Contently

OCTOBER 29, 2024

Client testimonials are a fantastic way to make use of UGC for B2B brands, especially when they can be framed in a solutions-oriented light. And there is arguably no better resource for encouraging customer-brand engagement than internal help hubs. What tools can brands use to source user-generated content effectively?

Brand 97

Brand Content Retail Utilities 97

Dr. Rissy's Writing and Marketing

JULY 18, 2023

It’s a guiding principle that underpins marketing strategies and shapes brand identities. Successful brands understand that it’s not merely about content existence, but about its ability to engage, captivate, and spur audiences to action.

Engagement 98

Engagement Utilities Content Brand Awareness 98

Contently

APRIL 18, 2023

Common KPIs That B2B and B2C Brands Track Clicks, visits, and downloads… oh my! B2B and B2C brands may have different KPIs, but some common ones include traffic, conversion rate, engagement, and revenue. Which channels are generating the most engagement and conversions? Which channels have the highest ROI?

Brand 123

Brand Content Social Media Content Marketing 123

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publishing Publishing Publisher 130

Smart Blogger

JUNE 11, 2024

Perhaps you’re considering paid advertising… The problem? You see, paid advertising can be one of the most effective ways to drive traffic (and sales), but only if you understand how it works. Here’s what you need to know before creating your first paid ad… What is Paid Advertising?

Advertising 78

Advertising IT Social Media Ads 78

Content Hacker

APRIL 9, 2024

The secret often lies in how they’re advertised. Learning how to advertise your blog is crucial, not just for attracting eyes but also for keeping them glued. Let me share with you eight actionable steps on how to advertise your blog effectively. Table Of Contents: How to Advertise Your Blog in 8 Easy Steps 1.

Advertising 74

Advertising Blogging Blog Social Media 74

Neil Patel

JULY 26, 2021

The answer to better Facebook engagement is simple: You have to optimize your Facebook post to stand out. In this post, we’ll show you how to consistently create posts that get engagement. That’s exactly what we’ll cover—but first, let’s talk about what we mean by engagement.

Post 145

Post Writing Social Media Advertising 145

The Hoth

NOVEMBER 29, 2022

Does your company have a strong brand voice that your audience can instantly recognize? For instance, if you removed your logo, company name, and other branded images from one of your blog posts – would a customer be able to tell it’s from you? Why does a brand’s tone of voice matter? The good news? Blog posts .

Brand 105

Brand Education Digital Marketing Audience 105

Neil Patel

JULY 27, 2021

Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. First, marketing in eSports allows you to reach a dedicated and engaged audience. Second, the cost of advertising is still relatively low due to the lack of competition. Things have quickly changed.

Marketing 144

Marketing Brand Awareness Advertising Manufacturing 144

Neil Patel

APRIL 19, 2021

It means Spotify ads are popular, and advertising on this platform could make a significant difference in your business. There was a time when Spotify only dealt with large brands with big bank accounts. Sponsored sessions play 30 minutes of uninterrupted music or podcast in exchange for the user watching a full-length advertisement.

Ads 138

Ads Advertising Brand Awareness Script 138

Buffer

APRIL 25, 2024

Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out. That ability for your brand message to occupy physical space in someone’s home is unique and powerful.

Ads 93

Ads Brand Advertising Social Media 93

Neil Patel

JULY 27, 2021

The key to creating ad campaigns that perform well is to make sure they’re customer-centric and not product or brand-centric. With technology advancing at the speed of light, many advertising platforms change their algorithms often to offer both users and advertisers a better experience. It’s called Advertising Sales Management.

Ads 143

Ads Advertising Sales Management 143

Neil Patel

MAY 20, 2021

Seventeen percent of Facebook users say following brands or businesses is their main reason for using the app, and 78 percent of Americans say they’ve discovered products on Facebook. Facebook offers businesses new ways to connect with their audience, promote and sell products, and improve online visibility for their brand.

Social Media 145

Social Media Advertising Promotion Engagement 145

Neil Patel

AUGUST 5, 2021

That’s a ton of people sharing and engaging with content on a daily basis. On top of a huge user base, the engagement levels are off the charts. It’s no question Snapchat has potential in numbers and engagement, so why don’t you see results with the platform? Why Should You Advertise on Snapchat? With $759.04

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Neil Patel

AUGUST 31, 2021

In simple words, it’s a way to organically advertise your brand through high-quality content. Plus, with new advertising and social media platforms appearing and innovating regularly, getting your ads in front of the right people is becoming easier than ever. Content Marketing. Think about the possibilities!

Website 145

Website SEO Recruitment Brand Awareness 145

Neil Patel

FEBRUARY 11, 2021

Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. Everything that involves advertising dollars is paid social media, whether that’s an integrated advertising campaign or a one-off sponsored post.

Social Media 143

Social Media Media Brand Awareness Advertising 143

Credible Content

MAY 24, 2023

Mastering the Art of Copywriting: Harnessing the Power of Irony In the world of copywriting, where competition for attention is fierce, it’s crucial to find creative ways to engage your audience and make your message memorable. Maintain Brand Voice Irony should align with your brand’s overall tone and personality.

Copywriter 130

Copywriter Copywriting Entertainment Advertising 130

Melanie Saxton

SEPTEMBER 27, 2023

.” Storyscaping in the Self-Help Realm Yes, I grasped a whole new level of advertising, marketing, SEO blogging for clients, and managing their social media. But more importantly, I learned about a unique and powerful form of storytelling in one of my advertising classes.

Storytelling 130

Storytelling Editorial Advertising Digital Media 130

Neil Patel

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. billion users access Facebook at least once per day, and at least 17 percent of users join Facebook to connect with brands and products. You can help them discover your brand by advertising effectively on Facebook.

