storytelling 52

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. And recommended tools along the way (some free and some paid).

Website 115

Website SEO Search Engine Optimization Architecture 115

ContentWriters

FEBRUARY 21, 2025

Pillar content is essential for building authority online, ranking higher in search, and bringing in steady traffic. A strong pillar page is the foundation of a well-structured content strategy. When done right, it creates a seamless content ecosystem that boosts SEO and drives reader loyalty. What is Pillar Content?

IT 66

IT Content Architecture Content Creation 66

Jane Friedman

MARCH 18, 2025

Photo by Tima Miroshnichenko Todays post is by writer, coach, and brand strategist Michelle Tamara Cutler ( @mickytcutler ). Similar to a chef asking the prep cook to cut and parboil vegetables, my friend asked me to prepare my content before he began designing.

Food 133

Food IT Storytelling Social Media 133

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

Brand 105

Brand Storytelling Creativity Text 105

Neil Patel

JULY 8, 2021

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. 10 Ways to Grow an E-Commerce Brand on Instagram. Post User-Generated Content (UGC).

Brand 144

Brand Sales Social Media Engagement 144

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Freelance Union

JANUARY 16, 2025

For instance, say your analysis reveals that your content creation skills stand out, but you lack expertise in digital advertising. If clients often ask for branding support, consider collaborating with graphic designers or brand strategists. In that case, it may make sense to partner with a marketing specialist.

Freelance 105

Freelance Collaboration Social Media Content Creation 105

Shorthand Content Marketing

NOVEMBER 29, 2024

These are some of the proven advantages of HVAC content marketing. And although it sounds confusing or like just another marketing jargon term, HVAC content marketing is more simple than you think. In a nutshell, HVAC content marketing is simply giving customers answers to their questions and concerns before they buy.

Content Marketing 52

Content Marketing Marketing Agency Content 52

Smart Blogger

JUNE 11, 2024

Perhaps you’re considering paid advertising… The problem? You see, paid advertising can be one of the most effective ways to drive traffic (and sales), but only if you understand how it works. Here’s what you need to know before creating your first paid ad… What is Paid Advertising?

Advertising 78

Advertising IT Social Media Ads 78

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. It involves transforming written content into a digital format that can be read on various devices such as e-readers, tablets, smartphones, and computers.

Promotion 130

Promotion Publisher Publishing Publishing 130

Elna Cain

JANUARY 12, 2023

Are you trying to figure out how to become a content writer? Content writing is a fantastic way to work for yourself and make money at home! Content writers are basically freelance writers that create written content for various industries. How to Become a Content Writer: The Skills. But don’t despair!

Content Writer 162

Content Writer Writer Medical Copywriting 162

Kristi Hines

MARCH 17, 2024

Affiliate programs allow bloggers, content creators, and influencers to generate revenue by recommending products and services to their audiences. It’s just a good starting place to give you ideas about all of the ways you can start promoting your favorite brands for extra income! What are your best-paying affiliate programs?

Content Creator 162

Content Creator Blogger Content Insurance 162

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Backlinko

DECEMBER 5, 2024

It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. It drives foot traffic, builds brand trust through reviews, improves search rankings, and increases conversions by targeting high-intent local consumers. per month, according to Advertising Research.

IT 95

IT Marketing Keywords Search Engine Optimization 95

Neil Patel

DECEMBER 8, 2021

Ever wondered how content goes viral ? In fact, it’s what we’re all aiming for as content marketers. After all, what company doesn’t want to see thousands of people sharing and enjoying their content? Instead, you just need to know how viral content works. What Is Viral Content? You’re not alone. I think so!

Content 143

Content Social Media Promotion Advertising 143

Neil Patel

DECEMBER 21, 2021

In this article, I’ll explain what inclusive content really means, why you need to be creating it, and how to do it in a meaningful way. What Does “Inclusive Content” Mean? Inclusive content is any form of media (such as a blog post, a video, an image, etc.) What Are the Benefits of Inclusive Content?

Content 132

Content Content Creator Advertising Text 132

The Hoth

DECEMBER 17, 2024

Like virtually every other industry, the real estate business has largely gone digital, especially in terms of advertising. In other words, you need your content to rank on page one for your most important local keywords. Instead, it acts as a mini endorsement of your content. But how do you achieve such high rankings?

