Backlinko

MARCH 25, 2025

The higher the CPC, the more advertisers are willing to pay for clicks, signaling stronger monetization opportunities.) “Garden design” has a CPC of $1.78, which shows monetization potential. They use display advertising and sell multiple machine learning ebooks and tutorials. Next, look at the CPC report.

Blogging 101

Blogging Blog Medical Finance 101

Neil Patel

JANUARY 8, 2021

Twitter is has a massive audience, making it a great platform for advertising products and services, or sharing your content. If you aren’t using Twitter to boost your brand, you’re seriously missing out. If you use Twitter correctly, you can boost your brand’s search engine rankings just by posting on the platform.

Brand 145

Brand SEO Brand Awareness Keywords 145

Contently

APRIL 18, 2023

They do this by assigning a weighted value to actions prospects take, like viewing a sales page or downloading a white paper. Common KPIs That B2B and B2C Brands Track Clicks, visits, and downloads… oh my! Lead scoring can help sales and marketing teams determine which leads are most likely to become customers.

Brand 125

Brand Content Social Media Content Marketing 125

Freelance Magic

NOVEMBER 6, 2024

You’ll find easier success (and pay) working for personal brands in this niche. Digital Marketing Since 2018 , digital marketing has taken over traditional advertising. Download it here now and unlock your new and profitable stream of income. You can write for coaches and YouTubers or productivity apps.

Freelance 130

Freelance Finance Writing Medical 130

Smart Blogger

JUNE 11, 2024

Perhaps you’re considering paid advertising… The problem? You see, paid advertising can be one of the most effective ways to drive traffic (and sales), but only if you understand how it works. Here’s what you need to know before creating your first paid ad… What is Paid Advertising?

Advertising 78

Advertising IT Social Media Ads 78

Content Marketing Institute

APRIL 12, 2018

“We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. They’re out on CNBC.

Brand 111

Brand Content Editorial Team Editorial 111

Neil Patel

APRIL 20, 2021

How Can BOPUS Benefit Your Brand? BOPUS can also boost traffic to your online website or increase the number of downloads for your mobile app. When consumers subscribe to your online channels, you have more opportunities to send promotional content or advertise deals through the mobile app. BOPUS Brand Examples.

Retail 132

Retail Brand Utilities Landing Page 132

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publisher Publishing Publishing 130

Neil Patel

FEBRUARY 3, 2021

Music can be a game-changer for creating online visual content for your brand. If what you’re creating is for your brand in any way, then it’s probably for commercial use. Billed as royalty-free music, the songs on Bensound are free to download—with a few stipulations. This downloads an Mp3 file.

Projects 141

Projects Creativity Advertising Social Media 141

Content Marketing Institute

FEBRUARY 2, 2018

Content marketing strategists from these three brands plus two more willingly shared how they ideate, strategize, and produce that high-quality content, and evaluate its success. Once the content is finished, our editor-in-chief does a first review and works with the writer to have the post 100% aligned with our brand identity.

Content Marketing 112

Content Marketing Brand Editorial Marketing 112

Neil Patel

MARCH 8, 2021

With the help of a podcast sponsor, you can monetize your show, grow your platform and, best of all, build long-term relationships with various brands. Before you look for your first sponsor, you need to understand how podcast advertising works. With CPM, or “Cost Per Mille,” you’re paid for every 1,000 downloads. Ad Format.

Advertising 137

Advertising Ads Promotion Audience 137

Kristi Hines

JUNE 1, 2023

Brandfetch – Access data related to companies and brands, including logos, color schemes, fonts, and other branding details. Easy Resume – Allows for the swift creation and modification of resumes, providing download options in docx or pdf format to help you secure the perfect job.

Transportation 264

Transportation Utilities Finance Portfolio 264

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Give consumers a voice in your brand stories. The robot even has its own Twitter handle. Click To Tweet.

Brand 111

Brand Content Storytelling Editorial Team 111

Neil Patel

DECEMBER 8, 2020

Let’s start by analyzing the pros and cons of advertising to a mobile audience. But why is this type of ad a pitfall for mobile advertisers specifically? The most effective social media ads raise awareness for your brand. Finally, there’s brand engagement. People won’t buy from brands they don’t trust.