Marketing 145

Marketing Social Media Advertising Ads 145

Neil Patel

SEPTEMBER 2, 2021

Advertise your brand. There are three things you need to make money on Instagram: reach, influence, and engaged followers. For it to be worth their time, these brands are only interested in influencers with large audiences. Engaged Followers. Become an Influencer and Get Paid to Advertise Products.

Food 145

Food Social Media Promotion Advertising 145

Neil Patel

FEBRUARY 8, 2021

All your analytics for things like advertising will be shown in YouTube Studio and AdSense, so check in regularly to see how you’re doing. billion in advertising revenue in the U.S. Once you are accepted into the YPP, you can immediately turn on ads for all videos that meet YouTube’s advertiser-friendly content guidelines.

Advertising 144

Advertising Social Media Content Creator Ads 144

Neil Patel

JUNE 21, 2021

Word-of-mouth marketing is one of the most valuable forms of advertising. Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. When you’re seeking continual growth, brand advocacy, and retention, the simplest strategy is to provide a stellar customer experience.

Promotion 136

Promotion Ads Social Media Advertising 136

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. If you’re unfamiliar with YouTube, their primary advertising format is known as the TrueView ad. Before TrueView ads, users lacked any meaningful way to control their advertising experience. Being a marketer is an interesting job.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

JULY 19, 2021

Instagram is one of the best social networks to advertise on. It has grown to be just as big of an advertising platform as its parent company, Facebook. Add in a branded or targeted hashtag and you’ll be connecting with your ideal customers in no time. Why Advertise on Instagram? Audience engagement is limitless.

Ads 145

Ads Advertising Entertainment Promotion 145

Neil Patel

APRIL 1, 2021

Sprout Social reports that after following a brand on social media, consumers continue to engage in other ways. Ninety-one percent check out the brand’s website or app, 89 percent make a purchase, and 85 percent recommend the brand to someone they know. Create a Social Media Strategy for Your E-Commerce Company.

Social Media 145

Social Media Media Landing Page Advertising 145

Neil Patel

MAY 12, 2021

Then there’s the overall effectiveness of your advertising. In contrast, paid ads are advertising services you pay for on a specific platform. The move meant the social network’s users are now more engaged with groups, and Facebook says 400 million people are in groups that it considers meaningful. Get the balance right.

Social Media 145

Social Media Advertising Creativity Promotion 145

Neil Patel

OCTOBER 19, 2021

Advertise Your Online Presence. Make sure they know about your website and social media presence by advertising your digital channels around the store. Advertise details on any outside signage and in your windows for passing foot traffic to see. Advertise Online-Only Sales. Each type of traffic has its pros and cons.

Sales 140

Sales Retail Social Media Advertising 140

Neil Patel

DECEMBER 13, 2021

If your business deals with the B2B sector, it’s likely you’ve considered using LinkedIn as an advertising platform to reach your customers. We’ll go through the process of setting up your ad account and also teach you how you can improve your advertising campaign over time, perfecting your messaging, brand voice, and approach.

Ads 126

Ads Sales Social Media Advertising 126

Neil Patel

MARCH 28, 2023

With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer. For example, let’s say that your organization recently introduced a new coffee brand. You’ve dropped in a few interests, like brands they follow or celebrities they’ve liked, and you’re still pushing many, many millions.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

AUGUST 20, 2021

Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates. There’s one vital thing to remember: not all advertisements are equal.

Persuasion 138

Persuasion Ads Advertising Copy 138

Caroline Gibson

NOVEMBER 5, 2021

Russ Lidstone is Group CEO of The Creative Engagement Group ( TCEG ) and was recently hailed as Creative Leader of the Year in the Creativepool Annual Awards 2021. CG: You began your career at Coca Cola then moved into advertising as a brand strategist. A key part of this difference is creativity.

Communication 130

Communication Creativity Freelance Copywriting Healthcare 130

Neil Patel

AUGUST 9, 2021

Copyright Laws and Rules in Marketing and Advertising. Most marketers know how effective compelling images can be when it comes to engaging readers. Don’t copy images, content, or phrases from other brands. Resources on Copyright Laws in Marketing and Advertising. Terms of Use in Marketing and Advertising.

Marketing 137

Marketing Advertising Social Media Medical 137

Neil Patel

JUNE 15, 2021

The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form. The answer is simple: advertise on Medium. “Advertising” on the site is, in a word, unusual. Don’t impersonate a brand or individual. Types of Ads of Medium.

Search Engine Optimization 144

Search Engine Optimization Advertising Brand Awareness Content Creator 144

Neil Patel

JUNE 23, 2021

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. It’s more important, though, to make your advertising strategy and your copy unique and compelling.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

MARCH 3, 2021

Geofencing lets businesses advertise to consumers within a specified geographic area. Consider this geotargeted Uber ad for arriving tourists: Geotargeted ads may be useful when you want to: Boost foot traffic: Brands can send mobile ads, coupons, or notifications to attract customers to their brick-and-mortar locations.

Marketing 140

Marketing Brand Awareness Advertising Ads 140

Credible Content

JUNE 23, 2023

” – Joe Sugarman, Advertising Secrets of the Written Word. ” – John Caples, Tested Advertising Methods. .” ” – John Caples, Tested Advertising Methods. ” “Breakthrough Advertising” by Eugene M. ” – Clayton Makepeace, The Copywriter’s Handbook.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Credible Content

MAY 29, 2023

Understanding the fundamentals of copywriting empowers you to effectively communicate your message, engage your audience, build trust, and create persuasive content across different channels. Engaging and Persuasive Content Copywriting helps you create content that grabs attention and keeps readers engaged.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130