SEO 97

SEO Engineering Keywords Website 97

Backlinko

MARCH 25, 2025

As you review niches, look for the following: Upward trend (or fairly steady interest) over time Seasonal patterns you can plan content around Related topics showing rapid growth Step 3: Analyze Profitability Moderate to strong interest in your blog niche is a fantastic start. And what the average CPC for your niche is.

Blog 101

Blog Blogging Medical Finance 101

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems.

Content 144

Content Brand Awareness Collaboration Keywords 144

Freelance Magic

NOVEMBER 6, 2024

These are short pieces of content and publishers need lots of them on a regular basis. You’ll find easier success (and pay) working for personal brands in this niche. Digital Marketing Since 2018 , digital marketing has taken over traditional advertising. The answer is, yes, you definitely can!

Freelance 130

Freelance Finance Writing Medical 130

Backlinko

MARCH 3, 2025

Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. Think of it as people finding your content naturally when they search for information, products, or services. This is especially true when you compare it to paid advertising, which costs anywhere from $0.11 Not random traffic.

IT 102

IT Keywords Brand Awareness SEO 102

Verblio

FEBRUARY 26, 2025

Consider the challenge faced by a legal marketing writer turning complex topics into clear, accessible content while avoiding inaccuracies and any whiff of unintentional plagiarism. If you’re reading this guide, you already know how challenging it can be to find the right option for your legal content writing needs.

Content Writer 52

Content Writer Writer Search Engine Optimization Writing 52

Neil Patel

NOVEMBER 1, 2021

In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels. Still confused?

Content Creator 139

Content Creator Content Storytelling Social Media 139

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.

Marketing 125

Marketing Content Entertainment Social Media 125

BKA Content

MARCH 25, 2024

Defining Content Marketing vs. Digital Marketing Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is Content Marketing?

Digital Marketing 98

Digital Marketing Content Marketing Marketing Content 98

Agency Content Writer

JUNE 23, 2023

Are you tired of writing content for your website and blog and not getting results? That’s why I decided to ask these experts for their recommendations to create content that connects to a target audience. Understand their pain points, aspirations, and motivations, and address them directly through your content.

Storytelling 130

Storytelling Content Digital Marketing Keywords 130

Backlinko

AUGUST 21, 2024

Ranging from multilingual localization and Google ranking factors to content strategy, PPC ads, and beyond. But the 55 episodes in the collection offer enough insights to familiarize you with concepts like: Conversion rate optimization SEO product management Content creation Link-building And much more.

SEO 93

SEO Concept Agency Digital Marketing 93

Neil Patel

MAY 14, 2021

First, you decide what you want to write about and the type of content you need. For example, maybe you decide you want a social media post advertising a new yoga class. They work 24/7, too, so you can literally craft content in your sleep! This could be anything from a blog post to a short ad. I’ll give you an example.

Copywriter 143

Copywriter Copywriting Writing Script 143

Contently

APRIL 25, 2023

With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. Boosted Posts and Stories Put your organic content to work with boosted posts and stories, a type of Facebook ad that amplifies the reach of existing content through paid campaigns.

Ads 129

Ads Content Advertising Utilities 129

Express Writers

JANUARY 28, 2025

While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. The greatest challenge lies in discovering robust strategies that maximize reader engagement and boost your contents visibility.

Promotion 52

Promotion Blog Post Post IT 52

BKA Content

OCTOBER 20, 2023

The 6 Top Social Media Content Creation Services To Save You Time in 2023 With 4.8 Who do you call if your business needs help creating content to meet social media goals? This up-to-date guide lists the top social media content creation services you can count on. Do you know how to make the most of your accounts, though?

Content Creation 105

Content Creation Social Media Media Agency 105

Ashleyn Writes

MARCH 3, 2022

Especially as it relates to our content. No piece of content lasts forever. YouTube content has become one of the best tools for business owners because it helps businesses get found through content with a long shelf life. You need to create content to stand out in your field, but again… Who has the time??

Script 130

Script Social Media Content Long Form Content 130