Advertising Brand Creative Director 
Neil Patel
APRIL 28, 2021
As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. Aside from those I’ve already listed, there are a few other essential reasons to humanize your PPC ads and your brand in general. Humanizing your brand can give you a competitive edge and improve customer retention.
Melanie Saxton
FEBRUARY 19, 2023
These nonfiction books might include contributions from the people who helped make it happen — the initial visionaries, founding members, executive teams, boards of directors, account executives, creative directors, advertising managers, brand ambassadors, and even the end users of products and services (the customer).
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Content Marketing Institute
FEBRUARY 21, 2018
Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. Powerful hashtags. katairobi Click To Tweet. Skillful Instagram Live.
Article Writing
OCTOBER 3, 2022
And did you know that content marketing gets up to three times more leads than paid search advertising? According to findings from Conductor , consumers are 131% more likely to buy from a brand immediately after consuming early-stage educational content. “ Many companies have forgotten they sell to actual people.
Publishing Trends
DECEMBER 19, 2022
She had been serving as interim publisher for almost a year, following the departure of Andy Hunter ; prior to joining Catapult, she was VP and Executive Director of Marketing Strategy at the Hachette Book Group. At Audible , James Finn joins as Head of Global Brand and Content Marketing. Most recently he was President of StoryCrate.
Copywriter Collective
JANUARY 24, 2023
It is because of them that brands can put words into their communication. Take the example of a product advertisement. If the brand uses complex sell language, it can turn off customers. In marketing, copywriters create written content or copy for advertising purposes. But not just any words. Copywriting, What Is It?
Smart Blogger
JULY 21, 2023
For instance, if you’re a marketer who transitioned from traditional advertising to digital marketing , this is your opportunity to share your evolution. ” It’s simpler, more memorable, and reinforces your personal brand. While it is a paid feature, consider it an investment in your personal brand and career growth.
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