Engagement 145

Engagement Ads Advertising Social Media 145

Neil Patel

MARCH 25, 2021

It’s ideal for brands targeting a younger audience, as the majority of TikTok users are between the ages of 10 and 29. Tapping into this diverse market offers a lucrative opportunity for brands. TikTok is the most-downloaded social app worldwide. Describe Your Brand in Your Bio. Use Sponsor Branded Hashtags.

Landing Page 141

Landing Page Social Media Advertising Sales 141

Neil Patel

NOVEMBER 3, 2020

Without much ado, here is a list of 32 professional, free WordPress themes that you can download: 1. Sparkling [ Preview – Download ]. Dazzling Free WordPress Theme [ Preview – Download ]. I’m fond of this theme because it’s clean, unbeatable, and will enhance your personal brand. What more could you want?

Content Marketing 142

Content Marketing Marketing Content Portfolio 142

Neil Patel

NOVEMBER 19, 2021

You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. There are many ways to find new prospects and introduce people to your brand. It’s essentially free marketing for your brand. There’s a whole strategy involved, for one thing.

Lead Generation 141

Lead Generation Social Media Sales Brand 141

Neil Patel

JUNE 15, 2021

Maybe you’ve drafted a graphic that is the perfect balance between branding and intriguing. In addition to simply operating as a help feature, chatbots can be used as a tool to improve site visitor experience, not to mention completely changing the way brands communicate and interact with their existing and would-be consumers.

Ads 142

Ads Landing Page Social Media Copy 142

Backlinko

JANUARY 8, 2024

Podcast Downloads Despite Spotify being the go-to platform for streaming podcasts, a significant majority of podcast downloads, over 70% , occur through Apple Podcasts. In contrast, Spotify users tend to download less, and the platform lags behind with only 8.9% of download requests. iHeartRadio 3% Alexa 2.3% Overcast 1.6%

Entertainment 121

Entertainment Advertising Utilities Ads 121

Neil Patel

SEPTEMBER 2, 2021

Advertise your brand. In fact, it was one of the top five downloaded apps in the App Store and Google Play in 2020. As of January 2021, it was second only to TikTok in download count. As of January 2021, it was second only to TikTok in download count. Become an Influencer and Get Paid to Advertise Products.

Food 145

Food Social Media Promotion Advertising 145

Neil Patel

JULY 19, 2021

Instagram is one of the best social networks to advertise on. It has grown to be just as big of an advertising platform as its parent company, Facebook. Add in a branded or targeted hashtag and you’ll be connecting with your ideal customers in no time. Why Advertise on Instagram? What Are Instagram’s Ad Formats?

Ads 145

Ads Advertising Entertainment Promotion 145

Neil Patel

AUGUST 31, 2021

In simple words, it’s a way to organically advertise your brand through high-quality content. Content marketing strategies often include blog posts, podcast episodes, infographics, YouTube videos, downloadable PDFs, etc. However, you don’t have to stick to the largest platforms for effective advertising.

Website 145

Website SEO Recruitment Brand Awareness 145

ContentWriters

FEBRUARY 21, 2025

Establishes Your Brand as an Authority Pillar content boosts SEO and establishes your brand’s authority by building trust and showcasing expertise. Use a content style guide to keep your team and freelancers on the same page with your brand voice, mission, and messaging.

IT 66

IT Content Architecture Content Creation 66

Shorthand Content Marketing

NOVEMBER 29, 2024

When the demand season ends, this is the time when most HVAC business owners will look into doing some HVAC advertising or paid marketing. They will suggest PPC, social media, brand awareness, Google reviews, Google local services ads, and a whole host of other confusing things that cost a lot of money.

Content Marketing 52

Content Marketing Marketing Agency Content 52

The Creative Penn

OCTOBER 16, 2024

The Creative Penn Podcast just hit 10 million downloads as reported by my audio host, Blubrry! The show has been downloaded in 229 countries with the top three countries being the USA (61%), UK (12%), and Australia (7%), and the most surprising being 2 downloads from Antarctica! Is your content actually the product? (as

Creativity 59

Creativity Social Media Concept Publisher 59

Neil Patel

MARCH 17, 2021

With an advertising audience of 353 million, Twitter is an ultra-effective free advertising tool. Still, as you probably know, the social networking site also provides plenty of paid advertising opportunities that let you target your followers, automate your bids, and promote your business. Advertising Campaign Types.

