Melanie Saxton

FEBRUARY 28, 2023

Elevating your brand, highlighting your goods and services, and establishing yourself as a subject matter expert are among the top. I’m among the few writing professionals with graduate-level coursework in digital media, advertising, marketing, communications, social media, and more.

Writing 130

Writing Manufacturing Digital Media Consulting 130

Blogtrepreneur

JANUARY 7, 2024

While traditional marketing has its place, it’s important that you consider the potential of digital media. Below we are going to discuss exactly why your business should invest in digital marketing. In comparison to other traditional marketing methods, digital campaigns are far more cost-effective. Then keep on reading!

Digital Marketing 115

Digital Marketing Search Engine Optimization Marketing Social Media 115

Ashleyn Writes

FEBRUARY 16, 2022

If you’re interested in securing podcast interviews, guest posts, or maybe even landing something bigger like a magazine opportunity or digital media feature from different media publications that are out there, keep reading. In a quotable nutshell: “Advertising is what you pay for, publicity is what you pray for.”.

Media 147

Media Copy Advertising Creativity 147

Neil Patel

FEBRUARY 23, 2023

After all, LinkedIn has become a brilliant social media marketing tool where 66.8 Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. Then segment your audience.

Ads 104

Ads Advertising Text Social Media 104

Content Marketing Institute

FEBRUARY 28, 2018

With the help of her team, Lisa has reinvigorated Jordan Winery’s brand through videos. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. “We were a faceless brand. Conclusion.

Content Marketing 111

Content Marketing IT Marketing Content 111

Backlinko

DECEMBER 21, 2023

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. They vary massively between industries, type of content, device types, and advertising platforms. One of the reasons for this is the intense competition between advertisers for limited ad space.

IT 116

IT Ad Copy Keywords Landing Page 116

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. hejhejnatalya Click To Tweet.

Content Marketing 111

Content Marketing Transportation Marketing Content 111

Make a Living Writing

JANUARY 22, 2024

Traditional Jobs for English Majors (Besides Teaching) Marketing and Advertising Copywriter There are many options for high paying jobs for English majors in the marketing and advertising industry. Editors work in book publishing as well as in industries such as journalism, magazines, digital media, advertising, and more.

Copywriting 81

Copywriting Copywriter Freelance Social Media 81

Content Marketing Institute

NOVEMBER 19, 2017

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age by Mark Schaefer.

Content Marketing 111

Content Marketing Marketing Manufacturing Content 111

Dr. Rissy's Writing and Marketing

AUGUST 18, 2022

Your advertising objective is what you want people to do when they see your ads.” The first thing you’ll want to do is find out how to tailor the advertisement toward that goal. However, we don’t need to remind you that there are countless goals an advertising campaign might have. Brand Awareness is Key to Success.

Ads 52

Ads Brand Awareness Advertising Social Media 52

BKA Content

OCTOBER 10, 2022

Too many businesses underestimate the value of advertising and consumer relationships during economic downturns. The recessions of 1974-75 and 1981-82 showed companies that invested in advertising experienced more growth than those that shrunk or eliminated their marketing budgets. Content marketing is a subset of digital marketing.

Digital Media 52

Digital Media Advertising Government Social Media 52

Content Marketing Institute

JULY 20, 2018

In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. Entertainment marketing created their content, brand created their content, social created their content.

Storytelling 73

Storytelling Entertainment Social Media Collaboration 73

ProBlogger

SEPTEMBER 26, 2011

At the end of this post, we’ll see these seven points in action, as we take a look at their success in attracting sponsorship from a major brand. Just take a look around in mainstream media. Your brand is strong and clear. If you have all of the above advantages, then what a company wants is to align with your brand.

Blog 50

Blog Blogging Social Media Advertising 50

Publishing Trends

OCTOBER 20, 2022

Previously she was VP of Brand Development and Marketing at Warner Bros. On the advertising and promotion team for S&S imprint, Regula Hofmann , Ryan Raphael , and Mary Zadroga have joined as Designers; Zadroga supports the children’s division. Grace Rambo joins as Manager for Children’s Advertising and Paid Digital Media.

Creative Director 40

Creative Director Agency Editorial Digital Media 40

Content Marketing Institute

JANUARY 12, 2018

Many of the “content-marketing-is-dead” articles make the false assertion that we proposed businesses stop classic advertising, PR, cold calling, and all other forms of classic marketing in lieu of content marketing. Contentmarketing can act as catalyst for broader, integrated digital marketing effort, says @Robert_Rose.

Digital Marketing 112

Digital Marketing Content Marketing Marketing Content 112

Publishing Trends

OCTOBER 17, 2023

At Simon & Schuster, Ariel Snead has joined as advertising and promotions assistant. At Enrichmentors, Shivam Taneja brand management intern has left effective immediately. At University of Virginia Press , Patricia Searl has been named director of digital publishing.

Editorial 85

Editorial Art Director Agency Digital Media 85

The Creative Penn

DECEMBER 18, 2023

Of course, I’m not starting from zero with this brand. But digital media has become ubiquitous. It is harder to stand out, especially as advertising has become more expensive and the market has become ever more crowded. With the rise of generative AI, it will become even more so, especially in the digital arena.

Retail 98

Retail Pharmaceutical Creativity Publisher 98

The Creative Penn

MAY 5, 2023

There is even a new word being adopted by some: synthography, defined as “the method of generating digital media synthetically using machine learning,” [Wikipedia] and the same arguments are being raised all over again. You are already AI-assisted and you already use AI tools as part of your daily life and your author business.

Creativity 98

Creativity Publisher Publishing Publishing 98

Blogtrepreneur

DECEMBER 4, 2024

For instance, reports of product recall, ethical violations, or financial mismanagement can quickly tarnish a brand’s image, potentially resulting in decreased sales and stock price volatility. These user-generated reviews and comments often carry more weight than traditional advertising, as consumers trust peer opinions.

Management 52

Management Utilities Communication Social Media 52