Grammarly

OCTOBER 30, 2024

With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story. Whether it’s delivered in blog posts, white papers, video content, or podcasts, content marketing fosters brand authority and trust, ultimately driving sales.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Freelance Union

JANUARY 16, 2025

For instance, say your analysis reveals that your content creation skills stand out, but you lack expertise in digital advertising. If clients often ask for branding support, consider collaborating with graphic designers or brand strategists. In that case, it may make sense to partner with a marketing specialist.

Freelance 105

Freelance Collaboration Social Media Content Creation 105

Grammarly

DECEMBER 6, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?

Communication 105

Communication Marketing Storytelling Social Media 105

Neil Patel

JANUARY 8, 2021

Twitter is has a massive audience, making it a great platform for advertising products and services, or sharing your content. If you aren’t using Twitter to boost your brand, you’re seriously missing out. If you use Twitter correctly, you can boost your brand’s search engine rankings just by posting on the platform.

Brand 145

Brand SEO Brand Awareness Keywords 145

Jane Friedman

MARCH 18, 2025

Photo by Tima Miroshnichenko Todays post is by writer, coach, and brand strategist Michelle Tamara Cutler ( @mickytcutler ). Im no tech expert, but I am a seeker of information. Really, what were talking about is how we define and present ourselves online. But my business model had evolved from visual artist to writer.

Food 133

Food IT Storytelling Social Media 133

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

Brand 105

Brand Storytelling Creativity Text 105

Neil Patel

JULY 8, 2021

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. 10 Ways to Grow an E-Commerce Brand on Instagram. Why Is Instagram a Powerful E-Commerce Tool?

Brand 144

Brand Sales Social Media Engagement 144

Backlinko

DECEMBER 5, 2024

It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. It drives foot traffic, builds brand trust through reviews, improves search rankings, and increases conversions by targeting high-intent local consumers. per month, according to Advertising Research.

IT 95

IT Marketing Keywords Search Engine Optimization 95

Smart Blogger

JUNE 11, 2024

Perhaps you’re considering paid advertising… The problem? You see, paid advertising can be one of the most effective ways to drive traffic (and sales), but only if you understand how it works. Here’s what you need to know before creating your first paid ad… What is Paid Advertising?

Advertising 78

Advertising IT Social Media Ads 78

Backlinko

MARCH 3, 2025

Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. Think of it as people finding your content naturally when they search for information, products, or services. This is especially true when you compare it to paid advertising, which costs anywhere from $0.11 Not random traffic.

IT 102

IT Keywords Brand Awareness SEO 102

Contently

APRIL 18, 2023

Common KPIs That B2B and B2C Brands Track Clicks, visits, and downloads… oh my! B2B and B2C brands may have different KPIs, but some common ones include traffic, conversion rate, engagement, and revenue. This information will help you determine which channels to double down on and which to cut back on.

Brand 125

Brand Content Social Media Content Marketing 125

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. A compelling and informative book description is crucial for attracting potential readers. What is Personal Branding?

Promotion 130

Promotion Publisher Publishing Publishing 130

Backlinko

JANUARY 6, 2025

.” Aaron Spivak That single insight led to their breakthrough “ice fabric” technology, which: Raised $1M on Kickstarter Sold 3,000 units in 72 hours Became their highest-margin product The entrepreneurs continued talking to customers to inform product development. Storytelling is how you earn it. Stories stick.

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Kristi Hines

JUNE 1, 2023

Access Link – The tool for accessing links online and retrieving the required information. Delve into your documents, locate answers, and bring vital information to your fingertips. Brandfetch – Access data related to companies and brands, including logos, color schemes, fonts, and other branding details.

Transportation 264

Transportation Utilities Portfolio Finance 264

iWriter

DECEMBER 4, 2024

Readers are more likely to trust your brand when the content is clear, helpful, and informative. Providing accurate information and addressing customer pain points makes your brand more trustworthy. Engaging and informative content encourages visitors to stay longer, which can also improve your SEO performance.

Content 52

Content Content Writer Education Storytelling 52

Backlinko

AUGUST 21, 2024

Going beyond just delivering beginner-friendly tips, Mordy Oberstein invites guests to share their personal opinions on a subject in an informal chat. The hosts walk you through a live experiment where they set up a brand-new domain and execute an SEO strategy.

SEO 93

SEO Concept Agency Digital Marketing 93

Neil Patel

JULY 26, 2021

Overall, remember your content needs to be interesting, important, timely, and funny (if it’s appropriate for your brand). Make Your Facebook Post a Source of Useful Information. Your audience wants information that is relevant to their interests. More than that, they want information that is educational and interesting.

Post 145

Post Writing Social Media Advertising 145

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. If you’re unfamiliar with YouTube, their primary advertising format is known as the TrueView ad. Before TrueView ads, users lacked any meaningful way to control their advertising experience. Being a marketer is an interesting job.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

AUGUST 30, 2021

If you want to sell to this unique generation, your company needs to learn who they are and how they interact with brands in your industry. Gen Z consumers are savvy buyers and can spot inauthentic advertising. Look for causes that naturally align with your brand, and take stands on those issues. Trust matters to Gen Z shoppers.

Social Media 145

Social Media Advertising Brand Ads 145

Neil Patel

OCTOBER 4, 2021

When combined, these creative elements form a full video advertisement. Here are a few ideas for creating top-notch YouTube advertisement creatives for your video ad campaigns. There are a handful of brands that are known for their outlandish and surprising ad content. To begin, take a look at competitor advertisements.

