Neil Patel

AUGUST 5, 2021

Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. 4 Unique Attributes of Fitness Advertising. Fitness Advertising Relies Heavily on Visuals.

Advertising 141

Advertising Brand Awareness Social Media Medical 141

Backlinko

DECEMBER 9, 2024

Note: If another brand is offering reciprocal links but ALSO asking you to pay, its likely not worth it. Typically, both site owners will agree to link to one another, with the goal of improving each others authority and SEO. The idea is that these backlinks will help the sites rank higher in Google. Are Reciprocal Links Good or Bad for SEO?

SEO 94

SEO IT Text Engineering 94

Smart Blogger

JUNE 11, 2024

Perhaps you’re considering paid advertising… The problem? You see, paid advertising can be one of the most effective ways to drive traffic (and sales), but only if you understand how it works. Here’s what you need to know before creating your first paid ad… What is Paid Advertising?

Advertising 78

Advertising IT Social Media Ads 78

Jane Friedman

FEBRUARY 1, 2023

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. Sure, other authors are also motivated by one or both of those things, but when I couple my belief with my particular brand of humor and unbridled nerdy enthusiasm, my author message becomes intrinsically mine.

Brand 145

Brand Publisher Publishing Publishing 145

Express Writers

JANUARY 28, 2025

If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands. With their wide reach, influencers can promote your brands blog posts to reach a wider audience and generate more traffic. Blogging is only half the battle. Promoting it is the other half.

Promotion 52

Promotion Blog Post Post IT 52

ContentWriters

FEBRUARY 21, 2025

Establishes Your Brand as an Authority Pillar content boosts SEO and establishes your brand’s authority by building trust and showcasing expertise. Pillar content is essential for building authority online, ranking higher in search, and bringing in steady traffic. What is Pillar Content? What is Pillar Content?

IT 66

IT Content Architecture Content Creation 66

Ahrefs

JANUARY 27, 2025

Most SEOs are against bidding on branded terms because it is believed that buying paid ads cannibalizes organic traffic and it can also impact attribution for conversions and revenue. Paid advertisers believe there is an uplift in overall traffic. Who … Read more ›

Brand 118

Brand Advertising SEO Ads 118

Contently

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.

Storytelling 82

Storytelling Marketing Social Media Brand 82

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

Brand 105

Brand Storytelling Creativity Text 105

Jane Friedman

MARCH 7, 2023

After advertising a free day, I see an uptick of sales and Kindle Unlimited reads. It’s not good for the author’s brand if they give it away. They Will Be Coming for Us is not permanently free, but once in a while, I discount it 100 percent and let the free-for-all ensue. Readers should have to pay for the book because it has value.

IT 144

IT Publishing Publisher Publishing 144

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Either way, I’m here to share some real-life examples of the freelance writing work that can consistently bring in £1,000 or more per month. That seems like a lofty goal.

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Freelance Portfolio Writing Persuasion 130

Grammarly

DECEMBER 6, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?

Communication 105

Communication Marketing Storytelling Social Media 105

Grammarly

OCTOBER 30, 2024

With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story. Whether it’s delivered in blog posts, white papers, video content, or podcasts, content marketing fosters brand authority and trust, ultimately driving sales.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Kayleigh Moore

MARCH 5, 2024

Yes, he works in advertising, and it is *his job* to know how to tap into those human emotions, motivations, and aspirations. Brands and businesses are just conduits for us to connect as human beings. But he does it with such… finesse. The thing is: Lots of people tell stories. But few do it well. What impact has it had?

Storytelling 130

Storytelling IT Advertising Projects 130

Freelance Union

JANUARY 16, 2025

For instance, say your analysis reveals that your content creation skills stand out, but you lack expertise in digital advertising. If clients often ask for branding support, consider collaborating with graphic designers or brand strategists. In that case, it may make sense to partner with a marketing specialist.

Freelance 105

Freelance Collaboration Social Media Content Creation 105

Neil Patel

JULY 8, 2021

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. 10 Ways to Grow an E-Commerce Brand on Instagram. Why Is Instagram a Powerful E-Commerce Tool? Here’s how to get started.

Brand 144

Brand Sales Social Media Engagement 144

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. For example, many website builders offer drag-and-drop editors.

Website 117

Website SEO Search Engine Optimization Architecture 117

Grammarly

APRIL 18, 2024

To prevent people from creating images that infringe on copyrights and violate intellectual property, DALL-E 3 doesn’t generate images that resemble living public figures or that mimic the style of popular artists and brands. Here’s an overview of DALL-E, how to use it, and what you should know to make it work for you. Who created DALL-E?

IT 115

IT Architecture Text Creativity 115

Grammarly

APRIL 10, 2024

GPT-4 is a versatile generative AI system that can both interpret and produce a wide range of content. Learn what it is, how it works, and how you can use it to create content, analyze data, and much more. Table of contents What is GPT-4? Who created GPT-4? How GPT-4 works Is GPT-4 free? OpenAI released GPT-4 on March 14, 2023. How does GPT-4 work?