Ads 118

Ads Advertising Promotion Social Media 118

Neil Patel

JUNE 22, 2021

billion users access Facebook at least once per day, and at least 17 percent of users join Facebook to connect with brands and products. You can help them discover your brand by advertising effectively on Facebook. With video ads, you can showcase a product, promote customer testimonials, or boost your brand.

Marketing 145

Marketing Social Media Advertising Ads 145

Freelance Magic

JANUARY 16, 2024

LinkedIn outreach to brands hiring for full-time roles: Tapping into interim freelance opportunities LinkedIn is a goldmine for freelancers seeking opportunities beyond traditional job postings. Brands advertising full-time roles may be undergoing expansion, launching new projects, or experiencing increased workloads.

Freelance 130

Freelance Projects Collaboration Advertising 130

Neil Patel

APRIL 26, 2021

And with the right plan, you can become an influential brand, too. A business profile allows you to create and publish Instagram ads without needing to use Facebook’s advertising tools. Instagram is a great place to advertise your products. And the posts received thousands of likes each, which is huge in the advertising world.

Marketing 144

Marketing Social Media Advertising Ads 144

Neil Patel

MARCH 23, 2021

Google Search Campaigns are one of the most popular forms of online advertising. Chances are, if you’ve used the internet, you’ve come across advertisers who are running Google Search Campaigns. Google Search Campaigns allow for you to display advertisements in the search listings of a Google Search. Let’s begin! Let’s begin!

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Content Marketing Institute

NOVEMBER 4, 2017

I make a big announcement about my future – and the future of the podcast – while the future of advertising itself is still up in the air. Download this week’s PNR: This Old Marketing podcast. 18:38 ): Michael Wolf: The future of advertising. In this week’s episode. This week, Robert ponders the nature of beginnings.

Content Marketing 104

Content Marketing Marketing Content Retail 104

Neil Patel

JANUARY 1, 2021

It also allows advertisers to get exposure in some of the most popular games played in today’s market. Brands are also getting into the action by offering gamers virtual currency or exclusive game add-ons by buying their products and entering codes into their virtual storefronts. What Is Games as a Service (GaaS)? Ad Placements.

IT 122

IT Marketing Advertising Copy 122

Neil Patel

JULY 31, 2021

Awareness: First, a person discovers your brand and becomes a lead. The first stage is all about building brand and product awareness. At this early stage, use visually engaging content such as videos, short blog posts, and social media posts to introduce your company and emphasize your brand story. Generate Interest and Desire.

Landing Page 145

Landing Page Sales Social Media Brand 145

Neil Patel

MARCH 22, 2021

How Can Brands and Marketers Use Dispo? Dispo’s great for brands and marketers who want to build an authentic brand presence across social media. You can’t use Dispo to advertise the same way you promote on other apps. Focus more on you, the person behind the brand, rather than your company. Don’t believe me?

Social Media 131

Social Media Collaboration Advertising Media 131

Neil Patel

FEBRUARY 12, 2021

All of those answers are essential metrics for every marketing or advertising campaign, but they won’t help you pinpoint a single ad’s or campaign portfolio’s monetary success. ROAS is the metric marketers need to determine their marketing and advertising campaigns’ success. That’s where ROAS comes in. What i s ROAS?

Ads 139

Ads Portfolio Landing Page Advertising 139

Neil Patel

JUNE 23, 2021

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. It’s more important, though, to make your advertising strategy and your copy unique and compelling.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Ashleyn Writes

FEBRUARY 16, 2022

I have a full checklist of 28 I would recommend the average creative have on hand —make sure you download that freebie checklist, and after you make this one, you can check it off! In a quotable nutshell: “Advertising is what you pay for, publicity is what you pray for.”. WHAT IS ADVERTISING? Click here to download it!

Media 147

Media Copy Advertising Creativity 147