Creativity 132

Creativity Ads Advertising Digital Media 132

Neil Patel

MAY 20, 2021

Seventeen percent of Facebook users say following brands or businesses is their main reason for using the app, and 78 percent of Americans say they’ve discovered products on Facebook. Facebook offers businesses new ways to connect with their audience, promote and sell products, and improve online visibility for their brand.

Social Media 145

Social Media Advertising Promotion Engagement 145

Neil Patel

JULY 27, 2021

The key to creating ad campaigns that perform well is to make sure they’re customer-centric and not product or brand-centric. With technology advancing at the speed of light, many advertising platforms change their algorithms often to offer both users and advertisers a better experience. It’s called Advertising Sales Management.

Ads 143

Ads Advertising Sales Management 143

Neil Patel

JULY 19, 2021

Instagram is one of the best social networks to advertise on. It has grown to be just as big of an advertising platform as its parent company, Facebook. Add in a branded or targeted hashtag and you’ll be connecting with your ideal customers in no time. Why Advertise on Instagram?

Ads 145

Ads Advertising Entertainment Promotion 145

Neil Patel

AUGUST 31, 2021

In simple words, it’s a way to organically advertise your brand through high-quality content. For instance, Toggl, a time tracking software company frequently uploads informative blog posts and research data about productivity, work-life, and career. That’s more than two-thirds of the population.

Website 145

Website SEO Recruitment Brand Awareness 145

Backlinko

MARCH 25, 2025

The higher the CPC, the more advertisers are willing to pay for clicks, signaling stronger monetization opportunities.) “Garden design” has a CPC of $1.78, which shows monetization potential. They use display advertising and sell multiple machine learning ebooks and tutorials. Next, look at the CPC report.

Blogging 101

Blogging Blog Medical Finance 101

Express Writers

JANUARY 28, 2025

If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands. With their wide reach, influencers can promote your brands blog posts to reach a wider audience and generate more traffic. Paid Advertising : Facebook Ads, Google Ads, and sponsored posts.

Promotion 52

Promotion Blog Post Post IT 52

ContentWriters

FEBRUARY 21, 2025

What to Expect on a Pillar Page A pillar page is designed to be the ultimate guide on a broad topic, filled with a wealth of information for users to explore. Establishes Your Brand as an Authority Pillar content boosts SEO and establishes your brand’s authority by building trust and showcasing expertise.

IT 66

IT Content Architecture Content Creation 66

Neil Patel

JULY 22, 2021

If you need ideas, there are plenty of ways you can avoid falling into overly promotional material, like: posting survey results creating subreddits around your brand adding relevant content being active in the Reddit community. Reddit Advertising Policies. Reddit’s advertising policies cover quality, style, URLs, and landing pages.

Landing Page 145

Landing Page Banking Advertising Promotion 145

Neil Patel

APRIL 1, 2021

Sprout Social reports that after following a brand on social media, consumers continue to engage in other ways. Ninety-one percent check out the brand’s website or app, 89 percent make a purchase, and 85 percent recommend the brand to someone they know. What kind of data might inform your decision?

Social Media 145

Social Media Media Landing Page Advertising 145

Neil Patel

FEBRUARY 11, 2021

Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. Everything that involves advertising dollars is paid social media, whether that’s an integrated advertising campaign or a one-off sponsored post.

Social Media 143

Social Media Media Brand Awareness Advertising 143

Backlinko

DECEMBER 29, 2024

This includes attracting more qualified leads, building authority, and increasing revenueall without spending a dime on advertising. Youll see a list of keyword ideas and some important information about each term. This shows searchers and Google that youre an active business with up-to-date information. This includes Intent.

SEO 98

SEO Keywords Contractor Insurance 98

Neil Patel

DECEMBER 23, 2021

Even more, many customers will seek out such opportunities as opposed to hiding from them like they do with online advertisements. Since augmented reality is an overlay on the real-life environment, you can use it in stores to share in-depth information, display additional features and use cases, etc. Branding in The Metaverse.

Advertising 145

Advertising Banking Digital Marketing Consulting 145

Neil Patel

AUGUST 9, 2021

Copyright Laws and Rules in Marketing and Advertising. Don’t copy images, content, or phrases from other brands. Resources on Copyright Laws in Marketing and Advertising. Terms of Use in Marketing and Advertising. Laws on the Use of User Data in Marketing and Advertising. Copyright Law of the U.S. million.)

Marketing 137

Marketing Advertising Social Media Medical 137

Elna Cain

FEBRUARY 12, 2024

Employee Mindset The companies that use these terminologies or frameworks to advertise a writing job are viewing it from an employee mindset. And for brand new online writers, you may not even REALIZE this at all! I mean, for most of your life you probably applied to these sorts of jobs, right?

Freelance 218

Freelance Portfolio Writing Writer 218

Neil Patel

JUNE 15, 2021

The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form. The answer is simple: advertise on Medium. “Advertising” on the site is, in a word, unusual. Don’t impersonate a brand or individual. Types of Ads of Medium.

Search Engine Optimization 144

Search Engine Optimization Advertising Brand Awareness Content Creator 144

Neil Patel

MARCH 28, 2023

With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer. For example, let’s say that your organization recently introduced a new coffee brand. You’ve dropped in a few interests, like brands they follow or celebrities they’ve liked, and you’re still pushing many, many millions.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

MAY 12, 2021

Then there’s the overall effectiveness of your advertising. In contrast, paid ads are advertising services you pay for on a specific platform. You can do this by: posting informative content asking and answering questions offering free content to get group members to sign up for your newsletter or your other marketing materials.

Social Media 145

Social Media Advertising Promotion Creativity 145