IT 122

IT Text Prose Architecture 122

Neil Patel

AUGUST 16, 2021

When done well, lead generation can nurture qualified prospects from tentative interest all the way to the customers and ambassadors your brand relies on. Often, these channels don’t yield results marketers can bank on though. Hear this: you’re not alone. At one time in my content marketing career, I struggled to acquire leads.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

Backlinko

OCTOBER 23, 2024

Social media posts : Ideal for engagement and brand awareness. Paid advertising: Amplify visibility through targeted ads on Google, Meta, or industry-specific platforms. But not every platform will be right for every brand. Further reading: SEO Strategy: How to Create an Effective Plan 2. You need to promote it effectively, too.

Content Marketing 113

Content Marketing Marketing Government Content 113

Jane Friedman

AUGUST 15, 2024

Wan is the head of brand strategy and partner at the storied marketing agency Goodby, Silverstein, and Partners. Writing and publishing a nonfiction book is a big investment—of time, energy, and often money. That’s why we’ve created these five ways to test your book idea. Do you have a sticky, counter-intuitive idea? If not, don’t worry.

Prose 138

Prose IT Retail Publishing 138

Contently

APRIL 18, 2023

Common KPIs That B2B and B2C Brands Track Clicks, visits, and downloads… oh my! B2B and B2C brands may have different KPIs, but some common ones include traffic, conversion rate, engagement, and revenue. Content marketing is one of the most powerful tools in a modern marketer’s arsenal. Which channels have the highest ROI?

Brand 122

Brand Content Social Media Content Marketing 122

Copywriter Collective

JANUARY 17, 2025

But then you notice the tagline plastered on the machine: Fuel Your Greatness. Suddenly, that chocolate bar isnt just a snackits a ticket to your next big achievement. That is the power of copywriting. Done right, it doesnt just sell a product; it evokes a feeling. Sales + Motivation = The Perfect Pitch Lets face it: nobody likes being sold to.

Copy 97

Copy Sales Copywriter Copywriting 97

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publishing Publisher Publishing 130

Backlinko

DECEMBER 21, 2023

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. So, let’s dive right in. What Is CTR? Why Is CTR Important? CTR is a metric you shouldn’t ignore.

IT 117

IT Ad Copy Keywords Landing Page 117

BKA Content

NOVEMBER 1, 2023

Most businesses market with custom content and the majority of CMOs believe these practices are a foundational element in corporate marketing strategies, spending nearly a quarter of their advertising budget on social media and blog creation efforts annually. Just check out this infographic by Demand Metric. internet usage.

Content Marketing 98

Content Marketing IT Marketing Content Creation 98

BKA Content

JANUARY 8, 2024

That’s not to discount optimization — it’s incredibly useful for the following: Boosting website traffic Increasing brand awareness Improving user experience First and foremost, SEO makes your website easier for internet users to find. Is SEO Worth It for Your Business? According to research, 63% of small businesses think so.

SEO 98

SEO IT Brand Awareness Search Engine Optimization 98

Contently

JANUARY 20, 2023

UGC leverages the voices and experiences of real people to promote your brand. Trust When it comes to making a purchase, trust is everything—and nothing builds trust quite like seeing a post from a friend or another customer praising a brand or product. Awareness Beyond trust, UGC can also increase brand awareness and reach.

Brand Awareness 114

Brand Awareness IT Social Media Content 114

The Hoth

DECEMBER 17, 2024

Like virtually every other industry, the real estate business has largely gone digital, especially in terms of advertising. After all, reputable websites like CNBC wouldnt link out to just anyone, as theyre a professional brand with quality standards. This means SEO is an essential marketing channel for real estate agents.

SEO 97

SEO Engineering Keywords Website 97

Freelance Magic

NOVEMBER 6, 2024

You’ll find easier success (and pay) working for personal brands in this niche. Digital Marketing Since 2018 , digital marketing has taken over traditional advertising. You’ve heard it multiple times now—”The riches are in the niches.” But are they REALLY? You can write for coaches and YouTubers or productivity apps.

Freelance 130

Freelance Finance Writing Medical 130

Backlinko

MARCH 25, 2025

The higher the CPC, the more advertisers are willing to pay for clicks, signaling stronger monetization opportunities.) “Garden design” has a CPC of $1.78, which shows monetization potential. They use display advertising and sell multiple machine learning ebooks and tutorials. The most successful blogs hit this trifecta.

Blog 103

Blog Blogging Medical Finance 103

Neil Patel

JULY 27, 2021

Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. Second, the cost of advertising is still relatively low due to the lack of competition. Another advantage of in-game advertising is there are a number of display options. Things have quickly changed. It might be.

Marketing 144

Marketing Brand Awareness Advertising Manufacturing 144

Buffer

APRIL 25, 2024

Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out. That ability for your brand message to occupy physical space in someone’s home is unique and powerful.

Ads 87

Ads Brand Advertising Social Media 87

Kayleigh Moore

MAY 8, 2023

I’ve been thinking a lot about this lately, as my friend Ronnie Higgins, Director of Content at OpenPhone brought up the topic, saying this: “This trend towards seeking people (not faceless brands or other entities) is driven by the underlying need to connect with other humans. To educate your customers, help them use the product, etc.

Content 189

Content Search Engine Optimization Content Creation Social Media 189

Neil Patel

JULY 26, 2021

Overall, remember your content needs to be interesting, important, timely, and funny (if it’s appropriate for your brand). By creating content specific to their needs, you can improve engagement metrics on your branded Facebook posts. Ever feel like you don’t get the attention you deserve on your Facebook posts? Let’s break it down.

Post 145

Post Writing Social Media Advertising 145